AnyTrack
AnyTrack is a SaaS conversion data platform that uses server-side tracking and 300+ native integrations to deliver unified cross-channel attribution and Conversion API feeds to performance marketers, eCommerce brands, affiliates, agencies, and lead-generation operators.
- Company typePrivate
- Founded2019
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AnyTrack does
AnyTrack is a privately held SaaS company founded in 2019 that operates a conversion data platform designed for performance marketers. The platform's core function is unifying fragmented conversion signals across advertising platforms (Meta, Google, TikTok, Microsoft, Outbrain, Taboola), affiliate networks (CJ, Impact, ClickBank, Everflow), eCommerce stores (Shopify, WooCommerce), funnel builders (ClickFunnels, SamCart, ThriveCart), and CRMs (HubSpot, GoHighLevel) into a single attribution feed. AnyTrack is registered in Delaware as AnyTrack Analytics, Inc., with its founding operating location in Tel Aviv, Israel, and serves more than 1,000 brands globally through a self-serve model augmented by an inside-sales demo motion. The company is co-founded by Laurent Malka and operates with 1-10 employees; no institutional funding rounds or parent-company relationships were disclosed in available sources.
AnyTrack firmographics
Firmographics- Name
- AnyTrack
- Legal name
- AnyTrack Analytics, Inc.
- Website
- https://anytrack.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AnyTrack is a SaaS conversion data platform that uses server-side tracking and 300+ native integrations to deliver unified cross-channel attribution and Conversion API feeds to performance marketers, eCommerce brands, affiliates, agencies, and lead-generation operators.
- Ownership category
- akta.pro rank
AnyTrack industry classification
Industry- Product category
- Marketing Attribution Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where AnyTrack is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
AnyTrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Tiered subscription model based on session volume and number of websites. Plans range from Starter ($100/month) to Personal ($150/month) to Advanced ($300/month). Additional charges apply for extra websites ($30/month per additional website) and session overages beyond plan limits. Billing is available monthly or annually (with 2 months free discount). No long-term contracts required with cancel-anytime flexibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: Entry-level plan for marketers needing plug-and-play integrations and real-time attribution |
| Subscription | Monthly | Personal: Mid-tier plan for growing companies needing in-depth analytics and custom tracking |
| Subscription | Monthly | Advance: Enterprise plan for established businesses requiring advanced analytics and A/B testing |
| Freemium | Pay-as-you-go | 14-day free trial available for all plans with full feature access, no credit card required to start |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
AnyTrack product offering
Product offeringCore offering
AnyTrack is a SaaS conversion tracking and data orchestration platform that automates server-side event delivery to ad platforms such as Meta, Google, and TikTok, while unifying tracking across affiliate networks and eCommerce stores. The platform routes first-party conversion data into ad platform AI algorithms to recover attribution lost to browser restrictions and to power true ROAS measurement. Companion tools include a Chrome extension and a WordPress plugin that enable no-code deployment for performance marketers.
Product overview
AnyTrack is a unified conversion tracking and attribution platform designed for digital marketers. The core product consists of the AnyTrack Platform with integrated modules including Ad Integrations (connecting Google Ads, Meta, TikTok, Microsoft Ads, Outbrain, Taboola), Conversion Tracking with both server-side and client-side capabilities, Cross Domain Tracking, Data Orchestration, First Party Data collection, Reporting and Analytics, True ROAS Tracking, and Server Side Tracking. The platform is offered through three tiered pricing plans: Starter ($100/month, 100k sessions, 1 website), Personal ($150/month, 500k sessions, 3 websites, GA4 integration), and Advance ($300/month, 3M sessions, 10 websites, unlimited CAPI integrations). Additional offerings include a Chrome Extension for pixel debugging and a WordPress plugin for easy installation. The platform integrates with 300+ tools including major ad networks, 90+ affiliate networks, eCommerce platforms (Shopify, WooCommerce, ClickFunnels), CRMs (HubSpot, GoHighLevel), and lead generation tools.
Differentiator
Problem solved
Functional benefit
Products and services
- AnyTrack Platform SaaS conversion tracking and data orchestration platform for performance marketers, eCommerce brands, affiliate publishers, and agencies. It automates server-side event delivery to ad platforms such as Meta, Google, and TikTok, and unifies tracking across affiliate networks and eCommerce stores with cross-domain tracking, true ROAS measurement, and AI-ready conversion feeds.
- AnyTrack Chrome Extension Chrome browser extension that allows performance marketers to deploy AnyTrack tracking on a website without developer involvement, providing no-code setup for conversion event capture.
- AnyTrack WordPress Plugin WordPress plugin that lets WordPress site owners install AnyTrack tracking through the WordPress admin interface, supporting fast deployment for content and affiliate sites built on WordPress.
Quantifiable outcome
- 20-30% conversion recovery from ad blockers and iOS privacy restrictions
- +3 more outcomes
Companies that use AnyTrack
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
AnyTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability2 records
Feature10 records
AnyTrack partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Meta (Facebook)coreMeta Business Partner with direct access to Facebook Tech Team for API integration support, accuracy verification, and early visibility into platform changes. Facebook Business Partner status validated by Meta for tracking and attribution accuracy through Facebook Conversion API. AnyTrack has direct technical resources to better prepare for changes or new integration features.
- TikTokcoreOfficial TikTok partner enabling server-side conversion tracking through TikTok Events API for accurate attribution and enhanced targeting despite iOS privacy restrictions.
- ShopifycoreNative Shopify integration via server-side API (not client-side pixel) for accurate purchase tracking that bypasses Safari, Firefox, and other browser privacy restrictions. Enables real revenue data flowing back to ad platforms.
- ClickFunnelscoreNative ClickFunnels integration for tracking funnel builders using ClickFunnels 2.0 and original platform. Enables multi-step conversion tracking for info business and lead generation use cases.
- Google AdscoreServer-side Google Tag Manager API integration for enhanced conversions, Performance Max optimization, and Smart Bidding with accurate real-time conversion data.
- HubSpotcoreCRM integration enabling lead tracking and offline conversion attribution tied back to ad campaigns for lead generation use cases.
- EverflowcoreAffiliate network integration enabling click ID to commission tracking, redirectless tracking, and server-side conversion capture for affiliate marketers.
- ClickBankcoreAffiliate network integration for ClickBank offer tracking with redirectless methodology and accurate commission attribution.
- CJ AffiliatecoreAffiliate network integration for CJ network offer tracking with cross-network attribution capability.
- ImpactcorePartnership analytics platform integration for affiliate tracking and partnership automation.
- SamCartcoreCheckout platform integration for eCommerce and info business funnel tracking with accurate revenue attribution.
- ThriveCartcoreCheckout platform integration for digital product and course creators using ThriveCart.
- WooCommercecoreWordPress eCommerce platform integration for server-side order tracking.
- Google AnalyticscoreGA4 integration providing enhanced eCommerce tracking including checkout flow and transaction data for comprehensive funnel visibility.
- StripecorePayment processing partner used for subscription billing, affiliate commission payments via Stripe Connect, and fraud detection across transactions.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
AnyTrack competitors and assessment
Company assessmentDirect peers
- Wicked Reports: Wicked Reports offers multi-touch attribution and email-ad tracking for DTC brands, with deep ad-platform integrations and ROAS reporting that compete head-on with AnyTrack's attribution and AI-feed positioning.
- Hyros: Hyros provides ad attribution and tracking with server-side conversion APIs and identity resolution for performance marketers, directly competing on the same AI-feed and cookieless-tracking narrative that AnyTrack sells.
- Triple Whale: Triple Whale is a DTC-focused attribution and analytics platform offering cross-channel ROAS tracking, server-side pixels, and ad-platform AI feeds - directly overlapping AnyTrack's product in the Shopify/ecom segment.
- Northbeam: Northbeam delivers multi-channel attribution, cross-channel ROAS analytics, and ML-driven attribution for DTC brands, targeting the same ecom and agency buyer that AnyTrack serves with comparable integrations to Meta, Google, and TikTok.
- Voluum: Voluum is a performance marketing tracking and attribution platform used by affiliates and ad buyers, providing click ID tracking, conversion APIs, and AI-driven optimization comparable to AnyTrack's affiliate-marketer focus.
- Rockerbox: Rockerbox provides marketing attribution and unified cross-channel measurement for direct-to-consumer and agency clients, offering comparable integration depth and ROAS analytics to AnyTrack.
- Measured: Measured is a multi-channel media-mix and attribution platform for enterprise and growth-stage brands, sharing the same ad-platform-to-analytics data orchestration focus as AnyTrack, though targeting higher-ARPU enterprise customers.
- RedTrack: RedTrack is a SaaS ad tracking and attribution platform for affiliates and media buyers offering server-side tracking, Conversion API integrations, and cross-network attribution that directly overlaps AnyTrack's offering.
- Beae: Beae is an attribution and analytics tool built for Shopify brands, emphasizing Conversion API, server-side tracking, and AI feeds to Meta and Google — a direct functional competitor in AnyTrack's core market.
Broad incumbents
- Google Analytics: Google Analytics (GA4) is the default web analytics platform AnyTrack complements, with overlapping capabilities in event tracking, attribution, and audience building — AnyTrack specifically positions GA4 integration as a mid-tier feature, making Google a partner and partial substitute.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
AnyTrack social profiles
Digital presenceAnyTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnyTrack leadership team
Management profileNumber of profiles
Profiles1 record
AnyTrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnyTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnyTrack
What does AnyTrack do?
AnyTrack is a SaaS conversion tracking and data orchestration platform that automates server-side event delivery to ad platforms such as Meta, Google, and TikTok, while unifying tracking across affiliate networks and eCommerce stores. The platform routes first-party conversion data into ad platform AI algorithms to recover attribution lost to browser restrictions and to power true ROAS measurement. Companion tools include a Chrome extension and a WordPress plugin that enable no-code deployment for performance marketers.
Is AnyTrack a public or private company?
AnyTrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AnyTrack founded?
AnyTrack was founded in 2019. It employs 1 to 10 people.
Where is AnyTrack based?
AnyTrack is headquartered in Tel Aviv, Israel, in the Middle East region.
How does AnyTrack make money?
One revenue line is on record: subscription SaaS.
Who are AnyTrack's main competitors?
Direct peers on record are Wicked Reports, Hyros, Triple Whale, Northbeam, Voluum, Rockerbox, Measured, RedTrack and Beae. Google Analytics is listed as a broad incumbent.
Does AnyTrack have an API?
Yes. AnyTrack exposes a public API. Developer documentation is at readme.anytrack.io.
What industry is AnyTrack in?
AnyTrack's product category is Marketing Attribution Software. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms. Its NAICS code is 51821 and its SIC code is 7372.