What PayRent does

PayRent is a fintech platform that provides online rent collection and credit-building infrastructure for independent landlords (typically 1–20 units) and their tenants in the United States. Founded in 2020 and headquartered in Lehi, Utah, the company operates a cloud-based SaaS product that enables landlords to collect rent via ACH and card, automate payment reminders, screen tenants, e-sign and store lease documents, and report on-time tenant payments to TransUnion and Experian. Its technical architecture integrates Plaid for bank account linking, Finix for payment processing rails, WePay (a JPMorgan Chase subsidiary) for card transactions, Sila Inc. for EFT services, and Evolve Bank & Trust (FDIC member) for banking infrastructure. PayRent is PCI DSS compliant and emphasizes a privacy-first design that reports only on-time payments to credit bureaus.

PayRent monetizes through a freemium, product-led growth model: landlords can onboard free and tenants pay a per-transaction fee (~$2.50–$3.00) for ACH or card payments, while premium subscription tiers offer landlords additional features such as more properties, advanced reporting, and waived tenant fees. Customer acquisition is primarily self-serve (web and mobile) supplemented by referral partnerships with major US landlord associations including AAOA, AAGLA, LADY LANDLORDS, Apartment Age, RentPrep, FLN, and SCRHA, plus content marketing and paid remarketing.

The company is privately held, bootstrapped (with a non-dilutive RevRoad accelerator participation recorded in April 2022), and operates with an 11–50 employee team. Recent product expansion has pushed PayRent up-stack from rent collection into a broader property management suite that includes Geni AI (an NLP chatbot), RentDefense (payment protection via anomaly detection), ApplyConnect-driven tenant screening, document e-sign and storage, and a renters insurance integration — positioning it as a horizontal platform serving the long-tail independent landlord segment rather than institutional property managers.

Name

PayRent

Legal name

PayRent LLC

Website

https://payrent.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

PayRent is a US fintech platform that enables independent landlords (1–20 units) to collect rent online via ACH and card, automate reminders, screen tenants, and report on-time payments to TransUnion and Experian, serving a long-tail SMB customer base through a freemium product-led model.

Ownership category

akta.pro rank

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Transaction Fee on Rent Payments: Landlords can use the free tier where tenants pay a transaction fee (~$2.50-$3.00 per transaction) for rent payments made by ACH or card. The landlord incurs no direct cost in the free tier, with revenue earned on each transaction processed.
2. Subscription / Premium Plans: Premium subscription tiers offer landlords additional features (e.g., more properties, advanced reporting, waived tenant fees) for a monthly fee. Billing is on a monthly or annual cadence.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PayRent is a cloud-based rent collection and property management platform that enables independent landlords and small-scale property managers to collect rent online via ACH and card, screen prospective tenants, manage leases and documents, and report on-time rent payments to TransUnion and Experian so tenants can build credit. The platform is offered on a freemium basis to landlords, with tenants paying per-transaction fees and optional premium subscription tiers billed monthly or annually.

Product overview

PayRent is a unified rent payment and property management platform offering a comprehensive ecosystem of tools for both landlords and tenants. The core PayRent Platform serves as the central hub with a landlord dashboard for revenue and tenant management, complemented by a Tenant Portal for online rent payments. The product suite includes AI-powered assistance through Geni AI, payment protection via RentDefense, tenant screening services, document management with e-signature and storage capabilities, credit bureau rent reporting to TransUnion, Equifax, and Experian, and renters insurance integration. Available via web and mobile applications, the platform connects to payment processors (Finix, WePay, Sila) and bank account verification services (Plaid, Evolve Bank & Trust) for seamless transaction processing.

Differentiator

Problem solved

Functional benefit

Products and services

• PayRent Platform Cloud-based rent collection and property management platform providing landlords with a centralized dashboard for managing rent collection, tenants, and property financials; integrates rent payments, accounting, tenant screening, and credit reporting.
• Tenant Portal Web portal enabling tenants to pay rent online, view payment history, set up scheduled payments, and manage their rental account information with their landlord.
• PayRent Mobile App Mobile application for iOS and Android devices that allows tenants to pay rent and landlords to manage properties on the go.
• Geni AI AI-powered virtual assistant that uses natural language processing to help property managers and tenants with rent payments, lease-related questions, and general property management tasks.
• RentDefense Rent payment protection service that monitors transactions for unusual patterns and provides payment controls to help landlords collect rent consistently and reduce payment default risk.
• Tenant Screening Tenant background verification service, powered by ApplyConnect, that provides credit checks, rental history, and background screening for prospective tenants directly from the PayRent dashboard.
• Credit Reporting Rent reporting service that submits on-time tenant rent payments to major U.S. credit bureaus (TransUnion and Experian) to help tenants build credit history through their regular rent payments.

Quantifiable outcome

• 62% increase in on-time rent payments for tenants using the credit reporting feature

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TransUnioncoreTechnology or IntegrationTransUnion is a credit bureau partner that receives on-time rent payment data from PayRent to include in tenant credit reports. This integration is central to PayRent's value proposition of helping tenants build credit through rent payment history.
• ExperiancoreTechnology or IntegrationExperian is a credit bureau partner that receives on-time rent payment data from PayRent to include in tenant credit reports. This integration enables tenants to build credit history with one of the three major US credit bureaus.
• FinixcoreTechnology or IntegrationFinix provides the payment processing infrastructure for PayRent's rent collection platform. Finix's terms of service are referenced in PayRent's terms, indicating Finix is the primary payment rails provider for ACH and card transactions.
• PlaidcoreTechnology or IntegrationPlaid provides bank account linking and verification services, enabling tenants to connect their bank accounts for ACH rent payments through the PayRent platform. Plaid's terms of service are referenced in PayRent's terms.
• Evolve Bank & TrustcoreTechnology or IntegrationEvolve Bank & Trust (FDIC member) is a banking partner providing banking services and infrastructure that underpin PayRent's financial operations, including fund holding and settlement for rent payments.
• LADY LANDLORDScoreGTM or Marketing PartnerLADY LANDLORDS is a landlord community and association partner that promotes PayRent to its members as a recommended rent collection and credit-building tool, driving referral traffic and community credibility.
• AAGLA (American Apartment Owners Association)coreGTM or Marketing PartnerAAGLA is a major landlord association that partners with PayRent to offer members discounted or preferred access to PayRent's rent collection and credit reporting platform.
• AAOA (American Apartment Owners Association)coreGTM or Marketing PartnerAAOA is a national landlord association partner that promotes PayRent's services to its member landlords, functioning as a marketing and referral channel for PayRent.
• RentPrepminorGTM or Marketing PartnerRentPrep is a landlord services platform partner that cross-promotes PayRent's rent collection tools to its audience of independent landlords and property managers.
• FLN (Landlord Network)minorGTM or Marketing PartnerFLN (Landlord Network) is a partner organization that refers its landlord members to PayRent's rent collection platform as part of its member resource offerings.
• Apartment AgeminorGTM or Marketing PartnerApartment Age is a landlord trade publication partner that features and promotes PayRent's rent collection and credit-building tools to its readership of property owners and managers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• RentRedi: RentRedi is a rent collection and property management platform built specifically for independent landlords and small property managers, with online rent payments, tenant screening, and accounting features. It targets the same 1-20 unit landlord segment as PayRent with a comparable freemium and transaction-fee model.
• Avail: Avail (owned by Realtor.com / Move) provides rental listings, applications, tenant screening, and online rent collection for independent landlords. It is a direct SMB landlord competitor with overlapping rent payment and screening features.
• TurboTenant: TurboTenant offers free landlord software covering rent collection, listing, tenant screening, and leases for independent landlords. It competes head-to-head with PayRent in the SMB landlord segment on a freemium, self-serve motion.
• Landlord Studio: Landlord Studio is a property management and rent tracking platform for small landlords, with accounting, rent collection, and tenant management features. It is a direct SMB competitor to PayRent in the independent landlord segment.
• Stessa: Stessa (owned by Roofstock) is a landlord-focused financial management and rent collection platform for small and mid-sized rental property owners. It overlaps with PayRent on rent collection and landlord financial workflows.
• Baselane: Baselane is a banking and rent collection platform for independent landlords, combining tenant payments with landlord banking services. It competes directly with PayRent on rent collection while layering in embedded banking features.
• Hemlane: Hemlane provides rent collection, leasing, and tenant management software aimed at small and mid-size landlords. Its feature set and target buyer overlap meaningfully with PayRent's landlord dashboard and tenant portal.
• Rentec Direct: Rentec Direct offers property management software for landlords and property managers including online rent payments, tenant screening, and accounting. It is a long-standing SMB landlord competitor with overlapping payment and screening features.

Broad incumbents

• AppFolio: AppFolio is a publicly traded property management software provider serving residential and commercial managers with rent collection, accounting, and AI-driven features. It overlaps with PayRent on rent collection but targets larger portfolios with enterprise-grade positioning.
• Buildium: Buildium (owned by RealPage) is a broad property management platform serving small-to-mid residential portfolios with rent collection, accounting, and tenant screening. It is a larger incumbent with overlapping rent payment functionality but a broader portfolio focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PayRentcom
• Xx.com/PayRent_com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayRent