Retreaver
Retreaver is a cloud-based call tracking and monetization platform enabling publishers, networks, and advertisers to tag, route, and analyze inbound calls via real-time bidding. Founded in 2012, it serves the performance marketing ecosystem with AI-powered call analysis and 50+ webhook integrations.
- Company typePrivate
- Founded2012
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Retreaver does
Retreaver is a cloud-based call tracking and monetization platform that enables publishers, networks, and advertisers to tag, route, and analyze inbound phone calls. Founded in 2012 and headquartered in Las Vegas, the company serves the performance marketing and pay-per-call ecosystem with a focus on real-time bidding (RTB) auctions for call routing, dynamic number pools for marketing attribution, and a webhook-based integration layer. The platform has routed over 350 million calls since inception, maintains a 4.9/5 customer rating on G2, and reports more than $10M in customer savings attributed to its call-routing features. Retreaver holds SOC 2 Type II certification and is HIPAA- and GDPR-compliant, supporting enterprise deployments in regulated verticals including healthcare, insurance, legal, and home services.
The core technology stack centers on a proprietary RTB engine that auctions incoming calls to the highest-bidding buyers in real time, complemented by dynamic number pool management for source attribution, a Waiting Room feature that holds callers when buyer capacity is constrained, and a Retreaver Rescue capability that re-routes calls when buyers disconnect. The platform exposes a Calls API (v4) and a Webhook Configurator with 50+ pre-built templates connecting to major CRMs (Salesforce, HubSpot, Pipedrive), analytics (Google Analytics, Tableau), affiliate systems (Everflow), programmatic call-buying platforms (MediaAlpha), and TCPA compliance tools (Jornaya, TrustedForm, ActiveProspect). An AI Analyst add-on provides call transcription, disposition detection, and intent analysis, with results surfaced in Call Log and Reports columns.
Retreaver monetizes through usage-based per-minute call charges, monthly recurring charges for tracking numbers, and revenue/payout facilitation between publishers and buyers. The go-to-market is hybrid: self-serve product-led onboarding for smaller accounts (campaigns launched in hours), combined with a North American enterprise field sales motion targeting agencies and large performance marketing operations, plus a channel/agency partner motion. The company is privately held, self-funded since founding, and operates with a small team (1-10 employees).
Retreaver firmographics
Firmographics- Name
- Retreaver
- Legal name
- Retreaver, Inc.
- Website
- https://retreaver.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Retreaver is a cloud-based call tracking and monetization platform enabling publishers, networks, and advertisers to tag, route, and analyze inbound calls via real-time bidding. Founded in 2012, it serves the performance marketing ecosystem with AI-powered call analysis and 50+ webhook integrations.
- Ownership category
- akta.pro rank
Where Retreaver is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Retreaver business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Usage-based Call Charges: Per-minute charges for inbound and outbound calls routed through the platform. Charges displayed per-number MRC (Monthly Recurring Charge) and per-minute rates. Also includes NRC (Non-Recurring Charge) for setup.
- Phone Number Rental: Monthly charges for tracking phone numbers (local and toll-free). Numbers can be released to avoid ongoing charges.
- Revenue/Payout from Conversions: Platform facilitates revenue attribution and payout calculations between publishers and buyers. Marketers track conversions and pay publishers for calls meeting conversion criteria.
- Number Porting: Fees associated with porting phone numbers to or from the Retreaver platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based pricing with no fixed tiers publicly disclosed |
| Freemium | Monthly | Free demo available to evaluate platform |
| Subscription | Monthly | Post-paid billing with automatic recharge |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Retreaver product offering
Product offeringCore offering
Retreaver sells a cloud-based call tracking, routing, and monetization platform that lets publishers, networks, advertisers, agencies, and marketers tag, track, route, and analyze inbound phone calls. Differentiated capabilities include real-time bidding (RTB) of calls to the highest-bidding buyers, dynamic number pools for attribution, extensive webhook integrations with 50+ pre-built templates, and AI-powered call transcription and intent analysis. The platform serves vertical-specific workflows for healthcare (HIPAA-aware), insurance, legal, and home services.
Product overview
Retreaver is a unified call tracking and monetization platform that enables publishers, networks, and advertisers to tag, track, and route inbound phone calls at scale. The core Retreaver Call Tracking Platform serves as the foundation, integrating multiple modules including Real-Time Bidding (RTB) for automated auction-based call routing, Pay Per Call for performance monetization, Call Analytics for reporting, and Caller Experience features for greeting prompts and waiting room. Vertical-specific solutions (Healthcare, Insurance, Legal, Home Services) extend the platform with industry-specific compliance and routing features. The AI Analyst add-on provides transcript analysis and disposition detection. The platform offers both Calls Dashboard and Overview Dashboard for visualization, and exposes a Calls API (v4) plus webhook configurator with 50+ templates for extensibility. Since 2012, Retreaver has routed over 350 million calls.
Differentiator
Problem solved
Functional benefit
Products and services
- Retreaver Call Tracking Platform Cloud-based core platform that routes, tracks, and monetizes inbound phone calls via dynamic number pools, real-time bidding (RTB), webhook integrations, AI-powered call analytics, and TCPA/HIPAA-aware compliance. Used by publishers, networks, advertisers, agencies, and direct marketers.
- Healthcare Call Tracking HIPAA-aware call tracking solution for healthcare organizations with patient acquisition attribution, multi-specialty and multi-location routing, configurable data handling policies, consent management, and detailed audit logs.
- Insurance Call Tracking Call tracking solution for the insurance industry featuring MediaAlpha integration for programmatic call buying, lead validation, and compliance tools to route and track policy quote calls.
- Legal Call Tracking Call tracking solution for the legal services industry with intake routing, case-type routing, compliance features, and lead qualification for prospective clients.
- Home Services Call Tracking Call tracking solution for home services businesses including HVAC, plumbing, and contractors, with geographic routing, contractor matching, and conversion tracking for service requests.
- Calls API Public REST API (Version 4) exposing call management, call data writing, and real-time bidding operations programmatically, with webhook-based integrations and replacement tokens for dynamic data passing to external systems.
Quantifiable outcome
- 350M+ calls routed since 2012, demonstrating platform scale and reliability
- +3 more outcomes
Companies that use Retreaver
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles5 records
Retreaver technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability3 records
Feature12 records
Retreaver partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- JornayacoreOfficial integration with Jornaya's TCPA compliance platform enabling real-time validation on inbound calls. Creates additional distribution possibilities while protecting users from TCPA litigation practices.
- EverflowcoreIntegration for affiliate tracking and conversion optimization. Supports webhook templates for seamless data flow between platforms.
- MediaAlphacoreIntegration for programmatic call buying and real-time bidding connections in the insurance and home services verticals.
- PipedrivesupportingCRM integration enabling call data synchronization and lead management within Pipedrive workflow.
- SalesforcecoreIntegration via Zapier for patient call data sync, lead management, referrals, and follow-up automation.
- HubSpotcoreIntegration for automated patient contact creation and nurturing, connecting call tracking data with HubSpot CRM.
- Google AnalyticscorePass healthcare and general call conversion data into Google Analytics to measure campaign performance and attribute conversions.
- Five9supportingContact center integration for enhanced patient call handling with auto-dialing and agent management capabilities.
- LeadspacesupportingIntegration for customer data platform and lead enrichment within call tracking workflows.
- ActiveProspectsupportingIntegration for consent-based call compliance and TCPA compliance verification.
- ConfluencesupportingEnterprise integration for documentation and knowledge management alongside call operations.
- TableausupportingAnalytics integration for advanced data visualization and reporting of call metrics.
- Monday.comsupportingWork management platform integration for call data workflow and project tracking.
- CoverageOnesupportingInsurance-specific integration for coverage verification and quote routing.
- ZapiercoreWebhook integration platform enabling connections to 5,000+ apps without custom development. Features webhook configurator with 50+ pre-built templates.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Retreaver competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Retreaver social profiles
Digital presenceRetreaver compliance and trust
Trust signalCompliance3 records
Retreaver financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retreaver leadership team
Management profileNumber of profiles
Retreaver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retreaver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retreaver
What does Retreaver do?
Retreaver sells a cloud-based call tracking, routing, and monetization platform that lets publishers, networks, advertisers, agencies, and marketers tag, track, route, and analyze inbound phone calls. Differentiated capabilities include real-time bidding (RTB) of calls to the highest-bidding buyers, dynamic number pools for attribution, extensive webhook integrations with 50+ pre-built templates, and AI-powered call transcription and intent analysis. The platform serves vertical-specific workflows for healthcare (HIPAA-aware), insurance, legal, and home services.
Is Retreaver a public or private company?
Retreaver is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Retreaver founded?
Retreaver was founded in 2012. It employs 1 to 10 people.
Where is Retreaver based?
Retreaver is headquartered in Toronto, Canada, in the North America region.
How does Retreaver make money?
Four revenue lines are on record. Usage-based Call Charges are the primary driver. The others are phone Number Rental, revenue/Payout from Conversions and number Porting.
Does Retreaver have an API?
Yes. Retreaver offers a public API for developers to build integrations and automate workflows. The API supports call management including Calls API v4, Real-Time Bidding (RTB) API, Call Data Writing API, and webhook-based integrations. The platform uses REST-style HTTP endpoints with replacement tokens for dynamic data passing. Webhooks support multiple trigger types including Start, Selected, Answered, Connect, Conversion, Non-Conversion, Timer, Postback, Always, and data-appending pings. Developer documentation is at retreaver.github.io/core-api-docs.