Grass Roots Turf Products
Grass Roots Turf Products is a family-owned wholesale distributor, founded in 1978 and based in Randolph, NJ, supplying professional turf maintenance products, soil analysis, and same-day delivery to golf courses, sports fields, landscape professionals, and homeowners across the Northeast.
- Company typePrivate
- Founded1978
- HeadquartersRandolph, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Grass Roots Turf Products does
Grass Roots Turf Products is a family-owned wholesale distributor of professional turf maintenance supplies, founded in 1978 and headquartered in Randolph, New Jersey. The company operates two specialized sales divisions — a Golf Division and a Lawn & Sports Division — plus a Delran, NJ branch serving southern New Jersey, distributing a full-line catalog that spans ten product categories: control products (fungicides, herbicides, insecticides, nematicides, plant growth regulators, animal repellents), fertilizers, wetting agents, adjuvants, grass seed, soil amendments, hard goods (golf course accessories from Par Aide, Standard Golf, Spectrum Technologies, Underhill, and others), and Kress-branded robotic mowers and 60V commercial outdoor power equipment. The core technology is a turf maintenance product distribution platform complemented by an award-winning Soil Analysis Lab that provides prescriptive testing services to support confident product applications.
The company serves four customer segments: golf courses and country clubs, professional and collegiate sports fields, landscape contractors and property managers, and — as a secondary segment — homeowners seeking professional-grade results. Grass Roots makes money primarily through one-time product sales with volume-tiered per-unit pricing (e.g., Acelepryn insecticide declining from $879 to $625 per 0.5-gallon unit at 20+ unit orders) and through an Early Order Program that aggregates 18 supplier rebate programs from major agrochemical partners including Syngenta, BASF, Corteva Agriscience, and Envu into a single procurement interface.
Its go-to-market is sales-led through dedicated Golf and Lawn & Sports Division sales teams with direct phone lines, augmented by same-day delivery for in-stock items and a self-service e-commerce storefront at shop.griturf.com with account-based pricing. Grass Roots is led by Keith Kubik (President & CEO), with founder Ken Kubik serving as Chairman Emeritus and Virginia Kubik as Secretary-Treasurer, indicating a multi-generational family governance structure with no external institutional investors, no disclosed funding rounds, and no M&A activity. The company operates exclusively in the Northeast US with no global footprint claim.
Grass Roots Turf Products firmographics
Firmographics- Name
- Grass Roots Turf Products
- Legal name
- Grass Roots Turf Products, Inc.
- Website
- https://griturf.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grass Roots Turf Products is a family-owned wholesale distributor, founded in 1978 and based in Randolph, NJ, supplying professional turf maintenance products, soil analysis, and same-day delivery to golf courses, sports fields, landscape professionals, and homeowners across the Northeast.
- Ownership category
- akta.pro rank
Grass Roots Turf Products industry classification
Industry- Product category
- Turf Maintenance Supply Distribution
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Landscaping Services (561730), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Agricultural Services (700), Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Turf Management (Sports Fields, Golf Courses) (BPABADAC)
- akta.pro secondary industries
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Grass Roots Turf Products is headquartered
LocationHeadquarters
- HQ city
- Randolph
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Grass Roots Turf Products business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue generated from direct sales of turf maintenance products including fertilizers, pesticides, grass seed, tools, and accessories to golf courses, sports facilities, and landscape professionals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based tiered pricing with per-unit costs decreasing as order quantity increases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Grass Roots Turf Products product offering
Product offeringCore offering
Grass Roots Turf Products is a wholesale distributor of professional turf maintenance supplies, selling plant protectants (fungicides, herbicides, insecticides, PGRs), fertilizers, grass seed, soil amendments, golf course accessories, and Kress-branded robotic mowers to golf courses, sports fields, and landscape professionals. The company operates two dedicated sales divisions (Golf Division and Lawn & Sports Division) and complements distribution with an in-house award-winning soil analysis laboratory, a same-day delivery service for in-stock items, and an annual Early Order Program offering supplier rebates.
Product overview
Grass Roots Turf Products is a wholesale distributor of turf maintenance supplies, not a technology company. The company operates as a single unified product/service offering—a full-line distribution platform serving golf courses, sports turf facilities, lawn care professionals, and homeowners. The product portfolio spans ten distinct categories: Control Products (fungicides, herbicides, insecticides, nematicides, plant growth regulators, animal repellents), Fertilizers (sprayable and granular in various formulations), Wetting Agents, Adjuvants, Seed (blends and bentgrass), Soil Amendments, Hard Goods (golf course equipment), and Kress-branded robotic mowers. Individual branded products include Acelepryn, Tetrino, Ference, Velista, Segway SC, and other professional turf chemicals. The company complements its distribution business with an award-winning soil analysis laboratory service, an annual Early Order Program offering supplier rebates, and a same-day delivery service for in-stock items.
Differentiator
Problem solved
Functional benefit
Brands
- Golf Division: Specialized sales and service division for golf course maintenance products
- Lawn & Sports Division
Products and services
- Control Products Category of turf maintenance products including sprayable and granular fungicides, herbicides, insecticides, nematicides, plant growth regulators, and animal repellents for professional turf management on golf courses, sports fields, and landscapes.
- Fertilizers Full line of turf fertilizers including sprayable, straight fertilizer (standard/micro/mini grade), fertilizer with pre-emergent, fertilizer with post-emergent, fertilizer with insecticide, and fertilizer with Acelepryn and Dimension for professional turf nutrition programs.
- Wetting Agents Wetting agents in sprayable and granular formulations used for turf soil moisture management and water penetration on golf courses and sports fields.
- Adjuvants Adjuvant products including spray tank adjuvants, anti-transpirants, and colorants used to enhance pesticide and fertilizer applications.
- Seed Grass seed products including seed blends and bentgrass varieties for turf establishment and overseeding.
- Amendments Soil amendments for sports fields including infield mix, sand, top dressing mixtures, and crumb rubber.
- Hard Goods Golf course equipment and accessories from manufacturers including Par Aide, Standard Golf, Spectrum Technologies, Underhill, Hole In White, Reed-Joseph International, and GROWMARK FS.
- Kress Products Kress branded robotic mowers and 60V commercial-grade outdoor power equipment for professional turf care, including robotics and commercial outdoor power equipment.
- Soil Analysis Lab Award-winning in-house soil analysis laboratory service that provides accurate soil testing results so turf managers can apply fertilizers, pesticides, and amendments with confidence.
- Early Order Program Annual early-order incentive program offering savings and promotional pricing from top turf industry suppliers including Syngenta, Envu, BASF, Corteva, Aquatrols, LebanonTurf, Nufarm, PBI/Gordon, Ocean Organics, CSI, SePRO, The Andersons, PoaCure, AMGUARD, Brandt, TurfMend, ViTech, and Montco.
Quantifiable outcome
- Same day delivery available for all in-stock items
Companies that use Grass Roots Turf Products
Customer profileSegments4 records
Ideal customer profiles4 records
Grass Roots Turf Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Grass Roots Turf Products partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- SyngentacoreParticipates in Syngenta GT365 Early Order Program offering Golf/Sports Turf, Lawn/Landscape products and MultiPaks with savings for early orders
- BASFcoreParticipates in BASF Golf and Lawncare Early Order Programs with promotional pricing
- Corteva AgrisciencecoreParticipates in Turf Ultimate Rewards and Ornamental Ultimate Rewards Early Order Programs
- EnvucoreParticipates in Envu Golf Fall Solutions and Lawncare Fall Solutions Early Order Programs
- AquatrolsminorParticipates in Aquatrols Approach EOP for early order savings
- LebanonTurfminorParticipates in Growing Together Rewards Program for early order incentives
- NufarmminorParticipates in Nufarm Edge Rewards Early Order Program
- PBI/GordonminorParticipates in PBI Green Dividends Early Order Program
- Ocean OrganicsminorParticipates in Ocean Organics Rewards Program for early order savings
- CSI (Control Solutions Inc.)minorParticipates in Quali-Pro EOP for early order pricing on professional turf products
- SePROminorParticipates in SePRO Pinnacle Program for early order incentives
- The AndersonsminorParticipates in A+ Rewards Program for early order savings
- PoaCureminorParticipates in PoaCure EOP for early order promotional pricing
- AMGUARD Environmental TechnologiesminorParticipates in AMGUARD EOP for early order incentives
- BrandtminorParticipates in Brandt/Grigg Promo Program for early order savings
- TurfMendminorParticipates in TurfMend EOP for early order promotional pricing
- ViTechminorParticipates in ViTech EOP for early order incentives
- MontcominorParticipates in Montco EOP for early order savings
- KresscoreOffers Kress branded robotic mowers and 60V commercial products including robotics and commercial-grade outdoor power equipment
- GROWMARK FS, LLCminorDistributes GROWMARK FS branded hard goods and turf products
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Grass Roots Turf Products competitors and assessment
Company assessmentBroad incumbents
- Helena Agri-Enterprises: National distributor of crop production inputs and specialty products including turf and ornamental lines. Comparable as a broad-line ag/specialty distributor with EOP-style incentive programs serving professional turf applicators, though diversified across row-crop agriculture as well.
- SiteOne Landscape Supply: The largest U.S. distributor of landscape supplies including irrigation, nursery, hardscape, and turf products. Comparable as a full-line turf/landscape distributor serving golf courses, sports fields, and landscape professionals, but operates nationally with thousands of branches versus Grass Roots' two-location Northeast footprint.
- LebanonTurf: Specialty fertilizer and seed manufacturer serving the golf, sports, and lawn care markets. Functions as a Grass Roots supplier but is comparable because it operates in the same professional turf channel with branded products and dedicated distributor support.
- WinField United: Crop input distributor owned by Land O'Lakes offering seeds, crop protection, and turf/ornamental products through its professional solutions arm. Comparable channel-partner/ag-distributor model with EOP-style early commitment programs serving professional applicators.
Emerging players
- Mountain View Seeds: Specialty grass seed producer/blender serving turf and forage markets. Comparable as a turf-input specialist overlapping on the grass-seed portion of Grass Roots' portfolio, though upstream rather than direct downstream distributor.
Direct peers
- Target Specialty Products: Specialty distributor of pest control, turf, and vegetation management products serving professional applicators. Comparable as a specialty chemical/biological distributor targeting the same professional turf/landscape end users with EOP programs and full-line portfolios.
- Harrell's: Specialty turf and ornamental distributor focused on golf courses, sports fields, and lawn care professionals. Directly comparable to Grass Roots as a turf-only specialty distributor carrying the same major chemical brands, with EOP-style programs and dedicated golf/sports division sales teams.
- Simplot Turf & Horticulture: Specialty division of J.R. Simplot distributing fertilizers, seed, chemicals, and growth products to turf, horticulture, and landscape customers. Directly comparable as a specialty distributor carrying multiple major brands and serving golf, sports, and landscape professionals.
Regional players
- Ewing Irrigation & Landscape Supply: Family-founded distributor headquartered in Phoenix with strong Western US footprint in irrigation, landscape, and turf supplies. Comparable full-line specialty distributor model, but with regional geographic concentration similar to Grass Roots' Northeast focus.
Others
- SiteOne Nutrien Ag Solutions Turf: Nutrien's retail arm extends into turf, ornamental, and specialty crop inputs through select branches. Comparable as a channel partner/ag-input distributor that occasionally competes for the same professional turf customer dollar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grass Roots Turf Products social profiles
Digital presenceGrass Roots Turf Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grass Roots Turf Products leadership team
Management profileNumber of profiles
Profiles13 records
Grass Roots Turf Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grass Roots Turf Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grass Roots Turf Products
What does Grass Roots Turf Products do?
Grass Roots Turf Products is a wholesale distributor of professional turf maintenance supplies, selling plant protectants (fungicides, herbicides, insecticides, PGRs), fertilizers, grass seed, soil amendments, golf course accessories, and Kress-branded robotic mowers to golf courses, sports fields, and landscape professionals. The company operates two dedicated sales divisions (Golf Division and Lawn & Sports Division) and complements distribution with an in-house award-winning soil analysis laboratory, a same-day delivery service for in-stock items, and an annual Early Order Program offering supplier rebates.
Is Grass Roots Turf Products a public or private company?
Grass Roots Turf Products is a private company. It is classified as family owned and is currently operating.
When was Grass Roots Turf Products founded?
Grass Roots Turf Products was founded in 1978. It employs 11 to 50 people.
Where is Grass Roots Turf Products based?
Grass Roots Turf Products is headquartered in Randolph, United States, in the North America region.
How does Grass Roots Turf Products make money?
One revenue line is on record: product Sales.
Who are Grass Roots Turf Products's main competitors?
Broad incumbents on record are Helena Agri-Enterprises, SiteOne Landscape Supply, LebanonTurf and WinField United. Mountain View Seeds is listed as an emerging player. Direct peers are Target Specialty Products, Harrell's and Simplot Turf & Horticulture. Ewing Irrigation & Landscape Supply is listed as a regional player. SiteOne Nutrien Ag Solutions Turf is listed as an others.
Does Grass Roots Turf Products have an API?
No public API is recorded for Grass Roots Turf Products.
What industry is Grass Roots Turf Products in?
Grass Roots Turf Products's product category is Turf Maintenance Supply Distribution. Its primary akta.pro industry code is BPABADAC, Turf Management (Sports Fields, Golf Courses), with a secondary code of IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control). Its NAICS code is 4442 and its SIC code is 700.