What MaddenCo does

MaddenCo, Inc. is a privately held, family-owned software company founded in 1977 and headquartered in Evansville, Indiana, that develops and supports the Tire Dealer System — an integrated software platform for independent tire dealers and truck stop service centers in the United States and Canada. The platform unifies Point of Sale, wholesale ordering, retread production, and fully integrated Accounts Payable, Accounts Receivable, and General Ledger onto a single server and single database architecture, eliminating duplicate data entry across modules. It is differentiated by deep electronic interfaces to every major tire manufacturer (Bridgestone, Continental, Goodyear, Michelin, Firestone, Hankook, Yokohama, Cooper, Kumho, Pirelli, Nexen, Toyo) covering purchase orders, ASNs, invoices, delivery receipt credits, retread production data, and sell-out reporting, plus supporting integrations to Carfax, Epicor, Avalara, Merchant Partners, Phocas, and Royal 4 Systems. Adjacent modules include an Emergency Road Service Call Center with dispatching, a mobile app suite (MCI Fleet, MCI Delivery, MCI Service) on iOS and Android, bar code scanning, and vehicle history tracking validated against the AAIA database.

MaddenCo operates a hosted SaaS subscription model with a single monthly payment per dealer, delivered on IBM servers hosted in two separate colocation facilities for redundancy. Go-to-market is direct enterprise and inside sales targeting both single-location independents and multi-location enterprise operators, with demo-driven conversion, named customer testimonials (including The Dorsey Group, Mid Atlantic Truck Service, Resley Tire, Beasley Tire Service, and Mt. Juliet Tire Center), and 24/7/360 in-house technical support. The installed base is approximately 260+ independent tire dealers operating 2,600+ locations across the US and Canada, with thousands of users processing transactions daily. All programming and support staff are based at the Evansville headquarters — there is no outsourced development — and current leadership includes Jay Adams as President, continuing under founding-family ownership with no disclosed external investors.

Name

MaddenCo

Legal name

MaddenCo, Inc.

Website

https://maddenco.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

MaddenCo develops and supports the Tire Dealer System, an integrated SaaS platform serving independent tire dealers and truck stop service centers across the US and Canada with Point of Sale, wholesale, retreading, accounting, mobile apps, and direct interfaces to major tire manufacturers.

Ownership category

akta.pro rank

Product category

Tire Dealer Management Software

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (423130)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD)

Keywords

• Tire dealer software
• Point of sale systems
• Retreading management software
• Tire industry software
• Truck stop service software

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Subscription: MaddenCo operates on a subscription/SaaS model with one easy monthly payment. Customers receive continuous software updates and access to the latest release of the Tire Dealer System. The system is hosted on IBM servers in two separate colocation facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

MaddenCo develops, sells, and supports the Tire Dealer System, an integrated software platform for independent tire dealers and truck stop service centers across the US and Canada. The system unifies Point of Sale, Wholesale ordering, Retail/Commercial, Retreading operations, and fully integrated Accounts Payable and General Ledger into a single software running on a single server, delivered via a subscription model with one monthly payment. It also includes an Emergency Road Service Call Center, a suite of mobile apps (MCI Fleet, MCI Delivery, MCI Service), and electronic vendor interfaces to all major tire manufacturers.

Product overview

MaddenCo offers the Tire Dealer System, a unified integrated software platform for independent tire dealers and truck stop service centers. The platform consists of core modules including Retail/Commercial (Point of Sale), Wholesale, Retreading, and Accounting (Accounts Receivable, Accounts Payable, General Ledger), plus supporting modules for Emergency Road Service Call Center, Mobile Apps Suite (MCI Fleet, MCI Delivery, MCI Service), and Vendor Interfaces/eCommerce. The system is built as a single integrated product with one server and one monthly payment, where all modules share data to eliminate duplicate data entry. Key differentiators include national account interfaces to major tire vendors (Bridgestone, Continental, Goodyear, Michelin, etc.), bar code scanning capabilities, vehicle history tracking, and mobile apps for field operations.

Differentiator

Problem solved

Functional benefit

Products and services

• MaddenCo Tire Dealer System

Quantifiable outcome

• Over 2,600 tire industry locations using the system across the US and Canada
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• BridgestonecoreTechnology or IntegrationMaddenCo has delivery receipt processing via Point of Sale, purchase orders to Bridgestone, ASNs, invoices and delivery receipt credits from Bridgestone, and interface to BASys (Bridgestone's retread production system).
• ContinentalcoreTechnology or IntegrationMaddenCo integrates for ASNs, invoices and delivery receipt credits from Continental, gold sell out data reporting, and interface to CLC Soft (Continental's retread system).
• GoodyearcoreTechnology or IntegrationMaddenCo supports purchase orders to Goodyear (including Kelly, Dunlop and private label tires), ASNs, invoices and delivery receipt credits, interface to Tire HQ, interface to GTRACS NG, G3 sell out reporting.
• MichelincoreTechnology or IntegrationMaddenCo has interface to BIB TREAD NEXT, purchase orders to BibNet, receive ASNs/Invoices from BibNet, RTR reporting, and sell out data reporting.
• FirestonecoreTechnology or IntegrationMaddenCo captures Firestone delivery receipt requirements at Point of Sale.
• HankookcoreTechnology or IntegrationMaddenCo captures Hankook delivery receipt requirements at Point of Sale.
• YokohamacoreTechnology or IntegrationMaddenCo captures Yokohama delivery receipt requirements at Point of Sale.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• ASA Automotive Systems (ASA Tire Software): ASA Automotive Systems provides tire and auto dealer management software with point-of-sale, inventory, and accounting modules targeting independent tire dealers — the same primary customer segment MaddenCo serves, with overlapping product scope (POS, wholesale, accounting).
• R&M Software Solutions (TireMaster): R&M Software's TireMaster is a direct tire dealer point-of-sale and shop management platform for independent and commercial tire retailers, competing head-to-head with MaddenCo Tire Dealer System for the same independent tire dealer buyer.
• R.O. Writer Shop Management: R.O. Writer provides shop management software for auto repair and tire dealers with estimating, work order management, and accounting features that overlap with MaddenCo's retail/commercial and accounting modules.
• Fullbay: Fullbay offers shop management and fleet maintenance software targeted at commercial truck repair and service centers — directly comparable to MaddenCo's Truck Stop Service Center solution and emergency road service dispatch functionality.

Broad incumbents

• Mitchell1 (ShopKey): Mitchell1 is an established automotive aftermarket software provider offering shop management, estimating, and repair information tools to tire and auto repair shops — a broader incumbent operating across the same vertical but with a wider portfolio than MaddenCo's tire-focused stack.

Emerging players

• Shop-Ware: Shop-Ware is a cloud-native auto repair shop management platform that competes for the same independent automotive service center buyer as MaddenCo's retail/commercial module, with a more modern SaaS delivery model.
• Tekmetric: Tekmetric is a cloud-based shop management system for auto repair shops that overlaps with MaddenCo's retail/commercial and POS functionality, targeting a similar independent service-center customer profile.
• Bolt-On Technology: Bolt-On Technology provides shop management and digital workflow tools for auto repair shops, competing in the same independent automotive aftermarket segment that MaddenCo's Tire Dealer System targets.
• AutoVitals: AutoVitals delivers shop management, digital vehicle inspection, and customer communication tools for auto repair shops — an adjacent offering to MaddenCo's POS, vehicle history, and customer-facing modules.

Others

• Epicor (Industry Software): Epicor provides ERP and parts/labor lookup integrations that MaddenCo's POS uses; Epicor's broader automotive parts catalog and e-commerce capabilities make it an adjacent ecosystem participant rather than a direct tire dealer competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaddenCo