Sitechecker
Sitechecker is a cloud-based SEO analytics platform for digital marketing agencies and in-house marketers managing multiple websites, offering crawling, rank tracking, Google Search Console dashboards, AI visibility tracking, and white-label reporting.
- Company typePrivate
- Founded2017
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sitechecker does
Sitechecker, operated by Gibraltar-incorporated Cyber Circus Limited and founded in 2017, is a cloud-based SEO analytics platform targeting digital marketing agencies, in-house marketers, and business owners managing multiple websites. Its core offering is an integrated suite comprising a Website Crawler with JavaScript rendering, Website Monitoring, Rank Tracker, a GSC Dashboard that unlocks unlimited Google Search Console and GA4 data with 36 months of history, an AI Visibility Tracker for AI-driven search, and SEO Alerts distributed via email and Slack. White-label reporting and a Website Score metric support agency workflows, while 20+ free SEO tools, a Chrome extension with 182K+ users, and an SEO blog in 16+ languages drive top-of-funnel product-led growth.
The platform monetizes through tiered annual subscriptions starting at $69 per year with unlimited user seats, custom plans for agencies based on website and keyword volume, and pay-as-you-go options for one-time site audits, migration checks, and bulk URL checks. Distribution is primarily direct via sitechecker.pro with a 14-day free trial, supplemented by an enterprise demo booking motion, an affiliate program, and an educational partnership program. Integration partners include Google Search Console, Google Analytics 4, Slack, and Google PageSpeed Insights, while native integrations with Google data sources are positioned as a structural advantage over SEMrush and Ahrefs, which rely on modeled clickstream data rather than actual client traffic.
Sitechecker firmographics
Firmographics- Name
- Sitechecker
- Legal name
- Cyber Circus Limited
- Website
- https://sitechecker.pro
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sitechecker is a cloud-based SEO analytics platform for digital marketing agencies and in-house marketers managing multiple websites, offering crawling, rank tracking, Google Search Console dashboards, AI visibility tracking, and white-label reporting.
- Ownership category
- akta.pro rank
Sitechecker industry classification
Industry- Product category
- SEO Analytics Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
- akta.pro secondary industries
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Domain, Website & App Discovery Portals (BPAMAAAM)
Keywords
Where Sitechecker is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Sitechecker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription plans based on number of websites and keywords. Custom plans available based on agency size. No extra fees for unlimited users per project.
- Pay-as-you-go: One-time site audits and bulk URL checking available as pay-per-use options for ad-hoc SEO needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level annual plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sitechecker product offering
Product offeringCore offering
Sitechecker is a cloud-based SEO and AI-visibility analytics SaaS platform built for digital marketing agencies managing 10+ client websites. It unifies website crawling, rank tracking, Google Search Console/GA4 analysis, site monitoring, white-label reporting, and AI visibility tracking into a single dashboard with proactive email and Slack alerts. The company also offers a suite of free standalone SEO checker tools and pay-as-you-go utilities for one-off audits and migrations.
Product overview
Sitechecker is an SEO command center platform for agencies managing 10+ client sites. The platform consists of a unified SaaS tool with core products including Website Crawler, Website Monitoring, Rank Tracker, GSC Dashboard, SEO Dashboard, and AI Visibility Tracker. Additional features include SEO Alerts for real-time notifications and White Label reporting. The platform also offers a suite of free SEO tools (On-Page SEO Checker, SEO Chrome Extension, Keyword Generator, Rank Checker, Page Counter, Traffic Checker, Safety Checker, Broken Link Checker, Internal Link Checker, Google Index Checker, Duplicate Content Checker, Canonical Tag Checker, Speed Checker, Alt Tag Checker, Google AI Overview Checker, and Image Size Checker) and pay-as-you-go tools (Website Migration Checker, Bulk URL Checker, One-Time Site Audit). The platform integrates natively with Google Search Console and Google Analytics (GA4), and sends alerts via Slack.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Crawler Cloud-based website crawler that scans websites for technical SEO issues and provides prioritized to-do lists with fix guides. Designed for SEO professionals and agencies monitoring client sites.
- Website Monitoring 24/7 tracking service for SEO-critical website changes including title tags, content modifications, and indexability status with instant alerts. Built for agencies and site owners who need proactive change detection.
- Rank Tracker Keyword rank tracking tool that monitors website positions across search engines with multi-condition filters by dimensions and metrics. Used by SEO teams to monitor SERP performance over time.
- GSC Dashboard Dashboard providing unlimited Google Search Console data without the native 1,000-row limit, including 36 months of historical data and advanced multi-condition filtering. Targeted at agencies and SEO teams needing deeper GSC analysis.
- SEO Dashboard Unified dashboard consolidating all SEO metrics so agencies can monitor performance across dozens of client websites from a single view.
- AI Visibility Tracker Tracks AI-generated search traffic, AI visibility, and rankings to monitor how websites perform in AI-driven search results. Designed for SEO teams preparing for AI-mediated search discovery.
- White Label Reporting White-label SEO reporting product allowing agencies to fully brand reports, PDFs, and the platform interface with their own logos, colors, and messaging. Sold as a paid capability within the Sitechecker subscription.
- SEO Alerts Real-time email and Slack alerting service for critical SEO issues, ranking drops, site health changes, and content modifications. Sold as part of the Sitechecker subscription.
- Website Migration Checker Pay-as-you-go tool for checking website migration issues when moving to another domain, hosting, or CMS without losing search rankings.
- Bulk URL Checker Pay-as-you-go batch checking tool for analyzing multiple URLs at once for SEO issues and technical problems.
- One-Time Site Audit Single-shot website audit product for users needing an occasional SEO analysis without an ongoing subscription.
- SEO Chrome Extension Free browser extension providing automated on-page SEO analysis, technical issue detection, and GSC/GA4 performance viewing while browsing any page.
Quantifiable outcome
- 40% website traffic growth after fixing technical and speed issues
- +3 more outcomes
Companies that use Sitechecker
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Sitechecker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature7 records
Sitechecker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google Search ConsolecoreIntegration with Google Search Console for unlimited GSC data access with 36 months of historical data, bypassing API limitations and row count restrictions.
- Google Analytics / GA4coreIntegration with Google Analytics 4 for combined GSC and GA4 metrics in unified dashboard view.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sitechecker competitors and assessment
Company assessmentDirect peers
- AgencyAnalytics: Agency-focused SEO and marketing reporting platform that overlaps with Sitechecker's white-label reporting and multi-site dashboard capabilities. Sitechecker names AgencyAnalytics on its comparison pages as a direct alternative for agency buyers.
- Screaming Frog: Direct competitor in technical SEO auditing and website crawling. Sitechecker explicitly lists Screaming Frog on its comparison pages and differentiates on cloud-based vs. desktop-based crawling and on the breadth of its unified dashboard.
- Sitebulb: Direct competitor in technical SEO site audits and crawl diagnostics, frequently benchmarked alongside Screaming Frog. Sitechecker lists Sitebulb on its competitor comparison pages and targets the same technical-SEO buyer persona.
- SE Ranking: Direct all-in-one SEO platform competitor with rank tracking, site audits, and agency features at a similar price tier. Sitechecker lists SE Ranking on its comparison pages, indicating overlap in target customers and feature set.
- SEMrush: Direct competitor across the full SEO/marketing toolkit including site audits, rank tracking, and agency reporting. SEMrush is Sitechecker's primary named rival in marketing materials, with Sitechecker targeting its per-user cost escalations and modeled-data limitations.
- Ahrefs: Direct competitor in the SEO software category, offering site audit, rank tracking, backlink analysis, and content tools. Sitechecker explicitly positions against Ahrefs on price ($69 vs $129) and on the use of modeled clickstream vs. real GSC/GA4 data.
- Moz: Established SEO platform offering rank tracking, site audits, and link research. Sitechecker explicitly names Moz on its competitor comparison pages, confirming direct competition for the same agency and in-house marketer segments.
Emerging players
- Mangools: SMB-focused SEO toolkit (KWFinder, SERPChecker, LinkMiner) that overlaps with Sitechecker's rank tracking and keyword research offerings. More niche and less agency-centric than Sitechecker but competes for the same small-business budget.
- Surfer SEO: Content-focused SEO platform with site audit and SERP analysis. Partial overlap with Sitechecker on technical audits, and an emerging peer in the AI-driven SEO and content optimization category where Sitechecker has just launched the AI Visibility Tracker.
- Serpstat: All-in-one SEO platform with site audit, rank tracking, and backlink analysis. Competes for the same SMB and mid-market SEO tooling budgets as Sitechecker, particularly in non-English-speaking markets where Serpstat has strong presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sitechecker social profiles
Digital presenceSitechecker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sitechecker leadership team
Management profileNumber of profiles
Profiles2 records
Sitechecker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sitechecker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sitechecker
What does Sitechecker do?
Sitechecker is a cloud-based SEO and AI-visibility analytics SaaS platform built for digital marketing agencies managing 10+ client websites. It unifies website crawling, rank tracking, Google Search Console/GA4 analysis, site monitoring, white-label reporting, and AI visibility tracking into a single dashboard with proactive email and Slack alerts. The company also offers a suite of free standalone SEO checker tools and pay-as-you-go utilities for one-off audits and migrations.
Is Sitechecker a public or private company?
Sitechecker is a private company. It is classified as management employee owned and is currently operating.
When was Sitechecker founded?
Sitechecker was founded in 2017. It employs 11 to 50 people.
Where is Sitechecker based?
Sitechecker is headquartered in Tallinn, Estonia, in the Europe region.
How does Sitechecker make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are pay-as-you-go.
Who are Sitechecker's main competitors?
Direct peers on record are AgencyAnalytics, Screaming Frog, Sitebulb, SE Ranking, SEMrush, Ahrefs and Moz. Emerging players are Mangools, Surfer SEO and Serpstat.
Does Sitechecker have an API?
No public API is recorded for Sitechecker.
What industry is Sitechecker in?
Sitechecker's product category is SEO Analytics Software. Its primary akta.pro industry code is BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture), with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 51929 and its SIC code is 7310.