Choice Solutions

What Choice Solutions does

Choice Solutions, L.L.C. is a privately held IT solutions provider and managed services provider (MSP) founded in 1985 and headquartered in Overland Park, Kansas, with nine regional offices serving customers across 45+ U.S. states. The company delivers hybrid cloud, digital workspace, cybersecurity, network infrastructure, and managed IT services to mid-market and enterprise customers in healthcare, financial services, manufacturing, and legal verticals. Core offerings span a managed service portfolio (Choice Cloud, Desktop-as-a-Service, Managed Backup/Data Protection, Managed Security Services, and Managed Citrix Services) plus project-based professional services (health checks, jump starts, architecture design, and deployment) for Citrix, Nutanix, and Microsoft platforms.

Technically, Choice Solutions operates as a value-added reseller and systems integrator built around the Citrix-Nutanix-Microsoft stack: hyperconverged infrastructure from Nutanix, virtual desktop and digital workspace from Citrix and Microsoft Azure Virtual Desktop, security operations via Palo Alto Networks, Proofpoint, Okta, Huntress, and an in-house 24x7 SOC and NOC, and endpoint management via IGEL and Microsoft Intune. The proprietary Choice Cloud platform is offered as a fully managed service with three deployment modes (hosted, on-premises, or Azure-based), and the company has built a Digital Employee Experience (DEX) practice around ControlUp's AI-driven monitoring for VDI, DaaS, Azure Virtual Desktop, Nutanix AHV, Citrix, and physical endpoints. Underlying certifications include Citrix Platinum Plus (since 1997), Nutanix Premier Reseller/Reseller Champion (since 2012), and Microsoft Azure Gold with three Solutions Partner designations.

Commercially, Choice Solutions generates revenue across four streams: managed services (monthly recurring fees for 24x7 monitoring and support), professional services (project-based engineering work), technology resale/VAR (product markup from Nutanix, Microsoft, Citrix, Palo Alto Networks, etc.), and Choice Cloud subscriptions (DaaS and hosted infrastructure on monthly OPEX terms). Go-to-market is consultative enterprise and mid-market field sales with discovery sessions, technology assessments, and co-sell motions with technology partners; pricing is quote-based and not publicly disclosed. The company holds SOC 2 Type 1, HIPAA, and PCI-DSS compliance postures and is owned and operated by the Steinlage founding family with leadership including Jim Steinlage (founder/CEO), Shane Steinlage (COO), Brian Steinlage (EVP Sales South), Dana Steinlage (EVP Sales North), and Brad Horsley (CTO).

Name

Choice Solutions

Legal name

Choice Solutions, L.L.C.

Website

https://choicesolutions.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Choice Solutions, founded in 1985 and headquartered in Overland Park, Kansas, is a privately held IT managed services provider and value-added reseller delivering hybrid cloud, digital workspace, cybersecurity, and managed services across 45+ U.S. states to mid-market and enterprise customers in healthcare, financial services, manufacturing, and legal verticals, anchored on the Citrix, Nutanix, and Microsoft ecosystem.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Management Consulting Services (54161), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Cloud Architecture & Migration Integration (BPAEAAAH)

akta.pro secondary industries

Cloud Strategy, Assessment & Roadmap (BPAEACAA), Cloud Data Platforms & Analytics Migration (BPAEACAI)

Keywords

• Managed IT services
• Hybrid cloud solutions
• Cybersecurity services
• Desktop virtualization
• IT professional services

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Managed IT Services: Ongoing partnership providing 24x7 monitoring, management, and support for hybrid IT systems. Includes managed cloud services (Choice Cloud), managed security services, managed backup, managed Citrix services, and endpoint management. Revenue generated through monthly service fees based on scope and consumption.
2. Professional Services: Project-based services including IT architecture, planning, design, deployment, health checks, and jump start engagements for Citrix, Nutanix, Microsoft, and other technology solutions. Engineers have average tenure of more than eight years.
3. Technology Acquisition (VAR/Resale): Traditional VAR and IT reseller model providing technology products and subscriptions from strategic partners. Flexible payment terms including standard payment schedules or cloud subscriptions as monthly services. Revenue from product markup and partner accreditations.
4. Choice Cloud Services: Fully managed cloud offerings including DaaS, hosted environments, and Azure-based deployments provided as turnkey monthly subscription services. Eliminates upfront hardware/software costs for predictable monthly service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Choice Solutions delivers hybrid cloud, cybersecurity, digital workspace, and managed IT services to enterprise and mid-market organizations across the United States. The company combines third-party technology resale (Nutanix, Citrix, Microsoft, Palo Alto Networks, IGEL) with its own Choice Cloud Platform, 24x7 NOC/SOC operations, professional services, and ongoing managed services. It serves over 750 customers in healthcare, financial, manufacturing, and legal verticals through nine US offices.

Product overview

Choice Solutions offers a comprehensive portfolio of IT solutions organized into three main categories: (1) Information Technology Solutions encompassing Hybrid Cloud Solutions, Digital Employee Experience (DEX), Digital Workspace, Cybersecurity, Network Infrastructure, Endpoint Management, and Unified Communications; (2) Managed IT Services including Choice Cloud (a fully managed cloud platform available as hosted, on-prem, or Azure-deployed), Desktop as a Service (DaaS), Managed Backup/Data Protection, Managed Security Services, and Managed Citrix Services; and (3) Professional Services covering Citrix Support & Consulting, Nutanix Cloud Solutions, Microsoft Cloud Services, IT Advisory Services, and Health Check & Jump Start engagements. The company specializes in bridging transformative technologies with workplace experiences, with deep expertise in Citrix, Nutanix, and Microsoft ecosystems, serving over 750 customers across healthcare, financial, manufacturing, and legal industries.

Differentiator

Problem solved

Functional benefit

Brands

• Choice Cloud: Fully managed cloud service and hosted technology platform delivering enterprise-grade IT solutions as a monthly service.
• Choice Managed Services
• Choice Cloud Platform

Products and services

• Hybrid Cloud Solutions
• Digital Employee Experience (DEX)
• Digital Workspace
• Cybersecurity Solutions
• Network Infrastructure Services
• Endpoint Management
• Unified Communications (UCaaS)
• Choice Cloud
• Desktop as a Service (DaaS)
• Managed Backup and Data Protection
• Managed Security Services
• Managed Citrix Services
• Citrix Support and Consulting
• Citrix and Nutanix Expertise
• Microsoft Cloud Services
• Nutanix Cloud Solutions
• IT Advisory Services
• Health Check and Jump Start Services

Quantifiable outcome

• Over 750 customers served across 45+ states since 2015
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and secondary.

• NutanixcoreTechnology or Integration · 1 January 2012Nutanix Premier Reseller since 2012 and Reseller Champion Partner. Highest-level partnership competency with 1 Nutanix Technology Champion, 1 Partner Elite Member, 1 Partner Senate Member, 13 Certified Professionals, and 5 Sales Experts. Provides hyperconverged infrastructure (HCI) and hybrid cloud solutions as foundational part of portfolio.
• CitrixcoreTechnology or Integration · 1 January 1993Citrix Platinum Plus Partner since 1997, providing application and desktop virtualization, digital workspace, and cloud services. Deep bench of Citrix-certified engineers including 4 Citrix Technology Professionals (CTP) and 6 Citrix Certified Experts. Supports Citrix Virtual Apps and Desktops, Citrix ADC (NetScaler), Citrix Secure Private Access, and Citrix DaaS solutions.
• MicrosoftcoreTechnology or IntegrationMicrosoft Azure Gold Partner and Solutions Partner for Modern Work, Infrastructure Azure, and Security. Authorized Microsoft Cloud Services Provider (CSP). Provides Microsoft 365, Azure Virtual Desktop, Azure AD, MFA, and comprehensive cloud infrastructure solutions. Team includes certified experts in Microsoft Cloud services.
• Palo Alto NetworkscoreTechnology or IntegrationTechnology partner providing next-generation application-aware firewalls and cybersecurity solutions including Threat Prevention Services, URL Filtering, DNS Security, and VPN Gateways. Integrated into managed security services offerings.
• IGELcoreTechnology or IntegrationIGEL Velocity Expert Partner of the Year recipient. Provides endpoint management solutions including IGEL OS for secure, locked-down edge devices. Partnership enables transition away from Windows endpoints to simple, secure endpoint alternatives.
• RingCentralsecondaryTechnology or IntegrationCloud-based voice and contact center solution partner. Choice Solutions transitioned its own communications to RingCentral and now offers this solution to customers seeking modern telephony and UCaaS capabilities.
• ProofpointsecondaryTechnology or IntegrationEmail security partner providing advanced cloud threat intelligence for scanning incoming and outbound messages, sandboxing questionable URLs and attachments, and enabling encrypted messages.
• OktasecondaryTechnology or IntegrationIdentity access management and SSO partner integrated with Azure AD for facilitating authentication to SaaS applications and extending domain credentials.
• IvantisecondaryTechnology or IntegrationPatch management and endpoint security partner supporting patch lifecycle management for operating systems and third-party applications.
• HuntresssecondaryTechnology or IntegrationManaged security partner providing advanced endpoint protection and threat detection capabilities.
• ControlUpsecondaryTechnology or IntegrationDigital Employee Experience (DEX) and monitoring partner providing real-time metrics for VDI, DaaS, Azure, Nutanix AHV, Citrix, AVD, and physical endpoints through EdgeDX platform.
• NVIDIAsecondaryTechnology or IntegrationGPU technology partner supporting Citrix 3D PRO solutions for graphics-intensive workloads including CAD, GIS, and media applications.
• ParallelssecondaryTechnology or IntegrationAlternative DaaS/Virtualization partner providing RAS (Remote Application Server) for medium enterprise use cases as complement to Citrix solutions.
• NerdiosecondaryTechnology or IntegrationMicrosoft AVD management partner providing jump start services for Azure Virtual Desktop deployment and management.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ConvergeOne: Large IT solutions provider (now part of CBIZ) covering collaboration, data center, cloud, and managed services nationally. Comparable because it overlaps Choice's core hybrid cloud, managed services, and digital workspace offerings at a much larger scale.
• Presidio: Large U.S.-focused IT solutions and managed services provider with deep multi-vendor partnerships (Cisco, Microsoft, AWS). Comparable because it competes in the same hybrid cloud, managed services, and security categories as Choice but across a national enterprise customer base.
• CDW: One of the largest U.S. IT solutions providers, with comprehensive hybrid cloud, security, and managed services across enterprise, mid-market, and public sector. Comparable because of overlapping vendor-aligned (Microsoft, Citrix, Nutanix) go-to-market and managed services offerings.
• SHI International: Large, privately held IT solutions provider combining software/hardware resale, cloud, security, and managed services. Comparable because it sells overlapping hybrid cloud, security, and managed services solutions to mid-market and enterprise customers across the U.S.
• Insight Enterprises: Global Fortune 500 IT solutions and services provider offering hardware, software, cloud, and managed services. Comparable because it serves many of the same vendor ecosystems (Microsoft, Nutanix-equivalent, security) and competes for similar hybrid cloud and managed services engagements.

Others

• Slalom: Large technology and business consulting firm with hybrid cloud, security, and modern workplace practices. Comparable as an adjacent advisory/implementation peer rather than a direct MSP competitor, often engaged alongside or against Choice on transformation engagements.

Direct peers

• Mainline Information Systems: Mid-sized IT solutions provider focused on enterprise infrastructure, data center, cloud, and security. Comparable because of the similar vendor-led (IBM, Cisco, Microsoft) systems integration and managed services delivery model.
• NetGain Technology: Mid-market managed IT services and cloud provider of comparable size to Choice Solutions. Comparable because both are regional U.S. MSPs delivering hybrid cloud, managed services, and cybersecurity to enterprise and mid-market customers.
• Verinext: Managed IT services and cloud provider with strong Nutanix, Cisco, and security focus. Comparable because of similar managed services, hybrid cloud, and cybersecurity delivery model targeting mid-market and enterprise customers.
• Heartland Business Systems: Midwest-based IT solutions and managed services firm with a similar vendor-led practice (Microsoft, Cisco, VMware). Comparable because of overlapping managed services, cloud, and security portfolio delivered to mid-market customers from a similar geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/choicesolutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Solutions