VayK Life
- Company typePrivate
- Founded2013
- HeadquartersEastpoint, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
VayK Life firmographics
Firmographics- Name
- VayK Life
- Legal name
- Vacation Property Group, LLC
- Website
- https://vayklife.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
VayK Life industry classification
Industry- Product category
- Vacation Rental Management Software
- NAICS
- Recreational Goods Rental (532284), Consumer Goods Rental (5322)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vacation & Short-Term Rental Management (BPAJAFAI)
- akta.pro secondary industries
- Full-Service Vacation Rental Property Management (BPAJAIAA), Owner Services, Reporting & Portfolio Administration (THAMAKAI)
Keywords
Where VayK Life is headquartered
LocationHeadquarters
- HQ city
- Eastpoint
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VayK Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Guest Gear and Experience Rentals: VayKLife enables property managers to capture guest vacation spend by offering amenities, vacation gear, and local experiences. The platform facilitates transactions where guests rent items like bikes, kayaks, paddle boards, beach chairs delivered directly to their rental property. Property managers participate in this guest vacation spend beyond the guest reservation.
- VRM Platform Subscription: Property managers pay for access to the VRM guest engagement platform that integrates with their PMS, providing increased reservations, capture of new revenue streams, and guest satisfaction improvements with no upfront costs to the property manager.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beach Chair Set rental |
| Subscription | Annual | Property Manager Platform Access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
VayK Life product offering
Product offeringCore offering
VayK Life operates a unified VRM Guest Engagement Platform that integrates directly with Property Management Software (PMS) to enable vacation rental property managers to offer guests vacation gear, amenities, and local experiences within their existing booking workflow. Through the platform and its VayKGear sub-brand, guests can rent items such as bikes, kayaks, paddle boards, beach chairs, umbrellas, and strollers delivered directly to their rental property, while property managers capture ancillary revenue and earn repeat bookings via a built-in loyalty program.
Product overview
VayKLife operates a unified VRM (Vacation Rental Management) Guest Engagement Platform consisting of a property manager-facing platform and a guest-facing experience platform. The core VayKLife Platform integrates directly with property management software (PMS) to help vacation rental managers increase reservations, capture ancillary revenue from guest spending, and improve guest satisfaction. Guests access the experience through the VayKLife Guest Experiences module and VayKGear sub-brand, which enable booking of local experiences, vacation gear rentals (bikes, kayaks, paddle boards, beach chairs, umbrellas, strollers), and amenities delivered to their rental. The platform also includes a VayKLife Loyalty Program to drive repeat bookings. The company supports integrations with 12+ leading PMS providers including AvantStay, Guesty, Hostaway, and others.
Differentiator
Problem solved
Functional benefit
Brands
- VayK Gear: Vacation gear rental platform offering bikes, kayaks, paddle boards, beach chairs, umbrellas, strollers and more for delivery to vacation rentals.
Products and services
- VayKLife Platform Unified VRM (Vacation Rental Management) Guest Engagement Platform that integrates directly with property management software to enable guests to enhance their stay with vacation gear, amenities, and local experiences, while helping property managers increase reservations, capture new revenue from guest vacation spend, and improve guest satisfaction through delivered amenities and a built-in loyalty program.
- VayKGear Consumer-facing vacation gear rental portal (vaykgear.com) where vacation rental guests can browse and order items such as bikes, kayaks, paddle boards, beach chairs, umbrellas, and strollers for delivery directly to their rental property. Integrates with the VayKLife booking platform.
Quantifiable outcome
- 150,000+ reservations supported platform-wide
- +1 more outcomes
Companies that use VayK Life
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
VayK Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
VayK Life partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- AvantStaycoreAvantStay integration enables property managers using AvantStay PMS to seamlessly offer VayKLife amenities, vacation gear, and local experiences directly through their existing property management workflow with automated guest checkout.
- GuestycoreGuesty integration enables property managers using Guesty PMS to offer VayKLife amenities and vacation gear directly through their existing booking workflow.
- HostawaycoreHostaway integration enables vacation rental managers to seamlessly integrate VayKLife guest engagement and gear services with their Hostaway property management system.
- StreamlinecoreStreamline PMS integration allows property managers to access VayKLife guest engagement platform directly through their existing booking and management workflow.
- HostfullycoreHostfully digital guidebook integration enables seamless VayKLife guest experience delivery through Hostfully's platform.
- BarefootcoreBarefoot PMS integration enables property managers to offer VayKLife amenities and vacation gear directly through their Barefoot booking system.
- EscapiacoreEscapia integration provides vacation rental managers using Escapia PMS seamless access to VayKLife guest engagement services.
- LiveRezcoreLiveRez integration enables property managers to offer VayKLife gear and experiences through the LiveRez booking platform.
- OwnerRezcoreOwnerRez integration provides vacation rental managers using OwnerRez PMS seamless access to VayKLife guest engagement platform.
- BrightsidecoreBrightside PMS integration enables property managers to offer VayKLife amenities and vacation gear through their existing Brightside workflow.
- TrackcoreTrack integration allows property managers using Track PMS to access VayKLife guest engagement and gear rental services.
- Virtual Resort ManagercoreVRM integration enables property managers using Virtual Resort Manager to seamlessly offer VayKLife amenities, gear, and experiences.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
VayK Life competitors and assessment
Company assessmentDirect peers
- Guesty: Leading property management software platform for vacation rentals and a core integration partner of VayKLife. Both serve the same property manager customer base with technology-enabled tools, and Guesty's potential expansion into guest engagement overlaps directly with VayKLife's core offering.
- Hostaway: Major vacation rental PMS and a VayKLife integration partner. Compares as a peer because it serves the same property manager segment, and any expansion into guest-facing modules would compete with VayKLife's engagement platform.
- Whistle: Guest messaging and engagement platform purpose-built for vacation rentals and short-term rental managers. Directly competes with VayKLife's guest engagement and loyalty module for the same property manager buyers.
- SuiteOp: Software platform that helps vacation rental managers sell add-on services and ancillary revenue to guests, directly comparable to VayKLife's gear and experience marketplace functionality and revenue model.
- DACK: Guest experience and digital concierge platform serving hotels and vacation rentals, offering upsells, messaging, and engagement tools. Highly comparable in addressing the same guest engagement and ancillary revenue pain point for property managers.
Broad incumbents
- Airbnb: Dominant short-term rental marketplace that also offers Experiences and increasingly builds host tools. Comparable as the broadest incumbent in vacation rentals whose host services and experiences product overlap with VayKLife's value proposition to property managers.
- Vacasa: Large-scale, tech-enabled vacation rental management company operating across the US. While Vacasa owns and manages inventory rather than selling software, it represents the broader incumbent model VayKLife's property manager customers compete against.
- Evolve Vacation Rental: National vacation rental management company using a lighter-touch, technology-enabled model across many US markets. Comparable as an established incumbent whose property manager partners are also VayKLife's addressable market.
Emerging players
- Breezeway: Operations and guest experience software for vacation rentals, including task management and quality assurance. Comparable as an emerging platform player targeting the same property manager customers with adjacent engagement and experience tooling.
- Touch Stay: Digital guidebook and guest experience platform for vacation rentals and boutique properties. Comparable in offering guest-facing tools (recommendations, local experiences) that overlap with VayKLife's guest engagement module.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VayK Life social profiles
Digital presenceVayK Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
VayK Life leadership team
Management profileNumber of profiles
Profiles4 records
VayK Life funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VayK Life M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VayK Life
What does VayK Life do?
VayK Life operates a unified VRM Guest Engagement Platform that integrates directly with Property Management Software (PMS) to enable vacation rental property managers to offer guests vacation gear, amenities, and local experiences within their existing booking workflow. Through the platform and its VayKGear sub-brand, guests can rent items such as bikes, kayaks, paddle boards, beach chairs, umbrellas, and strollers delivered directly to their rental property, while property managers capture ancillary revenue and earn repeat bookings via a built-in loyalty program.
Is VayK Life a public or private company?
VayK Life is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VayK Life founded?
VayK Life was founded in 2013. It employs 1 to 10 people.
Where is VayK Life based?
VayK Life is headquartered in Eastpoint, United States, in the North America region.
How does VayK Life make money?
Two revenue lines are on record. Guest Gear and Experience Rentals are the primary driver. The others are VRM Platform Subscription.
Who are VayK Life's main competitors?
Direct peers on record are Guesty, Hostaway, Whistle, SuiteOp and DACK. Broad incumbents are Airbnb, Vacasa and Evolve Vacation Rental. Emerging players are Breezeway and Touch Stay.
Does VayK Life have an API?
No public API is recorded for VayK Life.
What industry is VayK Life in?
VayK Life's product category is Vacation Rental Management Software. Its primary akta.pro industry code is BPAJAFAI, Vacation & Short-Term Rental Management, with a secondary code of BPAJAIAA, Full-Service Vacation Rental Property Management. Its NAICS code is 532284 and its SIC code is 6531.