bluum.com

What bluum.com does

Bluum, formerly Trox & Tierney, is a privately held North American education technology solutions provider serving K-20 schools (K-12 districts and higher education institutions) across all 50 U.S. states and Canada. Founded in 1994 and rebranded to Bluum in 2022, the company operates through Bluum Holdings, LLC with a multi-subsidiary structure including Bluum USA, Bluum Technology Canada, Bluum Integration, LifeSpan International, and several regional entities. Bluum positions itself as the largest single-source, full-spectrum EdTech integrator in North America, with 3,000+ client accounts and a portfolio of 60,000+ products.

Bluum's product portfolio is built around third-party hardware and software rather than proprietary technology. Core categories include Interactive Flat-Panel Displays (primarily Newline RS/RS+ and LG CreateBoard), student and teacher devices (Chromebooks, laptops, tablets, refurbished hardware including the proprietary Bluum A+ sustainable laptop line), AV solutions (Epson projectors, screens, mounts, audio systems, video walls), STEM tools and robotics kits, esports programs, networking, and cybersecurity (including the SHIELDSM Protection Program). The technology layer is complemented by services — professional learning (Embedded Coaching, the Bluum Learning Hub), advisory and strategic planning, white-glove integration and installation, lifecycle and asset management, leasing and financing, and warranties — that together cover the full procurement-to-disposal technology lifecycle.

The business model is enterprise-focused and quote-based, with no public pricing. Revenue is generated through one-time hardware and device sales, software licensing (resold), recurring warranty and maintenance contracts, and professional services, often structured as multi-year district contracts executed through approved state technology procurement vehicles. Go-to-market is direct enterprise field sales via embedded regional account executives, supplemented by a customer portal, state contracts, content marketing, the BluumLIVE event series, and tradeshows. Customer concentration sits entirely within the public-sector education vertical, with named K-12 and higher-education district references including Wappingers CSD, San Diego USD, North Thurston PS, Seattle PS, Irvington PSD, and the University of Louisiana at Monroe.

Name

bluum.com

Legal name

Bluum Holdings, LLC

Website

https://bluum.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bluum is a North American EdTech solutions provider serving K-20 schools across the U.S. and Canada, integrating and deploying third-party hardware (Chromebooks, interactive displays, AV, STEM tools) alongside professional services including installation, professional learning, lifecycle management, and warranty support for school districts.

Ownership category

akta.pro rank

Product category

Education Technology Solutions

akta.pro primary industry

Library/Media Center & Digital Resource Management Systems (EDAJAMAN)

akta.pro secondary industry

Student Housing Technology & Systems Support (Housing ERP, Key/Lock Systems, Wi‑Fi Coordination) (EDAEAFAO)

Keywords

• Education technology solutions
• K-12 EdTech integration
• Interactive classroom displays
• School device procurement
• Professional learning services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware and Device Sales: Bluum generates revenue through the sale of education technology hardware including student Chromebooks, teacher devices, interactive flat panels, AV equipment, projectors, networking equipment, and refurbished devices. The company offers devices for one-off orders as well as district-wide refresh programs.
2. Software Sales and Licensing: Bluum resells software solutions including interactive display software, classroom management tools, and assessment platforms. Revenue is generated through software licensing arrangements with educational institutions.
3. Professional Services: Comprehensive services including lifecycle services, integration and installation, asset management, advisory services, professional learning, consultation and design, leasing and financing, white glove delivery, warranties and repair, technical support, and lifecycle management. These services support the entire technology adoption journey from planning through disposal.
4. Service Warranties and Maintenance: Bluum offers Standard, Premium, and 90-Day Limited warranty programs for installations, providing ongoing labor, parts discounts, preventative maintenance, and technical support. Extended maintenance agreements provide recurring revenue after initial warranty periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bluum is a single-source education technology solutions provider serving K-20 schools across North America. The company integrates and resells third-party hardware (Chromebooks, interactive flat-panel displays, AV equipment, networking, cybersecurity, STEM tools) and complementary software, paired with end-to-end professional services covering planning, procurement, installation, professional development, lifecycle management, warranties, and disposal.

Product overview

Bluum is a comprehensive EdTech solutions provider delivering outcome-based education technology for K–20 schools across North America. The portfolio centers on interactive flat-panel displays (IFPDs) — primarily the Newline RS/RS+ series and LG CreateBoard — as the core teaching interface, supported by a full range of devices (Chromebooks, laptops, tablets, refurbished hardware), AV solutions (projectors, screens, mounts, audio/video systems), STEM tools, esports programs, cybersecurity, and physical security. Bluum operates on a platform-plus-services model: the hardware product line is complemented by an extensive services layer covering the full technology lifecycle — from strategic planning and procurement through professional development, installation, technical support, warranties, leasing, and device disposal. Key service modules include the Bluum Learning Hub (self-paced PD), Advisory Services (technology planning), Lifecycle Services, the SHIELDSM Protection Program, and CreateBoard Prep software. The company formerly operated as Trox + Tierney before rebranding to Bluum.

Differentiator

Problem solved

Functional benefit

Products and services

• Devices (Student & Teacher Computing) Computing hardware for K-12 students and educators, including Chromebooks, laptops, desktops, tablets, refurbished devices, and the eco-friendly Bluum A+ line, available as one-off purchases or full district-wide refresh programs.
• Interactive Flat-Panel Displays (IFPDs) Touchscreen 4K UHD classroom displays (Newline RS/RS+, LG CreateBoard) with object recognition, cloud access, and Google Cast/screencasting support, sold to schools for use as the primary interactive teaching interface.
• AV Solutions Audio-visual hardware bundle including projectors (Epson), projection screens (Draper), mounts (Chief), Atlona AV switching/distribution, audio systems, video walls, document cameras, and presentation products for classrooms, theaters, and campus-wide communications.
• STEM Solutions Hands-on STEM lab equipment including robotics kits, 3D printers, maker-space tools, ClassVR immersive headsets, and Lü Interactive Playground solutions for active learning environments.
• Esports Solutions Complete K-12 esports program support including equipment, advisory services, and program planning to build sustainable competitive gaming programs that strengthen student engagement and community.
• Cybersecurity Solutions Network security and cybersecurity products and the Bluum SHIELDSM device protection program that help schools defend against data leaks and cyber threats while extending device lifecycle.
• Physical Security Solutions Campus-wide physical security systems including bells, paging, and mass-communication audio solutions that deliver instant alerts and clear audio to keep students, staff, and property safe.
• Networking Solutions Network infrastructure products and design services to support reliable connectivity across classrooms and campuses in K-12 and higher education environments.
• Lifecycle Services End-to-end managed technology lifecycle service covering planning, procurement, deployment, IT asset management, technical support, warranties, repair, leasing/financing, eco-friendly disposal, and refresh programs for school technology estates.
• Integration & Installation (White Glove) White-glove deployment service including device setup, classroom integration, AV/project management, and ongoing technical support to ensure smooth technology rollouts across schools and districts.
• Advisory Services Strategic technology planning, research advisory, and consultation engagements to help schools align EdTech investments with educational goals and optimize their technology roadmaps.
• Professional Learning / Professional Development Educator professional development delivered through Embedded Coaching, the self-paced Bluum Learning Hub, and Tech Space Assistant, designed to build teacher confidence and skill in integrating EdTech into instruction.
• Warranty & Repair Programs Tiered warranty and repair programs (Standard, Premium, and 90-Day Limited) plus extended maintenance agreements that provide ongoing labor, parts discounts, preventative maintenance, and technical support for installed EdTech.
• Leasing & Financing Multi-year leasing and financing options that allow schools and districts to spread technology acquisition costs across contract terms rather than funding upfront purchases.
• Bluum Learning Hub Self-paced online learning platform that delivers professional development courses for educators to build EdTech integration skills on their own schedule.

Quantifiable outcome

• Schools report improved student engagement and attendance after technology deployments
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Summit Integration SystemscoreImplementation/ SI/ Consulting PartnerSummit Integration Systems served as a key implementation partner for the University of Louisiana at Monroe Sandel Hall project, working alongside Bluum to design and install comprehensive technology solutions including video walls, smart classrooms, and conference rooms.
• CrestroncoreTechnology or IntegrationCrestron products were installed as part of Bluum's end-to-end technology solutions for educational institutions, particularly for classroom control systems and automation in smart classrooms and conference rooms.
• NewlinecoreTechnology or IntegrationNewline RS and RS+ series interactive flat-panel displays are the recommended interactive display solution promoted and sold by Bluum for K-12 classroom deployments, as featured in multiple customer case studies.
• NECsupportingTechnology or IntegrationNEC display products are integrated into Bluum's technology solutions for educational environments, including monitors and video walls in higher education installations.
• EpsoncoreTechnology or IntegrationEpson projectors are featured in Bluum's AV solutions for schools, particularly for theater productions, classroom projection, and calming spaces. Bluum has a partnership with Epson for school theater technology solutions.
• AtlonasupportingTechnology or IntegrationAtlona AV switching and distribution products are included in Bluum's end-to-end technology installations for educational facilities.
• ChiefsupportingTechnology or IntegrationChief mounting solutions are used in Bluum installations for displays, projectors, and interactive panels in educational environments.
• DrapersupportingTechnology or IntegrationDraper projection screens and AV products are integrated into Bluum's classroom and theater solutions for schools.
• ClassVRsupportingTechnology or IntegrationClassVR headsets are offered as part of Bluum's VR solutions for classrooms, enabling immersive learning experiences and virtual field trips for students.
• Lü Interactive PlaygroundsupportingTechnology or IntegrationLü Interactive Playground is offered through Bluum as an interactive learning solution for physical education and active learning environments.
• PowerGisticssupportingTechnology or IntegrationPowerGistics charging cart solutions are provided through Bluum for managing device charging and storage in educational settings.
• Pear DecksupportingTechnology or IntegrationPear Deck interactive presentation software is recommended and sold by Bluum for formative assessment capabilities within Google Slides presentations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CDW (CDW-G Education): CDW's education division is a leading IT solutions provider serving K-12 and higher education with hardware, software, and integration services. Closest comparable peer given similar customer base, product breadth, and direct-sales-led model across North American school districts.
• SHI International: SHI International is one of the largest IT solutions providers with a dedicated K-12 and higher education practice. Directly comparable given similar full-lifecycle hardware, software, and services offering to education customers at scale.
• Insight (Insight Public Sector): Insight Public Sector is a major IT solutions provider focused on government and education markets with comparable hardware procurement, integration, and managed services for school districts and public-sector agencies.
• Carahsoft: Carahsoft is the largest government IT solutions provider in the US with a substantial K-12 and higher education presence. Comparable as a channel-focused distributor of education technology, software, and cloud solutions to public-sector customers.
• BlueAlly: BlueAlly is a mid-market IT solutions provider serving education and public sector customers with hardware, software, and integration services. Closely comparable to Bluum in scale, customer focus, and lifecycle services model.
• Howard Technology Solutions: Howard Technology Solutions is an education-focused IT provider offering computers, AV, networking, and classroom technology directly to K-12 schools. Comparable target market and product set, with similar emphasis on district-level deployments and lifecycle support.

Broad incumbents

• Presidio: Presidio is a large IT solutions integrator with an education vertical offering hardware, software, networking, and managed services. Broader portfolio than Bluum but overlapping meaningfully in EdTech integration and AV solutions for K-12 and higher ed.
• Zones: Zones is a global IT solutions provider with an education practice offering hardware, software, and managed services comparable to Bluum's portfolio, though serving a broader commercial and enterprise base.
• Black Box: Black Box is a technology solutions integrator specializing in AV, networking, and IT services to education and commercial clients. Overlaps with Bluum's integration and AV installation services across K-12 and higher education deployments.

Emerging players

• Promethean: Promethean manufactures interactive displays for K-12 education and competes directly with the Newline IFPD products Bluum resells. Operates both directly and through channel partners, creating a partial overlap where Bluum is both a potential partner and competitive channel alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BluumBaby
• YouTubeyoutube.com/c/BluumEdTech
• Facebookfacebook.com/bluumbaby
• LinkedInlinkedin.com/company/bluumkids

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bluum.com