Salaria Sales Solutions

Name

Salaria Sales Solutions

Legal name

Salaria Group

Website

https://salariasales.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

All Other Business Support Services (561499)

SIC

Services-Help Supply Services (7363)

akta.pro industry

PRIMARYBPAFAKAD

Appointment Setting & Sales Development (SDR/BDR) Services

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAAADAA

B2B Appointment Setting & SDR/BDR Outsourcing

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAAADAB

Outbound Lead Generation & Prospecting

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

Keywords

• B2B lead generation
• SDR outsourcing
• Cold calling services
• Appointment setting
• Sales development

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SDR-as-a-Service (Outsourced SDR): Monthly managed service providing dedicated SDR pods that handle prospecting, qualification, and appointment setting. Delivered at 30-50% lower cost than in-house SDR teams ($120k+/year for in-house). Month-to-month flexible terms allow clients to scale up or down as needed. Revenue recognized on a recurring monthly basis with flexible seat-based or outcome-based models available.
2. Full-Service B2B Lead Generation: End-to-end lead generation services managing every stage from prospecting to closing. Includes market research, data enrichment, multi-channel outreach, and lead nurturing. Revenue recognized as professional/managed services on a subscription or project basis.
3. Specialized Channel Services: Individual service offerings including Hyper-Personalized Email Marketing, LinkedIn & Social Outreach, AI-Enabled Cold Calling, Custom Market Research, Rapid Inbound Lead Response, and Cross-Functional Appointment Setting. Can be purchased as standalone services or bundled. Revenue recognized as professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Salaria Sales Solutions provides outsourced B2B sales development and lead generation services delivered through dedicated US-based SDR pods. Its core offering is SDR-as-a-Service encompassing multichannel prospecting, cold calling, personalized email and LinkedIn outreach, market research, inbound lead response, and cross-functional appointment setting, supported by an AI-driven outbound engine and real-time KPI dashboards. Services are sold on flexible month-to-month subscriptions at 30-50% lower cost than building in-house SDR teams.

Product overview

Salaria Sales Solutions is a Full-Service B2B Sales & Lead Generation Agency offering a platform of seven integrated core services (Full Service B2B Lead Generation, Hyper-Personalized Email Marketing, Targeted LinkedIn & Social Outreach, Human/AI-Enabled Cold Calling, Custom Market Research & Prospecting, Rapid Inbound Lead Response, and Cross-Functional Appointment Setting) delivered through dedicated U.S.-based SDR pods powered by a Human-AI approach. These core services are complemented by five specialized practice areas — IT Sales Outsourcing, Sales Enablement, Sales Appointment Setting Services, B2B SaaS Lead Generation, and SDR Agency — that address specific vertical and functional needs within the B2B sales outsourcing market.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service B2B Lead Generation End-to-end B2B sales development service managing every stage from prospecting to closing with dedicated SDR pods. Designed for B2B companies seeking full-cycle outsourced sales execution without building internal teams.
• Hyper-Personalized Email Marketing Email outreach combining deep public and proprietary data with AI and human edits to deliver true personalization in cold email campaigns, avoiding generic spam blasts. Targets B2B buyers across prospect lists.
• Targeted LinkedIn & Social Outreach LinkedIn and social media outreach service designed to elevate brand presence across channels critical for reaching B2B buyers. Targets prospects on LinkedIn and adjacent social platforms.
• Human/AI-Enabled Cold Calling One-by-one live calling service with no robo dialers. Designed to clear spam filters and personalize every pitch using AI assistance for script optimization. Targets B2B prospects via outbound calling.
• Custom Market Research & Prospecting Custom research service using data tools and bespoke research strategies to target named account lists with precision. Provides prospect intelligence and targeting data for personalized outreach.
• Rapid Inbound Lead Response Lead nurturing service in which live human reps respond instantly to inbound leads and follow up across every channel until conversion. Designed to convert inbound demand for B2B clients.
• Cross-Functional Appointment Setting Appointment setting service that coordinates meetings across teams, territories, and stakeholders and maps buying committees for enterprise deals. Integrated into client systems and CRM processes.
• IT Sales Outsourcing Outsourced sales services tailored for IT and technology companies, covering lead generation, account management, and full sales cycle management through dedicated SDR pods.
• Sales Enablement Provides sales teams with resources, content, training, and technology to engage buyers and close deals, including onboarding programs, sales playbooks, and CRM tools.
• Sales Appointment Setting Services Scheduling qualified meetings between sales representatives and prospective clients through multichannel outreach, lead qualification, and CRM-tracked appointment coordination.
• B2B SaaS Lead Generation Lead generation services specifically designed for B2B SaaS companies, encompassing content marketing, SEO, social media, email marketing, referral programs, and partnership networking.
• SDR Agency Outsourced Sales Development Representative services combining human expertise with AI-driven playbooks, multichannel outreach, and real-time dashboards for pipeline growth.

Quantifiable outcome

• 40% improvement in reply rates through AI-driven outbound engine
• +7 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Callbox: Callbox is a direct competitor providing multi-channel B2B lead generation and outsourced sales development with global delivery teams; it competes for similar enterprise and mid-market accounts across technology, manufacturing, and professional services verticals.
• Sales Development Partners: Sales Development Partners is a direct competitor in outsourced SDR services and B2B appointment setting; it serves similar mid-market technology and B2B services clients with comparable bundled sales development offerings.
• SalesRoads: SalesRoads is a direct competitor in B2B appointment setting and SDR outsourcing, with a similar mix of cold calling, email outreach, and lead qualification services; it targets comparable mid-market and enterprise B2B buyers.
• CIENCE: CIENCE is a direct competitor offering outsourced SDR and B2B lead generation services with similar multi-channel cadences and managed pod models; it is the most frequently benchmarked alternative to Salaria in the outsourced SDR category.
• Operatix: Operatix is a direct competitor in B2B SDR outsourcing and pipeline development, particularly focused on SaaS and tech companies; it offers comparable appointment setting and outbound sales services to similar buyer personas as Salaria.
• SalesHive: SalesHive is a direct competitor offering cold calling, lead generation, and outsourced SDR services with US-based calling teams; it competes in the same mid-market and SMB segment as Salaria with comparable pay-for-performance pricing models.
• Martal Group: Martal Group is a direct competitor providing outsourced B2B sales development and lead generation services with nearshore SDR teams; it serves overlapping verticals (SaaS, IT services, cybersecurity) with similar appointment-setting and pipeline-building offerings.
• Belkins: Belkins is a direct competitor in B2B appointment setting and SDR outsourcing, particularly strong in SaaS and technology verticals; it competes head-to-head with Salaria for similar mid-market and enterprise B2B clients with comparable pricing models.

Emerging players

• 11x.ai: 11x.ai is an emerging AI-native SDR platform offering autonomous outbound agents (Alice) that automate prospecting and outreach; it represents the software-only alternative that increasingly competes with human-augmented outsourced SDR services like Salaria.
• Artisan: Artisan is an emerging AI BDR platform (Ava) that automates outbound sales tasks including email outreach, lead research, and personalization; it competes for the same SaaS and B2B tech buyer as Salaria at materially lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/salariasales
• Facebookfacebook.com/salariasalessolutions
• LinkedInlinkedin.com/company/salaria-sales
• Instagraminstagram.com/salariasales

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salaria Sales Solutions