What netFactor does

netFactor provides a suite of products that enable B2B markets to drive sales performance through internet marketing, operating as a privately-held for-profit company headquartered in Greenwood Village, Colorado. Founded in 2003 and operating with a small team of 11-50 employees, the company sits in the long tail of B2B marketing/sales-enablement vendors, with a product portfolio oriented to helping businesses convert internet-based demand into measurable sales outcomes. Its exact product surface, technology stack, pricing mechanics, and customer roster are not detailed in the source material, so the offering is best characterized as an established B2B internet-marketing product suite rather than a leading category vendor.

The company's stated business model is the sale of B2B internet marketing products, with no public revenue, ARR, or pricing disclosure available in the input data. Disclosed funding history consists of a single visible $2 million round dated January 2008 (Round 2), with investors and lead undisclosed, and no subsequent financing activity is reported. Distribution channels, go-to-customer motion, geographic footprint, partnerships, and AI/technology capabilities are not specified in the source material, leaving the company thinly documented at the operational level.

Given the absence of recent press, product launches, partnerships, or headcount signals in the input, netFactor's current commercial momentum cannot be reliably inferred. The limited information set suggests a small, mature niche player with limited recent visibility rather than a high-growth category leader, but the data is too thin for definitive characterization beyond what firmographic anchors support.

Name

netFactor

Legal name

Bombora, Inc.

Website

https://netFactor.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

netFactor is a privately-held B2B software vendor, founded in 2003 in Greenwood Village, Colorado, that provides a suite of internet marketing products designed to drive B2B sales performance. The company operates with a small team of 11-50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. B2B Data Subscription: Bombora generates revenue primarily through subscription-based access to its intent data, identity resolution, digital audiences, and insights products. Customers pay for access to the Company's Surge® platform and data co-op insights.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

netFactor provides a suite of products that enable B2B markets to drive sales performance through internet marketing.

Product overview

Bombora is a B2B data company offering a unified platform of four integrated products. The core offering is Company Surge® Intent data, which identifies in-market accounts and powers prioritization for sales and marketing. This integrates with Identity Resolution and Enrichment to capture and activate first-party visitor data. Premium B2B Digital Audiences builds upon both Intent and Identity data to enable targeted advertising across ad platforms. The Insights Suite provides campaign measurement and analytics, unifying all data streams for holistic performance visualization. The products are distributed through a B2B Data Co-op of thousands of publisher and brand sites, and are available as integrations with platforms including HubSpot, Salesforce, LinkedIn, 6sense, Apollo, and Dun & Bradstreet.

Differentiator

Problem solved

Functional benefit

Brands

• Company Surge®: Intent data product to find high-potential in-market accounts to engage at the right time through sales, marketing and advertising
• Insights Suite
• Data Co-op

Quantifiable outcome

• 50% decrease in CPL
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered featured partner and featured integration.

• 6sensefeatured partnerTechnology or Integration6sense is featured as a Bombora partner, integrating Bombora's intent data into the 6sense platform for account-based marketing and sales intelligence. This integration enables joint customers to leverage intent signals for targeting in-market accounts.
• Apollofeatured partnerTechnology or IntegrationApollo is featured as a Bombora partner, integrating Bombora's intent data into Apollo's sales intelligence and engagement platform to help identify and prioritize in-market prospects.
• Dun & Bradstreetfeatured partnerTechnology or IntegrationDun & Bradstreet is featured as a Bombora partner, combining Bombora's intent data with Dun & Bradstreet's company intelligence and firmographic data for enhanced B2B prospecting.
• HubSpotfeatured integrationTechnology or IntegrationHubSpot is featured as a Bombora integration, enabling customers to incorporate intent data into their HubSpot marketing automation and CRM workflows for improved segmentation and personalization.
• LinkedInfeatured integrationTechnology or IntegrationLinkedIn is featured as a Bombora integration, enabling the activation of intent audiences for LinkedIn advertising campaigns and B2B ad targeting.
• Salesforcefeatured integrationTechnology or IntegrationSalesforce is featured as a Bombora integration, enabling customers to incorporate Company Surge intent data into their Salesforce CRM for sales prioritization and marketing automation.

Scale indicators6 records

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• HubSpot: HubSpot is a leading B2B marketing, sales, and customer service platform. It is comparable to netFactor as a broad incumbent addressing B2B sales performance and internet marketing workflows.
• Marketo (Adobe): Marketo, an Adobe company, is a B2B marketing automation platform serving mid-market and enterprise sales/marketing teams — a broad incumbent in the same category as netFactor.
• Pardot (Salesforce Marketing Cloud Account Engagement): Pardot is Salesforce's B2B marketing automation and sales alignment solution. It addresses the same B2B sales performance / marketing function as netFactor at much larger scale.

Direct peers

• 6sense: 6sense is a B2B revenue intelligence and intent-data platform focused on sales prioritization and marketing orchestration. It is comparable to netFactor's stated B2B sales-performance / internet-marketing positioning.
• Demandbase: Demandbase is an account-based marketing and B2B sales intelligence platform. It overlaps directly with netFactor's B2B sales performance / internet marketing thesis.
• ZoomInfo: ZoomInfo is a B2B sales intelligence, intent-data, and go-to-market platform. It is comparable to netFactor because it targets the same B2B sales performance / marketing buyer.
• Apollo.io: Apollo.io is a B2B sales intelligence and engagement platform. It overlaps directly with netFactor's B2B sales performance / internet marketing use case for sales and marketing teams.
• Outreach: Outreach is a B2B sales engagement platform. It is comparable to netFactor because both serve sales and marketing teams looking to drive pipeline performance via internet marketing workflows.
• SalesLoft (Drift parent): SalesLoft is a B2B sales engagement platform focused on pipeline generation and sales performance. It overlaps with netFactor's B2B sales performance / marketing focus.
• Bombora: Bombora is a B2B intent-data company powering sales prioritization and marketing campaigns. It is comparable to netFactor as another B2B sales/marketing data and performance platform — and the Bombora dataset appears in the source data, suggesting either a partner/integration relationship or a data-feed overlap.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/VisitorTrack
• Facebookfacebook.com/bomboradata
• LinkedInlinkedin.com/company/netfactor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about netFactor