Net Driven

What Net Driven does

Net Driven is a vertical digital marketing and website platform purpose-built for independent tire and service shops across North America. Operating as a brand under LeadVenture Inc. (corporate headquarters in Lake Oswego, OR, with customer support operations in Scranton, PA), the company has served the automotive aftermarket for over 20 years and claims a customer base of 5,000+ independent shops. The product portfolio spans four integrated solution pillars: Get Found (websites, local SEO, Google Business Profile management, reputation management), Fill Your Bays (paid search advertising, online quoting, AI-powered voice and chat), Bring Drivers Back (declined work follow-up, automated review requests), and Know What's Working (a centralized marketing and performance dashboard branded as Shop Command Center). Additional offerings include the TurnKey eShop eCommerce solution developed in partnership with Keystone Automotive and a reseller relationship with Podium for messaging.

The underlying technology combines website hosting and design, local SEO tooling, paid advertising management across Google, Microsoft, Facebook and display channels, reputation and review automation, and AI-assisted customer communication features. Pricing is quote-based and recurring, with monthly billing cycles, a combination of fixed management fees and variable ad spend (with margins up to 30%), and contractual terms governed by Order Forms under Net Driven's Terms of Service. Revenue is generated through subscription fees for websites, digital marketing services, managed services (SEO, social, reputation), and reputation management, supplemented by ad spend pass-through with margin.

Distribution is hybrid: direct enterprise field sales with dedicated account managers targeting individual shops (evidenced by 'Book a Demo' CTAs and personalized outreach), combined with an OEM/distributor endorsement channel where Net Driven holds preferred or exclusive digital marketing provider status with over 20 automotive brands including Michelin, NAPA Auto Care, Bridgestone, Continental, Tire Pros, American Tire Distributors, Pomp's Tire Service, Yokohama, and Ford Professional Service Network. These endorsements create a structured referral pipeline into dealer networks that is difficult for generalist digital agencies to replicate.

Name

Net Driven

Legal name

Net Driven

Website

https://netdriven.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Net Driven provides websites, digital marketing, AI-powered customer engagement, and eCommerce solutions exclusively to independent tire and service shops across North America, with 5,000+ customers and preferred-provider endorsements from 20+ major automotive brands.

Ownership category

akta.pro rank

Product category

Automotive Digital Marketing Software

akta.pro industry

PRIMARYBPAMALAH

Creator Monetization Tools (Subscriptions, Tips, Merch)

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

• Automotive digital marketing
• Tire shop websites
• Local SEO services
• Auto repair marketing
• Online reputation management

Headquarters

HQ city

Wilsonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Website Services: Monthly recurring fees for website hosting, design, and maintenance services for independent tire and service shops.
2. Digital Marketing Services: Recurring management fees for digital advertising services including Google Search, Microsoft Search, Facebook, Display, and targeted digital advertising. Fees include ad spend plus management fees.
3. Managed Services: Monthly recurring fees for managed services including SEO, social media management, and reputation management.
4. Reputation Management: Recurring subscription for reputation management services including review management dashboard and integration with dealer management systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Net Driven provides an integrated digital marketing and website platform specifically designed for independent tire and service shops. The offering combines customizable mobile-responsive websites, local SEO and Google Business Profile management, paid search and social advertising, reputation management, AI-powered voice and chat customer engagement, online quoting, and automated declined-work follow-up, all consolidated into a unified Shop Command Center dashboard. The platform is sold on a subscription basis with recurring monthly fees plus ad spend.

Product overview

Net Driven offers a unified platform architecture for independent tire and service shops, combining websites, digital marketing, and customer engagement tools into an integrated system. The core portfolio consists of Websites (digital storefront), Digital Marketing (SEO, reputation, paid ads), Shop Command Center (analytics dashboard), AI Service Writer (AI-powered chat/voice), and Repair IQ (quoting and declined services follow-up). Additional products include TurnKey eShop for eCommerce. The platform operates on a modular approach where shops can access tools through solution columns: Get Found (local SEO, websites, reputation), Fill Your Bays (paid ads, quoting, AI chat), Bring Drivers Back (declined work follow-up, review automation), and Know What's Working (dashboard, support). The system is designed to work with existing POS systems rather than replacing them.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites Customizable mobile-responsive website platform designed specifically for independent tire and service shops, including service catalogs, tire inventory listings, and built-in SEO optimization to serve as the digital storefront for customer acquisition.
• Digital Marketing Managed digital marketing suite combining local SEO, reputation management, and paid search advertising across Google, Microsoft, Facebook, and display networks to help independent tire and service shops get found by local drivers and manage their online presence.
• Shop Command Center Centralized dashboard providing marketing and performance analytics, retention campaign automation, and a unified view of shop metrics that integrates with existing POS systems to consolidate shop management data into one platform for independent tire and service shops.
• AI Service Writer AI-powered service writing tool that uses generative AI for automated chat and voice interactions to handle customer inquiries, provide repair quotes, and schedule appointments around the clock for independent tire and service shops.
• Repair IQ with Declined Services Online quoting and scheduling platform that includes automated follow-up for declined services, enabling shops to quote repair costs, schedule appointments, and automatically re-engage customers who declined recommended work to recover lost revenue.
• TurnKey eShop eCommerce solution built in partnership with Keystone Automotive that enables online parts and accessories sales, integrating Keystone's inventory and fulfillment network with Net Driven websites to provide plug-and-play eCommerce capabilities for automotive aftermarket shops.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature8 records

Partnerships

20 partnerships are on record, tiered core and major.

• MichelincoreGTM or Marketing PartnerPreferred Website & Digital Marketing Provider for Michelin Alliance Program Dealers. Net Driven is endorsed as the preferred provider to Michelin-certified dealers, driving customer acquisition through OEM referral.
• NAPA Auto CarecoreGTM or Marketing PartnerExclusively endorsed Website provider for NAPA Auto Care and NAPA Gold Dealers. Highest-tier endorsement relationship for automotive service dealers.
• Tire & Service NetworkcoreGTM or Marketing PartnerExclusive Website Provider for their TSN Dealer Program. Exclusive endorsement for Tire Service Network dealer members.
• Tire ProscoreGTM or Marketing PartnerPreferred Website & Digital Marketing Provider for Tire Pros dealers. Preferred partner status driving referrals.
• BridgestonecoreGTM or Marketing PartnerPreferred Website & Digital Marketing Provider for their Affiliated Retail Network Dealers. Endorsed by Bridgestone for their affiliated dealer network.
• ContinentalcoreGTM or Marketing PartnerExclusively endorsed Website & Digital Marketing Provider for GOLD Program dealers. Exclusive endorsement for Continental GOLD dealer network.
• Keystone Automotive OperationscoreStrategic or Co-development PartnerExclusive Website and Digital Marketing provider for Parts Via dealers. Partnership created TurnKey eShop - an eCommerce solution integrating Keystone inventory with Net Driven websites for automotive aftermarket shops.
• American Tire DistributorsmajorGTM or Marketing PartnerPreferred Website & Digital Marketing Provider for their Activate Dealers. Endorsed by ATD for their Activate dealer program.
• TireHub+majorGTM or Marketing PartnerPreferred Website & Digital Marketing Provider for their Tire Hub Plus Dealer Program. Preferred status for TireHub+ dealers.
• National Tire WholesalemajorGTM or Marketing PartnerPreferred Website & Digital Marketing Provider for their T3 program dealers. Preferred partner for NTW T3 dealer network.
• BFGoodrich TiresmajorGTM or Marketing PartnerPreferred Website & Digital Marketing Provider status for BFGoodrich dealers.
• UniroyalmajorGTM or Marketing PartnerPreferred Website & Digital Marketing Provider status for Uniroyal dealers.
• K&M Tire / Mr. Tire / Big 3majorGTM or Marketing PartnerPreferred Website & Digital Marketing Provider for Mr. Tire / Big 3 dealers through K&M Tire partnership.
• Pomp's Tire ServicemajorGTM or Marketing PartnerExclusive Website and Digital Marketing Provider for Pomp's Tire Service dealers.
• Jiffy LubemajorGTM or Marketing PartnerEndorsed Website provider for Tire Websites. Jiffy Lube endorses Net Driven for their franchise/tire service operators.
• YokohamamajorGTM or Marketing PartnerExclusively endorsed Website and Digital Marketing provider for Advantage dealers.
• Independent Tire Dealers GroupmajorGTM or Marketing PartnerPreferred and Endorsed Website and Digital Marketing provider for ITDG members.
• Ford Professional Service NetworkmajorGTM or Marketing PartnerPreferred Website & Digital Marketing Provider for Professional Service Network affiliated shops.
• Federated Auto PartsmajorGTM or Marketing PartnerStrategic partnership with Federated Auto Parts Professionals to provide websites and digital marketing for service customers.
• Keystone AutomotivecoreStrategic or Co-development PartnerPartnership created TurnKey eShop solution combining Keystone's inventory and fulfillment network with Net Driven's websites and marketing capabilities for automotive aftermarket eCommerce.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dealer Spike: Dealer Spike provides websites, digital marketing, SEO, and CRM solutions to automotive dealers (powersports, RV, marine, and auto). Direct competitor to Net Driven in the dealer digital marketing space with overlapping product surface (websites, paid search, reputation).
• DealerOn: DealerOn is a digital marketing platform for automotive dealers offering websites, SEO, paid search, social media management, and advertising. Directly comparable to Net Driven across the automotive dealer digital marketing stack with similar SMB dealership target customer.
• BZ Results: BZ Results is a digital marketing agency serving automotive aftermarket dealers including tire and service shops. Closest direct competitor focused specifically on the independent tire/service vertical that Net Driven targets.
• ActivEngage: ActivEngage provides messaging, chat, and customer engagement software for automotive dealers. Overlaps directly with Net Driven's AI Voice & Chat and customer engagement features and competes for the same dealer technology budget.

Broad incumbents

• DealerSocket (now part of Cox Automotive): DealerSocket is a larger automotive CRM, desking, and marketing platform serving franchised dealers. Overlaps with Net Driven's marketing and customer engagement capabilities but operates at a broader, more enterprise-focused scope.
• HubSpot: HubSpot is a general-purpose marketing automation, CRM, and content platform. Competes for the marketing software wallet of independent tire/service shops but lacks the vertical tire/automotive specialization that defines Net Driven.
• Cox Automotive: Cox Automotive is a large automotive technology holding company encompassing Dealertrack, Kelley Blue Book, Autotrader, and DealerSocket. Represents the broader incumbents consolidating automotive dealer technology and adjacent to Net Driven's dealer customer base.

Emerging players

• ServiceTitan: ServiceTitan is a vertical SaaS platform for home and commercial service businesses with marketing, scheduling, and customer engagement modules. Comparable vertical SaaS playbook to Net Driven (vertical-specific workflow + marketing) but serving trades rather than tire/auto aftermarket.

Others

• Podium: Podium is a local business messaging and customer interaction platform. Net Driven is a reseller of Podium products; Podium competes for the local business messaging wallet and represents both a partner and a competing channel for shop engagement.
• Cars.com: Cars.com is an automotive marketplace and digital marketing services provider. Adjacent ecosystem participant serving automotive dealer customers with overlapping digital marketing offerings, though primarily focused on inventory marketplace.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getnetdriven
• Facebookfacebook.com/166257096727588
• LinkedInlinkedin.com/company/net-driven
• Instagraminstagram.com/net_driven

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Driven