What Cactus Gaming does

Cactus Gaming (legal entity Cactus Tecnologia LTDA) is a Brazil-based B2B technology provider for the iGaming and sports betting industry, founded in March 2021 and headquartered in Barueri/São Paulo. The company sells an integrated platform ecosystem composed of a White Label solution, an iGaming API, a Backoffice management layer, a mobile-optimized AppWeb front-end, a sportsbook integration layer, affiliate and gamification modules, and managed CRM services. In July 2024 the company extended the stack with a proprietary in-house Sportsbook, reducing historical dependence on third-party aggregators. Cactus also deploys AI for fraud prevention, facial-recognition-based KYC, anti-money-laundering analytics, and player personalization to meet Brazilian regulatory requirements.

The company monetizes primarily through recurring monthly subscriptions on its White Label and API products, supplemented by managed services for CRM operations and revenue-share arrangements with game, sportsbook, payment, and KYC partners. Go-to-market combines direct enterprise sales (60-90 minute live demonstrations after inbound form submission), white-label platform licensing, API distribution, channel partnerships, and heavy event sponsorship (ICE London/Barcelona, SiGMA, SBC, G2E, BIS Sigma). EBAC certification, LGPD compliance, and integration with Brazilian KYC infrastructure (Serasa Experian, Unico, Legitimuz) position Cactus as compliant infrastructure for Brazil's newly regulated betting market, where it claims a 30% market share. Operations have expanded internationally to Mexico (2024), Chile (May 2025), Peru (June 2025), plus Asia and Europe initiatives; the company serves 30+ operators globally and maintains 51-100 employees with a remote-first model adopted in 2023.

Name

Cactus Gaming

Legal name

Cactus Tecnologia LTDA

Website

https://cactusgaming.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Cactus Gaming is a Brazil-based B2B technology provider that offers white-label platforms, iGaming APIs, sportsbook products, and managed CRM services to betting operators in Brazil, Mexico, Chile, and Peru, claiming 30% of the Brazilian iGaming market.

Ownership category

akta.pro rank

Product category

iGaming Platform Software

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• IGaming platform software
• White label betting
• Sportsbook API integration
• Casino operator solutions
• Affiliate management system

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. White Label Platform Licensing: Operators launch branded iGaming businesses using Cactus technology. Revenue derived from platform licensing fees for complete turnkey solution including technology, support, and integrations.
2. iGaming API Integration: API solution for operators integrating games and betting functionality. Revenue from API access and integration services.
3. CRM and Managed Services: Cactus Service offering where specialists manage CRM operations, creating personalized data-driven journeys from onboarding to retention. Includes management reports and user behavior analysis.
4. Affiliate Management System: Platform for optimizing partnerships and amplifying results with real-time metrics tracking, simplified payments, and performance maximization.
5. Partner Ecosystem Commissions: Revenue share arrangements with game providers, sportsbooks, payment gateways, and KYC partners integrated into the platform ecosystem.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cactus Gaming provides an iGaming technology ecosystem for online betting and casino operators, centered on a White Label platform and an iGaming API solution that enable rapid launch and scaling of branded gaming operations. The offering bundles a proprietary sportsbook, backoffice management, CRM and affiliate management modules, and AI-driven compliance and fraud prevention tooling tailored to Brazil's regulated market and selected Latin American jurisdictions. It sells to operators seeking turnkey infrastructure or modular integrations rather than directly to end-player consumers.

Product overview

Cactus Gaming offers a unified ecosystem of iGaming solutions combining a White Label platform, iGaming API, and multiple integrated modules. The core White Label Platform enables operators to launch branded betting businesses, while the iGaming API Solution provides fast integration with games and betting services. Supporting modules include the Backoffice for operational management, AppWeb Platform for mobile optimization, Sportsbook Integration for multi-provider access, Affiliate Platform for partnership management, Gamification for user engagement, and Cactus Service for expert CRM management. The company also developed its own Proprietary Sportsbook. All components are connected through a Multiple Integrations Solution that links payment gateways, game providers (PG Soft, Spribe, Pragmatic Play, Evolution), sportsbook providers (FIRST, Altenar, BETBY), and KYC/verification services (Legitimuz, Serasa Experian, Unico, SHIELD).

Differentiator

Problem solved

Functional benefit

Products and services

• White Label Platform Turnkey white-label iGaming platform that enables operators to launch their own branded online betting and casino businesses with Cactus technology, backoffice, integrations, and support.
• iGaming API Solution API product for operators that want to integrate games, sportsbook, payment, and KYC functionality into an existing platform with simplified, scalable integration.
• Proprietary Sportsbook In-house developed sportsbook product for operators seeking fully integrated sports betting capabilities, with custom odds, risk management, and front-end widgets.
• Cactus Service (Managed CRM) Managed service in which Cactus specialists operate CRM for the operator, building personalized data-driven player journeys from onboarding through retention, with management reports and behavioral analysis.
• Affiliate Management System Standalone affiliate management solution for iGaming operators to track partner performance, run real-time metrics, simplify payouts, and maximize acquisition through affiliates.

Quantifiable outcome

• 81 million transactions processed in single match without latency or failure
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability6 records

Feature8 records

Partnerships

17 partnerships are on record, tiered core.

• iugucoreTechnology or Integration · 1 December 2025iugu announces integration with Cactus platform, expanding presence in iGaming ecosystem. Payment gateway integration providing payment processing capabilities.
• CLA BrasilcoreTechnology or Integration · 1 December 2025CLA Brasil and Cactus Gaming partnership for data protection on gaming platforms. Ensures compliance with data protection regulations in Brazilian market.
• PG SoftcoreTechnology or Integration · 1 January 2024International mobile game studio combining AAA art, immersive gameplay, multilingual support, and high performance. PG Soft's innovative slots elevate player experience through design, sound, and narrative. Integrated as game provider on Cactus platform.
• SpribecoreTechnology or Integration · 1 January 2024Founded in 2018, Spribe stands out with crash games like Aviator, social elements, and fast-paced gameplay. Offers lightweight, transparent, and modern games with wide global reach. Integrated as game provider on Cactus platform.
• Pragmatic PlaycoreTechnology or Integration · 1 January 2024Leading provider with multi-product portfolio including slots, live casino, virtual sports, and bingo. Integration via single API, operation in regulated markets, commitment to responsible entertainment. Key game provider partner.
• EvolutioncoreTechnology or Integration · 1 January 2024Since founding in 2006, Evolution has become a leading B2B provider with over 800 operators among its clients. Develops, produces, markets, and licenses fully integrated B2B solutions for online casinos. Key live casino provider partner.
• SmartSoft GAMINGcoreTechnology or Integration · 1 January 2024Award-winning Georgian developer since 2015, creator of JetX and non-traditional games. Varied portfolio including slots, crash games, table games, and bingo. Certified and present in regulated markets.
• FIRSTcoreTechnology or Integration · 1 January 2024Tier 1 sportsbook solution with in-house odds and markets, advanced trading, risk management, and customization. Combines innovation, strong R&D, and global presence to support operators with performance, scale, and competitive advantage.
• AltenarcoreTechnology or Integration · 1 January 2024Global B2B sportsbook provider with highly customizable solutions for licensed operators. Offers premium feeds, promotional engine, widget-based front-ends, regulatory compliance, and features to maximize conversion, retention, and international expansion.
• BETBYcoreTechnology or Integration · 1 January 2024Modern B2B sportsbook with extensive sports coverage, over 210,000 monthly events, thousands of markets, complete back-end, and use of AI and machine learning for performance, customization, scalability, and rapid integration across mobile and desktop.
• LegitimuzcoreTechnology or Integration · 1 January 2024Combines biometrics, document validation, and anti-fraud analysis into single platform, ensuring security, compliance, and fast onboarding for iGaming operations with high precision and reliability. Key KYC partner.
• Checkin.comcoreTechnology or Integration · 1 January 2024Integrates identity verification, facial biometrics, and onboarding automation, simplifying registration, reducing fraud, and increasing conversion rates in iGaming operations with maximum efficiency.
• Serasa ExperiancoreTechnology or Integration · 1 January 2024Offers low-friction KYC for onboarding, login, and transactions, with real-time CPF/CNPJ verification, leading database in Latin America, analytical intelligence, Fraud Score, and modular portfolio for quick and secure decisions.
• UnicocoreTechnology or Integration · 1 January 2024Identity verification network using facial biometrics via IDCloud, supporting KYC, security, and compliance in regulated market. Offers large database, network effect, agile validation, and inputs for decision-making and experience.
• SHIELDcoreTechnology or Integration · 1 January 2024Device-first anti-fraud platform that blocks fraud on device with persistent Device IDs, authentication without revalidation, and configurable risk engine. Reduces friction, OTPs, and CAPTCHAs with real-time session monitoring.
• SmarticocoreTechnology or Integration · 1 January 2024Unique platform integrating CRM automation, gamification, and engagement tools in one place. Optimizes customer retention in real time for iGaming operators.
• OptimovecoreTechnology or Integration · 1 January 2024Key partner for leading and fastest-growing iGaming and sports betting operators. Used by 56% of the top 50 operators in the market. Provides CRM automation and customer journey optimization.

Scale indicators6 records

Recent moves21 records

Expansion highlights6 records

Broad incumbents

• Evolution AB: Evolution is a global B2B leader in live casino and iGaming solutions serving 800+ operators. It is a direct comparable as a platform/content provider to iGaming operators, but at vastly larger scale and a broader portfolio including proprietary live dealer studios.
• Playtech: Playtech is a long-established B2B iGaming platform and content provider with end-to-end offerings including PAM, sportsbook, and casino. Cactus competes with Playtech for tier-1 operator mandates globally and in emerging regulated markets.

Direct peers

• EveryMatrix: EveryMatrix offers a modular iGaming platform (GamMatrix) plus sportsbook, casino, and payments — closely matching Cactus's all-in-one ecosystem approach. Both target tier-1 operators seeking turnkey white-label and API solutions.
• SOFTSWISS: SOFTSWISS provides a B2B iGaming platform, white-label solutions, casino content aggregation, and sportsbook. It is a direct comparable in business model, serving similar operator customers in regulated and emerging markets including LatAm.
• BetConstruct: BetConstruct is a B2B provider of iGaming and sportsbook platforms with white-label and API offerings. Comparable to Cactus in targeting operators seeking integrated platform and backoffice solutions across multiple regulated markets.
• Altenar: Altenar is a B2B sportsbook provider already integrated into Cactus's ecosystem. It is also a direct competitor in the broader PAM/platform space, offering customizable sportsbook and turnkey solutions to licensed operators in regulated markets.
• NSoft: NSoft provides B2B iGaming, sportsbook, and platform solutions with a focus on emerging and regulated markets. Comparable in scale and go-to-market as a turnkey provider targeting operators in LatAm, Europe, and Africa.
• Digitain: Digitain is a B2B iGaming platform and sportsbook provider offering turnkey and API solutions. It was an early sportsbook partner of Cactus (Digitain integration in 2022) and competes in the same white-label/PAM category.
• Sportingtech: Sportingtech provides a full B2B platform, sportsbook, and PAM solution to operators in regulated markets including LatAm. It is comparable in offering and target customer to Cactus's all-in-one ecosystem play.

Emerging players

• Pragmatic Play: Pragmatic Play is a multi-product B2B iGaming provider (slots, live casino, virtual sports, bingo) that is both a Cactus partner and increasingly a platform competitor via its own PAM capabilities. The overlap is partial — primarily on content aggregation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cactus-corporation-latam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cactus Gaming