Say It Now
Say It Now is a London-based ad tech company that runs Actionable Audio and TV advertising campaigns via Amazon Alexa, enabling enterprise brands and their media agencies to convert passive ads into measurable, voice-activated consumer engagement with real-time campaign analytics.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Say It Now does
Say It Now Ltd is a London-based advertising technology company founded in 2018 that operates a proprietary platform for voice-activated advertising on smart speakers and Connected TV. The company's flagship product, Actionable Audio Ads, enables radio listeners and TV viewers to interact with brand advertisements via Amazon Alexa voice commands — sending links to their phone, setting reminders, requesting coupons, or engaging with branded skills. Its portfolio spans Actionable Audio Ads, Actionable TV Ads (CTV), Audio Production, Conversation Design, and a Data Studio real-time analytics dashboard that supports mid-flight campaign optimization. A granted patent covers the core 'Actionable Advertisement Solution,' and the 'Actionable Audio Ads' mark is a registered trademark.
The company sells through a sales-led, quote-based enterprise model with multi-year contracts, targeting large consumer brands across FMCG, retail, automotive, travel, food service, and nonprofit verticals. Distribution combines direct enterprise sales with media-agency channel partnerships, including Group M Nexus, EssenceMediacom, MediaCom, Goodstuff, and Bauer Media. Underlying capability rests on an exclusive commercial relationship with Amazon Alexa (established in 2019 via 'The Alexa Cup'), giving the platform reach across 600M+ smart speakers globally and access to Amazon's advertising ecosystem. The company is founder-led by CEO Charlie Cadbury and CTO Norbert Horvath, with a small team of 11-50 employees and reported presence across the UK, US, Canada, Germany, the Netherlands, and Australia.
Revenue is generated per campaign rather than via recurring SaaS subscriptions, though the catalog includes add-on services (Audio Production, Conversation Design) and a data/analytics platform (Data Studio). The 2023 Seedrs crowdfunding (reaching 95% of target) supplemented operating capital for expansion. The company has accumulated third-party validation through Neuro-Insight neuroscience research showing 30% uplift in brain response for voice-enabled ads versus standard audio, and through industry awards including the 2022 THE WIRES Grand Prix and 2023 Best Use of Digital Audio Technology. Active strategic priorities include North American expansion (supported by ex-Amazon board advisor Lance Charlish), extension from audio into CTV, and productization of the analytics layer into a broader Studio offering.
Say It Now firmographics
Firmographics- Name
- Say It Now
- Legal name
- Say It Now Ltd
- Website
- https://sayitnow.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Say It Now is a London-based ad tech company that runs Actionable Audio and TV advertising campaigns via Amazon Alexa, enabling enterprise brands and their media agencies to convert passive ads into measurable, voice-activated consumer engagement with real-time campaign analytics.
- Ownership category
- akta.pro rank
Say It Now industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Ad Tech & Programmatic Audio Platforms (MPAIADAH)
Keywords
Where Say It Now is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Say It Now business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Actionable Audio Ad Campaigns: Fees charged for delivering Actionable Audio Ad campaigns across smart speakers. Includes campaign creation, deployment, real-time data dashboard access, and optimization services. Revenue generated per campaign with metrics including listen-through rates, conversion rates, and engagement data.
- Actionable TV Ad Campaigns: Fees for voice-enabled TV advertising campaigns that allow viewers to engage with brands using voice assistants after viewing commercials.
- Audio Production Services: Custom audio production for branded voice experiences, including conversation design and branded skill development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on brand requirements and campaign scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Say It Now product offering
Product offeringCore offering
Say It Now builds and operates an advertising technology platform that converts passive radio and television commercials into voice-activated, measurable interactions via Amazon Alexa. Its core offerings — Actionable Audio Ads and Actionable TV Ads — let listeners and viewers issue voice commands ("Alexa, open…") to receive links, set reminders, request brochures, or complete transactions, with live end-to-end attribution and automated optimization through a real-time Data Studio dashboard. Supporting professional services include branded audio production and conversation design for voice experiences.
Product overview
Say It Now is an ad tech company offering a platform of voice-activated advertising products centered on Actionable Audio Ads and Actionable TV Ads. The core Actionable Audio Ads product enables radio listeners to interact with advertisements via Amazon Alexa voice assistants, while Actionable TV Ads extends this capability to television commercials. Supporting modules include Audio Production for creating branded audio content and Conversation Design for developing voice interaction flows. The Data Studio platform provides real-time analytics and campaign optimization capabilities across all ad formats.
Differentiator
Problem solved
Functional benefit
Brands
- Actionable Audio Ads: Audio advertisements that seamlessly connect listeners with voice assistants like Alexa to take immediate action, enabling voice commerce and engagement.
- Actionable TV Ads
- Say It Now Studio
Products and services
- Actionable Audio Ads Audio advertisements that enable radio listeners to interact with the ad via voice assistants such as Amazon Alexa, allowing them to receive links sent to their phone, set reminders, request coupons, or engage with branded Alexa skills directly from a radio spot. Designed for enterprise brands and their media agencies running radio campaigns that need measurable, direct-response engagement.
- Actionable TV Ads Television advertising format that connects viewers with voice assistants during commercials, enabling them to interact with brands via smart speakers while watching TV. Provides a measurable, non-disruptive, voice-activated call-to-action as an alternative to QR codes for CTV advertisers and brands running TV campaigns.
- Audio Production Professional audio production services for creating branded voice content for Actionable Ads campaigns, including audio creatives with branded voices and soundscapes. Sold to enterprise brands and agencies as an add-on service to Actionable Audio and TV Ads campaigns.
- Conversation Design Voice user interface design services for creating branded Alexa skills and voice interactions, including dialogue flow design and voice persona development. Sold to enterprise brands and agencies as an add-on service alongside Actionable Ads campaigns.
- Data Studio Real-time analytics dashboard providing live campaign data, enabling advertisers to monitor performance metrics (listen-through rates, conversion rates, goal completions), optimize campaigns mid-flight, and track goal conversion rates from launch. Sold to enterprise brands and agencies running Actionable Audio and TV Ads campaigns.
Quantifiable outcome
- 28.83% conversion rate (Tesco campaign, benchmark 15-20%)
- +9 more outcomes
Companies that use Say It Now
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Say It Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Say It Now partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and minor.
- Amazon (Alexa)coreExclusive partnership enabling Actionable Advertising through Amazon Alexa voice assistant. Access to 600M+ smart speakers globally. Company won 'The Alexa Cup' in 2019 establishing the relationship. Partnership includes access to Amazon advertising ecosystem, data capabilities, and promotional support.
- Group M Nexus / EssenceMediacomcoreAgency partners for delivering Actionable Ads campaigns. Won Best Use of Digital Audio Technology at The Wires together. Major media agency group relationships for campaign distribution.
- XaxiscoreWon Grand Prix at THE WIRES together. Partnered on Neuro-Insight research white paper and multiple campaign activations including MSC Cruises and Domino's.
- MediaComcoreAgency partner for Tesco campaign. Shortlisted for Performance Marketing World Awards together for Ad Tech Innovation.
- GoodstuffcoreMedia agency partner for Subaru, OVO Energy campaigns. Delivered multiple Actionable Audio campaigns together.
- Octave AudiostrategicResearch and strategic partner for Neuro-Insight white paper on actionable audio effectiveness. Joint research on brain response to interactive audio ads.
- Neuro-InsightstrategicCommissioned research partner for groundbreaking neuro study showing 30% uplift in brain response for actionable audio ads. Study demonstrates scientific efficacy of voice-activated advertising.
- Radio Advertising Bureau (RAB)strategicPartnership for white paper 'A Bright Future: The Evolution of Radio' exploring radio's evolution and actionable advertising opportunities.
- RadiocentrestrategicIndustry body partner for radio advertising. Speaker at Tuning In Midlands 2024 event. Partnership for industry education and market development.
- Tremor VideominorUS partner for first Actionable TV Ad campaign with Troy-Bilt gardening equipment, bringing CTV voice advertising to US market.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Say It Now competitors and assessment
Company assessmentDirect peers
- A Million Ads: Dynamic personalized audio ad creative platform that serves major brands and agencies through programmatic audio. Competes head-to-head with Say It Now in the dynamic-actionable audio advertising category; notably, Say It Now's Sales Director Zoe Bruton previously led global audio at A Million Ads.
Broad incumbents
- AdsWizz (SiriusXM): Leading audio ad-tech platform for programmatic digital audio, podcast, and broadcast, owned by SiriusXM. Comparable as broad audio advertising infrastructure and competes for the same agency budgets that buy Say It Now's actionable audio campaigns.
- Spotify Ad Studio: Major audio streaming ad platform with self-serve and managed buying for music and podcast inventory. Competes for brand audio budgets and offers voice/CTA-style interactive formats on smart speakers.
- Triton Digital: Audio ad-tech and programmatic platform serving broadcasters, podcasters, and streaming services globally. Overlaps with Say It Now's audio ad delivery and measurement stack.
- Acast: Global podcast hosting and monetization platform with dynamic ad-insertion technology. Comparable as audio/podcast ad-tech infrastructure competing for advertiser and agency spend.
- Tremor International (Tremor Video / Amobee): CTV and video ad-tech platform; an existing Say It Now partner for US Actionable TV Ads and a direct competitor for CTV budgets the company is targeting.
- The Trade Desk: Large independent demand-side ad platform with growing audio and CTV capabilities. Competes for the same enterprise and agency programmatic audio/CTV budgets Say It Now targets.
Emerging players
- AdTonos: Audio ad-tech focused on programmatic digital audio, podcasts, and voice-activated advertising, with presence in the UK and Europe. Directly comparable emerging player in actionable/voice audio advertising.
- Innovid: CTV ad-tech focused on creative, delivery, and measurement for connected TV. Comparable in the CTV segment where Say It Now is extending its Actionable TV Ads offering.
Regional players
- Radioplayer: UK-led radio streaming platform and automotive dashboard aggregator. Already a Say It Now partner exploring in-car voice-assistant integrations; comparable as a UK regional radio/audio distribution counterpart.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Say It Now social profiles
Digital presenceSay It Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Say It Now leadership team
Management profileNumber of profiles
Profiles5 records
Say It Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Say It Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Say It Now
What does Say It Now do?
Say It Now builds and operates an advertising technology platform that converts passive radio and television commercials into voice-activated, measurable interactions via Amazon Alexa. Its core offerings — Actionable Audio Ads and Actionable TV Ads — let listeners and viewers issue voice commands ("Alexa, open…") to receive links, set reminders, request brochures, or complete transactions, with live end-to-end attribution and automated optimization through a real-time Data Studio dashboard. Supporting professional services include branded audio production and conversation design for voice experiences.
Is Say It Now a public or private company?
Say It Now is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Say It Now founded?
Say It Now was founded in 2018. It employs 11 to 50 people.
Where is Say It Now based?
Say It Now is headquartered in London, United Kingdom, in the Europe region.
How does Say It Now make money?
Three revenue lines are on record. Actionable Audio Ad Campaigns are the primary driver. The others are actionable TV Ad Campaigns and audio Production Services.
Who are Say It Now's main competitors?
A Million Ads is listed as a direct peer. Broad incumbents are AdsWizz (SiriusXM), Spotify Ad Studio, Triton Digital, Acast, Tremor International (Tremor Video / Amobee) and The Trade Desk. Emerging players are AdTonos and Innovid. Radioplayer is listed as a regional player.
Does Say It Now have an API?
No public API is recorded for Say It Now.
What industry is Say It Now in?
Say It Now's product category is Digital Advertising Technology. Its primary akta.pro industry code is MPAIADAH, Ad Tech & Programmatic Audio Platforms. Its NAICS code is 54181 and its SIC code is 7310.