What Waitlist Me does

Waitlist Me, Inc. operates a cloud-based waitlist and reservation management platform originally launched as NoshList in February 2012 by Firespotter Labs (backed by Google Ventures) and rebranded in February 2015. The platform runs on Google Cloud Platform (Google App Engine) and is accessible via iOS, Android, and web browsers with real-time multi-device synchronization. It replaces paper waitlists and pager systems with digital queuing, SMS/phone notifications, public waitlist pages, QR-code and kiosk self-check-in, table management with floorplan views, and (since 2026) advanced scheduling rules — Duration Rules, Capacity Utilization, and Availability & Priority — that automate table assignments based on party size and time of day. The company serves SMB operators primarily in restaurants, with additional verticals in healthcare, salons, retail, auto services, and entertainment; named enterprise customers include Red Robin International, with a self-serve PLG motion and freemium-to-Platinum subscription tiers ranging from free to $99.99/month ($79.99/month on annual billing).

The business model is a tiered SaaS subscription (Free, Premium $34.99/month, Pro $59.99/month, Platinum $99.99/month) with annual plans offering 20% savings and a usage-based component on SMS/phone notifications (bundled in US/Canada plans, prepaid overage balance for other geographies). Distribution is fully self-serve across the iOS App Store, Google Play, web, the Clover POS marketplace, ArmorActive hardware kiosks, Enplug digital signage, and a Google Search waitlist integration in the US and Canada; localized sub-sites cover Australia, Canada, Mexico, New Zealand, and South Africa. The company was originally led by founder Craig Walker and is currently led by CEO Brian Hutchins, with headquarters relocated from Silicon Valley to Charleston, SC in 2016. A wholly-owned subsidiary, Perklist, extends the platform into AI-powered customer engagement via the Perklist AI Assistant (launched March 2025).

Name

Waitlist Me

Legal name

Waitlist Me, Inc.

Website

https://waitlist.me

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Waitlist Me is a cloud-based, self-serve waitlist and reservation management platform that serves SMB operators — primarily restaurants plus healthcare, salons, retail, auto, and entertainment — via iOS, Android, and web on a freemium-to-Platinum subscription model.

Ownership category

akta.pro rank

Product category

Hospitality Queue & Waitlist Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Reservation & Waitlist Management Services (HSACALAO)

akta.pro secondary industries

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK), Appointment Scheduling & Reservation Management (HSACAIAG)

Keywords

• Waitlist management software
• Reservation booking system
• Restaurant queue management
• Guest seating tools
• SMS notification platform

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Free, Premium, Pro, Platinum): Monthly or annual subscription tiers providing access to the waitlist management platform with different feature levels. The free tier provides basic waitlist management with limited notifications. Paid tiers add advanced features such as analytics, table management, custom branding, two-way texting, and floorplan views.
2. Text Message Notifications (Usage-based): Paid subscriptions include a bundled number of text and phone notifications per month. Additional notifications can be purchased via prepaid balance (Auto-recharge option available). US and Canadian plans include bundled notifications; other countries pay for texts separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Waitlist Me provides cloud-based waitlist and reservation management software for restaurants, salons, spas, barbershops, healthcare offices, and other service businesses. The platform lets hosts manage queues, notify guests via SMS when ready, and seat parties efficiently, with complementary customer-engagement tools delivered through the Perklist AI assistant.

Product overview

Waitlist Me is a waitlist and reservation management platform offering a tiered subscription model (Free, Premium at $34.99/mo, Pro at $59.99/mo, and Platinum at $99.99/mo). The core platform provides waitlist management with text/phone notifications and analytics. Additional modules include Web Widget and Self Check-in Kiosk for customer self-service, Table Management with floorplan views for Pro/Platinum, Reservation Management with advanced scheduling features (Duration Rules, Capacity Utilization, Availability and Priority), Multi-Location Management, and Text/Email Notifications. The Perklist AI Assistant (launched March 2025) adds AI chatbot capabilities for customer Q&A. Originally launched as NoshList in February 2012 focused on restaurants, the platform rebranded in 2015 to serve diverse industries including salons, urgent care, retail, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Perklist: AI-powered customer engagement platform with AI Assistant chatbot that helps businesses improve digital interaction with customers. Perklist allows businesses to upload menus and business information for AI-powered customer Q&A.

Products and services

• Waitlist Me Cloud-based waitlist and reservation management application for restaurants, salons, spas, barbershops, healthcare offices, and other service businesses; provides real-time queue management, SMS guest notifications, QR-code or text-message self-join, visual seating/floor-plan management, and customer data capture.
• Perklist AI-powered customer engagement and marketing assistant that operates alongside the Waitlist Me platform, helping service businesses convert walk-in guests into repeat customers through automated outreach and customer-data-driven engagement.

Quantifiable outcome

• 500+ million customers served across all platform deployments
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ClovercoreTechnology or Integration · 7 January 2014NoshList (now Waitlist Me) integrated into the Clover POS app marketplace as one of the first apps available on the platform. The integration allows restaurant operators to manage their waitlist and POS from one place. When installed, it automatically pulls the merchant's information and links table orders to table numbers entered into the POS, enabling customer name and order history visibility.
• ArmorActiveminorChannel Partner/ Reseller/ DistributorArmorActive, based in Utah's Silicon Slopes and the fastest-growing iPad kiosk design and manufacturing company globally, partnered with NoshList to provide hardware stands and enclosures for running the waitlist app in restaurants. Recommended for secure, attractive tablet display solutions.
• Google Cloud PlatformcoreTechnology or IntegrationWaitlist Me runs on Google App Engine (Google Cloud Platform), leveraging its serverless cloud infrastructure with built-in security features. This is the primary hosting and infrastructure provider for the entire service.
• Perklist (by Waitlist Me)coreTechnology or IntegrationPerklist is a service developed by Waitlist Me that includes an AI Assistant chatbot. When integrated with Waitlist Me's public waitlist feature, waiting customers can explore menus and ask questions directly from the waitlist page. The AI uses the restaurant's own menu and business information to provide accurate, brand-aligned answers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• OpenTable: The dominant restaurant reservation and guest-management platform in North America and Europe. Competes directly with Waitlist Me's core restaurant use case while also offering waitlist functionality, and represents the broad incumbent Waitlist Me is most often benchmarked against.
• Yelp Waitlist: Yelp's built-in waitlist product (origin of which traces to its acquisition of NoWait) allows diners to join restaurant waitlists from Yelp surfaces. Directly competes with Waitlist Me's restaurant waitlist and notification functionality as part of Yelp's broader local commerce platform.
• Resy: American Express-owned reservation and guest-management platform focused on restaurants. Offers comparable waitlist, reservation, and CRM capabilities to Waitlist Me with stronger enterprise chain relationships and an Amex distribution advantage.

Direct peers

• SevenRooms: Restaurant CRM, reservation, and waitlist platform serving hotels, restaurants, and nightlife operators. Direct competitor to Waitlist Me in the mid-market and enterprise restaurant segment with a focus on guest data and marketing automation.
• Hostme: Reservation, waitlist, and table-management platform for restaurants and hospitality operators. Closely comparable to Waitlist Me in feature set and SMB/mid-market positioning, making it a head-to-head competitor for independent restaurants.
• Waitwhile: Cloud-based waitlist and queue management platform used across healthcare, retail, government, and hospitality. Directly competes with Waitlist Me's multi-vertical strategy and similar self-serve onboarding model.
• Qminder: Queue management and waitlist platform with a focus on retail, healthcare, and bank branches. Directly comparable to Waitlist Me's expansion verticals, with similar cloud-based waitlist and notification functionality.
• TablesReady: Waitlist and appointment management app for restaurants and service businesses with text notifications. Closely overlaps with Waitlist Me's core SMB restaurant and salon positioning at a similar price point.
• NoWait: Restaurant waitlist and seating management app (now part of Yelp). Directly overlaps with Waitlist Me's waitlist and text-notification functionality and was one of the original competitors in the iPad-based waitlist category.

Regional players

• eTable: European restaurant reservation and waitlist management platform offering comparable functionality to Waitlist Me. Relevant peer due to overlapping restaurant-tech category, although geographic footprint differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/waitlistme
• YouTubeyoutube.com/user/NoshList
• Facebookfacebook.com/waitlistme
• LinkedInlinkedin.com/company/waitlist-me

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waitlist Me