Grosso University

What Grosso University does

Grosso University is a for-profit sales training company founded in 2019 by Dominic Caminata and headquartered in Windsor, Wisconsin. The company delivers proprietary sales training, leadership coaching, and recruitment services exclusively to home improvement contractors in windows, roofing, bath remodels, siding, and HVAC. It markets itself as the '#1 Sales Training Group in Home Improvement' and cites a 403+ Google review base plus a claimed track record of helping client companies drive over $200 million in sales. The company is privately held by Caminata with no institutional or PE backing disclosed.

The core technology is a proprietary 11-step in-home selling system built on Rick Grosso's methodology, encompassing branded frameworks such as the S.U.R.E. Fire Trust Formula (Smile, Use their name, Relax them, Eye contact), the S.A.L.E.S. Morning Routine (Sleep, Affirmations, Learn, Exercise, Sustenance), the one-call close methodology, and a fully implemented 'Grosso OS' sales operating system. Training is delivered through multiple channels: in-person events (Closers Camp, Campamento de Ventas, Extreme Leadership Workshop), virtual sessions (MasterClass), the Grosso U Online platform (hosted on LightspeedVT), and on-site boot camps at client locations. The company maintains 39 partner relationships spanning technology integrations, strategic collaborations, and event sponsors.

The business model combines tiered recurring subscriptions — Certified Closer at $497/month, Sales Leadership Coaching at $1,970/month, Extreme Leadership Mastermind at $997/month, and Grosso OS at $7,500/month (Phase 1) / $1,917/month (Phase 2) — with one-time event tickets and professional services (Talent Solutions at a $9,500 new client engagement fee plus tiered placement fees). Go-to-market is sales-led and event-driven, using high-intensity training camps as both acquisition channels and revenue streams, with direct enterprise outreach to home improvement business owners and sales leaders. The 11–50 person team is led by CEO/Owner Dominic Caminata, COO/Partner Matt Burke, and Head Sales Trainer/Partner Daniel Coomes-Barry.

Name

Grosso University

Legal name

Grosso University, LLC

Website

https://grossouniversity.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Grosso University is a Wisconsin-based sales training company that delivers proprietary sales methodologies, leadership coaching, and talent placement exclusively to home improvement contractors in windows, roofing, bath remodels, siding, and HVAC.

Ownership category

akta.pro rank

Product category

Sales Training Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• In-home sales training
• Home improvement sales coaching
• Sales leadership training
• Sales methodology programs
• Sales recruiting services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training Programs - Recurring Subscription: Monthly recurring subscription programs including Certified Closer ($497/month), Sales Leadership Coaching ($1,970/month), and Extreme Leadership Mastermind ($997/month). Programs have minimum commitment terms and include ongoing coaching, mastermind sessions, and access to training resources.
2. Enterprise Implementation - Grosso OS: Full sales operating system implementation at $7,500/month for Phase 1 (4 months) covering training licenses for up to 10 reps, custom system building, and 12 weeks of live training. Phase 2 at $1,917/month for ongoing execution support. 12-month minimum commitment.
3. Talent Solutions - Placement Fees: Recruiting and placement services for sales talent with new client engagement fee of $9,500 plus tiered placement fees based on position level. Tier 1 positions at 20% of earned gross for 15 months, with guarantee periods.
4. Event Tickets - MasterClass: 10-day immersive virtual training MasterClass program with tickets sold for individual participation. Next event scheduled July 13, 2026.
5. Closers Camp - Live Event: Three-day intensive in-person training camp (April 28-30, 2026) with 100 live seats and 20 VIP experiences. Limited availability creates premium pricing opportunity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Grosso University is an educational institution that delivers sales training, coaching, and leadership development programs built around a proprietary 11-step in-home selling system designed exclusively for the home improvement industry. The company sells tiered subscription coaching programs (Certified Closer, Sales Leadership Coaching, Extreme Leadership Mastermind), enterprise implementation packages via the Grosso OS sales operating system, on-site customized training, live and virtual training events (Closers Camp, MasterClass, Extreme Leadership Workshop), and recruits sales talent for client companies.

Product overview

Grosso University offers a comprehensive suite of sales training products and services built around its proprietary 11-step in-home selling system. The core product portfolio includes three main training programs: Sales Academy (foundational training), Sales Leadership (advanced leadership development), and On-Site Training (hands-on personalized coaching). These core offerings are supplemented by tiered coaching programs including Certified Closer ($497/month), Sales Leadership Coaching ($1,970/month), and Extreme Leadership Mastermind ($997/month), as well as premium executive programs such as Talent Solutions (recruitment services) and Grosso OS (fully implemented sales operating system at $7,500/month). The company also delivers intensive branded events including MasterClass (10-day virtual training), Closers Camp (3-day in-person intensive), Extreme Leadership Workshop (2-day leadership training), and Campamento de Ventas (Spanish-language training). All offerings are supported by the Grosso U Online learning platform and a Learning Center featuring articles, podcasts, and webinars.

Differentiator

Problem solved

Functional benefit

Brands

• Certified Closer: Elite execution-driven sales training program at $497/month including proven 11 Step In-Home Selling System, mindset coaching, and private coaching sessions.
• Sales Academy
• Sales Leadership
• On-Site Training
• MasterClass
• Closers Camp
• Campamento de Ventas
• Extreme Leadership Mastermind
• Grosso OS
• Talent Solutions

Products and services

• Sales Academy Comprehensive training program designed to boost sales performance and maximize profitability for home improvement companies through expert coaching and the proven 11-step in-home selling system.
• Sales Leadership Transforms managers into effective sales leaders through coaching-focused training covering recruiting, accountability, culture-building, and strategies for scaling to over $200 million in revenue.
• On-Site Training Personalized, hands-on coaching delivered directly at the client's location, featuring customizable boot camps, real-time ride-alongs, and industry-proven techniques.
• Certified Closer Program Elite execution-driven sales training subscription at $497/month providing the proven 11-step in-home selling system, mindset coaching, Bible of In-Home Selling, role-playing handbook, Monday Morning Sales Mastermind, and access to the Online University with optional private coaching sessions.
• Sales Leadership Coaching Monthly coaching subscription at $1,970/month focused on recruiting and onboarding, financial program development, operational excellence, lead management and accountability, and cultural and strategic growth.
• Extreme Leadership Mastermind Leadership development subscription at $997/month featuring direct access to Dominic Caminata, bi-monthly mastermind sessions, elite peer group operators, leadership curriculum, special guest speakers, and exclusive leadership retreats.
• Talent Solutions Recruiting and placement service for top sales talent including onboarding support, employee outreach, media planning with welcome videos, candidate sourcing, interview coordination, decision support, and new hire integration.
• Grosso OS Fully implemented enterprise sales operating system providing the complete Grosso U Sales OS training system, rep certification, custom sales system, 12 weeks of live sales training, a custom training portal, and ongoing execution reinforcement for home improvement companies.
• MasterClass Immersive 10-day virtual training experience on Zoom covering every aspect of the sales process, transforming participants into certified Sales Warriors through hands-on activities, role-playing, and practical exercises.
• Closers Camp Intensive 3-day in-person sales training event featuring a high-energy competitive environment, live training with top performers, real-world sales challenges, trophies, cash prizes, and exclusive swag for Home Improvement Sales Warriors.
• Extreme Leadership Workshop Two-day high-intensity training event for owners and sales leaders focused on building elite, accountable, high-performance teams through recruiting and onboarding, accountability frameworks, and culture-building.
• Campamento de Ventas Spanish-language version of the sales training camp delivering two days of intensive sales training and advanced closing strategies for Hispanic sales professionals in the home improvement industry, available in-person and virtually.
• Grosso U Online (Online University) Comprehensive online learning platform providing access to training materials, video content, certification programs, and ongoing educational resources for continuous sales development across the Grosso University curriculum.

Quantifiable outcome

• Cumulative closing rate above 50% achieved by teams using the Grosso one-call-close system
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• SiroflagshipTechnology or IntegrationPlatinum Sponsor and AI sales coaching technology partner. Siro Sales Academy powered by Grosso University combines industry-leading sales training with AI-powered coaching. Enables virtual ride-alongs, data insights for sales meetings, and integration with Grosso University's 11-step sales curriculum enhanced with AI-generated insights.
• Business Success Consulting GroupcoreImplementation/ SI/ Consulting PartnerProcess documentation services that streamline business operations and ensure consistency across teams. Helps companies document, optimize, and implement processes for efficient growth, scalability, and consistency. Enables effective training and onboarding of new employees.
• Paradigm VendocoreTechnology or IntegrationSales management software partner that streamlines workflows, enhances quoting, and improves customer satisfaction for home remodeling businesses. Simplifies appointment management, quoting, and e-signatures.
• IngagecoreTechnology or IntegrationInteractive presentation platform that transforms static sales slides into dynamic, engaging experiences. Provides real-time analytics for coaching and performance improvement. Seamlessly integrates into virtual training.
• LeapcoreTechnology or IntegrationJob management and sales process automation software. Enables home improvement businesses to manage leads, track progress, order materials, and process payments efficiently. Streamlines entire job cycle from estimate to completion.
• Gutter CapcoreChannel Partner/ Reseller/ DistributorHigh-margin, low-investment gutter protection product. Offers exclusive territory rights and seamless integration for home remodelers. Empowers contractors to expand services and dominate markets with expedited training and high-demand product.
• Sherwin-Williams MetalVuecoreStrategic or Co-development PartnerComprehensive metal roofing solutions program including expert training, sales support, and industry-leading tools. Metal Roof Academy trains sales reps on Higher Authority Close technique. Roofing Passport platform automates estimation and ordering.
• Home DepotminorOthersProud sponsor of Grosso University events, supporting home improvement businesses through expert sales training.
• Green SkyminorOthersEvent sponsor supporting Grosso University initiatives and home improvement business training.
• USA TodayminorOthersMedia sponsor for Grosso University events and brand visibility.
• QR (Home Services)minorOthersHome services platform sponsor for events.
• AngiminorOthersHome services marketplace sponsor for events and brand support.
• OCC (Outdoor Living Corp)minorOthersEvent sponsor for home improvement industry training events.
• Jordan BelfortflagshipStrategic or Co-development PartnerThe real Wolf of Wall Street collaborated on content discussing sales rep vs sales management talent, history of Straight Line Selling System, leveraging the system in home improvement, psychology of success, and maximizing performance with virtual selling. Featured in Learning Center content.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• ServiceTitan: Software platform for home service contractors (HVAC, plumbing, electrical, etc.) with training, marketing, and operations modules. Comparable ecosystem player in the home improvement vertical; an incumbent software partner/advertiser that could expand into training adjacencies.

Direct peers

• Force Management: B2B sales training and consulting firm focused on sales methodology, messaging frameworks, and customer engagement. Comparable as a methodology-driven sales training company with similar enterprise training deployment model and consulting services.
• Sales Gravy (Jeb Blount): Sales training, coaching, and content company offering online programs, certifications, books, and live training events. Comparable go-to-market (founder brand, mix of digital subscriptions, certifications, and live events) targeting sales professionals across verticals.
• Grant Cardone Enterprises: High-profile sales training and coaching brand built around 10X methodology, offering live events, online programs, and coaching subscriptions. Closely comparable in go-to-market (event-driven acquisition, subscription coaching, founder-led brand) and customer overlap (sales teams in growth-oriented SMBs), though not home improvement specialized.
• Richard Harris Training: Sales training and mastermind programs focused on the home services / contracting industry, with live events and recurring coaching. Directly comparable as a vertical-specific sales training competitor in the same home improvement / home services niche.
• John Barrows (JBarrows): B2B sales training company offering sales acceleration programs, live workshops, and online courses targeted at SDRs, AEs, and sales leaders. Comparable as a sales training provider selling directly to sales teams with a similar mix of live training, online content, and coaching engagements.

Broad incumbents

• Dale Carnegie Training: Long-standing sales, leadership, and professional development training organization with global franchise network. Comparable as a broad-based, methodology-anchored sales training brand, but with a much wider curriculum and far less vertical specialization in home improvement.
• Sandler Training: Global sales training franchise offering a structured methodology (Sandler Selling System) used across many industries. Directly comparable as a long-established, methodology-driven B2B sales training provider, though significantly broader and less specialized than Grosso's home improvement focus.

Emerging players

• Victory Lap: Sales training platform focused on onboarding and ramp for new sales hires in B2B SaaS and similar industries. Comparable as a digital-first sales training provider with structured programs and certifications, but targeting earlier-career B2B reps rather than home improvement field sales.
• Siro: AI-powered sales coaching platform that analyzes sales calls, provides virtual ride-alongs, and surfaces coaching insights. Comparable as a tech-enabled sales enablement and coaching solution, and a current Grosso partner, but emerging as a potential channel partner or alternative delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grossouniversi1

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grosso University