What Sition does

Sition is a Den Bosch-headquartered Dutch e-commerce agency that designs, builds, integrates, and optimizes custom e-commerce platforms for fashion, retail, and B2B brands across the Benelux and broader European market. Founded circa 2003, the firm holds first-mover status as the first Shopware Enterprise Partner in the Netherlands and is also a Shopify Plus Partner and Magento Solution Partner, with 30+ e-commerce specialists across its Den Bosch and Utrecht offices. Its core delivery model spans the full platform lifecycle — strategy, design, realization (development), integration, and optimization/management — and is supplemented by three proprietary productized modules: the Shopware Fashion Suite, the Shopware B2B Suite, and the B2B e-commerce Portal, all built on Shopware and designed to accelerate deployment for repeat use cases.

The company's technology stack centers on Shopware, Shopify Plus, and Magento platform implementations layered with a deep integration partner network spanning PIM (Akeneo, Ergonode, Pimcore), iPaaS and workflow automation (Alumio, N8N), payments (Mollie), search and merchandising (Tweakwise, SPARQUE.AI, Spotler Activate), customer data and loyalty (TritonX), ERP (Exact via Xcore, Microsoft Dynamics 365 Business Central via Tinx-IT), guided selling (Qonfi), marketplace (ChannelEngine), and B2B commerce (B2Bsellers). This integration depth allows Sition to connect client e-commerce platforms with ERP, PIM, WMS, and CRM systems, and to address complex B2B requirements such as customer-specific pricing, quick ordering, and quote management. Its work is supported by recognized certifications and industry awards, including consecutive FD Gazelle awards (2022-2024), Emerce 100 (2024), and the Best Shopware Partner Benelux Award (2019).

Sition generates revenue through project-based professional services engagements with enterprise and mid-market clients, typically structured as multi-year contracts with custom quote-based pricing and ongoing maintenance and optimization retainers. Pricing is not publicly disclosed and varies by platform, scope, and integration complexity. In early 2025, Sition was acquired by Strix Group — an international digital commerce agency with 200+ specialists in the Netherlands, Poland, and Germany — in a transaction backed by DELTA Equity Partners. Sition continues operating through the integration period and is transitioning to the Strix brand.

Name

Sition

Legal name

Sition

Website

https://sition.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Sition is a Dutch e-commerce agency implementing Shopware, Shopify Plus, and Magento platforms for fashion, retail, and B2B brands. Now part of Strix Group, it provides design, development, integration, and optimization services across Benelux.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Bosch

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-commerce Platform Development & Implementation: Custom e-commerce platform development services including design, realization, integration, and optimization of Shopware, Shopify Plus, and Magento platforms. Services are project-based with ongoing maintenance and optimization engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sition is an e-commerce bureau that designs, builds, integrates, and optimizes custom e-commerce platforms for fashion, retail, and B2B brands using Shopware, Shopify Plus, and Magento. The firm delivers end-to-end services from strategy through ongoing optimization and complements implementations with proprietary add-on modules including the Shopware Fashion Suite, Shopware B2B Suite, and B2B E-commerce Portal.

Product overview

Sition is an e-commerce bureau offering a portfolio of specialized products built on leading e-commerce platforms. The core offering centers on Shopware and Shopify Plus implementations, supplemented by three proprietary add-on modules: the Shopware Fashion Suite for fashion retailers, the Shopware B2B Suite for B2B commerce functionality, and the B2B e-commerce Portal for wholesale operations. Services include Strategy, Design, Realization (development), Integration, and Optimization/Management. The company operates as a full-service e-commerce partner handling the complete platform development lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Strix: Sition is rebranding to Strix Group following its acquisition in 2025.

Products and services

• Shopware Fashion Suite Proprietary Shopware add-on module tailored for fashion and retail e-commerce implementations, providing vertical-specific merchandising and storefront capabilities for fashion brands.
• Shopware B2B Suite Proprietary Shopware add-on module providing B2B-specific e-commerce capabilities (wholesale self-service, account pricing, etc.) for manufacturers, wholesalers, and distributors.
• B2B E-commerce Portal Proprietary B2B e-commerce portal product designed to enable self-service wholesale ordering for B2B buyers.
• Strategy & Concept Consulting and conceptual design service for e-commerce engagements, covering strategy, proposition, and roadmap definition for fashion, retail, and B2B clients.
• Design Brand, proposition, and interface design service delivering UX/UI design for e-commerce platforms tailored to client brand stories.
• Realization Development and build service for e-commerce platforms on Shopware, Shopify Plus, and Magento, including custom features and integrations.
• Integration Integration service connecting e-commerce platforms to surrounding systems such as PIM (Akeneo), iPaaS (Alumio, N8N), payments (Mollie), merchandising (Tweakwise), personalization (Qonfi), AI search (SPARQUE.AI), and CDP/analytics (TritonX).
• Optimization Ongoing optimization service for e-commerce platforms, covering conversion, performance, and continuous improvement of live storefronts.

Quantifiable outcome

• 300,000+ monthly unique visitors on client platforms (Intersport Twinsport)
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Strix GroupcoreStrategic or Co-development Partner · 1 January 2025Parent company following acquisition in 2025. International digital commerce agency with 200+ specialists in Netherlands, Poland, and Germany. Shopify Plus Partner, Shopware Platinum Partner, and Magento Solution Partner.
• ShopwarecoreTechnology or IntegrationShopware Gold/Platinum Partner - certified to implement Shopware Enterprise, B2B Suite, and Fashion Suite solutions. First Shopware Enterprise Partner in Netherlands with extensive track record of Shopware implementations.
• Shopify PluscoreTechnology or IntegrationShopify Plus Partner certified to build and manage Shopify Plus stores. Sition has been partner since 2020 and launched first worldwide available Shopify Plus store with markets.
• AkeneocoreTechnology or IntegrationAkeneo Partner providing PIM (Product Information Management) integration services. Helps clients centralize and enrich product information across all sales channels.
• AlumiocoreTechnology or IntegrationAlumio iPaaS Partner providing integration platform services. Cloud-based integration platform connecting e-commerce with ERP, CRM, PIM, and other business systems.
• TritonXcoreTechnology or IntegrationTritonX Customer Data Platform partner providing CDP and loyalty solutions for omnichannel retail brands. Enables customer data centralization and personalization.
• Tinx-ITcoreTechnology or IntegrationTinx-IT integration partner providing Microsoft Dynamics 365 Business Central connections with Shopware. Partner has 15 years experience and 300+ customers with 400+ projects.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hoppinger: Rotterdam-headquartered digital agency combining e-commerce, content, and marketing technology with strong Shopware and Shopify credentials. Comparable to Sition as a Benelux e-commerce bureau serving fashion, B2B, and omnichannel retail clients.
• Liones: Dutch e-commerce agency specializing in Shopware, Shopify, and Magento implementations for mid-market and enterprise clients. Highly comparable to Sition due to identical platform portfolio, similar Benelux focus, overlapping fashion/retail customer base, and competing Shopware partner tier status.
• ISAAC - Internet Solutions: Rotterdam-based digital agency with a strong e-commerce implementation practice across Magento, Shopware, and Shopify. Comparable because it targets the same Dutch enterprise and B2B segments with similar system integration and omnichannel capabilities.
• TRIMM: Eindhoven-based e-commerce and digital agency with strong B2B e-commerce implementation experience across multiple platforms. Comparable to Sition due to overlapping Benelux focus, B2B commerce specialism, and similar mid-market enterprise positioning.
• Lab Digital: Amsterdam-based digital agency offering strategy, design, and e-commerce platform implementation services. Comparable to Sition as a Dutch mid-sized agency serving similar enterprise and B2B clients with comparable end-to-end delivery scope.
• Guapa: Dutch digital agency providing e-commerce, design, and marketing services with a focus on Shopify and Shopware platforms. Comparable to Sition in platform mix, Dutch client base, and creative-plus-technical delivery approach.
• Elanza: Dutch e-commerce agency with Shopware and Magento expertise focused on fashion, B2B, and omnichannel retail. Directly comparable to Sition in platform certifications, vertical focus, and target customer profile.

Broad incumbents

• DEPT®: One of the largest European digital agencies with deep e-commerce implementation capabilities (Shopify, Adobe Commerce, custom platforms) and a global delivery footprint. Comparable as a larger incumbent competing for the same enterprise e-commerce RFPs across Benelux and beyond.
• Strix Group: Parent company and direct peer — an international digital commerce agency with 200+ e-commerce specialists across Netherlands, Poland, and Germany with elite Shopware, Shopify Plus, and Magento partner status. Comparable because Sition is being absorbed into Strix and shares the same business model, certifications, and customer segments.
• Valtech: Global digital transformation agency with significant e-commerce and commerce platform practice (Salesforce Commerce Cloud, Shopify, Adobe Commerce). Comparable as a larger incumbent competing for enterprise commerce transformation RFPs in Europe that Sition also targets.

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sitioninternet
• Facebookfacebook.com/sition
• LinkedInlinkedin.com/company/sition

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sition