Wildjar

Name

Wildjar

Legal name

WILDJAR Pty Limited

Website

https://wildjar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rozelle

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Call Tracking & Analytics SaaS Subscription: WildJar operates primarily as a subscription-based SaaS platform providing call tracking, dynamic number insertion, call recording, and analytics. Revenue is generated through recurring monthly/annual subscription fees based on call volumes, number of tracking numbers, and feature tiers.
2. SMS Gateway & Marketing: Usage-based SMS messaging services where businesses send bulk SMS campaigns and two-way SMS conversations. Revenue is generated per message or as part of a usage-based pricing model integrated into the platform.
3. Professional Services & Onboarding: Implementation and onboarding services to configure call tracking, integrations with CRM platforms, Google Analytics, and marketing stacks. Potentially offered as an add-on or consulting engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wildjar is a cloud-based SaaS platform that provides call tracking, dynamic number insertion, AI-powered call transcription and analytics, and two-way SMS communications for businesses and marketing agencies. The platform attributes inbound and outbound phone calls to their digital marketing sources (keywords, campaigns, landing pages), automates call routing, and delivers AI-driven insights, with native integrations to Google Analytics, Google Ads, Microsoft Ads, Slack, Zapier, and CRM platforms.

Product overview

WildJar is a unified call tracking and analytics SaaS platform offering multiple integrated modules. The core platform includes Call Tracking & Analytics (primary product for attributing inbound calls to marketing sources), AI Call Intelligence (real-time speech analytics powered by NLP), SMS Gateway (two-way text communication), Outbound Calls, an Advanced API for custom integrations, and Call Flow (drag-and-drop IVR routing). The platform extends with AI Agents including AI Lead Agent, AI Voice Agent, AI Revenue Agent, and AI SMS Agent for automation. Industry-specific solutions cover Automotive, Agencies, Enterprise, Directories, SMEs, Franchises, and Healthcare. All components share a unified dashboard and integrate with Google Analytics, Google Ads, Google Tag Manager, Slack, Zapier, Microsoft Ads, and CRM platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Call Tracking & Analytics Core SaaS call tracking software that attributes inbound phone calls to their digital marketing sources (search keywords, campaigns, source/medium, landing pages, conversion pages) and integrates with digital analytics and advertising tools to measure campaign success. Used by businesses and agencies to track marketing-driven phone leads.
• AI Call Intelligence AI-powered platform that transcribes, summarises, and analyses every phone call in real time to improve sales performance, identify qualified leads, and surface customer intent. Used by sales and marketing teams to extract actionable insights from phone conversations.
• SMS Gateway Instant two-way SMS communication platform that enables businesses to send bulk and conversational SMS messages to customers, with 98% open rates and direct reach via a global carrier network. Used by businesses and agencies for SMS marketing and customer engagement.
• Outbound Calls Feature enabling businesses to track the entire customer journey for outbound calling operations, connecting calls to appointments and measuring campaign success. Used by sales teams running outbound call campaigns.
• Wildjar API Advanced RESTful API that enables developers and enterprise customers to programmatically order phone numbers, send SMS, and build custom reporting tools and integrations with third-party platforms and CRMs.
• Call Flow Drag-and-drop visual interface for creating custom call routing workflows, IVR menus, and intelligent call distribution without developer involvement. Used by businesses to configure inbound call handling.
• AI Lead Agent AI agent that qualifies leads and optimises advertisements by analysing call data and customer intent in real time. Used by marketers to improve ad targeting and lead quality.
• AI Voice Agent AI-powered voice agent that autonomously handles incoming calls to ensure no lead is missed, engaging callers 24/7. Used by businesses with high inbound call volumes to capture after-hours leads.
• AI Revenue Agent AI agent that maximises revenue opportunities from every call by identifying and acting on high-value leads. Used by sales and revenue teams to monetise inbound call traffic.
• AI SMS Agent AI agent that automates job booking via SMS, operating 24/7 to engage customers and schedule appointments automatically while businesses are unavailable. Used by home services and appointment-based businesses.
• SMS Marketing Bulk SMS marketing software enabling businesses to send personalised text messages to contact databases, with reported 98% open rates and integration with Google Analytics for open/click tracking. Used by businesses for direct-response SMS campaigns.
• Enterprise Call Tracking Enterprise-grade call tracking solution built for large-volume call management with scalable architecture, multiple carrier redundancies, GDPR and PCI compliance, and a BYO telco carrier option for integration with existing technology stacks. Targeted at large organisations with high inbound call volumes.
• Wildjar AI + Google Ads Integration Integration between Wildjar AI call tagging and Google Ads that sends only high-quality phone call conversions (bookings, qualified leads) into Google Ads, enabling advertisers to optimise campaigns based on real sales outcomes rather than every call or GA4 imports.

Quantifiable outcome

• 85% reduction in cost per lead for agency customers
• +6 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Google AnalyticscoreTechnology or IntegrationWildJar integrates with Google Analytics to push call tracking data into GA accounts via Measurement Protocol, enabling customers to attribute phone calls to online sessions and use call data in conversion reporting and goal tracking.
• Google AdscoreTechnology or IntegrationWildJar's Google Ads integration uses AI-powered call tagging to send only high-quality phone call conversions (bookings, qualified leads) into Google Ads, helping businesses optimise campaigns based on real sales outcomes.
• SlacksecondaryTechnology or IntegrationSlack integration allows call alerts, lead notifications, and analytics summaries to be delivered directly into Slack channels for real-time team awareness.
• Google Suite (Google Workspace)secondaryTechnology or IntegrationGoogle Workspace integration connects WildJar call data with Google Sheets, Google Data Studio, and other G Suite tools for reporting and analytics.
• Microsoft AdssecondaryTechnology or IntegrationMicrosoft Ads integration enables call tracking attribution for Bing and Microsoft Search Network campaigns, mirroring the Google Ads integration capability.
• ZapiersecondaryTechnology or IntegrationZapier integration enables no-code connections between WildJar and 5,000+ apps, allowing automated workflows such as sending call data to CRMs, spreadsheets, and notification tools.
• WebhookssecondaryTechnology or IntegrationCustom webhook integrations allow WildJar to push real-time call data to any external system, enabling bespoke CRM, BI tool, and automation workflow connections.
• Google Marketing PlatformcoreGTM or Marketing PartnerWildJar is a Google Marketing Platform Sales Partner, indicating a formal go-to-market and co-selling relationship with Google's enterprise marketing technology portfolio.
• Amazon Web Services (AWS)coreTechnology or IntegrationAll WildJar services are hosted on AWS cloud infrastructure, leveraging AWS's security certifications, global data centre footprint, and managed services for reliability and scalability.

Scale indicators8 records

Recent moves2 records

Expansion highlights7 records

Direct peers

• CallRail: CallRail is a leading US-based call tracking and analytics SaaS for SMBs and agencies — overlaps directly with WildJar on dynamic number insertion, AI call transcription, form tracking, and agency white-label — and is the primary competitive benchmark for WildJar's core offering.
• Invoca: Invoca is an AI-powered call intelligence and conversation analytics platform used by enterprise marketers. It directly competes with WildJar's AI Call Intelligence and Voice Agent modules, particularly in automotive, healthcare, and home services verticals.
• WhatConverts: WhatConverts is a lead tracking and attribution SaaS that captures calls, forms, and ecommerce transactions and attributes them to marketing sources — directly comparable to WildJar's marketing-ROI attribution stack for agencies and SMBs.
• Marchex: Marchex provides call analytics, conversation intelligence, and AI-driven call outcomes for marketers — overlapping with WildJar on call attribution, AI transcription, and lead quality scoring, especially for franchises and multi-location businesses.
• CallTrackingMetrics: CallTrackingMetrics offers call tracking, IVR routing, and conversation analytics, targeting SMBs and agencies worldwide. It competes directly with WildJar on routing workflows, DNI, and voice analytics.

Broad incumbents

• Twilio: Twilio provides programmable telephony and messaging APIs that can be assembled into call tracking, IVR, and SMS solutions. It overlaps with WildJar's underlying telephony and SMS infrastructure, though Twilio is an infrastructure provider rather than a packaged call-tracking product.
• RingCentral: RingCentral is a UCaaS/contact-centre incumbent offering call tracking, AI-powered analytics, and conversation intelligence as part of a broader communications suite — overlapping with WildJar's enterprise call routing and analytics but as part of a much wider portfolio.
• HubSpot: HubSpot's Marketing Hub includes native call tracking, conversation intelligence, and CRM-integrated attribution as part of a full marketing/CRM/sales platform — a broad incumbent with overlapping capabilities to WildJar's call attribution for inbound marketers.
• Salesforce (Marketing Cloud): Salesforce Marketing Cloud and Einstein offer call analytics, lead scoring, and AI-driven conversation intelligence for enterprise marketing teams — a major platform incumbents with overlapping capabilities to WildJar's enterprise solution.

Emerging players

• Callbox: Callbox is a sales and marketing contact centre that combines lead generation with call tracking and analytics for B2B technology companies — adjacent and partially overlapping with WildJar's marketing-attribution offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheWildJar
• YouTubeyoutube.com/channel/UCl4w8hpZK1N1oVXRBxRdA2A
• LinkedInlinkedin.com/company/wildjar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildjar