Confiance

What Confiance does

Confiance Business Solutions, Inc. is a privately held, Delaware-incorporated business process outsourcing firm that provides outsourced bookkeeping, accounting, financial reporting, payroll, tax preparation, back-office, IT-enabled services, medical billing and coding, software development and digital marketing to small and mid-sized businesses and to small CPA and tax firms. Its delivery model is built on a four-country network of offices in Newark (USA), London (UK), Sydney (Australia) and Ahmedabad (India), with the Ahmedabad center serving as the offshore production hub that underpins a marketed guarantee of up to 40% savings versus in-house accounting costs. The firm runs a vertical go-to-market organized around six industries (Corporate, Franchise, Property Management, Restaurant, Automotive and Healthcare/Physicians) and supports the client's existing software stack with certified expertise across 30+ mainstream accounting, tax, property-management and AP platforms (Intuit QuickBooks, Xero, Sage 50/100/300/Intacct, NetSuite, Microsoft Dynamics, Yardi, AppFolio, Bill.com, Dext, Plate IQ, MYOB and KashFlow, among others); it does not operate a proprietary software platform.

Commercially, Confiance sells exclusively through direct inside sales — website lead-capture forms, phone and email — with no marketplace, app store or reseller channel. Engagements are custom, quote-based, managed services billed monthly via ACH and bank transfer; pricing is not publicly disclosed. Stated operational metrics include 1,500+ professionals (post January 2025 acquisition of Meru Accounting), 230+ clients, 15 million+ transactions processed per year, 8,000+ business and 14,000+ individual tax returns per year, 91% client retention, 81% employee retention and zero reported security breaches. The company is privately owned, has no public listing or disclosed funding history, and operates related sister brands covering software services, financial services and healthcare services.

Name

Confiance

Legal name

Confiance Business Solutions, Inc.

Website

https://confiancebizsol.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Confiance Business Solutions is a US-headquartered BPO firm that delivers outsourced bookkeeping, accounting, payroll, tax, back-office and medical billing services to small CPA practices and SMBs across the USA, UK, Australia and Canada via an India-led delivery model and certified expertise on 30+ accounting platforms.

Ownership category

akta.pro rank

Product category

Accounting and Bookkeeping Outsourcing Services

NAICS

Other Accounting Services (541219)

SIC

Services-Business Services, Nec (7389)

akta.pro industry

PRIMARYBPAAAGAG

Intercompany & Consolidation Support (Eliminations, Group Reporting Support)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

Keywords

• Outsourced bookkeeping services
• Finance and accounting outsourcing
• Business process outsourcing
• Medical billing and coding
• Tax preparation services

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Outsourced Finance & Accounting services: Core revenue stream generated by providing bookkeeping, accounting, financial reporting & analytics, business strategy consulting, back-office solutions, IT-enabled services, payroll processing, tax return preparation, medical billing & coding, software development and digital marketing to clients in the USA, UK, Australia and Canada. Engagements are sold via 'Request a Call Back' / 'Inquire Now' / 'Contact Us' flows, suggesting custom statement-of-work pricing rather than posted list pricing.
2. Managed services with ACH / bank-transfer billing: Client agreements specify ACH and bank transfer as accepted payment methods; refund policy is service-dependent, indicating ongoing managed engagements (recurring monthly outsourcing relationships) rather than pure one-off projects.
3. Outcome-oriented cost-savings engagement: Marketing-led guarantee of up to 40% savings on a client's current in-house accounting cost, indicating pricing positioned around demonstrable cost reduction outcomes for SMB and mid-market finance functions.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Confiance (Confiance Business Solutions, Inc.) is a private business process outsourcing firm that delivers outsourced bookkeeping, accounting, financial reporting and analytics, payroll, tax return preparation, back-office, IT-enabled, software development, digital marketing, and medical billing and coding services to clients in the USA, UK, Australia and Canada. Service delivery is supported by a four-country delivery network (US headquarters in Newark, DE; London, UK; Sydney, Australia; and an offshore delivery center in Ahmedabad, India) and by certified expertise across 30+ mainstream accounting, tax, payroll, and property-management platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Confiance Software Services: Related Confiance brand offering software services, accessible via confiancess.com.
• Confiance Financial Services
• Confiance Healthcare Services

Products and services

• Bookkeeping Services Comprehensive outsourced bookkeeping services delivered across QuickBooks, Xero, Sage, NetSuite, Yardi and other platforms, targeted at CPA/tax firms, SMBs, construction, healthcare, property management, restaurant, franchise, and auto-store verticals.
• Accounting Services Outsourced accounting services providing up-to-date, accurate financial information for clients across SMB and mid-market engagements.
• Financial Reporting and Analytics Services Outsourced financial reporting and analytics services with a stated track record of delivering reporting outputs to clients.
• Business Strategy Consulting Consulting services that help clients respond to dynamic business conditions and apply strategy frameworks to their finance and operations functions.
• Back Office Solutions and Services Outsourced back-office support services designed to relieve clients of routine administrative and operational workloads.
• IT Enabled Services Custom application development and maintenance, web development, software migration, and e-commerce solution services bundled with the firm's outsourcing offerings.
• Payroll Processing Services Outsourced payroll processing services supporting client payroll runs, pay cycles, and payroll tax filings across the firm's vertical client base.
• Tax Return Preparation Services Outsourced tax return preparation services supporting CPA and tax firms with business and individual filings.
• Medical Billing and Coding Services Outsourced medical billing and coding services targeted at doctors, physicians, clinics, and other healthcare providers, including claim submission, coding, and revenue cycle support.
• Software Development Services Custom software development services delivered as an IT-enabled offering, supporting clients that need application development alongside their back-office engagements.
• Digital Marketing Services Outsourced digital marketing services bundled into the firm's broader service portfolio for client businesses.

Quantifiable outcome

• Up to 40% savings versus current in-house accounting costs (guaranteed)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

Feature4 records

Partnerships

29 partnerships are on record, tiered flagship and core.

• Meru AccountingflagshipStrategic or Co-development Partner · 21 January 2025On 21 January 2025, Confiance announced the acquisition of Meru Accounting to strengthen its market position and expand its global reach. The combined entity brings together over 1,500 professionals and enhances Confiance's service portfolio, particularly in bookkeeping, accounting and tax services.
• Intuit (QuickBooks Online & Desktop, ProConnect, ProSeries, Lacerte)flagshipTechnology or IntegrationDisplays the Intuit QuickBooks Online Badge, Fan Badge Certified Bookkeeper, and supports QuickBooks Online/Desktop, ProConnect, ProSeries, and Lacerte as core delivery platforms for US bookkeeping, tax and accounting clients.
• XeroflagshipTechnology or IntegrationXero is among the prominently displayed accounting platforms on Confiance's homepage software strip, used to deliver bookkeeping and accounting services to small business clients.
• Sage (Sage 50, Sage 100, Sage 300, Sage Intacct)flagshipTechnology or IntegrationMultiple Sage products (Sage 50, Sage 100, Sage 300 and Sage Intacct) are featured in the homepage software logo strip, supporting mid-market and SMB bookkeeping engagements.
• Oracle NetSuitecoreTechnology or IntegrationNetSuite logo is shown in the homepage software strip, used to deliver outsourced accounting services to mid-market and multi-entity clients.
• Yardi (Yardi, Yardi Voyager, Yardi Breeze)flagshipTechnology or IntegrationYardi, Yardi Voyager and Yardi Breeze are highlighted in the homepage software strip and are referenced in the Contact Us page title ('Hire Yardi Accountant'), indicating a dedicated Yardi property-management accounting practice.
• AppFoliocoreTechnology or IntegrationAppFolio logo appears in the homepage software strip, supporting property-management accounting services.
• PropertywarecoreTechnology or IntegrationPropertyware is included in the homepage software logo strip as a supported property-management platform.
• BuildiumcoreTechnology or IntegrationBuildium is listed in the homepage software logo strip for property-management accounting engagements.
• PC LawcoreTechnology or IntegrationPC Law is featured in the homepage software logo strip, supporting legal and accounting firm clients.
• Microsoft Dynamics (NAV and GP)coreTechnology or IntegrationMicrosoft Dynamics NAV and Microsoft Dynamics GP logos appear on the homepage software strip for mid-market accounting engagements.
• Thomson Reuters UltraTax SoftwarecoreTechnology or IntegrationUltraTax Software from Thomson Reuters is included in the homepage software logo strip, supporting the firm's tax-preparation service line.
• MYOBcoreTechnology or IntegrationMYOB logo is included in the homepage software strip, supporting Australian bookkeeping clients.
• DextcoreTechnology or IntegrationDext (formerly Receipt Bank) is listed in the homepage software strip for automated data capture in bookkeeping workflows.
• Bill.comcoreTechnology or IntegrationBill.com is featured in the homepage software logo strip, supporting accounts payable and receivable workflows.
• Plate IQcoreTechnology or IntegrationPlate IQ appears in the homepage software strip, supporting accounts payable automation for restaurant and SMB clients.
• TSheets (QuickBooks Time)coreTechnology or IntegrationTSheets is included in the homepage software logo strip for time-tracking and payroll support.
• KashFlowcoreTechnology or IntegrationKashFlow is listed in the homepage software logo strip, supporting UK bookkeeping clients.
• BoxcoreTechnology or IntegrationBox appears in the homepage software logo strip as a cloud-storage and document-sharing partner.
• Citrix ShareFilecoreTechnology or IntegrationShareFile is included in the homepage software logo strip as a secure file-transfer and document-exchange tool.
• Google DrivecoreTechnology or IntegrationGoogle Drive is listed in the homepage software logo strip, used for document collaboration and cloud storage.
• DropboxcoreTechnology or IntegrationDropbox logo appears in the homepage software strip for cloud-storage and file-sharing.
• SlackcoreTechnology or IntegrationSlack is included in the homepage software logo strip for internal and client-team communications.
• TrellocoreTechnology or IntegrationTrello is listed in the homepage software logo strip for workflow and task management.
• Right NetworkscoreTechnology or IntegrationRight Networks is included in the homepage software logo strip, providing hosted QuickBooks and application environments for CPA firms.
• Wave AppscoreTechnology or IntegrationWave Pro Network badge displayed in the footer links back to waveapps.com, indicating Confiance's participation in Wave's professional accountant network.
• Confiance Software ServicescoreStrategic or Co-development PartnerRelated-entity link from the Confiance homepage 'Companies' navigation (confiancess.com), suggesting a sister brand for software development services that complements the bookkeeping and back-office offerings.
• Confiance Financial ServicescoreStrategic or Co-development PartnerRelated-entity link from the homepage 'Companies' navigation (confiancefs.com), indicating a sister brand offering financial services alongside Confiance Business Solutions.
• Confiance Healthcare ServicescoreStrategic or Co-development PartnerRelated-entity link from the homepage 'Companies' navigation (confiancehs.com), indicating a sister brand focused on healthcare services that complements the physician/medical-billing practice.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ignite Spot Outsourcing Services: US-headquartered outsourced bookkeeping and accounting services firm serving small businesses and CPA firms with offshore delivery, directly comparable to Confiance's core offering, customer base, and India-led cost arbitrage model.
• Invensis Technologies: India-based BPO offering finance & accounting outsourcing, order management, and back-office services to US/UK clients; comparable in scale, vertical breadth, and offshore-to-onshore delivery model.
• Cogneesol: India-headquartered provider of outsourced accounting, bookkeeping, tax and RCM services to US/UK clients; very similar delivery model, technology stack, and CPA/SMB customer base to Confiance.
• Flatworld Solutions: Offshore BPO delivering bookkeeping, accounting, tax and back-office services with India-based delivery; directly comparable on service portfolio, customer base, and value proposition centered on cost arbitrage.
• CapActix Business Solutions: Provides outsourced bookkeeping, accounting, tax and back-office services to CPA firms and SMBs, with a multi-shore delivery model. Closely overlaps Confiance on customer profile, service mix, and reliance on offshore production.
• SunTec India: Multi-service BPO with a dedicated F&A/bookkeeping practice serving US/UK SMBs and CPA firms, very similar to Confiance's verticalized, multi-platform outsourced accounting offering.
• Outbooks: Outsourced bookkeeping firm dedicated to US/UK/CA accounting practices, with offshore delivery; directly comparable in target market (small CPA firms) and value proposition (offshore extension of in-house capacity).
• BooksKeeper: Outsourced bookkeeping and accounting services company focused on CPA and small business clients, mirroring Confiance's CPA-centric customer segment and QuickBooks-led technology stack.

Broad incumbents

• Genpact: Global professional services and digital BPO with a large Finance & Accounting practice; comparable as a broad-incumbent player in outsourced bookkeeping/AR/AP, though operating at materially larger scale and complexity than Confiance.
• WNS Holdings: Large publicly listed India-based BPO with a meaningful Finance & Accounting vertical serving global enterprises; provides a broad-incumbent comparison for Confiance's outsourced F&A ambitions at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/confiancebizsol
• LinkedInlinkedin.com/company/confiance-business-solutions-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confiance