Motia
Motia is a UK-based integrated fleet and fuel management platform serving 50,000+ businesses across the UK and Ireland. A subsidiary of DCC Energy (DCC plc), it combines multi-brand fuel cards, telematics, and connectivity services under one portal.
- Company typePrivate
- Founded2026
- HeadquartersBurlingame, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Motia does
Motia is a UK-based fleet and fuel management solutions provider serving more than 50,000 businesses across the United Kingdom and the Republic of Ireland. The company is a subsidiary of DCC Energy, part of DCC plc — a FTSE 100 international sales, marketing, and support services group headquartered in Dublin. In early 2026, Motia unified its operating brands (Fuel Card Services, My Fleet Hub, and MyCubo) under the Motia name and launched the supporting "There's a Better Way" brand campaign, repositioning itself as an integrated platform for connected fleet operations.\n\nMotia's offering consolidates multi-brand fuel cards (BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, Allstar One, and Allstar Homecharge for EV charging), a telematics module suite (vehicle tracking, cameras, fuel management, asset tracking, driver's hours, vehicle maintenance, vehicle safety checks), and connectivity services into a single portal. Underlying functionality rests on telematics data, GPS, tachograph integration, and rules-based driver behaviour scoring, with limited applied AI limited to driver fatigue detection and structured data analytics. Compliance accreditations include ISO 9001, ISO 14001, FORS associate membership, CLOCS, SafeContractor, SMAS Worksafe, and Trustmark, supporting positioning in regulated verticals such as construction and haulage.\n\nThe business runs a sales-led B2B go-to-market model with dedicated account managers covering enterprise, mid-market, and SMB fleets, supplemented by an online quote-enquiry tool and a partner programme targeting trade associations and industry bodies. Revenue is generated from recurring telematics subscriptions, fuel card transaction fees (advertising savings of up to 10p per litre for customers), and connectivity subscriptions. Motia operates from offices in Leeds (headquarters), Burnley, Bellshill, Halifax, and Antrim, covering the UK and Ireland (excluding the Channel Islands).
Motia firmographics
Firmographics- Name
- Motia
- Legal name
- Fuel Card Services Limited
- Website
- https://motia.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motia is a UK-based integrated fleet and fuel management platform serving 50,000+ businesses across the UK and Ireland. A subsidiary of DCC Energy (DCC plc), it combines multi-brand fuel cards, telematics, and connectivity services under one portal.
- Ownership category
- akta.pro rank
Motia industry classification
Industry- Product category
- Fleet and Fuel Management Software
- NAICS
- Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (4572)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)
- akta.pro secondary industries
- ELD/HOS & Driver Compliance Telematics (TLAEAFAC), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
Keywords
Where Motia is headquartered
LocationHeadquarters
- HQ city
- Burlingame
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Motia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Fuel Card Services: Motia issues multi-brand fuel cards (BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, Allstar) providing businesses with fuel discounts, consolidated invoicing, fraud alerts, and transaction reporting. Revenue is generated through transaction fees and negotiated discounts per litre, with savings of up to 10p per litre passed to customers. The offering includes EV charging via Allstar Homecharge.
- Telematics & Vehicle Management: Subscription-based telematics services including vehicle tracking, camera systems, fuel management insights, driver behaviour scorecards, tachograph compliance, asset tracking, and maintenance scheduling. Revenue is recurring (subscription) based on fleet size and service tier.
- Connectivity Services: Telecommunications services including mobile contracts, broadband, and business phone systems, generating recurring revenue from connectivity subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom quote-based pricing tailored to fleet size and requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Motia product offering
Product offeringCore offering
Motia provides an integrated fleet and fuel management platform for businesses operating vehicle fleets, combining multi-brand fuel cards (BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, Allstar), telematics modules (vehicle tracking, cameras, asset tracking, tachograph analysis, driver behaviour scoring), business connectivity services, and 24/7 roadside legal support. The platform consolidates data from previously separate fuel, telematics, and compliance systems into a single connected portal with real-time visibility, automated reporting, and fuel discount benefits.
Product overview
Motia is a fleet and fuel management platform providing an integrated suite of solutions. The core offerings consist of fuel cards (including BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, Allstar One, and Allstar Homecharge for EV charging) and telematics solutions (including Fuel Management, Cameras, Vehicle Tracking, Asset Tracking, Driver's Hours, Vehicle Maintenance, and Vehicle Safety Checks). The platform also includes Connectivity services and Motia Legal roadside support. Additional tools include Pump Locator and Mileage Expenses tracking. Motia brings these components together in one connected platform to provide real-time insights, fuel savings, and comprehensive fleet management.
Differentiator
Problem solved
Functional benefit
Brands
- My Motia: Fleet hub platform — new name for My Fleet Hub
- Motia Telematics
Products and services
- BP Fuel Cards
Quantifiable outcome
- Fuel savings of up to 10p per litre
- +3 more outcomes
Companies that use Motia
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Motia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
Motia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- BPcoreBP is a primary fuel card partner of Motia, offering BP Fuel Cards designed for fleets of all sizes with access to premium fuels, flexible pricing, and rewards through BPme. BP forecourts form a key part of Motia's multi-brand fuel card network.
- ShellcoreShell is a primary fuel card partner offering Shell Fuel Cards with nationwide coverage and exclusive fuel savings. Shell cards help businesses maximise efficiency and are promoted as a key component of Motia's fuel card portfolio.
- EssocoreEsso is a fuel card partner providing fixed weekly pricing and access to one of the largest UK networks of Esso sites. The Esso Dual Fuel Card is offered as a smart choice for businesses seeking predictable fuel costs.
- TexacocoreTexaco Fastfuel fuel cards provide access to a wide network of filling stations with predictable costs, targeting fleets that need reliability and broad coverage.
- KeyfuelscoreKeyfuels (also marketed as Diesel Direct) is a fuel card built for HGV and LCV fleets, providing access to a dedicated commercial refuelling network. Motia regularly announces new Keyfuels site additions.
- UK FuelscoreUK Fuels cards offer fixed diesel pricing and easy motorway access, providing practical fuel card solutions for businesses operating across the UK road network.
- AllstarcoreAllstar provides the Allstar One multi-brand fuel card (accepted at a vast network of forecourts) and Allstar Homecharge (EV charging for fleets). Allstar One is marketed as ideal for businesses seeking flexibility and cost savings.
- DCC GroupflagshipMotia is a business of DCC Energy, which is part of DCC plc — a leading international sales, marketing and support services group headquartered in Dublin, Ireland, listed on the London Stock Exchange and constituent of the FTSE 100 Index. DCC operates in 16 countries with over 11,500 employees and provides corporate oversight, governance, and group policies (Code of Conduct, Supply Chain Integrity Policy, Human Rights Policy) that Motia adheres to.
- HDI (Insurance)coreHDI is the insurer partner referenced in the Collett Transport case study, working with Motia to link fleet behaviour data to insurance performance outcomes. The partnership enabled Collett to achieve 10% lower insurance premiums by demonstrating improved safety metrics through Motia's platform.
- FORS (Fleet Operators Recognition Scheme)coreMotia is an associate member and partner of FORS, a voluntary fleet accreditation scheme. Motia sponsors FORS workshops (FORS Practitioner Recertification, HGV and PCV Fleet Management Essentials) and offers FORS Fuel Expert fuel cards with exclusive savings for FORS members.
- CLOCS (Construction Logistics and Community Safety)coreMotia holds membership of CLOCS, a national programme managing construction logistics and community safety. This partnership supports Motia's go-to-market positioning within the construction and haulage vertical.
- EDNA (Creative Studio)minorLeeds-based creative studio EDNA partnered with Motia to develop the company's first brand campaign 'There's a Better Way', using archive footage and 3D models to communicate the integrated platform value proposition.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Motia competitors and assessment
Company assessmentRegional players
- Masternaut (Webfleet): UK- and France-focused telematics and fleet management provider, now part of Bridgestone's Webfleet division. Comparable as a telematics-led UK fleet player, historically direct competitor to Motia on telematics subscriptions and vehicle tracking.
Direct peers
- Geotab: Global telematics platform providing vehicle tracking, driver behaviour analytics, and fleet management tools. Directly comparable to Motia's telematics and integrated data offering, though Geotab operates globally versus Motia's UK/Ireland focus.
- Samsara: Connected Operations Cloud offering telematics, video-based safety, and fleet management with an integrated platform approach very similar to Motia's. Comparable on integrated platform strategy, though Samsara is significantly larger and US-focused.
- Radius Payment Solutions: UK-based provider of fuel cards, telematics, vehicle tracking, and fleet management solutions. Closest direct UK peer to Motia, with overlapping product categories (fuel cards, telematics, cameras) and similar SMB/mid-market focus.
- MiX Telematics: Global fleet and asset management solutions provider with telematics, driver behaviour, and fuel management offerings. Comparable on telematics-led integrated fleet proposition, though focused on larger enterprise and commercial fleets globally.
Broad incumbents
- Verizon Connect: Large incumbent fleet management and telematics platform from Verizon, offering GPS tracking, asset management, and integrated fleet software. Comparable as a broad-based fleet management suite, but operates at much greater scale and across many geographies.
- Webfleet (Bridgestone): Bridgestone-owned fleet management platform offering telematics, vehicle tracking, and connected car services across Europe. Directly comparable as a telematics-led fleet suite with strong European presence overlapping Motia's UK/Ireland footprint.
- Teletrac Navman: Established GPS fleet tracking and telematics vendor with broad commercial fleet software suite. Comparable on integrated fleet software and tracking, though operates as a broader incumbent across multiple geographies including the UK.
Emerging players
- Chevin Fleet Solutions: UK-headquartered fleet management software specialist offering FleetWave, a SaaS platform for fleet operators. Comparable on the software-management side of fleet operations, though Chevin focuses more on software while Motia also issues fuel cards and resells telematics hardware.
Others
- Allstar (FleetCor): Multi-brand fuel card network operated by FleetCor, which is both a Motia partner (via Allstar One and Allstar Homecharge) and an adjacent competitor in fuel card issuance. Comparable as a fuel card and EV charging provider targeting the same UK commercial fleet customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Motia social profiles
Digital presenceMotia compliance and trust
Trust signalCompliance2 records
Motia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motia leadership team
Management profileNumber of profiles
Profiles2 records
Motia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motia
What does Motia do?
Motia provides an integrated fleet and fuel management platform for businesses operating vehicle fleets, combining multi-brand fuel cards (BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, Allstar), telematics modules (vehicle tracking, cameras, asset tracking, tachograph analysis, driver behaviour scoring), business connectivity services, and 24/7 roadside legal support. The platform consolidates data from previously separate fuel, telematics, and compliance systems into a single connected portal with real-time visibility, automated reporting, and fuel discount benefits.
Is Motia a public or private company?
Motia is a private company. It is classified as corporate owned and is currently operating.
When was Motia founded?
Motia was founded in 2026. It employs 1 to 10 people.
Where is Motia based?
Motia is headquartered in Burlingame, United States, in the North America region.
How does Motia make money?
Three revenue lines are on record. Fuel Card Services are the primary driver. The others are telematics & Vehicle Management and connectivity Services.
Who are Motia's main competitors?
Masternaut (Webfleet) is listed as a regional player. Direct peers are Geotab, Samsara, Radius Payment Solutions and MiX Telematics. Broad incumbents are Verizon Connect, Webfleet (Bridgestone) and Teletrac Navman. Chevin Fleet Solutions is listed as an emerging player. Allstar (FleetCor) is listed as an others.
Does Motia have an API?
No public API is recorded for Motia.
What industry is Motia in?
Motia's product category is Fleet and Fuel Management Software. Its primary akta.pro industry code is TLABAMAL, Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses), with a secondary code of TLAEAFAC, ELD/HOS & Driver Compliance Telematics. Its NAICS code is 424710 and its SIC code is 7510.