What Sensorama Lab does

Sensorama Lab is a Kyiv-based immersive technologies studio that designs and produces custom virtual reality, augmented reality, 3D modeling and animation, 360-degree video, and virtual production content for enterprise and entertainment clients. Founded in 2018 at the UNIT.City innovation park with the support of Lenovo Ukraine, the company has delivered more than 100 projects across industrial and energy firms (ABB, DTEK), real estate developers (Taryan), media and entertainment groups (StarLightMedia, Tina Karol), government bodies (Swiss Federal Ministry of Home Affairs), and consumer brands (Coca-Cola, Nestle, Audi, Megogo, Credit Agricole, Navarka, Nova Poshta). The technology stack is built on Unity and Unreal Engine game engines with cross-platform delivery to VR headsets (HTC Vive, Oculus Quest, Oculus Rift, Lenovo Explorer, Teslasuit), mobile AR (ARKit, ARCore), PC, and web, supplemented by a proprietary VR content distribution platform called Univrsee.

The business operates three integrated lines: Sensorama Studio for custom immersive development and 360 video production (project-based professional services), Sensorama Academy for VR/AR education and talent development (free courses run on a competitive basis with Lenovo and UNIT.City backing), and a dedicated VR Training Platform for enterprise soft-skills and technical-skills training delivered across VR, AR, PC, mobile, and web. Sensorama generates revenue primarily through bespoke enterprise project fees and managed training engagements, with secondary distribution through consumer app stores (Steam, Microsoft Store, Apple Store, Google Play) and the Univrsee platform. The company maintains a US corporate entity (Sensorama Inc.) in Newark, Delaware, alongside the Ukrainian operating entity, and reaches markets in Eastern Europe, Western Europe (notably Switzerland), and North America.

Go-to-market combines direct enterprise sales (initiated via website contact and project scoping), event-driven demand generation (40+ meetups, hackathons, and forums per year), community-led growth through Sensorama Academy, and marketplace listings of selected consumer AR/VR applications. Sensorama has been bootstrapped with the support of grant funding from Seeds of Bravery (March 2025) and the European Innovation Council (April 2026, €300K–€500K) rather than institutional venture capital. The leadership team comprises CEO and co-founder Serhiy Tereshchenko, co-founder Kirill Pokutny, Academy Chief Education Manager Uliana Avtonomova, and AR/VR Team Lead Serhiy Mykytenko.

Name

Sensorama Lab

Legal name

Sensorama Inc.

Website

https://sensoramalab.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sensorama Lab is a Kyiv-based immersive technologies studio delivering custom VR/AR applications, 3D modeling, 360 video production, and enterprise VR training for industrial, energy, real estate, media, and government clients across Ukraine, Europe, and North America.

Ownership category

akta.pro rank

Product category

Immersive Technology Development

NAICS

Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Office Machines, Nec (3579)

akta.pro primary industry

Lab & Science Virtual Labs (Chemistry, Biology, Physics) (EDAFAJAE)

Keywords

• Virtual reality development
• Augmented reality applications
• 360 video production
• 3D modeling animation
• Corporate VR training

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom VR/AR Development Projects: Project-based custom development of VR applications, AR experiences, 3D visualizations, and 360-degree video content for enterprise and entertainment clients. Each project scoped individually with bespoke timelines and team compositions. Portfolio of 100+ completed projects across real estate, industrial, energy, education, and cultural sectors.
2. Enterprise VR Training Solutions: Cost-effective VR training solutions sold to corporate clients for employee skill development. Includes soft skills and technical/hard skills training, health and safety simulation, design review, and operational efficiency. Hardware procurement, on-site implementation, and ongoing content updates included as part of service delivery.
3. Sensorama Academy: Educational platform offering free VR/AR courses on a competitive basis. While courses are free for selected students, the Academy serves as a talent pipeline for recruiting skilled VR/AR developers. Internship program leads to full-time employment within Sensorama.
4. 360 Video Production: 360-degree video production services for industrial demonstrations, virtual tours, events, and social campaigns. Delivered for clients including ABB (thermal power plant tour), StarLightMedia (Vartovi Mriy VR-show), and media campaigns.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sensorama Lab is an immersive technology studio that develops custom virtual reality applications, augmented reality experiences, photorealistic 3D models and animations, and 360-degree video content for enterprise and entertainment clients. The company has delivered over 100 projects spanning real estate visualization, corporate VR training, industrial safety simulation, and branded media experiences, with cross-platform deployment across VR headsets, mobile AR, PC, and web.

Product overview

Sensorama Lab is an immersive technologies company operating across three divisions: Sensorama Studio develops custom VR/AR applications, 3D modeling, and 360 video production (100+ projects delivered); Sensorama Academy provides VR/AR education courses supported by Lenovo and UNIT.City; and the VR Training Platform offers corporate VR training for technical and soft skills with cross-platform deployment capabilities (VR, AR, PC, Mobile, Web). The company also organizes industry events and hackathons, conducting over 40 events annually.

Differentiator

Problem solved

Functional benefit

Brands

• Sensorama Academy: Educational platform offering courses on virtual and augmented reality development in Ukraine, founded in 2018 with support from Lenovo Ukraine and UNIT.City.

Products and services

• Sensorama Studio Custom immersive content development arm of Sensorama Lab, producing virtual and augmented reality applications, 3D modeling & animation, and 360 video production for enterprise clients across real estate, industrial, energy, education, and cultural sectors.
• VR Training Platform Cross-platform corporate VR training solution for technical and soft skills, deployable across VR, AR, PC, Mobile, and Web with hardware management, analytics, and ongoing content production services.
• Sensorama Academy Educational platform offering free competitive VR and AR development courses in Ukraine, established with support from Lenovo Ukraine and UNIT.City to train VR/AR professionals for the local and global market.
• Univrsee VR Content Distribution Platform Proprietary self-produced platform for VR content publishing, distribution, and group screening of immersive experiences.

Quantifiable outcome

• Vartovi Mriy VR-show reached 12,000+ viewers across 15 Ukrainian cities in 1.5 months
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lenovo UkrainecoreStrategic or Co-development Partner · 1 January 2018Lenovo Ukraine partnered with Sensorama to support Sensorama Academy — the first VR/AR educational program in Ukraine. Lenovo provided hardware (Lenovo Legion Y520, Lenovo Explorer headsets) for Academy students. Additionally, Lenovo Ukraine commissioned the 'Kyiv: from dusk till dawn with Lenovo Explorer' VR tour, the first Ukrainian-language VR experience published on Steam and Microsoft Store. The partnership addresses the VR/AR skills gap in Ukraine while promoting Lenovo hardware.
• UNIT.CitycoreStrategic or Co-development Partner · 1 January 2018UNIT.City, Ukraine's largest innovation park, hosts Sensorama's primary R&D and production facility. The Academy is physically located at UNIT.City. The partnership provides Sensorama with access to Ukraine's innovation ecosystem and positions the company within a hub of technology startups and enterprises.
• Unicorn VRminorStrategic or Co-development PartnerSensorama partnered with Unicorn VR to create 360-degree video content for the 'Media and Youth' (Jugend und Medien) social project commissioned by the Swiss Ministry of Internal Affairs. Unicorn VR collaborated on producing six 360-degree videos about teenage digital safety and cyberbullying.
• StarLightMediacoreChannel Partner/ Reseller/ DistributorStarLightMedia, a major Ukrainian media company, commissioned Sensorama to create the 'Vartovi Mriy' Christmas VR-show — adapting a 90-minute live performance into a 7-minute VR experience distributed across 15 Ukrainian cities via Univrsee platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• STRIVR: US-based leader in enterprise VR training and immersive learning, serving Fortune 500 clients across retail, sports, and financial services. Direct competitor to Sensorama's VR training platform with substantially more capital and US enterprise GTM.
• Mursion: VR-based soft-skills training provider for corporate L&D, K-12, and healthcare. Competes with Sensorama's soft-skills VR training line and shares the enterprise HR buyer.
• Immerse: VR language and business skills training platform for enterprise L&D — comparable to Sensorama's Corporate HR & Training segment with a more productized platform offering.
• Interplay Learning: VR-based training platform for skilled trades (HVAC, plumbing, electrical, solar). Comparable to Sensorama's industrial training applications and shares the corporate L&D buyer.
• Groove Jones: Award-winning US creative technology studio specializing in custom AR/VR development, 360 video, and 3D experiences for enterprise and entertainment brands — the closest business-model twin to Sensorama Studio.
• Talespin: Enterprise XR training and learning platform focused on soft skills, workforce development, and HR use cases — directly overlapping Sensorama's Corporate HR & Training and Aerospace/Logistics customer segments.
• PIXO VR: Enterprise XR training platform with managed services for industrial safety, healthcare, and workforce upskilling — directly overlaps Sensorama's Industrial & Energy and HR training segments.

Emerging players

• TRANSFRVR: VR-based workforce training and career exploration platform for employers, schools, and governments. Comparable to Sensorama's enterprise and training segments with a more platform-centric model.
• Moth+Flame: VR enterprise training company focused on soft skills, leadership, and difficult conversations — an emerging competitor in the same enterprise L&D category Sensorama addresses.

Broad incumbents

• EON Reality: Established global AR/VR knowledge transfer and training provider with broader scope including education and industry. Overlaps with Sensorama's VR training and Academy initiatives at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCphBT4oQsKLWQzRV80Ot1ZA
• Facebookfacebook.com/sensoramalab
• LinkedInlinkedin.com/company/sensorama-lab
• Instagraminstagram.com/sensorama_lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensorama Lab