Shape
Shape (Frame Spatial) is a Vancouver-based spatial computing and AI solutions firm that designs custom immersive AR/VR experiences, digital twins, and 3D commerce solutions for enterprise brands such as Sephora, Red Bull, Lululemon, and Toyota.
- Company typePrivate
- Founded2018
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shape does
Shape, operating as Frame Spatial Inc., is a Vancouver-based spatial computing and AI solutions provider founded in 2018 with 11–50 employees. The firm designs and develops custom immersive experiences for enterprise clients, with core offerings spanning Custom Spatial Solutions (end-to-end concept-to-launch development), AI Integration, Spatial Content Production, and VR Production, complemented by solution packaging in 3D Commerce, Digital Twins, and an Arc NFT marketplace platform. Its technical stack is anchored by designated development partnerships with Apple (Vision Pro), Meta (Quest), and Unity, and it explicitly targets hardware ecosystems from Microsoft, Google, Samsung, and Intel.
The company sells primarily on a B2B enterprise field-sales motion, engaging directly with industry-leading brands for project-based custom development. Notable customers include Sephora (Sephora Universe, GenZ-facing AR brand experience), the Olympics (Olympics AR), Red Bull (Rampage AR), Lululemon, Vessi, Toyota, Renault, Coca-Cola, AT&T, Verizon, Electronic Arts, Sega, Nintendo, and Star Atlas. Pricing is not publicly disclosed; engagements are quoted per project, and revenue is project-based professional services rather than recurring subscription. The firm participates in the broader location-based entertainment market, cited at $5.47B in 2024 with a projected rise to $15.33B by 2029.
Operationally, Frame Spatial is an independent private company with no disclosed parent, funding rounds, or institutional backing in the available data. Distribution is direct-only via enterprise engagement with no self-serve, marketplace, or channel model. Co-founder Dan Burger is the named leadership figure. The firm's strategic posture is to act as a trusted, expert guide that helps enterprises test and adopt spatial and AI technologies without overcommitting internal resources.
Shape firmographics
Firmographics- Name
- Shape
- Legal name
- Frame Spatial Inc.
- Website
- https://shapeimmersive.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shape (Frame Spatial) is a Vancouver-based spatial computing and AI solutions firm that designs custom immersive AR/VR experiences, digital twins, and 3D commerce solutions for enterprise brands such as Sephora, Red Bull, Lululemon, and Toyota.
- Ownership category
- akta.pro rank
Shape industry classification
Industry- Product category
- Spatial Computing & AR/VR Development Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Animation Pipeline, Asset & Render Services (MPADACAM)
- akta.pro secondary industries
- Layout, Matchmove & Camera Tracking (Animation Pipelines) (MPAHACAG), 2D Character Animation (MPAHACAA)
Keywords
Where Shape is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Shape business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Spatial Development Services: End-to-end custom development services for spatial computing and AI solutions, including VR production, spatial content creation, and digital twin implementations. Revenue generated through project-based engagements and potentially retainer contracts with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Shape product offering
Product offeringCore offering
Shape (Frame Spatial) provides end-to-end custom spatial computing and AI solutions for enterprise brands, including full-cycle custom development for Apple Vision Pro and Meta Quest platforms. Core service lines cover Custom Spatial Solutions, AI Integration, Spatial Content Production, and VR Production, complemented by specialized solutions such as 3D Commerce, Digital Twins, and the Arc NFT marketplace platform. Engagements are delivered as project-based custom development services with strategic consultation from concept through launch and beyond.
Product overview
Shape (Frame Spatial) is a spatial computing and AI solutions company offering a platform of services for Apple Vision Pro and Meta Quest development. The core offerings include Custom Spatial Solutions (full-cycle development), AI Integration, Spatial Content Production, and VR Production. These are complemented by specialized solutions including 3D Commerce, Digital Twins, and the Arc NFT marketplace platform. The company positions itself as a trusted partner for industry leaders seeking to implement spatial and AI solutions without overcommitting resources.
Differentiator
Problem solved
Functional benefit
Brands
- Arc NFT: NFT marketplace platform operated by Frame Spatial for digital asset trading.
Products and services
- Custom Spatial Solutions
Companies that use Shape
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Shape technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Shape partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and flagship.
- MetacorePrimary development platform partner for Meta Quest VR development; Frame Spatial is a trusted Meta Quest development partner
- UnitycorePrimary game engine and development platform partner for spatial content production
- ApplecoreApple Vision Pro development partner; Frame Spatial is a trusted Apple Vision Pro development partner
- NintendominorGaming industry collaboration for AR experiences
- SegaminorGaming industry collaboration for immersive experiences
- Electronic ArtsminorGaming industry partnership for AR/VR experiences
- SephoraflagshipFlagship client partnership for Sephora Universe - building next-gen brand experiences for GenZ; major case study and reference account
- LululemoncoreBrand partnership for spatial brand experiences and AR activations
- Red BullcoreBrand partnership for Rampage AR experience and immersive activations
- Coca-ColaminorBrand partnership for AR experiences and immersive brand activations
- ToyotaminorAutomotive brand partnership for spatial experiences
- RenaultminorAutomotive brand partnership for spatial/AR experiences
- AT&TminorTelecommunications partnership for AR/VR experiences
- VerizonminorTelecommunications partnership for AR/VR experiences
- EYminorProfessional services partnership for enterprise spatial solutions
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Shape competitors and assessment
Company assessmentDirect peers
- Obsess: Obsess builds immersive 3D and virtual stores for retail and beauty brands (including similar use cases to Sephora Universe). It is a direct competitor to Frame Spatial's 3D commerce and brand-experience offering for the same enterprise retail buyer.
- Within (Within Unlimited): Within Unlimited is an immersive content and AR/VR production studio serving enterprise brands with custom spatial and interactive experiences. It directly overlaps with Frame Spatial's VR production and spatial content production services.
- Emperia: Emperia creates virtual store experiences and 3D e-commerce environments for retail and luxury brands. Highly comparable to Frame Spatial's 3D commerce and digital twin solutions targeting the same enterprise retail customer.
- Marxent: Marxent provides 3D, AR, and VR commerce solutions for retailers and home furnishings brands. It is comparable to Frame Spatial's 3D commerce offering for enterprise retailers and similar in business model.
- UNIT9: UNIT9 is a global production studio specializing in immersive experiences, AR/VR, and interactive content for major brands. It competes with Frame Spatial for the same brand-experience, custom spatial development RFPs.
- Arvizio: Arvizio develops enterprise AR/MR visualization and collaboration solutions, with overlap on the spatial computing, digital twin, and enterprise 3D experience capabilities that Frame Spatial delivers.
- Spatial (spatial.io): Spatial builds spatial computing and AR/VR collaboration and experience platforms. It competes for mindshare in the same Apple Vision Pro / Meta Quest development ecosystem that Frame Spatial serves.
- InContext Solutions: InContext Solutions delivers VR and 3D retail simulations and shopper research for CPG and retail enterprises. Comparable to Frame Spatial's digital twin and retail-focused immersive offerings.
Broad incumbents
- Niantic: Niantic operates AR platforms (e.g., 8th Wall, Niantic Studio) and develops AR games and experiences. It is a broader incumbent in the AR ecosystem where Frame Spatial competes for AR experience development work for enterprise brands.
- Matterport: Matterport is a scaled digital twin platform used by enterprises and venues to create 3D spatial captures. It overlaps with Frame Spatial's digital twins solution but at a productized, self-serve scale that Frame Spatial approaches via services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shape social profiles
Digital presenceShape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shape leadership team
Management profileNumber of profiles
Profiles1 record
Shape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shape
What does Shape do?
Shape (Frame Spatial) provides end-to-end custom spatial computing and AI solutions for enterprise brands, including full-cycle custom development for Apple Vision Pro and Meta Quest platforms. Core service lines cover Custom Spatial Solutions, AI Integration, Spatial Content Production, and VR Production, complemented by specialized solutions such as 3D Commerce, Digital Twins, and the Arc NFT marketplace platform. Engagements are delivered as project-based custom development services with strategic consultation from concept through launch and beyond.
Is Shape a public or private company?
Shape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shape founded?
Shape was founded in 2018. It employs 11 to 50 people.
Where is Shape based?
Shape is headquartered in Vancouver, Canada, in the North America region.
How does Shape make money?
One revenue line is on record: custom Spatial Development Services.
Who are Shape's main competitors?
Direct peers on record are Obsess, Within (Within Unlimited), Emperia, Marxent, UNIT9, Arvizio, Spatial (spatial.io) and InContext Solutions. Broad incumbents are Niantic and Matterport.
Does Shape have an API?
No public API is recorded for Shape.
What industry is Shape in?
Shape's product category is Spatial Computing & AR/VR Development Services. Its primary akta.pro industry code is MPADACAM, Animation Pipeline, Asset & Render Services, with a secondary code of MPAHACAG, Layout, Matchmove & Camera Tracking (Animation Pipelines). Its NAICS code is 54143 and its SIC code is 7819.