Widde

Video Commerce Softwarewidde.io

Widde is a São Paulo-based SaaS platform that enables Brazilian e-commerce brands to embed shoppable Video Commerce, Live Commerce, and AI-powered virtual try-on directly into their storefronts, serving fashion, beauty, and accessories retailers across 16+ integrations.

Company typePrivate
Founded2021
HeadquartersSão Paulo, Brazil
Headcount11–50
GTM typeB2B
OfferingSoftware

What Widde does

Widde is a São Paulo-based, founder-led SaaS company founded in 2021 by Raísa Bresolin and Pedro Ferreira that operates a Video Commerce platform targeting Brazilian e-commerce brands in fashion, beauty, and accessories. The platform embeds shoppable video formats (Carrossel, Destaques, Stories, Explorar) into retailer storefronts, with in-video cart functionality that allows consumers to add products to cart without leaving the video. The company's product surface has expanded beyond core Video Commerce to include Live Commerce (real-time live-stream shopping within the e-commerce site) and Provador IA (AI Try-On for apparel and footwear), positioning it as a multi-product commerce experience platform.

The underlying technology relies on asynchronous script injection to preserve page load and Core Web Vitals, with AI capabilities covering comment filtering and categorization (Widde IA) and computer-vision-based virtual try-on. The platform integrates natively with 16+ Brazilian e-commerce backends including VTEX, Shopify, Nuvemshop, Tray, and WooCommerce, with installation paths ranging from no-code app marketplace installs to GTM-based script placement. Widde generates revenue through tiered SaaS subscriptions: a publicly listed Starter plan at R$399/month and a quote-based Pro plan for mid-to-large retailers, with Live Commerce and Provador IA sold as sales-assisted add-ons. The company combines a self-serve product-led growth motion (Starter, SMB) with a sales-assisted enterprise motion (Pro, Live Commerce, AI Try-On), serving a customer base that includes Grupo Hope, Speedo, Boca Rosa, Bagaggio, John John, and other named Brazilian retailers.

Widde firmographics

Firmographics

Name: Widde
Legal name: Widde
Website: https://widde.io
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 11–50 employees
Short description: Widde is a São Paulo-based SaaS platform that enables Brazilian e-commerce brands to embed shoppable Video Commerce, Live Commerce, and AI-powered virtual try-on directly into their storefronts, serving fashion, beauty, and accessories retailers across 16+ integrations.
Ownership category
akta.pro rank

Widde industry classification

Industry

Product category: Video Commerce Software
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Software Publishers (5132)
akta.pro primary industry: Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)
akta.pro secondary industries: Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI), Shoppable Video & Short-form Commerce Platforms (CRAFANAE), User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

Video commerce platform
Live commerce software
AI virtual try-on
Shoppable video integration
E-commerce video solutions

Where Widde is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Markets served

Widde business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Subscription (Video Commerce): Monthly or annual subscription for Video Commerce access, with tiered plans (Starter, Pro) offering different volumes of active videos, monthly views, and feature sets. The Pro plan is sold as a custom enterprise agreement.
Live Commerce: Live Commerce is offered as an add-on to existing Widde clients. Sold via sales team as part of custom enterprise proposals.
AI Try-On (Provador IA): AI virtual try-on is bundled with Live Commerce for existing Widde clients, sold via the commercial team.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Starter — R$399/month for early-stage stores
Subscription	Annual	Pro — Custom pricing for mid-to-large brands
Subscription	Multi-year contract	Live Commerce and Provador IA — Sold via sales team to existing clients

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Widde product offering

Product offering

Core offering

Widde is a Brazilian Video Commerce SaaS platform that enables e-commerce brands to embed shoppable video (Carrossel, Destaques, Stories, Explorar formats) directly into their online storefronts, with in-video cart and AI-powered comment analysis. The platform additionally offers Live Commerce for real-time live-stream shopping and Provador IA, an AI virtual try-on for apparel and footwear, sold as add-on subscriptions to existing clients.

Product overview

Widde is a Video Commerce platform offering three integrated products: Video Commerce (core product for shoppable videos in e-commerce), Live Commerce (add-on for live streaming sales), and Provador IA (add-on for AI-powered virtual try-on). The platform integrates with major Brazilian e-commerce platforms and provides features including in-video shopping cart, comment analysis via Widde IA, and analytics dashboard. Pricing includes a Starter plan (R$399/month) and a custom PRO plan for larger brands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

3x conversion rate increase when consumers engage with Video Commerce content
+7 more outcomes

Companies that use Widde

Customer profile

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Widde technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature7 records

Widde partnerships and signals

Strategic signal

Partnerships

16 partnerships are on record, tiered core and secondary.

VTEXcoreTechnology or IntegrationNative integration with VTEX's e-commerce platform. Stores on VTEX can install Widde via app marketplace or via Vtex IO pixel/head.html script injection. Featured in Widde's integration page with dedicated landing page and step-by-step installation guide. Key customer logos include Bagaggio, Grupo Hope, and Mascavo.
ShopifycoreTechnology or IntegrationNative integration with Shopify. Installation via theme.liquid script injection in the storefront head. Widde has a dedicated Shopify app and integration landing page. Featured Shopify customers include Sallve, Elements, and Boca Rosa.
NuvemshopcoreTechnology or IntegrationNative integration with Nuvemshop's Brazilian e-commerce platform. Available via the Nuvemshop app store. Widde has a dedicated integration landing page with step-by-step guided installation via Nuvemshop's app marketplace.
TraycoreTechnology or IntegrationNative integration with Tray e-commerce platform. Available via Tray's app marketplace. Redirects to https://aplicativos.tray.com.br/aplicativo/widde-video-commerce for installation. Widde has a dedicated integration landing page.
WooCommercecoreTechnology or IntegrationIntegration with WooCommerce via the 'Insert Headers and Footers' plugin or Google Tag Manager. Installation documented on dedicated Widde integration page with step-by-step screenshots. Script loaded asynchronously to preserve site performance.
Loja IntegradasecondaryTechnology or IntegrationNative integration with Loja Integrada. Available via Loja Integrada's app store. Redirects to https://app.lojaintegrada.com.br for installation.
LinxsecondaryTechnology or IntegrationIntegration with Linx e-commerce platform. Widde provides a dedicated integration landing page with guided installation via Google Tag Manager.
VndasecondaryTechnology or IntegrationIntegration with Vnda via Google Tag Manager. Dedicated landing page and step-by-step GTM installation guide provided by Widde.
BagysecondaryTechnology or IntegrationIntegration with Bagy via token-based authentication. Widde provides a dedicated integration page with step-by-step instructions to generate and use the Bagy token for connection.
ConvertrsecondaryTechnology or IntegrationIntegration with Convertr via custom tag in Convertr's Tags menu. Installation documented with step-by-step screenshots showing tag creation and script placement.
IrrobasecondaryTechnology or IntegrationIntegration with Irroba via Google Tag Manager. Dedicated landing page with GTM-based installation steps.
MagazordsecondaryTechnology or IntegrationIntegration with Magazord via Google Tag Manager. Dedicated integration landing page with step-by-step GTM instructions.
MagentosecondaryTechnology or IntegrationIntegration with Magento via Google Tag Manager. Dedicated landing page with GTM-based installation guide.
Uoou SolutionssecondaryTechnology or IntegrationIntegration with Uoou Solutions via built-in Integrações menu. Script installation documented on dedicated Widde landing page.
WakesecondaryTechnology or IntegrationIntegration with Wake via token-based authentication. Dedicated landing page and installation guide with token generation steps in the Wake platform.
YampisecondaryTechnology or IntegrationIntegration with Yampi via Google Tag Manager. Dedicated integration landing page with step-by-step GTM verification and installation guide.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Widde competitors and assessment

Company assessment

Emerging players

Whatnot: Whatnot is a live shopping marketplace that focuses on collectibles, fashion, and beauty — a meaningful adjacent player in live commerce with a different go-to-market (marketplace vs. SaaS embed) than Widde.

Direct peers

Livescale: Livescale is a live shopping and shoppable video platform focused on fashion, beauty, and lifestyle brands — a direct competitor to Widde's Live Commerce and Video Commerce offerings.
Bambuser: Bambuser provides live video shopping and one-to-one video shopping solutions for brands and retailers, directly competing with Widde's Live Commerce and Video Commerce modules at a global level.
CommentSold: CommentSold provides live selling and shoppable video tools for retailers and creators, with comparable live commerce and product-feed-to-video workflows that compete with Widde's modules.
Firework: Firework is a global shoppable video and live commerce platform that embeds video commerce experiences directly into retailer websites — the closest international functional analog to Widde's core offering.
Tolstoy: Tolstoy offers an AI-powered shoppable video platform with video quizzes and on-site video widgets for e-commerce, competing directly with Widde's embedded video and AI-driven engagement features.
Videowise: Videowise is a shoppable video and UGC platform built for Shopify and other e-commerce platforms, offering AI-powered video commerce features that overlap directly with Widde's core product.

Broad incumbents

Nuvemshop: Nuvemshop is one of Brazil's largest SMB e-commerce platforms and a Widde integration partner; it competes as a broad incumbent by offering in-platform tools that could substitute for third-party Video Commerce apps.
Shopify (Live & Shoppable Video features): Shopify is a core Widde integration partner and broad incumbent whose evolving native video and live shopping features could either complement or compete with Widde's Shopify-app positioning.
Firework (VTEX-native) / VTEX Live Shopping: VTEX is the dominant Brazilian e-commerce platform and a core Widde integration partner; it ships native live shopping and video commerce capabilities that compete with or bundle around Widde's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Widde financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Widde leadership team

Management profile

Number of profiles

Widde funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Widde M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Widde

What does Widde do?

Is Widde a public or private company?

Widde is a private company. It is classified as venture growth investor backed and is currently operating.

When was Widde founded?

Widde was founded in 2021. It employs 11 to 50 people.

Where is Widde based?

Widde is headquartered in São Paulo, Brazil, in the Latin America region.

How does Widde make money?

Three revenue lines are on record. SaaS Subscription (Video Commerce) is the primary driver. The others are live Commerce and AI Try-On (Provador IA).

Who are Widde's main competitors?

Whatnot is listed as an emerging player. Direct peers are Livescale, Bambuser, CommentSold, Firework, Tolstoy and Videowise. Broad incumbents are Nuvemshop, Shopify (Live & Shoppable Video features) and Firework (VTEX-native) / VTEX Live Shopping.

Does Widde have an API?

No public API is recorded for Widde.

What industry is Widde in?

Widde's product category is Video Commerce Software. Its primary akta.pro industry code is BPAMAGAJ, Social Commerce & Livestream Shopping Platforms, with a secondary code of MPACAHAI, Short-Form Video Shopping & Shoppable Video Platforms. Its NAICS code is 516210.