WP Swings
WP Swings develops and sells 80+ WordPress and WooCommerce plugins for conversion optimization (subscriptions, loyalty, RMA, upsells) and CRM/accounting integrations (Zoho, Salesforce, QuickBooks, Keap, Mautic), plus project-based development and digital marketing services for SMB store owners globally.
- Company typePrivate
- Founded2022
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WP Swings does
WP Swings is a private software company that develops and sells a portfolio of 80+ premium and free WordPress and WooCommerce plugins, complemented by professional services. Its plugins address three functional clusters: conversion optimization (subscriptions, points and rewards, gift cards, upsell/order bump, RMA, wallet, bookings, event tickets), merchandising (PDF generator, memberships, order tracking, coupon referral), and CRM/accounting integrations (Zoho Books & Inventory, Zoho CRM, Salesforce CRM, QuickBooks, Keap, Mautic, Bigin by Zoho). The technical foundation centers on bidirectional two-way synchronization with instant, bulk, and scheduled sync modes, and full compatibility with WooCommerce High Performance Order Storage (HPOS) for high-volume merchants.
The company operates a product-led growth motion layered with sales-led and marketplace distribution. Free plugin versions are distributed via the WordPress.org repository and the Envato/Codecanyon marketplace to drive freemium adoption, while premium tiers are sold through the company's own storefront at $49-$649/year per plugin or bundle, with multi-site licensing tiers and bundles offering 20-35% savings. Professional services — including custom plugin development, WooCommerce/WordPress site development and migration, mobile app development, and digital marketing (SEO, PPC, email) — are sold on a project-quote basis at $500-$10,000+ per engagement, with white-label arrangements for agencies. Customers span 25,000+ store owners worldwide across SMB and select mid-market segments, supported by 24/7 support, ISO 27001, SOC 2, and GDPR compliance certifications.
WP Swings firmographics
Firmographics- Name
- WP Swings
- Legal name
- WP Swings
- Website
- https://wpswings.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WP Swings develops and sells 80+ WordPress and WooCommerce plugins for conversion optimization (subscriptions, loyalty, RMA, upsells) and CRM/accounting integrations (Zoho, Salesforce, QuickBooks, Keap, Mautic), plus project-based development and digital marketing services for SMB store owners globally.
- Ownership category
- akta.pro rank
WP Swings industry classification
Industry- Product category
- WordPress / WooCommerce Plugins
- NAICS
- Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Campaign Operations & Managed Services (BPAFAHAF)
- akta.pro secondary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where WP Swings is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WP Swings business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Plugin Subscriptions: Annual subscription licensing for premium WordPress/WooCommerce plugins with tiered pricing (1-site, 5-site, 10-site plans). Includes 1-year support and updates.
- Plugin Bundles: Pre-configured and customizable plugin bundles offering 20-35% savings vs individual purchases. Bundles include Bestseller Pack, Upsell Kit, RMA Kit, and All-in-One Bundle.
- Custom Development Services: Project-based professional services for custom plugin development, WooCommerce site development, migration, theme development, SEO/SEM, and mobile app development. Budget tiers from $500 to $10,000+.
- Freemium Plugin Distribution: Free plugin versions distributed via WordPress.org and Envato marketplace to drive adoption and conversion to premium versions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscriptions For WooCommerce Pro - Annual subscription |
| Subscription | Annual | Points And Rewards For WooCommerce Pro - Annual subscription |
| Subscription | Annual | Gift Cards For WooCommerce Pro - Annual subscription |
| Subscription | Annual | RMA Return Refund & Exchange For WooCommerce Pro |
| Subscription | Annual | Upsell Funnel Builder for WooCommerce Pro |
| Subscription | Annual | PDF Generator For WP Pro |
| Subscription | Annual | Event Tickets Manager for WooCommerce Pro |
| Subscription | Annual | Track Orders for WooCommerce Pro |
| Subscription | Annual | Salesforce CRM Integration for WooCommerce |
| Subscription | Annual | Integration with Zoho Books & Inventory |
| Subscription | Annual | CRM Integration for Zoho with WooCommerce |
| Subscription | Annual | Integration For Bigin By Zoho CRM |
| Subscription | Annual | All-in-One Bundle - 9 Premium Plugins |
| Subscription | Annual | Bestseller Pack Bundle |
| Subscription | Annual | Upsell Kit Bundle |
| Other | Multi-year contract | WooCommerce Development Services |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
WP Swings product offering
Product offeringCore offering
WP Swings develops and sells 80+ premium WordPress and WooCommerce plugins focused on eCommerce conversion optimization (subscriptions, loyalty points, gift cards, upsell funnels, order bumps, RMA, bookings, event ticketing) and CRM/accounting integrations (Zoho, Salesforce, QuickBooks, Keap, Mautic, Bigin). Plugins are sold via annual subscriptions with tiered site-licensing and bundled pricing. The company also offers professional services for custom WooCommerce/WordPress development, mobile app development, and digital marketing, plus freemium free versions distributed through WordPress.org and Envato marketplaces.
Product overview
WP Swings is a WooCommerce plugin development company offering a portfolio of both free and premium WordPress/WooCommerce plugins organized into three categories: Conversions (Subscriptions, Points & Rewards, Gift Cards, Upsell Funnel/Order Bump, RMA, Wallet, Bookings, Event Tickets), Merchandising (PDF Generator, Membership, Track Orders, Coupon Referral Program), and Integrations (Zoho Books & Inventory, Zoho CRM, Salesforce, QuickBooks, Keap, Mautic, Bigin). The product portfolio consists of standalone plugins that address specific eCommerce needs (loyalty programs, subscriptions, refunds, event management, bookings) and CRM/accounting integrations that connect WooCommerce with external business systems. Additionally, WP Swings provides professional services including WooCommerce/WordPress development, mobile app development, and digital marketing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Subscriptions For WooCommerce Pro Premium WooCommerce plugin that enables selling subscription-based products and recurring billing to increase recurring revenue for WooCommerce store owners.
- Points And Rewards For WooCommerce Pro Premium WooCommerce plugin that builds customer loyalty by awarding points for various purchase actions that can be redeemed for discounts.
- Upsell Funnel Builder for WooCommerce Pro (Order Bump) Premium WooCommerce plugin that facilitates pre-checkout offers and order bumps to increase average order value during the checkout process.
- Gift Cards For WooCommerce Pro Premium WooCommerce plugin that allows stores to offer digital or physical gift cards to increase brand awareness and drive sales.
- RMA Return Refund & Exchange For WooCommerce Pro Premium WooCommerce plugin that provides a complete solution for managing product returns, refunds, and exchange requests with customer wallet integration.
- PDF Generator For WP Pro Premium WordPress plugin that converts WordPress posts, pages, and blogs to downloadable PDF documents with one-click generation.
- Event Tickets Manager for WooCommerce Pro Premium WooCommerce plugin that enables creating event ticketing websites with WordPress, including ticket generation and email delivery.
- Bookings for WooCommerce Pro Premium WooCommerce plugin that creates an online booking system with flexible booking slots for appointments, rentals, or reservations.
- Wallet System for WooCommerce Pro Premium WooCommerce plugin that provides cashback rewards and digital wallet functionality with partial payment options for customers.
- Membership For WooCommerce Pro Premium WooCommerce plugin that enables selling membership plans and managing exclusive member-only content and pricing tiers.
- Track Orders for WooCommerce Pro Premium WooCommerce plugin that allows customers to track their shipments using Google Maps, FedEx, USPS and other carriers.
- Coupon Referral Program Premium WooCommerce plugin that increases referral marketing impact by offering discount coupons as rewards for successful referrals.
- Integration with Zoho Books & Inventory Premium WooCommerce plugin that connects WooCommerce store to Zoho Books and Inventory for syncing products, contacts, and invoices with two-way sync, bulk/one-click/manual synchronization options.
- CRM Integration for Zoho with WooCommerce Premium WooCommerce plugin that syncs WooCommerce data (Products, Contacts, Deals, Sales Orders) to Zoho CRM with instant, bulk, and manual sync options; supports abandoned cart sync, multi-currency, Contact Form 7, and WooCommerce Subscriptions/Memberships.
- Salesforce CRM Integration for WooCommerce Premium WooCommerce plugin that syncs WooCommerce contacts, orders, and products with Salesforce CRM for contact management, workflow creation, and opportunity tracking; supports multi-currency, custom PriceBooks, conditional filters, opportunity creation from orders, and compatibility with Affiliate Manager, Subscriptions, Membership, Multisite, and Advanced Custom Fields.
- Quickbooks Integration for WooCommerce Premium WooCommerce plugin that syncs orders, customers, inventory, and financial data between WooCommerce and QuickBooks to reduce manual data entry; supports invoices, product categories, tax rates, shipping charges, order discounts, and Fox Currency Switcher Plugin compatibility; compatible with WooCommerce HPOS.
- Keap Integration for WooCommerce Premium WooCommerce plugin that synchronizes WooCommerce contacts, products, deals, and orders with Keap CRM for streamlined sales and customer experience management; supports bulk data sync, two-way deletion, conditional filters, shipping/tax sync, lead source assignment, and tags sync.
- Mautic Integration for WooCommerce Premium WooCommerce plugin that connects WooCommerce with Mautic marketing automation for customer segmentation, abandoned cart recovery, and email personalization; supports customer segmentation with RFM analysis, 70+ custom fields, abandoned cart capture with coupon codes, Contact Form 7 integration, one-click historical sync, and dynamic segmentation.
- Integration For Bigin By Zoho CRM Premium WooCommerce plugin that syncs WooCommerce customers, orders, and products to Bigin (Zoho's small business CRM) with instant, bulk, and background sync options; supports conditional filters, abandoned cart sync, two-way pipeline/stock synchronization, and is compatible with WooCommerce HPOS.
- WooCommerce Development Services Professional services offering including website development, API integrations, plugin development, theme development, SEO/SEM, and site migration for WooCommerce and WordPress projects; sold via project quotes ranging from $500 to $10,000+.
- WordPress Development Services Professional services offering including blog setup, custom plugin development, theme design and development, site migration, security and maintenance, and API integration consultation for WordPress projects.
- WooCommerce Mobile App Development Professional service converting WooCommerce websites into iOS and Android mobile apps with payment support, push notifications, and real-time synchronization.
- Digital Marketing Services Professional services offering including Search Engine Optimization (SEO), Content Marketing, Pay-Per-Click (PPC) Advertising, Email Marketing, Market Research, Press Releases, and Page Speed Optimization.
Quantifiable outcome
- Immediate spike in conversion rates and retained users with Points and Rewards implementation
- +3 more outcomes
Companies that use WP Swings
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
WP Swings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature4 records
WP Swings partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ZohocoreDeep integration partnership with Zoho ecosystem including Zoho Books, Zoho Inventory, Zoho CRM, and Bigin CRM. Two-way sync for products, contacts, orders, invoices, and inventory with real-time and bulk synchronization options.
- SalesforcecoreSalesforce CRM integration enabling bidirectional sync of contacts, products, orders, opportunities, and reviews between WooCommerce and Salesforce CRM with multi-currency support and custom PriceBooks.
- QuickBookscoreQuickBooks integration for WooCommerce syncing orders, customers, inventory, and financial data. Supports invoice creation, SKU sync, shipping charges, and tax value synchronization.
- KeapcoreKeap CRM integration for WooCommerce syncing contacts, products, deals, and orders. Includes two-way deletion, tag syncing, and bulk data export capabilities.
- MauticcoreMautic marketing automation integration with WooCommerce for contact tracking, customer segmentation with RFM analysis, abandoned cart recovery with coupon codes, and 70+ custom fields.
- WooCommercecoreCore platform partnership as WooCommerce extension developer. Plugins compatible with WooCommerce HPOS (High Performance Order Storage) and official WooCommerce marketplace listing.
- WordPresscoreWordPress plugin ecosystem contributor with free versions on WordPress.org repository. Deep WordPress compatibility and standards compliance.
- Envato/CodecanyonminorMarketplace distribution partnership for plugin sales through Envato's Codecanyon marketplace alongside direct website sales.
- weDevsminorOfficial partner for WordPress tools ecosystem, cross-promotion and integration compatibility.
- GoogleminorGoogle Partner status for digital marketing services with Google Analytics integration and PPC advertising capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
WP Swings competitors and assessment
Company assessmentDirect peers
- YITH (Yithemes): One of the largest WooCommerce plugin developers globally, with a directly overlapping portfolio of subscription, gift card, loyalty, and conversion plugins sold under a similar premium/freemium model. Closest direct competitor to WP Swings in the WooCommerce extension market.
- WebToffee: WooCommerce and WordPress plugin developer with comparable products around subscriptions, gift cards, and import/export integrations, plus professional services. Direct competitor serving a similar SMB WooCommerce customer base.
- ThemeIsle: WordPress theme and WooCommerce plugin developer with a similar freemium-to-premium GTM, comparable plugin categories, and an overlapping SMB target market. Direct competitor in the WP/WooCommerce extension space.
- Barn2 Plugins: Specialized WooCommerce plugin developer focused on product tables, wholesale, and document plugins; smaller but premium-positioned competitor serving a comparable WooCommerce SMB customer base.
- IconicWP: Premium WooCommerce plugin developer with similar product categories around product options, cross-sells, and checkout, targeting the same SMB WooCommerce merchants as WP Swings.
- CartFlows: WooCommerce sales funnel and checkout plugin developer that directly competes with WP Swings' Upsell Funnel Builder and Order Bump products, serving similar SMB e-commerce merchants.
- MakeWebBetter: WooCommerce plugin developer with similar CRM and marketing automation integrations (HubSpot, Salesforce), plus comparable professional services for WooCommerce and WordPress development.
- PluginsWare: WooCommerce plugin developer with comparable product categories around bookings, subscriptions, and gift cards, serving a similar SMB customer base in the WordPress ecosystem.
Broad incumbents
- WooCommerce (Automattic): The WooCommerce platform itself, operated by Automattic. While not a direct plugin competitor, it controls the marketplace, feature roadmap, and partner program on which WP Swings' products depend, making it the most consequential incumbent relationship in the ecosystem.
- Shopify: Leading alternative SaaS e-commerce platform. Although Shopify's closed ecosystem competes only indirectly, it represents the largest alternative TAM that could pull merchants (and WP Swings' potential customers) away from the WordPress/WooCommerce stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WP Swings social profiles
Digital presenceWP Swings compliance and trust
Trust signalCompliance3 records
WP Swings financial estimates
Financial estimateRevenue estimate
Valuation estimate
WP Swings leadership team
Management profileNumber of profiles
WP Swings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WP Swings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WP Swings
What does WP Swings do?
WP Swings develops and sells 80+ premium WordPress and WooCommerce plugins focused on eCommerce conversion optimization (subscriptions, loyalty points, gift cards, upsell funnels, order bumps, RMA, bookings, event ticketing) and CRM/accounting integrations (Zoho, Salesforce, QuickBooks, Keap, Mautic, Bigin). Plugins are sold via annual subscriptions with tiered site-licensing and bundled pricing. The company also offers professional services for custom WooCommerce/WordPress development, mobile app development, and digital marketing, plus freemium free versions distributed through WordPress.org and Envato marketplaces.
Is WP Swings a public or private company?
WP Swings is a private company. It is classified as unknown and is currently operating.
When was WP Swings founded?
WP Swings was founded in 2022. It employs 11 to 50 people.
Where is WP Swings based?
WP Swings is headquartered in Portland, United States, in the North America region.
How does WP Swings make money?
Four revenue lines are on record. Premium Plugin Subscriptions are the primary driver. The others are plugin Bundles, custom Development Services and freemium Plugin Distribution.
Who are WP Swings's main competitors?
Direct peers on record are YITH (Yithemes), WebToffee, ThemeIsle, Barn2 Plugins, IconicWP, CartFlows, MakeWebBetter and PluginsWare. Broad incumbents are WooCommerce (Automattic) and Shopify.
Does WP Swings have an API?
No public API is recorded for WP Swings.
What industry is WP Swings in?
WP Swings's product category is WordPress / WooCommerce Plugins. Its primary akta.pro industry code is BPAFAHAF, Influencer Campaign Operations & Managed Services, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 54187 and its SIC code is 7311.