Wiacom

What Wiacom does

Wiacom (legally FreeWiFi System SRL) is a cloud-based Customer Data Platform (CDP) provider for physical venues, founded in 2015 and headquartered in Bucharest, Romania, with a secondary office in Milton Keynes, United Kingdom. The company combines captive portal technology, WiFi analytics, and AI-driven marketing engagement tools to convert anonymous venue visitors into verified, opted-in customer profiles. The platform is built on Microsoft Azure and Google Cloud infrastructure, with personal data hosted exclusively in EU data centers to satisfy GDPR requirements.

The product architecture is modular and anchored by the Wiacom CDP, which unifies data from Guest WiFi/captive portals, WiFi analytics, sensor cameras, footfall/head-counting systems, loyalty programs, POS systems, Google Analytics, websites, mobile apps, and social media. Core modules include Guest WiFi/Captive Portal with 2FA-validated contact capture, Insights & Analytics with heatmaps, footfall metrics, and a 3D-axis venue overview, Data Studio for AI-powered campaign management and Meta/Google retargeting, a dedicated GDPR compliance module, plus Horizon WiFi Teleport, Passpoint Connect, Managed WiFi Services, and Cyber Defense as adjacent offerings. AI capabilities span predictive behavior modeling, recommendation engines, generative AI for personalized messaging, anomaly detection for review management, and process automation across campaigns. The platform is compatible with all major WiFi infrastructure vendors (Cisco, Meraki, Aruba, Ruckus, Cambium, Xirrus, Aerohive, Mikrotik, Ubiquiti, Fortinet).

Revenue is generated through SaaS subscription licensing (annual enterprise contracts and monthly SMB plans), professional services for deployment, and managed WiFi services, with pricing not publicly disclosed and quoted based on venue size and requirements. The company targets shopping malls, airports, hotels, restaurants, retail, banking, healthcare, smart cities, and large public venues; named customers include NEPI RockCastle, Club Quarters Hotels (16 boutique hotels), Vivo! Shopping Malls (100,000+ CRM entries/year), Decathlon Romania, Searcys Brasserie, Quantic Pub, and Forza ZU stadium. Distribution is hybrid: direct enterprise sales for large venues combined with a global channel partner network of resellers, managed service providers, advertising agencies, and WiFi infrastructure vendors, supplemented by self-serve options for SMB customers.

Name

Wiacom

Legal name

FreeWiFi System SRL

Website

https://wiacom.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Wiacom (FreeWiFi System SRL) is a cloud-based WiFi analytics and Customer Data Platform that converts anonymous physical venue visitors into verified, GDPR-compliant customer profiles via captive portals, AI-driven marketing tools, and integrations with major WiFi, CRM, and ad platforms.

Ownership category

akta.pro rank

Product category

Customer Data Platform (CDP) / WiFi Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

akta.pro secondary industries

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

• WiFi analytics platform
• Customer data platform
• Captive portal software
• Venue marketing automation
• WiFi marketing solutions

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. SaaS/Software Licensing: Software licensing for CDP platform, captive portal, analytics, and marketing engagement tools with recurring subscription pricing.
2. Professional Services: Implementation services including setup, configuration, creative design, and initial deployment of WiFi marketing solutions.
3. Managed WiFi Services: Zero-touch integration and managed WiFi services for ongoing operational support and maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wiacom provides a cloud-based Customer Data Platform (CDP) that combines captive portal WiFi authentication, AI-powered analytics, and marketing engagement tools for physical venues such as shopping malls, hotels, airports, restaurants, and stadiums. The platform captures 2FA-validated customer data, delivers footfall analytics, heatmaps, and predictive behavior modeling, and enables targeted SMS, email, and Meta/Google remarketing campaigns with 100% GDPR compliance.

Product overview

Wiacom is a Customer Data Platform (CDP) with a modular, platform-plus-products architecture designed for physical venues. The core Wiacom CDP serves as the central data hub, unifying information from Guest WiFi/Captive Portal, Insights & Analytics, and Data Studio modules. The platform combines WiFi marketing, analytics, and engagement tools with AI and machine learning capabilities. Key modules include: Guest WiFi/Captive Portal for authentication and data capture; Insights & Analytics for footfall and customer behavior analysis; Data Studio for AI-powered campaign targeting; GDPR Compliant Solution for data protection; Horizon WiFi Teleport and Passpoint Connect for enhanced connectivity; plus Managed WiFi Services and Cyber Defense for operational support. The platform targets shopping malls, airports, hotels, restaurants, retail, banking, healthcare, smart cities, and large public venues, offering up to 80% catchment area coverage and up to 8x ROI improvement for digital campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Wiacom CDP (Customer Data Platform)
• Guest WiFi / Captive Portal
• Insights & Analytics
• Data Studio (Marketing & Engagement)
• GDPR Compliant Solution
• Horizon - WiFi Teleport
• Wiacom Passpoint Connect
• Managed WiFi Services
• Cyber Defense

Quantifiable outcome

• 80% catchment area coverage for shopping malls and large venues
• +3 more outcomes

Named customers6 records

Segments10 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability10 records

Feature7 records

Partnerships

39 partnerships are on record, tiered flagship, core, supporting and potential.

• NEPI RockcastleflagshipStrategic or Co-development Partner
• PlacewisecoreTechnology or Integration
• OptitraccoreTechnology or Integration
• KondimentcoreStrategic or Co-development Partner
• Facebook LogincoreTechnology or Integration
• Meta AdscoreTechnology or Integration
• Google AdscoreTechnology or Integration
• Twitter LoginsupportingTechnology or Integration
• Instagram LoginsupportingTechnology or Integration
• LinkedIn LoginsupportingTechnology or Integration
• Apple LoginsupportingTechnology or Integration
• Google LoginsupportingTechnology or Integration
• SalesforcecoreTechnology or Integration
• HubSpotcoreTechnology or Integration
• DotDigitalsupportingTechnology or Integration
• CleverTapsupportingTechnology or Integration
• Opera PMScoreTechnology or Integration
• RevinatesupportingTechnology or Integration
• IreckonusupportingTechnology or Integration
• AdFormsupportingTechnology or Integration
• AdRollsupportingTechnology or Integration
• TwiliosupportingTechnology or Integration
• MessageBirdsupportingTechnology or Integration
• Aruba NetworkscoreTechnology or Integration
• CiscocoreTechnology or Integration
• Ruckus WirelesscoreTechnology or Integration
• Cisco MerakicoreTechnology or Integration
• Cambium NetworkssupportingTechnology or Integration
• UbiquitisupportingTechnology or Integration
• XirrussupportingTechnology or Integration
• AerohivesupportingTechnology or Integration
• MikrotiksupportingTechnology or Integration
• FortinetsupportingTechnology or Integration
• System IntegratorspotentialImplementation/ SI/ Consulting Partner
• Advertising AgenciespotentialGTM or Marketing Partner
• Telecommunications OperatorspotentialChannel Partner/ Reseller/ Distributor
• Hardware ManufacturerspotentialTechnology or Integration
• Resellers/Distributors/Service ProviderscoreChannel Partner/ Reseller/ Distributor
• Technology VendorssupportingTechnology or Integration

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Purple WiFi: Purple WiFi (now Purple) provides guest WiFi, captive portal, analytics, and location-based marketing for venues — directly competing with Wiacom's core captive portal and WiFi marketing offering across retail, hospitality, and public venues.
• Cloud4Wi: Cloud4Wi is a cloud-based WiFi marketing and analytics platform that helps venues capture customer data, build audiences, and run marketing campaigns — closely overlapping Wiacom's captive portal, analytics, and CDP modules.
• Linkyfi: Linkyfi offers WiFi marketing, analytics, and location-based engagement for venues including retail, hospitality, and events — a direct competitor in the captive-portal-driven CDP and venue analytics space.
• Zenreach: Zenreach combines guest WiFi, customer data capture, and marketing automation for physical businesses, directly overlapping Wiacom's captive portal, customer data, and campaign engagement capabilities.
• Bloom Intelligence (blooom): Bloom Intelligence provides WiFi-based customer data, marketing automation, and reputation management for restaurants and small venues — directly competing in Wiacom's SMB restaurant and WiFi marketing segments.
• SocialSign.in: SocialSign.in delivers WiFi captive portal solutions with social login and data capture for venues, directly competing with Wiacom's Guest WiFi / Captive Portal module.

Broad incumbents

• Cisco Spaces (formerly CMX): Cisco Spaces is Cisco's enterprise location-services and WiFi analytics platform bundled with Cisco/Meraki wireless infrastructure, offering overlapping venue analytics and engagement capabilities as part of a much broader networking portfolio.
• Aruba (HPE) Location Services: Aruba Networks (HPE) offers WiFi infrastructure with built-in location and analytics services that compete with Wiacom's WiFi analytics layer, leveraging Aruba's incumbent position with enterprise venues as part of a broader networking portfolio.
• Salesforce Marketing Cloud / Data Cloud (CDP): Salesforce Data Cloud is a broader enterprise CDP that integrates with venues and marketing platforms — competing for the same analytical, identity-resolution, and campaign-orchestration workloads that Wiacom's CDP module addresses.

Emerging players

• Placewise: Placewise provides digital marketing, CRM, and analytics for shopping malls — overlapping Wiacom's shopping-mall use case. Although listed as an integration partner in Wiacom's data, it also operates an adjacent CDP-style platform for retail destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/freewifi.ro
• LinkedInlinkedin.com/company/wiacom
• Xx.com/freewifiapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiacom