Hoteliers.Guru

What Hoteliers.Guru does

Hoteliers.Guru (legal name: Hoteliers Dot Guru (Thailand) Co., Ltd.) is a cloud-based SaaS provider headquartered in Phuket, Thailand, founded in 2013 to serve independent and boutique hotels across Thailand and the broader APEC region. The company's core product is an integrated all-in-one hospitality platform combining five modules: Intel Cloud PMS for property management, The Channel Manager for real-time distribution to 60+ OTAs and B2B partners, a Booking Engine for direct reservations, Website Design (CMS), and Channel Manager Pay for embedded payment processing. Supporting add-on modules include Contract Manager, Web Hosting on AWS infrastructure, Email Hosting, and a Google Workspace resale offering. The platform distinguishes itself through certified connectivity to major OTAs (Booking.com Premier Partner, Agoda Preferred Connectivity Partner 2025-2026, Expedia Group Preferred Connectivity Partner 2026) and to 12+ payment gateways, door lock vendors, POS systems, and revenue management tools.

The business model combines SaaS subscription fees for platform access with transaction-based revenue from payment processing and channel distribution. Pricing for the core hotel management platform is quote-based and undisclosed, while the Google Workspace resale tier is transparently priced at THB 275-850 per user per month. Go-to-market is primarily direct sales-led through regional offices in Phuket (headquarters), Bangkok, Chiang Mai, Pattaya, and Krabi, supplemented by a partner referral program for API, referral, and reseller relationships. The customer base spans 700+ hotels, resorts, B&Bs, guesthouses, and hostels, with case studies including Katathani Collection, Loftel Group (5 hotels), and various SMB properties. Co-founders Parkphoom Thamperakul (CEO) and Tom Eksataporn (CTO), along with co-founder Bunlert Eksatapornsakul, lead the company, which received a strategic investment from South Korea-based ONDA in April 2023 to support Southeast Asia and global expansion.

Name

Hoteliers.Guru

Legal name

Hoteliers Dot Guru (Thailand) Co.,Ltd.

Website

https://hoteliers.guru

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoteliers.Guru is a Thailand-based cloud SaaS provider founded in 2013 that offers an integrated property management, channel distribution, booking engine, and payment platform to 700+ independent and boutique hotels across Thailand and the APEC region.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Cloud hotel management
• Hotel channel manager
• Property management system
• Direct booking engine
• Hospitality SaaS platform

Headquarters

HQ city

Mueang Phuket

HQ country

Thailand

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: Hoteliers.Guru operates primarily as a SaaS provider offering subscription-based access to its hotel management platform including PMS, Channel Manager, Booking Engine, and website design tools. The company offers a 30-day free trial for new customers.
2. Channel Distribution Fees: Revenue generated through connectivity to OTAs and channel partners. The platform serves as the intermediary connecting hotels to distribution networks including Booking.com, Agoda, Expedia, Airbnb, and numerous other OTAs and wholesalers.
3. Payment Processing (CM Pay): Integrated payment solution enabling hotels to process credit cards, debit cards, Apple Pay, and Google Pay through the platform. Includes PayPal integration and connection to Thai bank payment gateways.
4. Google Workspace Resale: Hoteliers.Guru is an authorized Google Workspace reseller offering Starter (฿275/month), Standard (฿550/month), and Plus (฿850/month) plans to hotel customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hoteliers.Guru provides a cloud-based, all-in-one SaaS platform for the hospitality industry, integrating a Property Management System (Intel Cloud PMS), Channel Manager, Internet Booking Engine (IBE), Website Design (CMS), and embedded payment processing (CM Pay) into a unified environment. The platform enables independent and boutique hotels to centralize operations, synchronize room inventory in real time across 60+ OTAs and channel partners, accept direct bookings through their own websites, and process payments seamlessly. The company is headquartered in Phuket, Thailand, and serves 700+ hotels across Thailand and the APEC region.

Product overview

Hoteliers.Guru is a comprehensive all-in-one hospitality SaaS platform founded in 2013 and headquartered in Phuket, Thailand. The platform serves independent and boutique hotels across Thailand and the APAC region with a modular product ecosystem. The core portfolio includes Intel Cloud PMS (cloud-based property management), The Channel Manager (multi-channel distribution), Booking Engine (direct booking with embedded payments), Website Design (custom hotel website development), and Channel Manager Pay (seamless payment processing). Supporting modules include Contract Manager for contract administration, Web Hosting on Amazon Cloud infrastructure, Email Hosting for business communications, and Content Management System for website updates. The company also resells Google Workspace productivity solutions. The products integrate with 50+ OTAs (Booking.com, Agoda, Expedia, Airbnb, Klook, Traveloka), multiple payment gateways (PayPal, Stripe, 2C2P, Xendit), and specialized hotel services (door locks, accounting, POS, revenue management).

Differentiator

Problem solved

Functional benefit

Products and services

• Intel Cloud PMS Cloud-based Property Management System that enables hotels to centralize and manage all operations from a single platform, controlling inventory and rates with channel partners in real time. Designed for independent and boutique hotels seeking to streamline front-desk and back-office operations.
• The Channel Manager Multi-channel distribution platform that manages and updates room inventory across 60+ OTAs and travel agencies including Booking.com, Agoda, Expedia, Airbnb, Trip.com, Traveloka, and Klook from a single dashboard in real time. Available on iOS and Android mobile applications.
• Booking Engine (IBE) Direct booking platform that allows hotels to accept reservations from their own website, reducing reliance on OTAs. Supports creation of promotions, deals, and packages including promo codes and top-up promotions.
• Website Design (CMS) Hotel website builder offering ready-to-go templates with integrated booking engine and payment capabilities, enabling hotels to establish brand presence and accept direct online bookings.
• Channel Manager Pay (CM Pay) Embedded payment system providing one-click payments, automated payment processing, and fast seamless transactions through PayPal, credit/debit cards, Apple Pay, and Google Pay. Includes Multi Booking feature for processing multiple reservations.
• Contract Manager Contract management module for handling hotel booking contracts and agreements, used by hotel customers such as the Katathani Collection.
• Web Hosting Amazon Cloud-based web hosting service with 99.95% availability SLA, PCI compliant networking environment, and scalable capacity.
• Email Hosting Business-class email hosting service with anti-virus, anti-spam protection, and fully managed infrastructure.
• Content Management System (CMS) Cloud-based content management system enabling hotel staff to update website content without technical skills, with responsive templates and SEO features.
• Google Workspace (Resold) Authorized Google Workspace resale offering Gmail, Drive, Calendar, Meet, Chat, Docs, Slides, Sheets, Sites, Keep, and Gemini AI assistant in three tiers: Starter (฿275/month), Standard (฿550/month), and Plus (฿850/month). Prices exclude 7% VAT.

Quantifiable outcome

• Real-time connectivity prevents overbookings through instant synchronization of rates, availability, and reservations
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration64 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core, strategic and minor.

• Booking.comcoreChannel Partner/ Reseller/ DistributorPremier Partner status with Booking.com, one of the world's largest online travel companies. Provides connectivity for hotels to distribute inventory through Booking.com's global platform.
• AgodacoreChannel Partner/ Reseller/ DistributorPreferred Connectivity Partner for 2025 and 2026. Provides channel manager connectivity enabling hotels to distribute inventory to Agoda's platform with reliable data synchronization.
• Expedia GroupcoreChannel Partner/ Reseller/ DistributorPreferred Connectivity Partner for 2026. Integration with Expedia Group's platform including Partner Central, reservation retrieval API, and marketing promotions capabilities.
• PayPalcoreTechnology or IntegrationPayment processing integration through PayPal enabling hotels to process credit cards, debit cards, Apple Pay, and Google Pay. Part of CM Pay payment solution with immediate fund crediting and fraud protection.
• GooglecoreTechnology or IntegrationCertified under Google's Free Booking Links program. Hotels using Hoteliers.Guru's Direct Booking Engine can distribute rates and inventory directly to Google's Free Booking Links Platform at no cost.
• Oracle HospitalitystrategicTechnology or IntegrationIntegration with Oracle Hospitality Integration Platform. Hotels using Oracle Cloud Hospitality Services can connect their applications through this platform.
• DidaTravelstrategicChannel Partner/ Reseller/ DistributorLeading global hotel and travel service wholesaler based in China. Provides access to 6,000 contracted hotels in the APEC region and connectivity to 18,000 travel agents in 300 cities in China.
• KlookstrategicChannel Partner/ Reseller/ DistributorValued distribution partner for 3 years with enhanced collaboration features for easier inventory management. Founded in Hong Kong in 2014, backed by Softbank, Sequoia Capital China, and Boyu Capital.
• WebBedsstrategicChannel Partner/ Reseller/ DistributorWorld's second largest B2B accommodation supplier with 250,000 hotels, operating through brands including JacTravel, Sunhotels, Totalstay, and FIT Ruums. Staff of 1,800+ travel professionals in 50 offices worldwide.
• Shiji Distribution SolutionsstrategicChannel Partner/ Reseller/ DistributorConnected with over 150 channels, 150 hotel chains, and more than 90,000 independent properties worldwide. Strong position covering China's supply and demand channels.
• Trip.comcoreChannel Partner/ Reseller/ DistributorMajor Chinese online travel agency integration for channel manager connectivity.
• TravelokacoreChannel Partner/ Reseller/ DistributorSoutheast Asia's leading online travel agency integration for channel distribution.
• AirbnbcoreChannel Partner/ Reseller/ DistributorIntegration enabling hotels to access Airbnb's marketing opportunities including multiple promotions per listing, seasonal rate adjustments, length of stay discounts, and last minute discounts.
• MeituanstrategicChannel Partner/ Reseller/ DistributorLeading Tech-driven Retail Company in China with comprehensive ecosystem spanning food delivery, travel, hotel bookings, and local lifestyle services.
• HeyTripminorChannel Partner/ Reseller/ DistributorChina-focused B2B agency integration for outbound travel market connectivity.
• DuettostrategicTechnology or IntegrationSaaS cloud-native revenue management system integration. Delivers applications to optimize booking opportunities for greater revenue impact.
• Amazon Web ServicescoreTechnology or IntegrationCloud hosting infrastructure using AWS with 99.95% availability SLA. PCI compliant networking environment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cloudbeds: Cloudbeds offers an all-in-one hospitality SaaS suite combining PMS, channel manager, and booking engine targeted at independent hotels and hostels. Closely comparable in product positioning, target customer (independent/boutique properties), and integrated platform model.
• SiteMinder: SiteMinder is a global leader in hotel channel management and direct booking technology, serving independent hotels with similar OTA distribution capabilities. Comparable core channel manager functionality and target market, with broader international reach and stronger capital base.
• Little Hotelier: Little Hotelier provides PMS, channel manager, and booking engine specifically designed for small independent hotels, hostels, and B&Bs. Near-identical target customer segment and product bundle to Hoteliers.Guru.
• eZee Absolute: eZee Absolute by eZee Technosys is a cloud-based hotel management platform with PMS, channel manager, booking engine, and restaurant POS for independent hotels. Comparable integrated all-in-one approach serving similar SMB hospitality segment.
• Hotelogix: Hotelogix offers cloud-based PMS, channel manager, and booking engine for independent and small chain hotels globally, with strong presence in APAC. Directly comparable platform offering and target market.

Emerging players

• Mews: Mews is a modern cloud-native PMS with payments, channel manager, and booking engine capabilities, primarily serving boutique and lifestyle hotels. Comparable platform approach though typically larger hotel customers and more European focus.

Regional players

• AxisRooms: AxisRooms is an India-based hotel tech platform offering channel manager, booking engine, and revenue management, with strong Indian and APAC presence. Comparable in scale and APAC regional focus though different geography.

Others

• ONDA: ONDA is South Korea's #1 hotel booking solution provider and a strategic investor in Hoteliers.Guru. Comparable hospitality tech platform serving Korean market and is both a partner and adjacent competitor in APAC.

Broad incumbents

• Shiji Group: Shiji Group is a global hospitality technology provider with PMS, distribution, and payment solutions serving enterprise hotels. Listed as Hoteliers.Guru's integration partner; broader portfolio and larger scale but overlapping enterprise customer set.
• Oracle Hospitality: Oracle Hospitality (OPERA Cloud) is the dominant enterprise PMS and hotel tech suite globally. Listed as an integration partner of Hoteliers.Guru; competes for larger hotel chains but serves a higher-end segment than Hoteliers.Guru's SMB focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hoteliersguru
• Facebookfacebook.com/Hoteliers.Guru
• LinkedInlinkedin.com/company/hoteliers.guru
• Instagraminstagram.com/hoteliersguru
• TikToktiktok.com/@hoteliersdotguru

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoteliers.Guru