What Deep Eddy Psychotherapy does

Deep Eddy Psychotherapy is a Texas-based outpatient mental health practice founded in 1984 by Drs. Jev and Sydnor Sikes at 508 Deep Eddy Avenue in Austin, and now operating under the Deep Centered Mental Health umbrella brand alongside Dallas Counseling & Treatment Center and Deep Centered Psychiatry. The practice employs more than 150 clinicians across six Austin locations (Downtown, 38th Street, Westlake, Stassney, Round Rock, Steck) and additional Texas metros including Dallas-Fort Worth (Dallas, McKinney, Rockwall, Plano, Denton, Uptown Dallas), Houston, San Antonio, and San Marcos, plus statewide telehealth. Service lines span individual therapy, couples counseling, family therapy, group therapy, child and teen therapy, psychiatry and medication management, gender-affirmative surgery evaluations, bilingual therapy in Spanish/French/Mandarin/Hindi/Urdu, life and executive coaching, and advanced interventional treatments including Transcranial Magnetic Stimulation (TMS) and SPRAVATO (esketamine).

The technology layer is primarily operational rather than differentiated: HIPAA-compliant video sessions run on Zoom or Google Meet, phone sessions on Phone.com, scheduling and patient records on an AdvancedMD-hosted patient portal, and intake/booking via the company website and direct phone lines. Marketing and patient acquisition rely on SEO-optimized site content, an educational blog and video FAQ library, organic social (Instagram, Facebook, YouTube), an email newsletter, and a self-serve online booking flow — i.e., a direct-to-consumer funnel rather than enterprise sales.

The business model is per-session fee-for-service delivered through a hybrid payer mix: in-network billing with Aetna, Blue Cross Blue Shield, Cigna/Evernorth, Humana, UnitedHealthcare/Optum, Medicare, Employers Health Network, Sana Benefits, Seton Health Plan, and several others, plus self-pay at sliding-scale rates and cash-pay coaching ($250 individual, $380 corporate team). Customer segments are predominantly individual adults, couples, children/teens, young adults, and identified specialty populations (LGBTQ+, healthcare professionals, bilingual clients). The practice reports 100+ evidence-based treatment approaches, three formal clinician training pipelines (practicum, doctoral internship, postdoctoral fellowship), APPIC membership, APA CE provider status, and NCQA accreditation. Ownership is founder/family-held with no disclosed institutional investment; executive leadership is Kyler Shumway, PsyD., and Rachel Villareal.

Name

Deep Eddy Psychotherapy

Legal name

Deep Eddy Psychotherapy

Website

https://deepeddypsychotherapy.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Deep Eddy Psychotherapy is a Texas-based outpatient mental health practice with 150+ clinicians operating across Austin, Dallas-Fort Worth, Houston, San Antonio, and San Marcos under the Deep Centered Mental Health umbrella, delivering individual, couples, family, and group therapy plus psychiatry, TMS, SPRAVATO, and bilingual services via in-person and telehealth.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Psychotherapy services
• Mental health practice
• Couples counseling
• Psychiatric medication management
• Telehealth therapy

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Psychotherapy Services: Individual therapy, couples therapy, family therapy, and group therapy sessions billed per session or through insurance reimbursement
2. Psychiatry and Medication Management: Psychiatric services including evaluation and medication management for ADHD, depression, anxiety, and other conditions
3. Psychological Assessments: Assessment services including gender-affirmative surgery evaluations and other psychological testing
4. Life Coaching: Individual and team coaching sessions for personal and professional development
5. Insurance Reimbursement: Accepts multiple insurance plans including Aetna, Blue Cross Blue Shield, Cigna, Humana, UnitedHealthcare, Medicare, and others
6. Self-Pay and Sliding Scale: Out-of-pocket payments with sliding scale fees available for clients with financial need

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Deep Eddy Psychotherapy is an outpatient mental health practice that delivers individual therapy, couples counseling, family therapy, group therapy, child and teen therapy, adult and child psychiatry with medication management, psychological assessments (including gender-affirmative surgery evaluations), bilingual therapy, life and executive coaching, and advanced treatments such as TMS and SPRAVATO. Care is delivered in person at multiple Texas offices and statewide through HIPAA-compliant telehealth video and phone sessions, with billing via insurance, self-pay, and sliding-scale fees.

Product overview

Deep Eddy Psychotherapy is a Texas-based mental health practice operating under the Deep Centered Mental Health umbrella. The organization offers a comprehensive suite of therapy services including individual therapy, couples counseling, group therapy, family therapy, and psychiatry/medication management. Specialized services include child and teen therapy, trauma/PTSD treatment, anxiety and depression therapy, ADHD therapy, gender affirmative surgery evaluations, bilingual therapy, life coaching, and advanced treatments such as TMS and SPRAVATO (esketamine). Services are available both in-person across multiple Texas locations (Austin, Dallas, Houston, San Antonio) and via telehealth/teletherapy. The practice also offers online therapy for various populations and concerns.

Differentiator

Problem solved

Functional benefit

Brands

• Deep Eddy Therapy: One of three brands under Deep Centered Mental Health, providing outpatient mental health therapy services.
• Dallas Counseling & Treatment Center
• Deep Centered Psychiatry

Products and services

• Individual Therapy One-on-one psychotherapy with qualified, expertly trained clinicians to help clients achieve personal transformation and relief from emotional suffering across 100+ evidence-based conditions.
• Couples Counseling Evidence-based couples therapy using approaches such as the Psychobiological Approach to Couples Therapy (PACT) to improve communication, resolve conflict, and deepen intimacy.
• Group Therapy Therapy sessions conducted in small professional-therapist-led groups to help participants explore feelings, gain perspectives, and develop interpersonal skills.
• Family Therapy Therapy involving family members to address relationship dynamics, improve communication, and support family well-being.
• Psychiatry and Medication Management Adult and child psychiatric evaluation, medication management, and telepsychiatry services for ADHD, depression, anxiety, bipolar disorder, and related mental health conditions.
• Online/Telehealth Therapy Remote therapy delivered via HIPAA-compliant video (Zoom or Google Meet) and phone (Phone.com), offering the same quality of care as in-person sessions across Texas.
• Child Therapy Play therapy and evidence-based modalities including CBT, DBT, and trauma-informed care for children, tailored to developmental stage and needs.
• Teen Therapy Adolescent counseling using CBT, DBT, Internal Family Systems (IFS), and Interpersonal Therapy (IPT) to address anxiety, depression, and social challenges.
• Anxiety & Panic Therapy Therapy services focused on treating anxiety disorders and panic attacks using evidence-based approaches.
• Depression Therapy Mental health services addressing depression, including mood disorders and persistent depressive conditions.
• Trauma & PTSD Therapy Specialized therapy for post-traumatic stress disorder and trauma-related conditions using expert approaches.
• ADHD Therapy Neurodiversity-affirming therapy services for individuals with ADHD, recognizing and celebrating unique perspectives and strengths.
• Transcranial Magnetic Stimulation (TMS) Non-invasive brain stimulation treatment for depression and other mental health conditions, offered under the Deep Centered Mental Health umbrella.
• SPRAVATO (esketamine) Esketamine treatment for treatment-resistant depression and other mental health conditions, offered under the Deep Centered Mental Health umbrella.
• Gender Affirmative Surgery Evaluations Psychological evaluations for gender-affirmative surgery candidacy, conducted in accordance with WPATH Standards of Care guidelines.
• Bilingual Therapy Therapy services delivered in Spanish, French, Mandarin, Hindi, and Urdu for clients from diverse cultural and linguistic backgrounds.
• Life Coaching Individual and team coaching for personal and professional development, including skill development, career preparedness, business management, and goal achievement.

Quantifiable outcome

• 100+ evidence-based treatment approaches and conditions treated
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Brightside Health: Brightside Health is a teletherapy and telepsychiatry platform focused on depression and anxiety, including medication management. It directly competes with Deep Eddy's telepsychiatry and medication management services via insurance-covered virtual care.
• Headway: Headway is a network and software platform that helps therapists accept insurance and run practices, and competes for both patients and clinicians in markets like Texas. It enables independent clinicians with an alternative to joining established groups like Deep Eddy.
• Grow Therapy: Grow Therapy is a therapist enablement and insurance billing platform with a national network of mental health providers, including in Texas. It offers clinicians an alternative group practice / independent affiliation model and is gaining share in the same outpatient therapy market.
• Charlie Health: Charlie Health provides intensive outpatient and virtual mental health programs for adolescents and young adults, including in Texas. It competes with Deep Eddy's teen and young adult therapy offerings at the higher-acuity end of the same market.

Broad incumbents

• Spring Health: Spring Health provides employer-paid mental health benefits combining assessments, therapy, coaching, and psychiatry via a national clinician network. It is a broader incumbent competing for the same employer channel and insured patient demand as Deep Eddy.
• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy subscription platform, competing for the same self-pay and insured Texas patients Deep Eddy serves via its telehealth arm, but at much larger scale and with a fully digital delivery model.
• Lyra Health: Lyra Health is an employer-sponsored mental health benefit provider offering in-person and virtual therapy with a curated clinician network. It competes for the same insured and employer-paid patient pool that Deep Eddy serves, particularly through employers headquartered in Texas.
• Talkspace: Talkspace is a publicly traded online therapy and psychiatry platform that pairs patients with licensed therapists and accepts insurance. It overlaps with Deep Eddy's teletherapy and psychiatry services and competes for the same consumer and enterprise mental health demand.

Direct peers

• Thriveworks: Thriveworks is a multi-state group counseling and psychiatry practice offering in-person and online therapy with hundreds of clinicians across the U.S. It is the most direct brick-and-mortar analogue to Deep Eddy's multi-location outpatient mental health model.
• Two Chairs: Two Chairs operates clinic-based outpatient therapy in multiple U.S. cities with an emphasis on therapist-client matching, evidence-based care, and specialty services. Like Deep Eddy, it relies on a curated clinician workforce and specialty offerings rather than a commodity telehealth app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@deepeddypsychotherapy/featured
• Facebookfacebook.com/DeepEddyPsychotherapy
• Instagraminstagram.com/deepcenteredmentalhealth
• Xx.com/depsychotherapy
• LinkedInlinkedin.com/company/deep-eddy-psychotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Eddy Psychotherapy