Manual.Care
Manual.Care operates MANUAL, a B2B digital health platform that delivers evidence-informed wellness content and peer support to young adult men through institutional subscriptions with universities, fraternities, high schools, and businesses across the United States.
- Company typePrivate
- Founded-
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Manual.Care does
Manual.Care (operating as MANUAL) is a digital health platform that delivers evidence-informed health information and peer support content targeted at young adult men. The platform was designed by public health professionals, behavior change experts, and higher education professionals to address gaps in how male-identifying students engage with available campus wellness services. Its core product provides targeted communication and evidence-based tactics aimed at improving academic outcomes and overall wellbeing, accessed via the manual.care website and the participate.com platform. Efficacy has been evaluated in an IRB-approved study authored by Indiana University, which reported a 39% decrease in anxiety symptoms, a 54% increase in likelihood to graduate, a 63% increase in openness to discuss health issues, and an 84% user recommendation rate.
The company operates a B2B institutional licensing model, selling subscriptions to colleges, universities, fraternities, high schools, and businesses that then provide access to their male-identifying members or students. Its primary customer segment is higher education, where it partners with Student Affairs, Fraternity Leadership, and Health and Wellness Promotion departments; secondary segments include national and local fraternities, high schools, and trade organizations such as the National Association of Home Builders. The company maintains relationships with more than 30 partner organizations and reports reaching tens of thousands of young men through these institutional contracts. Pricing is not publicly disclosed; the Terms of Service indicate that certain features are charged for while portions may be offered at no cost, and payments are final and non-refundable. Services are restricted to users within the United States.
Manual.Care is a privately held Delaware corporation with leadership comprising CEO Matthew Stefanko and CMO Dr. Justin Houman. The company is venture-backed, having secured a $120 million funding facility from General Catalyst in November 2025, with the CEO confirming the capital was deployed toward marketing. An earlier financing involvement from Expanse Venture Partners was recorded in November 2022. The company currently operates with a headcount of 1-10 employees.
Manual.Care firmographics
Firmographics- Name
- Manual.Care
- Legal name
- Manual.Care Inc.
- Website
- https://manual.care
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Manual.Care operates MANUAL, a B2B digital health platform that delivers evidence-informed wellness content and peer support to young adult men through institutional subscriptions with universities, fraternities, high schools, and businesses across the United States.
- Ownership category
- akta.pro rank
Manual.Care industry classification
Industry- Product category
- Men's Health and Wellness Platform
- NAICS
- Other Individual and Family Services (62419)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Pediatrics & Adolescent Therapeutics (Digital) (HLACANAL)
- akta.pro secondary industries
- Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where Manual.Care is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Manual.Care business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Institutional Subscriptions: B2B licensing model where colleges, universities, fraternities, high schools, and businesses pay for access to the MANUAL platform to serve their male-identifying members/students. The Terms of Service mention charging for certain features of the Services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Manual.Care product offering
Product offeringCore offering
Manual.Care (operating as MANUAL) provides a digital men's health and wellness engagement platform that delivers evidence-informed health information, peer support, and targeted communication designed specifically for young adult men. The platform is licensed to academic institutions, fraternities, high schools, businesses, and trade organizations so they can better engage male-identifying students or members and bridge the gap between available campus or workplace services and individuals reluctant to seek help independently.
Product overview
MANUAL is a single, unified men's health and wellness engagement platform designed to help academic institutions connect with and support young male students. The platform provides evidence-based content, peer support, and targeted communication tools. MANUAL's efficacy has been demonstrated through IRB-approved research showing a 39% decrease in anxiety symptoms, 54% increase in likelihood to graduate, 63% increase in openness to discuss health issues, and 84% recommendation rate. The platform serves Student Affairs Professionals, Fraternity Leadership and Administrators, Health and Wellness Promotion Leaders, and High Schools, partnering with over 30 organizations and tens of thousands of young men.
Differentiator
Problem solved
Functional benefit
Products and services
- MANUAL Platform A men's resource and engagement platform providing evidence-informed health information and peer support geared toward young adult men. Delivered through the manual.care website and participate.com, it is licensed to academic institutions, fraternities, high schools, businesses, and trade organizations so they can better engage male-identifying students or members. The platform bridges the gap between institutional services and male users who often avoid seeking help on their own, with efficacy demonstrated through an IRB-approved research study by Indiana University.
Quantifiable outcome
- 39% decrease in anxiety symptoms among users (IRB approved research by Indiana University)
- +3 more outcomes
Companies that use Manual.Care
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Manual.Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Manual.Care partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Interfraternity CouncilsflagshipInterfraternity Councils across the country invested in student wellness through MANUAL's innovative men's personal development platform, as announced via PR Newswire in September 2023.
- Trinity UniversityflagshipTrinity University has partnered with MANUAL to provide students access to the men's health app. This partnership was highlighted in Trinity University's news as a key initiative for student wellness.
- National Association of Home Builders (NAHB)coreNAHB partnered with MANUAL on content related to balancing work and fatherhood for young professional men, published on the NAHB blog in October 2023.
- 30+ Partner OrganizationsflagshipMANUAL partners with 30+ organizations including colleges and universities, fraternities, high schools, businesses, and trade organizations. The company serves tens of thousands of young men through these institutional partnerships.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Manual.Care competitors and assessment
Company assessmentBroad incumbents
- Headspace Health: Headspace is a large, well-funded mental wellness platform offering meditation, coaching, and therapy services. It overlaps with MANUAL's mental wellness mission but serves a broad demographic rather than focusing specifically on young adult men in higher education.
- Calm: Calm is a leading consumer mental wellness and meditation app with employer and healthcare partnerships. It competes for the same institutional and employer wellness budgets as MANUAL but lacks a young-men-specific, higher-education-specialized curriculum.
- BetterHelp: BetterHelp is the largest online therapy network, providing 1:1 counseling via subscription. It addresses the same mental health need MANUAL targets in young men but operates as a clinician marketplace rather than a content-and-engagement platform aimed at institutional buyers.
- Talkspace: Talkspace provides online therapy and psychiatry services to individuals, employers, and health plans. It overlaps with MANUAL's mental health mission and B2B distribution through employer and payer channels, but focuses on therapy delivery rather than engagement and education for young men.
- Spring Health: Spring Health is a comprehensive mental health benefit platform sold primarily to employers. It competes for the same institutional and employer wellness budget that MANUAL's high school and employer segments pursue, though it offers clinical care navigation rather than content-driven engagement.
- Lyra Health: Lyra Health provides mental health benefits to employers, including therapy, coaching, and self-guided content. It competes for the B2B institutional wellness dollar and overlaps with MANUAL's employer-wellness segment, though it lacks a higher-education-focused or young-men-specialized offering.
Direct peers
- Uwill: Uwill is a mental health and teletherapy platform purpose-built for college and university students, partnering directly with institutions. It is the closest direct competitor to MANUAL's higher-education channel, with similar institutional GTM but a broader, therapy-led offering rather than men-focused content engagement.
- Mantality Health: Mantality Health is a men's mental health platform offering therapy, coaching, and wellness content targeted at men. It shares MANUAL's male-focused positioning and B2B wellness distribution, though it serves a broader adult demographic rather than the higher-education-anchored young-adult segment.
- Mantra Health: Mantra Health is a digital mental health platform focused on college students, partnering with university counseling centers. It overlaps directly with MANUAL's higher-education customer base and B2B institutional sales motion, with a stronger clinical-therapy orientation.
Emerging players
- Wellable: Wellable is a corporate wellness platform offering well-being programs to employers. It competes for the same employer-wellness budget that MANUAL's business and trade-organization segment targets, though it focuses on general wellness programming rather than men-specific behavioral health content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Manual.Care social profiles
Digital presenceManual.Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manual.Care leadership team
Management profileNumber of profiles
Profiles2 records
Manual.Care funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manual.Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manual.Care
What does Manual.Care do?
Manual.Care (operating as MANUAL) provides a digital men's health and wellness engagement platform that delivers evidence-informed health information, peer support, and targeted communication designed specifically for young adult men. The platform is licensed to academic institutions, fraternities, high schools, businesses, and trade organizations so they can better engage male-identifying students or members and bridge the gap between available campus or workplace services and individuals reluctant to seek help independently.
Is Manual.Care a public or private company?
Manual.Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Manual.Care founded?
Manual.Care was founded in -1. It employs 1 to 10 people.
Where is Manual.Care based?
Manual.Care is headquartered in Washington, United States, in the North America region.
How does Manual.Care make money?
One revenue line is on record: institutional Subscriptions.
Who are Manual.Care's main competitors?
Broad incumbents on record are Headspace Health, Calm, BetterHelp, Talkspace, Spring Health and Lyra Health. Direct peers are Uwill, Mantality Health and Mantra Health. Wellable is listed as an emerging player.
Does Manual.Care have an API?
No public API is recorded for Manual.Care.
What industry is Manual.Care in?
Manual.Care's product category is Men's Health and Wellness Platform. Its primary akta.pro industry code is HLACANAL, Pediatrics & Adolescent Therapeutics (Digital), with a secondary code of HLALAFAK, Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care). Its NAICS code is 62419 and its SIC code is 8000.