PlusCBDoil

What PlusCBDoil does

PlusCBDoil, operated by publicly traded parent CV Sciences, Inc. (incorporated in California, founded 2007), is a direct-to-consumer and wholesale brand of hemp-derived CBD wellness products spanning softgels, gummies, oils/tinctures, sprays, topicals (balms, creams, roll-ons), pet chews and oils, plus Delta 9 THC products under the Aura and Reserve Collections. Its technical foundation is a CO2 extraction process that preserves full-spectrum cannabinoids (CBD, CBG, CBN, trace THC), terpenes, and fatty acids, complemented by a patented water-based CBDA extraction for the Relief line and proprietary Levagen+ (PEA) formulation; all products are manufactured in cGMP-certified facilities and verified through third-party lab testing with batch-level Certificates of Analysis accessible via QR codes (seed-to-shelf traceability). It is positioned as the first CBD brand to self-affirm Generally Recognized as Safe (GRAS) status and carries an NASC Quality Seal for its pet line.

Commercially, the company runs a hybrid DTC/subscription/B2B model: consumer purchases flow primarily through pluscbdoil.com with a 25%-off subscription tier (30/60/90-day cadence) and +PlusPOINTS loyalty program; B2B sales are executed through an application-based wholesale program and a ShareASale affiliate channel offering 15%+ commission on first-time customer purchases with a 90-day cookie and CBD-exclusivity requirement for affiliates. The customer base is fragmented across general wellness consumers, sleep/seekers, stress/calm, pain/soreness, THC-free/drug-tested users, and pet owners, served by segment-specific SKUs (e.g., Sleep Gummies with melatonin/magnolia/lemon balm, Calm Gummies with L-theanine/5-HTP, Relief Softgels with CBD+CBDA+PEA). Recent 2023 launches extended the portfolio beyond CBD into the +PlusHLTH non-CBD supplement sub-brand and the Delta 9 THC Aura Collection, signalling deliberate TAM expansion into adjacent wellness and cannabis categories.

Name

PlusCBDoil

Legal name

CV Sciences, Inc.

Website

https://pluscbdoil.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

PlusCBDoil, a brand of publicly traded CV Sciences, Inc., is a direct-to-consumer and wholesale producer of CO2-extracted, third-party-tested hemp CBD products — softgels, gummies, oils, topicals, pet chews, and THC variants — serving U.S. wellness, sleep, stress, pain-relief, and pet-owner segments via pluscbdoil.com, subscription, wholesale, and affiliate channels.

Ownership category

akta.pro rank

Product category

Consumer Health & Wellness (Hemp-derived CBD Supplements)

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Beverages (2080)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF)

Keywords

• Hemp CBD products
• CBD softgels gummies
• CBD oils tinctures
• Topical CBD creams balms
• Pet CBD chews

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Consumer direct purchases through pluscbdoil.com website for CBD products including softgels, gummies, oils, topicals, and pet products.
2. Subscription Program: Recurring subscription orders offering 25% discount with free shipping, customizable delivery frequency (30, 60, or 90 days), and the ability to pause or cancel anytime.
3. Wholesale/B2B Sales: B2B sales to retail, distributor, and other business customers for resale purposes under the CV Sciences Affiliate Program.
4. Affiliate Commission: Commission-based revenue through ShareASale affiliate program, paying 15%+ commission on net revenue from first-time customer purchases, with 90-day cookie life.
5. Loyalty Points Redemption: +PlusPOINTS loyalty program where customers earn points on purchases, redeemable for discounts. Points expire after 6 months of no purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

PlusCBDoil is a direct-to-consumer CBD and hemp-derived wellness brand that produces and sells a broad portfolio of full spectrum, THC-free, and THC-containing (Reserve/Aura) CBD products — including softgels, gummies, oils/tinctures, topicals (balms, creams, roll-ons), sprays, beverages, and pet chews — through its own e-commerce website at pluscbdoil.com, supplemented by wholesale and affiliate channels. The products are manufactured using CO2 extraction and a patented water-based CBDA process in cGMP-certified facilities, with third-party lab testing and QR-code-linked batch certificates of analysis. The company also operates a 25%-off subscription program, a +PlusPOINTS loyalty program, and a wholesale/affiliate program under parent CV Sciences, Inc.

Product overview

+PlusCBD Oil is a comprehensive CBD and hemp-derived wellness product portfolio under CV Sciences, featuring multiple delivery formats including softgels, gummies, oils/tinctures, topicals (balms, creams, roll-ons), sprays, and pet products. The product line includes both full spectrum CBD products (with trace THC) and THC-free options using CBD isolate, alongside THC-containing products (Delta 9) in the Reserve and Aura Collections. The company has expanded into non-CBD supplements through +PlusHLTH, offering protein, metabolic, and joint/cognitive support products. Core product categories span Daily Balance (basic CBD wellness), Relief (targeted soreness relief with CBDA and PEA), Reserve Collection (full spectrum with microdose THC), and THC-Free lines, serving human and pet consumers with various wellness needs including sleep, stress, pain relief, and daily balance.

Differentiator

Problem solved

Functional benefit

Brands

• Reserve Collection: Full spectrum CBD products with THC content, including softgels, gummies, and oils with higher CBD potency and microdose THC
• Aura Collection
• Daily Balance
• +PlusHLTH
• PlusCBD Pet

Products and services

• +PlusCBD Daily Balance CBD Softgels Full spectrum CBD softgel capsules in 5mg, 10mg, 15mg, and 50mg strengths for daily wellness support, made with hemp extract in an extra virgin olive oil carrier and intended for adult consumers seeking everyday endocannabinoid system support.
• +PlusCBD THC-Free CBD Softgels THC-free softgel capsules made with 99.9% pure CBD isolate in 25mg and 100mg strengths, targeted at consumers who must or prefer to avoid THC (e.g., drug-tested individuals or those with THC sensitivity).
• +PlusCBD Relief Softgels Doctor-formulated softgels combining CBD, CBDA (via the company's water-based extraction), and Levagen+ (PEA) in a Triple Action blend for soreness relief and healthy inflammatory response support.
• +PlusCBD Reserve Collection Softgels Full spectrum softgels with a 10:1 CBD to THC ratio (25mg CBD, 2.5mg THC per serving) positioned for enhanced relaxation and an extended full-spectrum cannabinoid experience.
• +PlusCBD Sleep Gummies CBD gummies at 10mg strength formulated with 3mg melatonin, 50mg magnolia bark, and 50mg lemon balm for sleep support and circadian rhythm regulation.
• +PlusCBD Calm Gummies CBD gummies with 100mg L-theanine and 50mg 5-HTP, strawberry-lemonade flavored, positioned for stress support and mood enhancement.
• +PlusCBD Daily Balance CBD Gummies Full spectrum CBD gummies (10mg per serving) in Cherry Mango and Citrus Punch flavors, made with organic tapioca syrup and organic cane sugar for general daily wellness support.
• +PlusCBD THC-Free CBD Gummies THC-free CBD gummies made with 99.9% pure CBD isolate in Wild Berry flavor at 25mg CBD per gummy, aimed at consumers avoiding THC.
• +PlusCBD Reserve Collection Sleep Gummies Blackberry-flavored sleep gummies with 25mg CBD, 2.5mg THC, 3mg melatonin, and 5mg CBN per serving in the Reserve Collection, marketed for deep, restful sleep.
• +PlusCBD Reserve Collection EXTRA Gummies Dragon fruit-flavored extra-strength gummies with 25mg CBD and 5mg THC per serving, positioned for microdosing THC with CBD in the Reserve Collection.
• +PlusCBD CBD Oil Drops Full spectrum hemp CBD oil tinctures in peppermint, unflavored, and goji blueberry flavors, available in strengths up to 2000mg for sublingual daily wellness use.
• +PlusCBD Reserve Collection CBD Oil Premium full spectrum CBD oil with THC in Dark Chocolate Mint and Lemon Ginger flavors, available in 750mg, 1500mg, and 3000mg CBD strengths as part of the Reserve Collection.
• +PlusCBD CBD Sprays CBD oil sprays with extra virgin olive oil base in peppermint, unflavored, and café mocha flavors, made with Total Plant Complex extract for convenient sublingual dosing.
• +PlusCBD Extra Strength CBD Balm Topical CBD balm in Original Raw and Gold Formula variants for localized application, available in 25mg, 45mg, and 100mg (full size) formats.
• +PlusCBD CBD Pain Relief Penetrating Cream Topical CBD cream with menthol and camphor for temporary relief of muscle and joint pain, available in a 1000mg strength.
• +PlusCBD CBD Roll-On Topical CBD roll-on products with cooling effect, available in 200mg, 500mg, and 2000mg strengths for targeted application.
• +PlusCBD Pet Calming Care CBD Chews THC-free CBD chews for dogs with chamomile, L-tryptophan, ginger root, and L-theanine, formulated for calming support during stressful situations.
• +PlusCBD Pet Hip & Joint Health CBD Chews CBD chews for dogs that support hip and joint health and mobility, part of the pet wellness product line.
• +PlusCBD Pet Oral Health Chews CBD-infused chews for dogs and cats supporting oral health and dental hygiene, introduced as a new product in 2023.
• +PlusCBD Pet Soothing Hemp Extract Pet CBD oil tinctures available in unflavored, salmon, chicken, beef, and peanut butter flavors in 250mg and 500mg strengths for companion animal wellness.
• +PlusCBD Aura Collection (Delta 9 THC) Delta 9 THC product collection featuring Illuminate and Serene gummies for mood and wellness enhancement under the Aura sub-brand.
• +PlusHLTH Empowr Protein + Creatine Non-CBD fitness supplement combining protein and creatine for athletic performance and muscle support under the +PlusHLTH line, launched in 2023.
• +PlusHLTH ReSHAPE Metabolic Balance Non-CBD capsules with berberine, oleoylethanolamide (OEA), and cinnamon for metabolic health and weight management support under the +PlusHLTH line.
• +PlusCBD Fizz THC Drink Tablets THC-infused drink tablets that dissolve to create CBD/THC beverages, part of the brand's CBD-with-THC beverages line.
• +PlusCBD Wellness Blends Specialized CBD product blends targeting specific wellness benefits, including sleep and calm formulations curated under the Wellness Blends collection.
• +PlusCBD Subscription Program Recurring subscription program offering a 25% discount and free shipping on every order, with adjustable delivery cadence (30, 60, or 90 days) and the ability to pause or cancel anytime through the customer account.
• CV Sciences Wholesale / B2B Program B2B wholesale program for retailers, distributors, and resellers to purchase PlusCBD products for resale, with application-based pricing, final-sale terms, and a 5-business-day inspection window for shipping damage claims.
• CV Sciences Affiliate Program (via ShareASale) Affiliate marketing program operated through the ShareASale network, paying 15%+ commission on net revenue from first-time customer purchases with a 90-day cookie life; affiliates must be exclusive to CV Sciences among CBD companies.
• +PlusPOINTS Loyalty Program Loyalty program where customers earn points on purchases, redeemable for discounts, with a $20 referral bonus, a $10 birthday reward, and a 6-month inactivity expiration (reset on purchase).

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Hemp Farmers (U.S. and European)coreStrategic or Co-development PartnerSourcing partnership with domestic U.S. and European partner farms for hemp cultivation. Hemp is grown from EU-certified hemp seeds using sustainable agricultural practices. Farmers have 'long unbroken history going back centuries' of hemp cultivation. This partnership ensures consistent, high-quality hemp supply for CBD extraction.
• cGMP Certified Contract ManufacturerscoreImplementation/ SI/ Consulting PartnerContract manufacturers operating in GMP certified facilities audited and approved by CV Sciences. These manufacturers produce all PlusCBD products including gummies, softgels, and topicals under quality control protocols specified by CV Sciences.
• Third-Party Testing LaboratoriescoreTechnology or IntegrationIndependent third-party laboratories conduct testing on all product batches for safety, consistency, and Certificate of Analysis verification. Testing includes potency verification, contaminant screening, and full cannabinoid profiling.
• ShareASale (Affiliate Platform)supportingGTM or Marketing PartnerShareASale is the secure third-party affiliate marketing platform used to track sales and process affiliate payments. Affiliates join through CV Sciences Affiliate Program, create accounts on ShareASale.com for tracking links, banners, and payment processing.

Scale indicators1 record

Recent moves6 records

Expansion highlights7 records

Direct peers

• Charlotte's Web: One of the most established U.S. hemp CBD brands selling tinctures, gummies, softgels, and topicals through D2C, retail, and practitioner channels. Directly comparable in product format, hemp-derived positioning, and broad-spectrum offerings to PlusCBDoil.
• cbdMD: Publicly traded CBD brand offering broad assortments of gummies, tinctures, topicals, and pet products in a similar price band. Competes head-to-head with PlusCBDoil across multiple product formats and customer segments.
• Medterra: CBD brand with an emphasis on isolate-based and THC-free products plus a strong pet line. Directly comparable to PlusCBDoil's THC-free softgel and pet offerings.
• Green Roads: Pharmacist-formulated CBD brand with a comparable product mix (oils, gummies, softgels, topicals, pet) and a strong D2C plus retail presence. Overlaps with PlusCBDoil on product format and use-case positioning.
• Lazarus Naturals: Vertically integrated CBD brand selling tinctures, softgels, gummies, topicals, and pet products at lower price points. Competes with PlusCBDoil on similar product formats, particularly in the value-conscious segment.
• CBDistillery: Large U.S. CBD brand with a wide product range including isolates, full spectrum, gummies, and topicals. Closely comparable to PlusCBDoil on product breadth and direct-to-consumer focus.
• Joy Organics: Premium organic CBD brand offering tinctures, gummies, softgels, topicals, and pet products. Comparable to PlusCBDoil on product mix and on the premium/full-spectrum positioning.
• Elixinol: Globally distributed hemp CBD brand with a similar product range (oils, capsules, topicals) and an emphasis on full-spectrum and broad-spectrum formulations. Overlaps with PlusCBDoil on product format and ingredient philosophy.

Emerging players

• Cornbread Hemp: U.S. CBD brand focused on full-spectrum, flower-only formulations in oils, gummies, and topicals. Competes with PlusCBDoil in the premium, full-spectrum segment of the same D2C market.

Broad incumbents

• CV Sciences (parent company): The publicly traded parent of PlusCBDoil (PKVMF), with adjacent wellness and hemp-derived product lines. Relevant as a corporate-context peer and as a public-market proxy for the PlusCBDoil brand's performance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/youpluscbd
• YouTubeyoutube.com/CVSciencesInc
• Facebookfacebook.com/pluscbdoil
• LinkedInlinkedin.com/company/cvsciences
• Instagraminstagram.com/youpluscbd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlusCBDoil