hubsell
hubsell is a Berlin-based B2B sales automation platform founded in 2016 that unifies live-sourced LinkedIn data, multi-channel email and LinkedIn outreach orchestration, and bi-directional CRM sync into a single subscription for VPs of Sales and revenue teams.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What hubsell does
hubsell UG (Haftungsbeschränkt) is a Berlin-based B2B sales automation company founded in 2016 that operates an integrated outbound sales platform targeting VPs of Sales and revenue teams who currently maintain fragmented stacks of six or more tools (lead databases, cold email, LinkedIn outreach, email finders, buyer intent tools, and CRM administration). The platform's core technology proposition is zero-day live data sourcing — contacts are pulled from LinkedIn at the moment of request, validated and enriched on the fly, and orchestrated into coordinated email-plus-LinkedIn multi-channel sequences with bi-directional real-time CRM sync to Salesforce, HubSpot, Pipedrive, Freshworks, and ActiveCampaign. Infrastructure is hosted on AWS in Frankfurt, Germany, supporting GDPR-compliant processing and EU data residency.
The product is monetized through a three-tier subscription structure (Start at €120/seat/month for solopreneurs, Grow at €4,320/year for three seats, and Scale at €12,000/year for ten seats) supplemented by a usage-based Sales Intelligence data layer (€1.25/credit pay-as-you-go or €5,000/year for 5,000 credits). A LinkedIn Publish and Track feature entered beta in 2025, enabling content publishing with automated engagement-driven outreach enrollment. Go-to-market is primarily sales-led via demo calls, with self-serve adoption available on the Start tier, and the customer base spans approximately 20 named logos across enterprise (Spryker, Signavio, Cegeka, Sensolus, Verhaert, Staffbase), mid-market, and SMB segments, supported by review ratings of 4.5–5.0/5.0 across G2, Capterra, GetApp, OMR, and TrustRadius.
Operationally, hubsell is a privately held, founder-led company (Founder & CTO Fabrizio Miglior; Managing Director / Legal Representative Karan Sharma) with 11–50 employees and no disclosed external funding, operating from its Berlin headquarters. The company's strategic posture centers on consolidation — replacing a fragmented outbound technology stack with a single subscription — and on data freshness differentiation versus incumbents like ZoomInfo and Apollo that rely on pre-scraped, decaying databases.
hubsell firmographics
Firmographics- Name
- hubsell
- Legal name
- hubsell UG (Haftungsbeschränkt)
- Website
- https://hubsell.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- hubsell is a Berlin-based B2B sales automation platform founded in 2016 that unifies live-sourced LinkedIn data, multi-channel email and LinkedIn outreach orchestration, and bi-directional CRM sync into a single subscription for VPs of Sales and revenue teams.
- Ownership category
- akta.pro rank
Where hubsell is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
hubsell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Per-Seat): hubsell generates revenue primarily through three subscription tiers — Start, Grow, and Scale — priced per seat per month or annually. The Start plan at €120/seat/month for solopreneurs, Grow at €4,320/year (€1,440 per seat/year) for teams of 3, and Scale at €12,000/year (€1,200 per seat/year) for teams of 10. Additional seats are available at tier-specific rates. Plans include GTM orchestration, data add-ons, sales intelligence, AI node types, CRM sync, and dedicated customer success management at Scale tier.
- Sales Intelligence Credits (Pay-as-you-go): Usage-based credit system for social prospecting, real-time data sourcing, email validation (including catch-all domains), and phone number sourcing. Priced at €1.25 per credit. Designed for teams needing ad-hoc data enrichment outside of a subscription.
- Sales Intelligence Subscription: Annual subscription at €5,000/year including 5,000 credits, enriching 10K–50K contacts. Includes account-based targeting, named account enrichment, custom data sourcing, phone number sourcing, and CRM enrichment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry plan for solopreneurs and early-stage teams starting their GTM motion |
| Subscription | Annual | Most popular plan for teams scaling pipeline across every channel |
| Subscription | Annual | Enterprise-grade plan for large teams with custom solutions and in-depth onboarding |
| Usage-based | Pay-as-you-go | On-demand data credits for teams needing occasional data sourcing |
| Subscription | Annual | High-volume annual data subscription for teams needing extensive data sourcing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
hubsell product offering
Product offeringCore offering
hubsell is a unified B2B outbound sales engagement platform that combines zero-day live data sourcing from LinkedIn, AI-personalized multichannel (email + LinkedIn) outreach orchestration, and automatic bi-directional CRM synchronization. It replaces six separate tools (lead databases, cold email, LinkedIn outreach, email finders, buyer intent tools, and CRM admin) with one subscription and one workflow.
Product overview
hubsell is a unified B2B outbound sales platform that replaces six separate tools with one platform. The core hubsell Platform combines live-sourced prospect data (zero-day sourcing from LinkedIn), multichannel outreach automation across email and LinkedIn, and automatic bi-directional CRM sync. The platform is sold through three pricing tiers: Start (essential node types, 1 seat), Grow (AI node types, data node types, 3 seats, full onboarding), and Scale (custom node types, custom CRM sync, 10 seats, dedicated CSM). Two Sales Intelligence add-ons provide data credits — a pay-as-you-go option (€1.25/credit) and an annual subscription (€5,000/year, 5,000 credits). A new LinkedIn Publish and Track feature (in beta) extends the platform to enable publishing and tracking LinkedIn posts with automatic enrollment of engagers into outreach sequences.
Differentiator
Problem solved
Functional benefit
Products and services
- hubsell Platform Unified B2B outbound sales platform combining live-sourced prospect data from LinkedIn, multichannel outreach automation (email + LinkedIn), and automatic bi-directional CRM sync. Replaces six separate tools with one login, one flow, and one invoice. Designed for VPs of Sales and revenue teams.
- Sales Intelligence Credits (Pay-as-you-go) On-demand data enrichment add-on priced at €1.25 per credit. Covers social prospecting, real-time data sourcing, and email validation including catch-all domains. Designed for teams needing occasional data sourcing outside of a subscription.
- Sales Intelligence Subscription Annual subscription at €5,000/year including 5,000 credits (enriches 10K–50K contacts). Includes account-based targeting, named account enrichment, custom data sourcing, phone number sourcing, and CRM enrichment. Cost per credit is 25% lower than pay-as-you-go.
Quantifiable outcome
- Customer acquisition cost reduced by 30% (Safran Software case study)
- +12 more outcomes
Companies that use hubsell
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
hubsell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature9 records
hubsell partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, secondary and infrastructure.
- SalesforcecoreBi-directional, real-time CRM integration. All engagement activities (emails sent/opened/clicked/replied, LinkedIn connection requests, profile visits, replies, meetings booked) are automatically logged directly to Salesforce, eliminating manual data entry and CRM data rot.
- HubSpotcoreBi-directional, real-time CRM integration. All engagement activities are automatically logged directly to HubSpot. hubsell also uses HubSpot internally for its own marketing automation (marketing emails), as stated in its cookie policy.
- PipedrivecoreBi-directional, real-time CRM integration. All engagement activities are automatically logged directly to Pipedrive, eliminating manual data entry for Pipedrive users.
- FreshworkssecondaryCRM integration for Freshworks (Freshsales/Freshdesk) users, enabling automatic logging of outreach activities to the Freshworks CRM ecosystem.
- ActiveCampaignsecondaryCRM integration for ActiveCampaign users, enabling automatic sync of contact and account data as well as engagement activities.
- LinkedIncoreCore data sourcing and outreach integration. hubsell sources live contact data directly from LinkedIn at the moment of request, matching to user ICP criteria. The platform also orchestrates LinkedIn connection requests, DMs, InMail, and profile visits within coordinated multi-channel flows.
- Amazon Web Services (AWS)infrastructureInfrastructure provider. hubsell's platform is hosted on AWS servers located in Frankfurt, Germany, with strict firewall rules, HTTPS encryption via SHA-256 with RSA, daily rolling database backups, and 99.99% uptime SLA.
- LinkedIn (as Sub-Processor)infrastructureAs a sub-processor for data sourcing operations. hubsell's DPA notes that personal data may be transferred to sub-processors in non-adequate countries under EC Standard Contractual Clauses.
Scale indicators26 records
Recent moves5 records
Expansion highlights5 records
hubsell competitors and assessment
Company assessmentDirect peers
- Apollo.io: Apollo is the most direct competitor, offering a combined B2B contact database, sales engagement, and CRM sync platform. Like hubsell, it targets revenue teams seeking to consolidate multiple outbound tools, though Apollo relies on a pre-scraped database model rather than hubsell's zero-day sourcing.
- Outreach: Outreach is a leading sales engagement platform with multi-channel sequencing and CRM integrations. It competes with hubsell's orchestration layer, though Outreach traditionally lacks a native B2B data source comparable to hubsell's zero-day LinkedIn sourcing.
- ZoomInfo: ZoomInfo is the dominant B2B data and sales intelligence provider with an expanding sales engagement layer. It directly competes with hubsell's data and outreach capabilities, particularly in the mid-market and enterprise tiers.
- Salesloft (formerly Drift): Salesloft is a sales engagement platform offering email cadences, calling, and CRM sync. It overlaps with hubsell's multichannel orchestration functionality and targets similar revenue teams.
- Lemlist: Lemlist is a European-headquartered cold email and LinkedIn outreach tool popular with SMB and mid-market teams. It is closely comparable in product surface (email + LinkedIn sequences) and shares hubsell's European GTM positioning.
Emerging players
- Cognism: Cognism is a B2B sales intelligence provider with strong European presence and GDPR-compliant data, overlapping with hubsell's data layer and European enterprise motion. It is comparable on data quality and geographic focus rather than on full-stack orchestration.
- Lusha: Lusha provides B2B contact and company data, with light sales engagement features. It overlaps with hubsell's Sales Intelligence add-on and competes on the data side rather than full orchestration.
- Reply.io: Reply.io offers multichannel sales engagement (email, LinkedIn, calls, SMS) with AI sequencing. It competes with hubsell's orchestration capabilities, particularly in the SMB and mid-market.
- Instantly.ai: Instantly.ai is a fast-growing cold email outreach platform with deliverability features. It overlaps with hubsell's email cadence layer and competes for the same solopreneur and SMB starting-tier buyer.
Broad incumbents
- LinkedIn Sales Navigator: Sales Navigator is LinkedIn's native sales tool and the upstream source of hubsell's data. As a broad incumbent, it provides prospecting and InMail but does not offer the multi-channel orchestration, CRM sync, or stack-replacement value proposition that defines hubsell.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
hubsell social profiles
Digital presencehubsell compliance and trust
Trust signalCompliance2 records
hubsell financial estimates
Financial estimateRevenue estimate
Valuation estimate
hubsell leadership team
Management profileNumber of profiles
Profiles2 records
hubsell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hubsell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hubsell
What does hubsell do?
hubsell is a unified B2B outbound sales engagement platform that combines zero-day live data sourcing from LinkedIn, AI-personalized multichannel (email + LinkedIn) outreach orchestration, and automatic bi-directional CRM synchronization. It replaces six separate tools (lead databases, cold email, LinkedIn outreach, email finders, buyer intent tools, and CRM admin) with one subscription and one workflow.
Is hubsell a public or private company?
hubsell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was hubsell founded?
hubsell was founded in 2016. It employs 11 to 50 people.
Where is hubsell based?
hubsell is headquartered in Berlin, Germany, in the Europe region.
How does hubsell make money?
Three revenue lines are on record. Subscription Plans (Per-Seat) is the primary driver. The others are sales Intelligence Credits (Pay-as-you-go) and sales Intelligence Subscription.
Who are hubsell's main competitors?
Direct peers on record are Apollo.io, Outreach, ZoomInfo, Salesloft (formerly Drift) and Lemlist. Emerging players are Cognism, Lusha, Reply.io and Instantly.ai. LinkedIn Sales Navigator is listed as a broad incumbent.
Does hubsell have an API?
No public API is recorded for hubsell.