Contact Harald
Contact Harald is an Australian voice AI and IoT company that provides Ask Harry (a conversational voice assistant integrated with dealership and enterprise systems), Find Harry (BLE-based workforce tracking), and California-focused contact tracing solutions, serving automotive dealers, healthcare, aged care, mining, and construction enterprises.
- Company typePrivate
- Founded2010
- HeadquartersDarlinghurst, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Contact Harald does
Contact Harald, operated by VT42 Pty Ltd, is an Australian voice AI and IoT company headquartered in Darlinghurst, NSW. It builds three product lines: Ask Harry, a conversational voice AI assistant that handles inbound calls 24/7, books service appointments, and writes back directly to Dealer Management Systems; Find Harry, a Bluetooth Low Energy location and time-and-motion platform for healthcare, aged care, mining, and industrial sites; and a California-focused Contact Tracing System using gateways, beacons, and cards to meet Cal/OSHA workplace regulations. The underlying technology stack combines natural language processing, speech recognition, conversational AI, generative AI, knowledge retrieval, anomaly detection, and process automation, exposed through tailored API integrations into third-party enterprise systems.
The primary go-to-market is enterprise field sales targeting automotive OEMs and dealership networks, supplemented by channel distribution through six major DMS providers (Pentana, Auto-it, REV, Titan, Gateway, Eclipse) and a strategic Xtime partnership. Secondary verticals include aged care, healthcare, pharmaceutical, mining, and construction, where Find Harry supports workforce tracking, duty-of-care compliance, and incident reporting. Pricing is quote-based and usage-driven: customers are billed per minute of voice AI consumption with unlimited user seats and feature-tiered subscriptions, which keeps deal economics tied to call and interaction volume rather than headcount.
Commercial traction is anchored by a flagship deployment with Suzuki Australia, where the branded Hey Suzi assistant is live across 95 dealers reporting a 90%+ booking strike rate and average booking times under two minutes. The company claims 2+ billion interactions logged worldwide and 1M+ cards/devices in circulation across 19 markets. It is privately held with no disclosed equity funding rounds, selection into the 2024 AWS Generative AI Accelerator cohort providing AWS credits and go-to-market support, and a management team led by co-founder and CFO Nick O'Halloran alongside CPO Matt Denton, CTO Barton Ip, and COO/legal lead Kate Pullinger.
Contact Harald firmographics
Firmographics- Name
- Contact Harald
- Legal name
- VT42 Pty Ltd Trading as Contact Harald
- Website
- https://contactharald.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Contact Harald is an Australian voice AI and IoT company that provides Ask Harry (a conversational voice assistant integrated with dealership and enterprise systems), Find Harry (BLE-based workforce tracking), and California-focused contact tracing solutions, serving automotive dealers, healthcare, aged care, mining, and construction enterprises.
- Ownership category
- akta.pro rank
Contact Harald industry classification
Industry- Product category
- Conversational AI and Voice Automation Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industry
- Appointment Scheduling & Service Dispatch Support (BPAAABAO)
Keywords
Where Contact Harald is headquartered
LocationHeadquarters
- HQ city
- Darlinghurst
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Contact Harald business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Usage-Based Voice AI Service: Time-charged model based on minutes of use. Unlimited users can be added with no additional license fee. Feature-based subscription tiers available depending on business needs and workflows.
- Subscription Licensing: Monthly or annual subscription pricing based on features activated. No per-seat licensing fee - unlimited users included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based pricing with unlimited users |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Contact Harald product offering
Product offeringCore offering
Contact Harald (trading as VT42 Pty Ltd) develops and sells a voice AI platform, branded around its flagship assistant "Ask Harry," that automates inbound and outbound customer calls for automotive dealerships and OEMs by handling service bookings, enquiries, call transfers, and follow-ups while integrating directly with Dealer Management Systems. The company also offers "Find Harry," a Bluetooth Low Energy (BLE) workforce and location tracking solution for healthcare, aged care, mining, construction, and industrial sites, as well as a Contact Tracing System with gateways, beacons, and cards designed for California COVID-19 workplace compliance.
Product overview
Contact Harald offers an integrated voice AI and IoT platform consisting of three core products: Ask Harry (voice intelligent assistant), Find Harry (location-based tracking), and Contact Tracing System (workplace safety compliance). Ask Harry handles customer-facing voice interactions for service bookings, enquiries, and call management. Find Harry provides BLE-based workforce and time-motion monitoring for healthcare and industrial settings. The Contact Tracing System addresses California COVID compliance. Products share a common technology platform combining voice AI, machine learning, and IoT systems. The portfolio extends across multiple industry solutions including automotive (OEMs and dealerships), mining, construction, healthcare, aged care, pharmaceutical, manufacturing, transport, hospitality, retail, and FMCG sectors. The company claims 2+ billion interactions logged worldwide, 1+ million devices in circulation, and operations across 19 markets.
Differentiator
Problem solved
Functional benefit
Brands
- Ask Harry: Voice-powered intelligent assistant that connects using intelligent automation and voice to find information, report or update information, and connect calls and messages. Designed to simplify communication, find documentation and increase on-site safety.
- Find Harry
- Hey Suzi
- Contact Tracing System
Products and services
- Ask Harry Voice-powered intelligent assistant that connects businesses to their teams and critical information via natural voice commands. Handles customer calls 24/7, automates service bookings, manages enquiries, transfers calls, and integrates with existing DMS, CRM, and ERP systems via API. Designed for automotive dealerships, OEMs, mining, construction, and other industries.
- Hey Suzi Brand-customized AI voice and web assistant built on Ask Harry for Suzuki Australia. Handles 24/7 service bookings, roadside assistance calls, customer care enquiries, and dealer transfers across Suzuki's dealer network. Represents Suzuki's first AI deployment globally.
- Find Harry Location-based voice intelligent assistant combining Bluetooth Low Energy (BLE) tracking with voice AI. Provides real-time personnel tracking, emergency mustering, roll call, time-and-motion monitoring, and workflow optimization for hospitals, aged care facilities, mine sites, and warehouses.
- Contact Tracing System COVID-19 contact tracing solution for California workplace compliance. Uses BLE cards, gateways, and beacons to monitor close contacts, generate automated reports, and maintain 3-year records per Cal/OSHA non-emergency regulations. Deployed across healthcare clinics, pharmaceutical labs, warehouses, construction sites, and mining operations.
- Ask Harry for Procore Voice AI assistant integrated directly into the Procore construction management platform. Enables voice-based incident reporting, observation logging, diary entries, document retrieval, and everyday Procore operations, including filing incident reports and creating observations.
Quantifiable outcome
- Over 90% booking strike rate within first month of Hey Suzi launch
- +4 more outcomes
Companies that use Contact Harald
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles3 records
Contact Harald technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature7 records
Contact Harald partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- XtimecoreStrategic partnership integrating Contact Harald's AI voice solution Ask Harry into Xtime's extensive DMS ecosystem. The collaboration enables 24/7 booking, AI call handling, and seamless data integration across automotive dealership networks globally.
- PentanacoreDMS integration partner providing voice AI connectivity for automotive dealerships using Pentana management systems.
- Auto-itcoreDMS integration partner providing voice AI connectivity for automotive dealerships using Auto-it management systems.
- REVcoreDMS integration partner providing voice AI connectivity for automotive dealerships using REV management systems.
- Titan DMScoreDMS integration partner providing voice AI connectivity for automotive dealerships using Titan management systems.
- Gateway DMScoreDMS integration partner providing voice AI connectivity for automotive dealerships using Gateway management systems.
- Eclipse SuitecoreDMS integration partner providing voice AI connectivity for automotive dealerships using Eclipse document management and business management systems.
- Suzuki AustraliaflagshipFlagship commercial partnership launching Hey Suzi, an AI-powered voice assistant for Suzuki Australia's 95-dealer network. Hey Suzi handles 24/7 service bookings, roadside assistance, and customer care. First AI deployment for Suzuki globally, with Japan HQ watching closely as an industry-first.
- ProcorecoreIntegration with Procore construction management platform enabling voice commands for instant form filling, information lookup, and call connectivity within Procore workflows. Harry serves as a personal assistant built directly into Procore, making everyday operations up to 5x faster.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Contact Harald competitors and assessment
Company assessmentBroad incumbents
- Genesys: Genesys is a large, established contact center and customer experience platform with conversational AI capabilities across enterprise deployments. Comparable as a broad incumbent in the same customer service AI space, though not specialized in automotive.
- Talkdesk: Talkdesk is a cloud contact center platform with AI-powered virtual agent and voice automation features. Comparable as a broad incumbent in customer service AI, though Talkdesk serves general enterprise rather than specializing in automotive dealerships.
Direct peers
- PolyAI: PolyAI builds enterprise voice assistants for customer service across industries like hospitality, healthcare, and retail. Highly comparable as a conversational AI platform for call automation, with similar enterprise field-sales motion and large-language-model-backed voice stack.
- Cognigy: Cognigy offers a conversational and voice AI platform for enterprise customer service automation, particularly contact center use cases. Comparable as a conversational AI platform targeting inbound customer support and service automation.
- Yellow.ai: Yellow.ai delivers a conversational AI platform for customer service across voice, chat, and messaging channels. Comparable as a multi-channel AI customer service platform with similar enterprise GTM and contact center focus.
- Kore.ai: Kore.ai provides an enterprise conversational AI platform spanning voice and digital channels for customer service and operations. Comparable as an enterprise voice AI platform with omnichannel customer service automation, similar multi-vertical GTM motion.
- Cerence: Cerence is the leading pure-play automotive AI company, providing voice and assistant technologies to global OEMs. Comparable as a specialized voice AI vendor serving the automotive industry with both OEM-level and dealer-facing capabilities.
- Replicant: Replicant provides an AI voice platform that autonomously resolves customer service calls for contact centers. Directly comparable in product (voice AI for inbound/outbound customer calls) and target market (customer service operations).
- SoundHound for Auto: SoundHound's automotive division delivers voice AI for in-vehicle and dealer-customer interactions across major OEMs. Comparable as a voice AI vendor specifically targeting automotive dealership and OEM customers.
Others
- Procore: Procore is a construction management platform; Contact Harald integrates Ask Harry directly into Procore as a voice-enabled assistant. Included as an ecosystem/partner rather than competitor — the integration is a key GTM channel for the construction vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Contact Harald social profiles
Digital presenceContact Harald financial estimates
Financial estimateRevenue estimate
Valuation estimate
Contact Harald leadership team
Management profileNumber of profiles
Profiles4 records
Contact Harald funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Contact Harald M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Contact Harald
What does Contact Harald do?
Contact Harald (trading as VT42 Pty Ltd) develops and sells a voice AI platform, branded around its flagship assistant "Ask Harry," that automates inbound and outbound customer calls for automotive dealerships and OEMs by handling service bookings, enquiries, call transfers, and follow-ups while integrating directly with Dealer Management Systems. The company also offers "Find Harry," a Bluetooth Low Energy (BLE) workforce and location tracking solution for healthcare, aged care, mining, construction, and industrial sites, as well as a Contact Tracing System with gateways, beacons, and cards designed for California COVID-19 workplace compliance.
Is Contact Harald a public or private company?
Contact Harald is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Contact Harald founded?
Contact Harald was founded in 2010. It employs 11 to 50 people.
Where is Contact Harald based?
Contact Harald is headquartered in Darlinghurst, Australia, in the Oceania region.
How does Contact Harald make money?
Two revenue lines are on record. Usage-Based Voice AI Service is the primary driver. The others are subscription Licensing.
Who are Contact Harald's main competitors?
Broad incumbents on record are Genesys and Talkdesk. Direct peers are PolyAI, Cognigy, Yellow.ai, Kore.ai, Cerence, Replicant and SoundHound for Auto. Procore is listed as an others.
Does Contact Harald have an API?
Yes. Contact Harald offers an API for integrating Ask Harry with existing business systems. The FAQ states: 'Ask Harry is designed to integrate seamlessly with your current DMS, CRM, and other backend business systems. We ensure compatibility through tailored API connections or alternative methods for unsupported systems.' For Procore specifically, the integration allows users to interact with Procore via voice commands to fill in forms, look up information, and connect calls. Pricing is time-charged based on minutes used, with unlimited user licenses.
What industry is Contact Harald in?
Contact Harald's product category is Conversational AI and Voice Automation Software. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of BPAAABAO, Appointment Scheduling & Service Dispatch Support. Its NAICS code is 541511 and its SIC code is 7385.