Contractor Appointments

What Contractor Appointments does

Contractor Appointments (operating under legal entity Airo Marketing, Inc.) is a performance-based lead generation and appointment-setting platform serving U.S. home improvement contractors. Founded in 2015 and headquartered in Saint Paul, Minnesota, the company generates homeowner demand through an in-house media buying operation producing 15,000+ unique daily visitors and 30,000-80,000 monthly homeowner project requests across roofing, windows, baths, walk-in tubs, siding, and solar categories. The platform offers three delivery tiers — Raw Leads (direct form fills into contractor CRM/dialer), Soft-Set Appointments (tentatively scheduled with call-center confirmation), and Confirmed Appointments (pre-qualified for demo) — priced at $65-$550 per appointment depending on project type and geography, with weekly billing on a pay-for-results basis.

The technology stack centers on two-way CRM synchronization with the leading home improvement CRMs (LeadPerfection, Improveit360, Salesforce, Lead Conduit, HubSpot, JobNimbus, MarketSharp), supported by an in-house development team that handles integration setup. Adjacent partner integrations span financing (Hearth), 3D measurement (Hover), interactive presentations (Ingage), speed-to-lead SMS (Hatch), AI lead scoring (Think Unlimited), TCPA-compliant consent documentation (Active Prospect), live chat (Apex Chat), and outsourced call-center support (Springs Connect). A Cost of Marketing (C.O.M.) tracking layer provides visibility into issue, demo, and net-sale performance against contractor ROI goals.

The business serves 300+ contractor customers ranging from mid-market regional operators to enterprise brands such as Home Genius Exteriors, Window Nation, Sunrun, ImproveIt, Dabella, and Window World. Revenue is generated through per-appointment transaction fees with optional revenue-share or guaranteed-marketing-cost-percentage structures for select accounts. The company is privately held and bootstrapped under founder/CEO Sean Conners, with a leadership team that includes two Sales Directors and a Director of Customer Success. Distribution is driven by direct enterprise field sales, a self-serve web portal, partner referrals from CRM vendors, and an extensive webinar content program.

Name

Contractor Appointments

Legal name

Airo Marketing, Inc.

Website

https://contractorappointments.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Contractor Appointments is a U.S. performance-based lead generation platform that delivers raw leads, soft-set, and confirmed appointments to 300+ home improvement contractors across roofing, windows, baths, siding, and solar via in-house media buying and two-way CRM integrations, billed per appointment.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Per-Appointment Fees: Contractors are billed $65-$550 per appointment delivered. Price varies by project type and location. Weekly automatic billing for results. Payment due upon delivery of appointment information via text and email.
2. Revenue Share / Pay Per Sale: Some customers operate on revenue share model where they pay a percentage of net sales. Most customers are on guaranteed marketing cost percentage at end of month for leads delivered.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Contractor Appointments is a performance-based lead generation and appointment-setting service for home improvement contractors. It uses an in-house media buying team to source homeowner project requests in real time and delivers them to contractors as Raw Leads, Soft-Set Appointments, or Confirmed Appointments, with two-way CRM integration into leading home improvement CRMs and weekly billing only for results achieved.

Product overview

Contractor Appointments is a performance-based lead generation platform for home improvement contractors. The company operates under Airo Marketing, Inc. and offers three lead/delivery tiers: Raw Leads (direct form fills delivered to CRM/Dialer), Soft-Set Appointments (tentatively scheduled appointments confirmed by call center), and Confirmed Appointments (pre-confirmed appointments ready for presentation). The platform provides two-way CRM integration with tools including LeadPerfection, Improveit360, Salesforce, Lead Conduit, HubSpot, and Job Nimbus, with the dev team handling all integration setup. An in-house media buying team generates over 15,000 daily visitors to company sites. Pricing is based on project type and location ($65-$550 per appointment), with payment processed through weekly billing for results achieved. The company serves over 300 home improvement brands and handles over 30,000 homeowner projects monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Leads

Quantifiable outcome

• 94% appointment show rate reported by customers
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• JobNimbuscoreTechnology or IntegrationJobNimbus is a construction management software with interactive boards for managing home improvement projects. Partnership enables Contractor Appointments leads to flow directly into JobNimbus CRM for seamless lead and project management.
• Improveit360coreTechnology or IntegrationImproveit360 is an all-in-one enterprise CRM system for home improvement companies. Top CRM integration that enables real-time lead delivery, two-way sync, appointment scheduling, and business intelligence reporting.
• Contractor Coach ProminorImplementation/ SI/ Consulting PartnerContractor Coach Pro provides holistic business coaching for home improvement contractors. Partnership helps companies grow and develop their businesses using Contractor Appointments leads.
• Tony HotyminorImplementation/ SI/ Consulting PartnerTony Hoty provides expert training on door-to-door canvassing, home shows, and lead handling. Partnership helps contractors improve lead conversion from Contractor Appointments.
• One LegminorImplementation/ SI/ Consulting PartnerOne Leg helps companies improve marketing and sales systems while reducing marketing waste. Partnership helps contractors optimize their use of Contractor Appointments leads.
• MarketSharpcoreTechnology or IntegrationMarketSharp is the #1 CRM software for contractors and home improvement professionals. Partnership enables CRM integration and lead management for Contractor Appointments customers.
• LeadPerfectioncoreTechnology or IntegrationLeadPerfection is an all-in-one automation, CRM, and sales management system for home improvement. Top CRM integration for lead and sales management.
• Grosso UniversityminorImplementation/ SI/ Consulting PartnerGrosso University provides home renovation sales training with proven processes. Partnership helps contractors improve closing rates on leads from Contractor Appointments.
• Destination MotivationminorImplementation/ SI/ Consulting PartnerDestination Motivation provides vacation-based incentive tools for sales conversion. Partnership helps contractors increase closing percentages and reduce cancellations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modernize: Direct competitor in performance-based home improvement lead generation, connecting homeowners with contractors across roofing, windows, baths, solar, and HVAC. Competes head-to-head with Contractor Appointments on per-lead pricing and contractor CRM integrations.
• EnergySage: Solar-specific lead generation marketplace that connects homeowners with vetted solar installers, using a marketplace model where installers compete for qualified leads. Comparable to Contractor Appointments in pay-per-results mechanics and CRM/integration orientation, with deep overlap on the Sunrun and other solar installer logos.
• Networx: Lead generation network for contractors across multiple home improvement and home service categories. Similar in serving local and regional contractors with performance-based lead delivery and in competing for the same mid-market contractor customer.
• CraftJack: Lead generation platform for home improvement contractors focused on connecting service professionals (roofing, windows, siding, baths) with homeowners. Directly comparable in product mechanics, contractor target, and self-service onboarding flow.

Broad incumbents

• Angi (Angie's List): Large incumbent home services marketplace that connects homeowners with local pros across dozens of categories. Overlaps with Contractor Appointments on home improvement lead flow and increasingly on performance-based pricing, with much broader consumer brand and marketing budget.
• Thumbtack: Broader local services marketplace where homeowners request pros across hundreds of categories, including home improvement. Comparable consumer-demand acquisition model and pay-per-lead/pay-per-contact mechanics, though with a much larger generalist footprint.
• HomeAdvisor: Long-standing home services lead generation incumbent (now under Angi Inc.) serving contractors across multiple verticals including the same roofing, windows, and bath categories Contractor Appointments targets. Provides a benchmark for scaling contractor acquisition and enterprise integrations.

Others

• ApexChat: Live chat and lead conversion platform for home improvement contractors, integrated with Contractor Appointments. Adjacent rather than directly competitive but operates in the same lead-handling and conversion funnel for the same contractor base.

Emerging players

• Porch: Home services platform connecting homeowners with pros and offering home project software. Overlaps with Contractor Appointments on demand generation for home improvement categories while adding project management and concierge offerings.
• ImproveIt360: All-in-one enterprise CRM built specifically for home improvement contractors and a top CRM integration of Contractor Appointments. While primarily a software vendor, it sits at the intersection of lead routing and CRM where Contractor Appointments competes for the same demand workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/contractor-appointments

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contractor Appointments