DealerClick
DealerClick is a cloud-based dealer management system (DMS) provider serving independent auto, RV, and powersports dealerships. The platform integrates inventory, CRM, desking, financing applications, and service modules for SMB retailers including BHPH and rent-to-own operators.
- Company typePrivate
- Founded1989
- HeadquartersCosta Mesa, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DealerClick does
DealerClick is a cloud-based dealer management system (DMS) provider, founded in 1989 and headquartered in Newport Beach, California, serving independent auto, RV, and powersports dealerships across the United States. The platform targets small and mid-sized dealers operating retail sales, wholesale, Buy Here Pay Here (BHPH), Lease-Here Pay-Here (LHPH), leasing, and rent-to-own (RTO) business models. Core product capabilities include inventory management with KBB and MMR pricing integrations, fully integrated CRM, deal desking, BHPH/lender workflow with 800+ lender connections, dealer websites with progressive web app (PWA) functionality, credit pulling via Experian/Equifax/TransUnion with automated OFAC checks, mobile management with end-to-end encryption, and specialized modules for powersports (unit-based vs VIN-based inventory logic) and RV dealers. Integration depth is broad at 100+ partners including titling providers (Fairfax Imaging, DMV Desk, CVR), contract providers (Reynolds & Reynolds, Wolters Kluwer, Bankers System), accounting (QuickBooks), and inventory syndication (AutoTrader, Cars.com, Cycle Trader, Facebook Marketplace).
Underlying technology is a web-based cloud platform with mobile access, real-time data synchronization across inventory/CRM/desking/service modules, API exposure for BI platforms (Power BI, Tableau), and rule-based process automation for KPI dashboards, threshold alerts, and automated messaging sequences. The company explicitly markets an "all-in-one single-entry DMS for one low price" positioning with no long-term contracts, directly contrasting with enterprise DMS incumbents (Reynolds, Dealertrack, CDK) that charge per-module fees and require multi-year commitments. Recent product investment has focused on vertical specialization, including 2026 launches of a Powersports DMS with 48-hour intake workflow, a dedicated RTO platform, text-to-pay service automation, and a hybrid LHPH+BHPH module. The company reports serving thousands of dealer customers and has received 17 industry awards, though disclosed headcount is only 1–10 employees and no revenue, funding, or institutional ownership data is publicly available.
DealerClick firmographics
Firmographics- Name
- DealerClick
- Legal name
- DealerClick LLC
- Website
- https://dealerclick.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DealerClick is a cloud-based dealer management system (DMS) provider serving independent auto, RV, and powersports dealerships. The platform integrates inventory, CRM, desking, financing applications, and service modules for SMB retailers including BHPH and rent-to-own operators.
- Ownership category
- akta.pro rank
DealerClick industry classification
Industry- Product category
- Dealer Management Software
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
- akta.pro secondary industries
- Rent-to-Own (RTO) Consumer Leasing (FSAKANAE), Rent-to-Own (RTO) & Lease-to-Own Consumer Financing (FSAKAOAC), Marketplace / Multi-Lender POS Financing Aggregators (FSAGAIAJ)
Keywords
Where DealerClick is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DealerClick business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- DMS SaaS Subscription: Cloud-based dealer management system subscription providing access to inventory, CRM, desking, customer financing applications, and service management in a single platform for one low price.
- Specialty DMS Modules: Additional specialized modules for BHPH, powersports, RV, and other dealership types with tailored functionality for specific business models.
- Dealer Websites: Website building and hosting services for auto, RV, and powersports dealerships with SEO packages and PWA functionality.
- SEO and Digital Marketing Services: Advanced SEO packages and digital marketing strategy customization available at additional affordable prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-in-One DMS System - Single Entry Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
DealerClick product offering
Product offeringCore offering
DealerClick provides a cloud-based Dealer Management System (DMS) subscription for independent auto, RV, and powersports dealerships doing retail sales, wholesale, Buy Here Pay Here (BHPH), Lease Here Pay Here (LHPH), leasing, or rent-to-own (RTO). The platform combines desking, BHPH, CRM, inventory with KBB pricing, dealer websites with PWA functionality, credit pulling, mobile management with end-to-end encryption, and connections to 800+ lenders in one single-entry system for one monthly price.
Product overview
DealerClick offers a cloud-based Dealer Management System (DMS) platform with specialized modules for auto, RV, and powersports dealerships. The unified platform supports multiple business models including retail sales, wholesale, BHPH (Buy Here Pay Here), LHPH (Lease-Here Pay-Here), leasing, and rent-to-own. The core DealerClick Online DMS integrates desking software, BHPH software with Global Payments for recurring payments, dealer websites with PWA functionality, dealer CRM, inventory management with KBB integration, credit pulling with Experian/TransUnion/Equifax, and mobile management with end-to-end encryption. Specialized add-on modules include Powersports Dealer Software with OEM parts integrations and Cycle Trader syndication, RV Dealer Software, RTO Platform with real-time dashboards and contract e-signing, and hybrid LHPH+BHPH support. Additional capabilities include over 800 lender connections, titling and temp tags (via Fairfax Imaging, DMV Desk, CVR), and digital marketing services.
Differentiator
Problem solved
Functional benefit
Products and services
- DealerClick Online DMS Cloud-based all-in-one Dealer Management System subscription providing auto, RV, and powersports dealerships with desking, BHPH, CRM, inventory, dealer websites, mobile management, and credit pulling in a single-entry system with access to 800+ lenders.
- Auto Dealer Software Complete DMS solution for used-car dealers with integrated desking software, CRM, inventory, and service department capabilities, designed to maximize deal profits and eliminate bottlenecks.
- Buy Here Pay Here (BHPH) Software Specialized BHPH dealer management software with online and recurring payment processing through Global Payments integration, collections tools, and compliance automation for in-house financing dealerships.
- Dealer Websites Website building and hosting service for auto, RV, and powersports dealerships using PWA technology with offline accessibility, push notifications, and perfect technical SEO scores before delivery, plus optional advanced SEO packages.
- Powersports Dealer Software Web-based DMS for motorcycle, ATV, UTV, trailer, and marine dealerships with unit-based inventory management (versus VIN-based logic), lead management, QuickBooks integration, mobile accessibility, OEM parts integrations, integrated messaging, mobile VIN decoding, and multi-channel inventory syndication.
- RV Dealer Software Specialized dealer management software for RV dealerships with inventory controls, work orders, repair orders, and seamless QuickBooks integration tailored to motorhome, travel trailer, and camper dealers.
- RTO (Rent-to-Own) Platform Specialized Rent-to-Own software platform with real-time dashboards, customizable reporting, inventory management, contract generation with e-signing, payment processing, advanced collections, and compliance audit trails for RTO dealerships.
- Digital Marketing Services for Dealerships Customized digital marketing and advertising strategy services for dealerships that build data-backed approaches to maximize marketing ROI through SEO packages and advertising campaigns.
Quantifiable outcome
- Access to 800+ lenders through integrated platform
- +8 more outcomes
Companies that use DealerClick
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
DealerClick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability4 records
Feature16 records
DealerClick partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- Kelley Blue Book (KBB)coreDirect integration with KBB for advanced pricing data within the DMS system. Provides dealers with competitive pricing information and vehicle valuation data for inventory sourcing and pricing decisions.
- ExperiancoreCredit bureau integration providing soft pulls for customer credit checks with automated OFAC checks and detailed FICO scores featuring AUTO8.
- EquifaxcoreCredit bureau integration for soft pulls and credit compliance solutions integrated into the dealer desking software.
- TransUnioncoreCredit bureau integration for soft pulls and credit compliance solutions integrated into the dealer desking software.
- 700CreditcoreCredit data integration providing faster and more accurate credit data for dealers. Listed as partner providing credit information integration.
- vAutocoreInventory management and pricing data provider integrated with DealerClick for vehicle history and pricing tools.
- Global PaymentscorePayment processing partner providing online and recurring payment functionality for BHPH transactions. Enables payment collection through dealer websites.
- QuickBookscoreAccounting integration with seamless one-click data transfer configured for motorcycle and powersports dealerships, eliminating manual reconciliations.
- Reynolds & ReynoldscoreContract provider for auto dealer desking software with access to a wide range of contracts and forms including dealer contracts and forms.
- Wolters KluwercoreContract provider offering contracts and forms through the DealerClick auto dealer desking software.
- Bankers SystemcoreContract provider for dealer contracts and forms accessible through the DealerClick desking software.
- Fairfax ImagingcoreTitling and temp tags partner offering comprehensive national coverage for dealership titling operations.
- DMV DeskcoreTitling and DMV services partner with Fairfax Imaging and CVR providing comprehensive national coverage for titling and temp tags.
- CVRcoreTitling services partner offering comprehensive national coverage for dealership titling operations alongside Fairfax Imaging and DMV Desk.
- Facebook MarketplacecoreInventory advertising partner for powersports and auto dealers with per-vehicle syndication to reach more customers.
- Cycle TradercorePowersports inventory advertising partner with per-vehicle syndication for motorcycle and powersports dealers.
- AutoTradercoreAuto dealer inventory advertising partner with per-vehicle syndication to platforms like AutoTrader, Cars.com, and Facebook.
- Cars.comcoreAuto dealer inventory advertising partner with per-vehicle syndication for dealer websites and third-party listing sites.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
DealerClick competitors and assessment
Company assessmentDirect peers
- Dominion DMS: Cloud-based DMS focused on independent and franchise dealers, offering CRM, desking, and inventory features comparable to DealerClick's core platform.
- PBS Systems: DMS provider serving both automotive and powersports dealerships across North America, with unit-based inventory logic similar to DealerClick's powersports module. Direct competitor in the powersports and RV dealer segment.
- Tekion: Cloud-native dealer management system for auto retail, serving franchised and independent dealerships with an integrated platform spanning DMS, CRM, desking, and service — directly competing with DealerClick on architecture and all-in-one positioning, though Tekion typically targets larger dealers.
- Frazer Computing: DMS provider widely used by BHPH and independent used-car dealers, offering similar in-house financing, collections, and compliance features. Among DealerClick's most direct competitors in the BHPH niche.
- Lightspeed DMS (Powersports): DMS purpose-built for powersports dealerships (motorcycle, ATV, marine, RV) with inventory and service workflows comparable to DealerClick's powersports module. Closest direct competitor in the powersports vertical.
Broad incumbents
- Reynolds and Reynolds: Legacy DMS and document management provider for franchised auto dealers, with deep forms/contracts expertise. While DealerClick competes more directly with independents, Reynolds' retailing system overlaps with DealerClick's desking and e-contract workflows.
- VinSolutions: Cox Automotive's CRM and desking platform tightly integrated with Dealertrack DMS. While primarily CRM-led, its overlapping functionality and incumbent backing position it as a broad competitor to DealerClick's CRM and desking modules.
- Auto/Mate (now part of DealerSocket): DealerSocket's DMS serves franchised and independent auto dealers with CRM, desking, and inventory tools. Overlaps with DealerClick's core all-in-one DMS offering at a broader scale.
- CDK Global: Largest DMS provider in North America, serving franchised auto dealers with end-to-end dealership software including CRM, desking, service, and inventory. A dominant incumbent against which DealerClick positions its all-in-one, affordable alternative for independent dealers.
- Dealertrack DMS: Part of Cox Automotive, Dealertrack provides DMS and dealer software broadly across franchised and independent dealers. Overlaps significantly with DealerClick's CRM, desking, and credit features but as part of a much larger portfolio with deeper enterprise focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DealerClick social profiles
Digital presenceDealerClick financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealerClick leadership team
Management profileNumber of profiles
DealerClick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealerClick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealerClick
What does DealerClick do?
DealerClick provides a cloud-based Dealer Management System (DMS) subscription for independent auto, RV, and powersports dealerships doing retail sales, wholesale, Buy Here Pay Here (BHPH), Lease Here Pay Here (LHPH), leasing, or rent-to-own (RTO). The platform combines desking, BHPH, CRM, inventory with KBB pricing, dealer websites with PWA functionality, credit pulling, mobile management with end-to-end encryption, and connections to 800+ lenders in one single-entry system for one monthly price.
Is DealerClick a public or private company?
DealerClick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DealerClick founded?
DealerClick was founded in 1989. It employs 1 to 10 people.
Where is DealerClick based?
DealerClick is headquartered in Costa Mesa, United States, in the North America region.
How does DealerClick make money?
Four revenue lines are on record. DMS SaaS Subscription is the primary driver. The others are specialty DMS Modules, dealer Websites and SEO and Digital Marketing Services.
Who are DealerClick's main competitors?
Direct peers on record are Dominion DMS, PBS Systems, Tekion, Frazer Computing and Lightspeed DMS (Powersports). Broad incumbents are Reynolds and Reynolds, VinSolutions, Auto/Mate (now part of DealerSocket), CDK Global and Dealertrack DMS.
Does DealerClick have an API?
Yes. DealerClick offers API access for data extraction enabling integration with business intelligence platforms. The blog mentions 'API access for automated data extraction', 'Pre-built data warehouse schemas optimized for analytics', 'Scheduled exports to cloud storage or BI platforms', and 'Real-time data streaming for mission-critical metrics'. Specific BI platforms referenced include Power BI and Tableau. Developer documentation is at No Information.
What industry is DealerClick in?
DealerClick's product category is Dealer Management Software. Its primary akta.pro industry code is BPAEAOAD, Vendor & Contract Management (Software/Cloud), with a secondary code of FSAKANAE, Rent-to-Own (RTO) Consumer Leasing. Its NAICS code is 42343 and its SIC code is 5045.