TrackingMore
TrackingMore is a multi-carrier shipment tracking API platform that aggregates tracking data from 1,600+ carriers and 110+ airlines, serving over 10,000 enterprise customers including e-commerce brands, logistics providers, and SaaS platforms worldwide.
- Company typePrivate
- Founded2014
- HeadquartersDover, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TrackingMore does
TrackingMore is a multi-carrier shipment tracking API platform founded in 2014 and headquartered in Dover, USA, that aggregates tracking data from 1,622 carriers and 110+ airlines into a single unified endpoint. The company serves over 10,000 enterprise customers spanning D2C e-commerce brands (SHEIN, AliExpress, PatPat, Maelys, Aukey), consumer electronics companies (DJI, WHOOP), cosmetics brands (IL MAKIAGE), logistics and freight operators (DP World, YunExpress, Beacon), and SaaS platforms. Its customers include both high-volume global brands running millions of monthly parcel checks and long-tail SMB merchants acquiring through self-serve channels.
The core product is a REST-based Tracking API (V2/V3/V4) backed by a proprietary AI-powered Intelligent Classification Engine built on LightGBM and trained on 300M+ real shipment records, achieving 97% carrier-detection accuracy. The platform delivers 99.99% uptime, 95% tracking accuracy, and 4-6 hour update frequency with real-time webhook notifications. The API underpins a suite of add-on modules — Shipment Dashboard, Branded Tracking Page (drag-and-drop editor), proactive Shipment Notifications (email/SMS), Air Cargo Tracking, Shopify Order Tracking, and CSV Bulk Tracking — plus free tools (EDD Calculator, Remote Area Checker, Package Tracking Widget). The architecture is a platform-plus-modules model where the core API/webhook feeds all downstream functionality. The product supports 14 languages and is ISO-27001 certified, SOC 2-aligned, and GDPR compliant.
TrackingMore operates a hybrid go-to-market combining API-first product-led growth with enterprise field sales. Pricing is tiered and usage-based: a free tier with basic tracking, a Basic tier (subscription), a Pro tier at approximately $0.03-$0.04 per tracked shipment (usage-based, with 14-day free trial and monthly billing), and custom Enterprise contracts with multi-year terms, dedicated account management, and custom API rate limits. Annual billing offers up to 20% savings. Distribution is multi-channel: direct self-serve signup, an official Shopify App Store listing (5-star rating), developer platforms (GitHub SDKs in 7 languages, Postman workspace), and pre-built connectors with WooCommerce, Amazon MCF, Klaviyo, and Google Sheets. The company employs 51-100 people and operates globally without geographic restrictions.
TrackingMore firmographics
Firmographics- Name
- TrackingMore
- Legal name
- TrackingMore
- Website
- https://trackingmore.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TrackingMore is a multi-carrier shipment tracking API platform that aggregates tracking data from 1,600+ carriers and 110+ airlines, serving over 10,000 enterprise customers including e-commerce brands, logistics providers, and SaaS platforms worldwide.
- Ownership category
- akta.pro rank
TrackingMore industry classification
Industry- Product category
- Multi-Carrier Shipment Tracking API
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Transportation (488)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Multimodal & Intermodal End-to-End Visibility (TLAEADAE)
Keywords
Where TrackingMore is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Markets served
TrackingMore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based API and Tracking Credits: Tiered subscription model (Free, Basic, Pro, Enterprise) with usage-based credit consumption for API calls, shipments tracked, and translation services. Free tier provides basic features with limited credits; paid tiers offer higher API rate limits, custom integrations, and dedicated support.
- Usage-based API Credits: Credits consumed per tracked shipment; translation of tracking_detail deducts one credit per unique tracking number and courier code combination. Location, state, and city translations are free. SMS notifications incur additional credit charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Basic tracking for individuals/small businesses |
| Subscription | Annual | Basic - Enhanced features with reporting |
| Usage-based | Monthly | Pro - Full API access for growing businesses |
| Subscription | Multi-year contract | Enterprise - Custom scalable solution |
| Unit Pricing | Monthly | Usage-based pricing starting at $0.03 per tracked order |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
TrackingMore product offering
Product offeringCore offering
TrackingMore is a multi-carrier shipment tracking platform that aggregates tracking data from 1,622+ courier carriers and 110+ airlines into a single unified REST API with webhooks, AI-powered carrier auto-detection, and standardized tracking statuses. It sells tiered API subscriptions (Free, Basic, Pro, Enterprise) with usage-based credits for tracked shipments, translation services, and SMS notifications, and offers complementary modules such as branded tracking pages, shipment notifications, air cargo tracking, Shopify Order Tracking app, CSV bulk tracking, an embeddable tracking widget, an EDD calculator, and a remote-area checker. The platform targets D2C e-commerce merchants, developers, technology platforms, and logistics providers globally, with 99.99% uptime under formal SLA and ISO-27001/SOC 2-aligned/GDPR-compliant security.
Product overview
TrackingMore is a multi-carrier shipment tracking API platform that aggregates tracking data from 1,600+ carriers and 110+ airlines into a single unified API. The core product is the Tracking API, which serves as the foundational engine powering a suite of integrated modules including a Shipment Dashboard (visibility console), Branded Tracking Page (white-label tracking pages), Shipment Notifications (email/SMS alerts), Air Cargo Tracking (air freight tracking), Shopify Order Tracking (native Shopify app), and CSV Bulk Tracking (batch data import). Supporting free tools include the Package Tracking Widget (embeddable track button), EDD Calculator, and Remote Area Checker. The architecture is a platform-plus-modules model where the Tracking API and Webhook serve as the core engine that feeds all downstream modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Tracking API REST-based multi-carrier shipment tracking API (V2, V3, V4) providing real-time tracking across 1,600+ carriers and 110+ airlines via a single endpoint, with webhook support, SDKs in 7 languages, and Postman testing. Targets developers, e-commerce platforms, and enterprises that need programmatic shipment tracking.
- Shipment Dashboard Centralized visibility dashboard that consolidates shipment data from multiple carriers into one view for real-time monitoring of order statuses, exception alerts, and carrier performance analytics. Targets operations teams at e-commerce and logistics companies.
- Branded Tracking Page White-label customizable tracking page that allows brands to display shipment status with their own branding, product recommendations, and custom layouts via a drag-and-drop editor. Targets D2C merchants seeking a branded post-purchase experience.
- Shipment Notifications Automated email and SMS notification system that proactively sends shipment status updates, delivery confirmations, and exception alerts to customers at each touchpoint of the delivery journey. Targets e-commerce operations teams seeking to reduce WISMO inquiries.
- Air Cargo Tracking Specialized tracking module providing real-time visibility across 110+ airlines for both domestic and international air freight shipments. Targets logistics providers, freight forwarders, and enterprises with air cargo operations.
- Shopify Order Tracking Shopify app that automatically syncs Shopify store orders into TrackingMore for automated shipment tracking and proactive shipping notifications, with 3-hour sync intervals. Targets Shopify merchants seeking a plug-and-play tracking solution.
- CSV Bulk Tracking Bulk shipment import/export tool allowing users to upload CSV files containing up to 10,000 tracking numbers per file (5 MB limit) and manage large-scale shipment tracking data. Targets operations teams handling large shipment volumes.
- Package Tracking Widget Embeddable track button widget that can be added to any website to let customers look up shipment status directly from a brand's site without redirection. Targets merchants and platforms wanting on-site tracking lookup.
- EDD Calculator Free Estimated Delivery Time calculator that estimates expected delivery dates based on carrier and route data. Targets merchants and shoppers needing quick delivery date estimates.
- Check Remote Area Free tool that checks whether a delivery address falls within a remote or hard-to-reach area that may affect delivery times or incur additional charges. Targets merchants and shoppers validating shipping feasibility.
Quantifiable outcome
- 99.99% API uptime with formal SLA and 24/7 technical support
- +17 more outcomes
Companies that use TrackingMore
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
TrackingMore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
TrackingMore partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- ShopifycoreOfficial Shopify app integration enabling merchants to automate order tracking, sync shipments every 3 hours, and offer branded tracking pages. Listed on Shopify App Store with 5-star rating.
- WooCommercecoreNative WooCommerce integration allowing automatic shipment import every 3 hours and order tracking synchronization for WordPress-based e-commerce stores.
- Amazon Seller CentralcoreAmazon MCF (Multi-Channel Fulfillment) integration for automatic import of Amazon fulfilled orders every 3 hours into TrackingMore for unified tracking.
- KlaviyosecondaryEmail marketing platform integration syncing shipment events and tracking metrics to Klaviyo for automated post-purchase email campaigns. 24-hour sync delay for all event metrics.
- Google (Google Fetch CSV)secondaryIntegration for importing shipments via Google Sheets CSV fetch. Useful for users managing order data in Google Sheets.
- PostmancoreOfficial TrackingMore API workspace on Postman enabling developers to test and debug APIs easily. Pre-built request collections for all API endpoints.
- Cainiao (Alibaba Group)secondaryCainiao serves as the logistics subsidiary for Alibaba Group/AliExpress, integrated into TrackingMore's carrier network for Chinese e-commerce shipments and the 5-Day Global Delivery service.
- 110+ Airlines (Air Cargo)coreAir cargo tracking capabilities integrated across 110+ airlines for real-time air freight visibility and cargo tracking.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
TrackingMore competitors and assessment
Company assessmentBroad incumbents
- FourKites: FourKites provides end-to-end supply chain visibility across modes for Fortune 500 shippers and 3PLs. It competes with TrackingMore at the enterprise visibility layer, particularly for multimodal tracking and predictive ETA.
- ShipStation: ShipStation is an established shipping management platform owned by Auctane. It overlaps with TrackingMore on multi-carrier label, tracking, and notification workflows for SMB and mid-market e-commerce merchants.
- Project44: project44 is a broader supply chain visibility platform serving large enterprises and shippers across modes (ocean, road, air, rail). It is comparable to TrackingMore's enterprise and 3PL positioning but at a much larger scale and broader scope.
Direct peers
- Shippo: Shippo offers multi-carrier shipping APIs and labels for SMB and mid-market e-commerce. While its core emphasis is on label purchasing, its tracking and webhook functionality overlaps with TrackingMore's Tracking API offering.
- EasyPost: EasyPost is a shipping API aggregator that competes head-to-head with TrackingMore on multi-carrier APIs for e-commerce and enterprise shippers. TrackingMore publishes EasyPost vs TrackingMore comparison content, indicating direct overlap in developer-focused tracking and label workflows.
- AfterShip: AfterShip is the most direct competitor in multi-carrier shipment tracking and post-purchase experience. TrackingMore explicitly publishes AfterShip vs TrackingMore comparison pages, and both target the same D2C merchants, Shopify ecosystem, and 1,000+-carrier use cases.
- Narvar: Narvar focuses on branded post-purchase experiences including shipment tracking, delivery notifications, and returns. It overlaps directly with TrackingMore's Branded Tracking Page and Shipment Notifications modules for enterprise retailers.
- 17Track: 17Track is a long-standing global parcel tracking platform aggregating hundreds of carriers. It targets the same end-user and SMB tracking use case as TrackingMore, particularly for cross-border e-commerce shipments in Asia-Pacific.
Emerging players
- ParcelPerform: ParcelPerform is a shipment tracking and post-purchase experience platform for e-commerce brands. It overlaps with TrackingMore's D2C-focused branded tracking pages, exception management, and AI-driven carrier performance.
- ClickPost: ClickPost is a multi-carrier shipping and tracking API platform, primarily serving enterprise and marketplace customers in Asia. It competes with TrackingMore on carrier integration depth and unified tracking dashboards.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TrackingMore social profiles
Digital presenceTrackingMore compliance and trust
Trust signalCompliance3 records
TrackingMore financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackingMore leadership team
Management profileNumber of profiles
TrackingMore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackingMore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackingMore
What does TrackingMore do?
TrackingMore is a multi-carrier shipment tracking platform that aggregates tracking data from 1,622+ courier carriers and 110+ airlines into a single unified REST API with webhooks, AI-powered carrier auto-detection, and standardized tracking statuses. It sells tiered API subscriptions (Free, Basic, Pro, Enterprise) with usage-based credits for tracked shipments, translation services, and SMS notifications, and offers complementary modules such as branded tracking pages, shipment notifications, air cargo tracking, Shopify Order Tracking app, CSV bulk tracking, an embeddable tracking widget, an EDD calculator, and a remote-area checker. The platform targets D2C e-commerce merchants, developers, technology platforms, and logistics providers globally, with 99.99% uptime under formal SLA and ISO-27001/SOC 2-aligned/GDPR-compliant security.
Is TrackingMore a public or private company?
TrackingMore is a private company. It is classified as unknown and is currently operating.
When was TrackingMore founded?
TrackingMore was founded in 2014. It employs 51 to 100 people.
Where is TrackingMore based?
TrackingMore is headquartered in Dover, United States, in the North America region.
How does TrackingMore make money?
Two revenue lines are on record. Subscription-based API and Tracking Credits are the primary driver. The others are usage-based API Credits.
Who are TrackingMore's main competitors?
Broad incumbents on record are FourKites, ShipStation and Project44. Direct peers are Shippo, EasyPost, AfterShip, Narvar and 17Track. Emerging players are ParcelPerform and ClickPost.
Does TrackingMore have an API?
Yes. TrackingMore offers a REST-based Tracking API (V4, V3, V2) with webhook support for real-time shipment tracking notifications. It provides SDKs in 7 programming languages available on GitHub, and API testing via Postman. The API supports carrier detection, transit history translation into 14 languages, batch shipment creation, and real-time query endpoints. API rate limits are 3 requests/sec for single shipment creation and 10 requests/sec for batch operations (create, get, update, delete, retrack) by default on the Pro plan, with higher limits available for Enterprise plans. Version consistency is required between API and Webhook (e.g., V4 API must use V4 Webhook). Real-time API endpoints exist in all three versions (V2, V3, V4). Translation features allow translation of tracking_detail, location, state, and city fields; location/state/city translation is free while tracking_detail translation deducts one credit per unique tracking number and courier code combination. Developer documentation is at www.trackingmore.com/docs/trackingmore.
What industry is TrackingMore in?
TrackingMore's product category is Multi-Carrier Shipment Tracking API. Its primary akta.pro industry code is TLAEADAE, Multimodal & Intermodal End-to-End Visibility. Its NAICS code is 488510 and its SIC code is 4731.