EXTREME

What EXTREME does

EXTREME (legal entity: Extreme International Limited) is a London-headquartered, privately held action sports and adventure media company founded in 1995 by Alistair Gosling and Tom Hutton, the founders of the Extreme Sports Channel which launched in 1999. Following a 2009 pivot away from traditional television toward digital and social, the company operates a portfolio of integrated services for global brands, governments, and creators in the Action Sports, Adventure Travel, Automotive, and Youth Culture verticals.

The core platform is Unreel — a social publishing house and creator network comprising an owned portfolio of channels with 20M+ followers and 300M+ monthly reach across Facebook, Instagram, YouTube, and TikTok, supported by a network of 1,700+ action sports athletes, creators, and ambassadors and proprietary first-party data tools for guaranteed reach distribution. Across this asset base, the company sells six service lines: social media brand campaigns with guaranteed ROI, subscription-based social media management, creator and influencer campaigns with performance guarantees, experiential events and activations, adventure hotels and resorts consulting, and marine services for destination activation and on-water management. The Extreme Hangout sustainability events platform, anchored at successive UN COP summits, and the Tread Lighter environmental initiative extend the brand into climate programming.

Commercial go-to-market is enterprise field sales combined with event-driven brand engagement and community-led growth through the creator network. Pricing is custom and quote-based with multi-year contracts tied to campaign scope, guaranteed reach metrics, and content production requirements. Disclosed marquee clients include Red Bull, Stanley Black & Decker, Facebook/Meta, PwC, BBC, ITV, Swatch, Trip Advisor, and Clarks; government engagements span NEOM, Qiddiya, Ras Al Khaimah Tourism Development Authority, Hongkong Land, Al Soudah, and the London 2012 Olympics. The company is registered in England and Wales (company number 03125492), has 11–50 employees, and shows no public funding rounds, acquisitions, or ticker in the available data.

Name

EXTREME

Legal name

Extreme International Limited

Website

https://extremeinternational.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

EXTREME is a London-based action sports and adventure media company running a 20M-follower social publishing network and 1,700-creator roster, delivering social media campaigns, creator partnerships, events, and adventure destination consulting for global brands and governments.

Ownership category

akta.pro rank

Product category

Action Sports Social Media Marketing Services

NAICS

Media Buying Agencies (54183), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Spectator Sports (711219)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

akta.pro secondary industry

Extreme Sports Event Operators & Competition Experiences (THAAAMAK)

Keywords

• Action sports marketing
• Creator network campaigns
• Social media management
• Experiential event production
• Adventure tourism consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Social Media Brand Campaigns: Creator-led, data-driven social media campaigns with guaranteed ROI and measurable numbers across all social platforms. Fees based on campaign scope and guaranteed reach metrics.
2. Social Media Management: Full-service social media management including strategy, planning, content creation, and daily channel operations for brand clients
3. Creator and Influencer Campaigns: Guaranteed-performance creator campaigns distributed across the network of channels, leveraging 1,700+ athletes and creators
4. Experiential Events: Live events and brand activations across adventure and sustainability, amplified through 20M-strong social audience
5. Adventure Resorts Consulting: Partnering with developers, investors, and operators to design, build and operate adventure hotels and resorts
6. Marine Services: Marine tourism destination design, development, activation and on-water management support for experiences, events and yachts

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

EXTREME is a B2B action-sports marketing agency and creator network that delivers social media brand campaigns, creator/influencer campaigns, full-service social media management, and live experiential events for global brands, governments and tourism authorities. It operates an owned social publishing portfolio (20M+ followers across Facebook, Instagram, YouTube and TikTok) and a 1,700+ athlete/creator network, supported by first-party data tools that guarantee reach and measurable ROI. The company also consults on adventure tourism destination, resort, and marine-services projects.

Product overview

EXTREME is a multi-service action sports and adventure media company operating at the intersection of Action Sports, Adventure Travel, Automotive and Youth Culture. The company offers a portfolio of integrated services anchored by its Unreel video publisher and creator network with 20M+ followers and 300M+ monthly reach. Core offerings include Social Media Management, Creator & Influencer Campaigns (1,700+ athletes), Event Production, PR Services, and Adventure Hotels & Resorts development. The company also operates specialized verticals including EXTREME Marine Services (destination activation and event support), Sports Centres for Excellence (athlete development), Adventure Sports Parks (destination development), and EXTREME Hospitality (boutique hotels, resorts, remote camps, and explorer experiences). Supporting these is The Extreme Hangout sustainability platform and the Tread Lighter environmental initiative. The company delivers end-to-end social media solutions powered by first-party data and guaranteed distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Unreel Social Media Brand Campaigns Creator-led, data-driven social media brand campaigns distributed across EXTREME's Unreel publishing platform and creator network (20M+ followers, 300M+ monthly reach) for global brands and tourism authorities. Guarantees results, ROI and measurable reach across all social platforms.
• Social Media Management

Quantifiable outcome

• 2.6+ billion annual video views through highly engaging short form videos and live events
• +7 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered major and core.

• Jeddah Yacht ClubmajorStrategic or Co-development Partner · 1 January 2021Provided turn-key marina management services to Jeddah Yacht Club for inaugural Saudi Arabian Grand Prix 2021 with 20-strong international crew.
• London 2012 OlympicsmajorStrategic or Co-development Partner · 1 January 2012Managed fleet of Olympics media boats in Weymouth including pre-production, procurement and coordination of RIBs for 2011 test event and 2012 Games.
• Facebook/MetacoreStrategic or Co-development PartnerPartnership to create four exclusive action and adventure series: Beauty & The Beast, Behind The Lens, Electric sports tech, and Destination EX. Delivered through Unreel platform with 5.5M+ views and 14M+ media reach.
• Stanley Black & DeckercoreStrategic or Co-development PartnerPartnership bringing together Adaptive Action Sports (charity for disabled youth) and Stanley Black & Decker for brand campaigns. Created inspirational content with 4.45M+ views and 5.7M+ media reach.
• QiddiyamajorStrategic or Co-development PartnerEngagement to raise awareness of Qiddiya 2030 vision project for extreme sports and leisure centre. Utilized youth-targeted social platforms to engage action sports fans for announcement launch video.
• NEOMmajorStrategic or Co-development PartnerEngaged to assess and review NEOM's overall extreme and adventure sport strategy and feasibility of proposed business cases. Also provided on-water safety and beach support for NEOM Beach Games events.
• Hongkong LandmajorStrategic or Co-development PartnerAdvisory capacity on development of West Bund Financial Hub in Shanghai to create sports, leisure, entertainment and adventure activities for domestic, regional and international visitors.
• Ras Al Khaimah Tourism Development Authority (RAKTDA)majorStrategic or Co-development PartnerEngaged to conduct in-depth adventure destination analysis and strategy plan covering existing products and recommendations for new products with roll out and implementation support.
• Al Soudah (KSA)majorStrategic or Co-development PartnerPart of wider consortium of global consultants to deliver overall destination vision, strategy and masterplan for Al Soudah in Asir region. Provided vision, strategy and concept planning across extreme and adventure sports sector.
• PwCcoreGTM or Marketing PartnerCOP28 sponsor and supporter for Extreme Hangout climate action events platform. Ongoing global partner for sustainability initiatives.
• New York TimescoreGTM or Marketing PartnerCo-located with New York Times at COP27 on shores of Red Sea in Sharm El Sheikh. Created authentic open air Bedouin village overlooking the reef for 4-day event.
• The Planet MarkcoreStrategic or Co-development PartnerEnvironmental partnership to measure environmental impact and understand measures to propel forwards on mission to becoming carbon neutral.
• 1% for the PlanetcoreStrategic or Co-development PartnerCommitted 1% of annual revenue to environmental non-profit organisations creating sustainable future. Part of sustainability initiatives.
• United Nations Sports for Climate ActioncoreStrategic or Co-development PartnerCommitted to raise awareness about climate change and promote sustainable consumption through sport and adventure.

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Red Bull Media House: Red Bull's owned media division producing action sports films, events, and social content at global scale. Highly comparable as a creator-owned action-sports media machine (and an explicit Red Bull partnership is named in EXTREME's customer roster).
• Barstool Sports: Digital sports media publisher with massive social following and creator-led sports content - larger scale but overlapping business model of monetizing a sports-audience social footprint through brand partnerships and events.
• Endeavor (IMG / WME): Global sports and entertainment powerhouse whose IMG division represents athletes, produces sports events, and consults on destination development - directly comparable to EXTREME's athlete-representation, event-production and adventure-resort consulting lines, but at vastly greater scale.

Direct peers

• Whistle Sports: Digital sports media company built around a global network of athletes, creators and social channels distributing short-form sports video to brands - effectively the closest analog to EXTREME's Unreel publisher and 1,700-creator network.
• Minute Media: Tech-driven sports media company operating a portfolio of owned-and-operated sports publisher brands (Sports Illustrated, The Players' Tribune, FanSided) plus creator content studios - comparable as a multi-brand sports content network monetized through branded partnerships.
• Dude Perfect: Athlete/creator-led sports entertainment brand built around a tight roster of trick-shot creators, with massive social following and brand partnerships. Comparable to EXTREME's creator-network + guaranteed-reach campaign model.
• Captiv8: Influencer marketing platform connecting brands with creators, with proprietary data and guaranteed-performance offerings - directly comparable to EXTREME's creator-campaign + first-party data value proposition, though more horizontal.
• Outside (Outside Media): Active-lifestyle media brand spanning adventure, endurance and outdoor sports publishing, with events, film and destination partnerships - comparable audience (action/adventure) and intersecting brand-partnership + adventure tourism consulting motion.

Emerging players

• Jukin Media: Social-video licensing platform that aggregates UGC and creator content for brand campaigns - comparable content-rights model and B2B syndication motion, even though EXTREME's niche is narrower and more premium.
• Boardroom: Sports-business media brand producing athlete-led content, brand storytelling and partnerships - comparable as a creator-network-powered sports media publisher targeting brand sponsorships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Extreme
• LinkedInlinkedin.com/company/extreme
• Instagraminstagram.com/extremeofficial
• TikToktiktok.com/@extremeofficial
• Xx.com/extremeofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXTREME