KindKatch

What KindKatch does

KindKatch is a SaaS personalized video messaging platform operated by Empathy 313 LLC and headquartered in Novi, Michigan. The product enables organizations to capture short-form video via a mobile application (iOS and Android) or a web-based desktop portal, and to deliver those messages to individuals or segments through SMS, MMS, or email. Underlying capabilities include event-based automated triggers tied to CRM events (class registrations, birthdays, member status changes, anniversaries), audience segmentation by tags, an analytics dashboard with view and click-through metrics, role-based permissions (Administrator, Content Manager, Content Creator), and ready-to-use campaign templates. The platform is offered as Standard at $149/month, Pro at $299/month, and Enterprise at custom pricing, with a 20% nonprofit discount, annual billing options, usage-based overage fees (~$0.029 per credit), and a six-month Pilot Program. Distribution is product-led via self-serve app stores and a web portal, supplemented by sales-assisted demos and partner-channel distribution through CRM marketplaces (MindBody, Virtuous, ClubReady); SMS infrastructure is provided by Twilio.

The company is positioned around retention and engagement rather than raw messaging volume, targeting health and wellness studios (member retention, milestone celebrations, at-risk re-engagement), nonprofit organizations (donor engagement and fundraising campaigns), and small-to-medium businesses across multi-unit operations. Cited customer outcomes include a 27% average improvement in member retention, a 53% return rate among previously low-usage members within 14 days of video outreach, a 51% rebooking rate for at-risk members at Orange Theory, and a 138% view rate compared with a 23% email open baseline. Notable customer engagements include Oakland University Athletics ($155,000 raised in a 12-hour Day of Giving campaign with 5,345 touchpoints) and Crunch Bowl (a Kickstarter campaign that exceeded its $18,000 goal within 6 hours, raising $6,000+ with an 11% conversion rate).

KindKatch was founded circa 2020 by Nicholas Kristock (CEO) alongside co-founder James Brophy, and has disclosed one funding round (August 2022) involving Michigan Rise and Red Cedar Ventures at an undisclosed size. The company operates with a 1–10-person team and holds no disclosed patents or regulatory certifications; product development leverages Expo for mobile, Twilio for SMS, Google Analytics for site analytics, and standard OAuth providers for authentication.

Name

KindKatch

Legal name

Empathy 313 LLC

Website

https://kindkatch.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

KindKatch is a SaaS platform that enables health and wellness studios, nonprofits, and small-to-mid-sized businesses to record and deliver event-triggered personalized short-form video messages via SMS, MMS, or email, with CRM integrations to MindBody, Virtuous, and ClubReady.

Ownership category

akta.pro rank

Product category

Customer Engagement Video Messaging Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Video messaging platform
• Personalized video marketing
• Customer engagement software
• SMS MMS marketing
• CRM video automation

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Plans: Monthly and annual subscription tiers (Standard, Pro, Enterprise) providing access to the video messaging platform, SMS/email credits, onboarding support, and strategy sessions. Overages charged at $0.029 per credit for usage beyond monthly allotment.
2. Credit Overage Fees: Usage-based overage charges for SMS/MMS credits consumed beyond the monthly allotment included in each subscription plan. One MMS with video equals 3 credits. Standard plan includes 7,500 credits/month per terms & conditions.
3. Nonprofit Discounts: 20% discount offered to nonprofit organizations on all subscription plans, creating a volume-adjusted pricing structure for the social sector

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

KindKatch is a SaaS platform that enables businesses to capture, curate, and share personalized short-form video messages with customers and members via text (MMS/SMS) or email. The platform combines mobile and desktop video capture, event-based CRM-triggered automation, audience segmentation, and real-time engagement analytics to help organizations such as health and wellness studios and nonprofits drive retention, fundraising, and meaningful engagement at scale.

Product overview

KindKatch is a personalized video messaging SaaS platform consisting of a web-based desktop portal and mobile applications (iOS/Android). The platform enables businesses to capture, curate, and share tailored video content and messages directly to audience segments via text (MMS/SMS) or email. Core capabilities include campaign management, audience segmentation with tagging for tailored follow-ups, an analytics dashboard providing real-time engagement insights, and integrations with CRM platforms including MindBody, Virtuous, and ClubReady. The platform offers three subscription tiers: Standard ($149/month), Pro ($299/month), and Enterprise (custom pricing).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 27% average improvement in member retention rates
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and infrastructure.

• MindBodycoreTechnology or IntegrationEvent-based API integration seamlessly connecting KindKatch video messaging with MindBody CRM. Enables automated personalized messages based on various events and attributes in the CRM such as class registrations, birthdays, member status changes, and milestones. Allows fitness and wellness businesses to create scalable template campaigns with personalized feel.
• VirtuouscoreTechnology or IntegrationCRM integration partner referenced in the integrations section. Virtuous is a nonprofit CRM platform that supports personalized donor communication. The partnership enables KindKatch users to leverage Virtuous data for targeted video messaging campaigns.
• ClubReadycoreTechnology or IntegrationCRM integration partner providing connectivity for fitness studio management. Integration allows KindKatch users to access ClubReady data for personalized video messaging automation.
• TwilioinfrastructureTechnology or IntegrationSMS infrastructure provider referenced in privacy policy. Twilio's Acceptable Use Policy governs SMS text messaging capabilities. End users are made aware of Twilio's terms when subscribing to contact forms or customer subscriptions.
• Google AnalyticsinfrastructureTechnology or IntegrationThird-party analytics service used for website tracking and data collection. Subject to Google's privacy policy and terms of service.
• ExpoinfrastructureTechnology or IntegrationMobile development platform used for building KindKatch's mobile applications. Mentioned in privacy policy as a third-party service.
• OAuth Providers (Google, Apple, Facebook)infrastructureTechnology or IntegrationOAuth login providers enabling third-party authentication for user account access. KindKatch uses these services for authentication flows and is subject to their respective privacy policies.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BombBomb: Personalized video messaging platform for sales and customer engagement, delivered via email and social. Most directly comparable competitor with overlapping core functionality and customer base in SMB and sales-driven verticals.
• Bonjoro: Personalized video messaging SaaS focused on customer onboarding and relationship-building touchpoints. Closely comparable offering with similar use cases around milestone celebrations and personalized outreach at scale.
• Vidyard: Video messaging and hosting platform for business with personalized video, analytics, and CRM integrations. Comparable core technology stack and customer use cases around sales/marketing video engagement.
• Sendspark: AI-powered personalized video email platform for sales and marketing teams. Directly comparable on personalized video messaging, with overlapping ICP in SMB and mid-market sales organizations.
• Hippo Video: Video messaging and selling platform with CRM integrations and personalization features. Comparable technology, business model, and customer targeting around sales and customer engagement video.
• Covideo: Video email and messaging platform for sales, real estate, and customer service teams. Closely comparable product offering with similar email-embedded video personalization use cases.
• OneMob: Video prospecting and engagement platform for sales and marketing teams. Overlapping functionality on personalized video outreach and CRM integration, serving similar mid-market customer segments.

Broad incumbents

• HubSpot: Large CRM and marketing automation platform with email, SMS, and increasingly video capabilities embedded. Represents the bundled-incumbent threat KindKatch must differentiate against as it adds video features natively.
• ActiveCampaign: CRM and marketing automation platform with email, SMS, and customer experience automation. Comparable customer base in SMB and mid-market, with overlapping CRM-integration value proposition.
• Mindbody: Dominant CRM and operations platform for fitness, wellness, and beauty businesses. Already a KindKatch integration partner, but also a potential competitor if it builds native personalized video engagement features into its own engagement suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KindKatch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KindKatch