VayK Life

Name

VayK Life

Legal name

Vacation Property Group, LLC

Website

https://vayklife.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vacation Rental Management Software

NAICS

Recreational Goods Rental (532284), Consumer Goods Rental (5322)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (BPAJAIAA), Owner Services, Reporting & Portfolio Administration (THAMAKAI)

Keywords

• Vacation rental management
• Guest engagement platform
• Vacation gear rentals
• Property management software integration
• Ancillary revenue solutions

Headquarters

HQ city

Eastpoint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Guest Gear and Experience Rentals: VayKLife enables property managers to capture guest vacation spend by offering amenities, vacation gear, and local experiences. The platform facilitates transactions where guests rent items like bikes, kayaks, paddle boards, beach chairs delivered directly to their rental property. Property managers participate in this guest vacation spend beyond the guest reservation.
2. VRM Platform Subscription: Property managers pay for access to the VRM guest engagement platform that integrates with their PMS, providing increased reservations, capture of new revenue streams, and guest satisfaction improvements with no upfront costs to the property manager.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VayK Life operates a unified VRM Guest Engagement Platform that integrates directly with Property Management Software (PMS) to enable vacation rental property managers to offer guests vacation gear, amenities, and local experiences within their existing booking workflow. Through the platform and its VayKGear sub-brand, guests can rent items such as bikes, kayaks, paddle boards, beach chairs, umbrellas, and strollers delivered directly to their rental property, while property managers capture ancillary revenue and earn repeat bookings via a built-in loyalty program.

Product overview

VayKLife operates a unified VRM (Vacation Rental Management) Guest Engagement Platform consisting of a property manager-facing platform and a guest-facing experience platform. The core VayKLife Platform integrates directly with property management software (PMS) to help vacation rental managers increase reservations, capture ancillary revenue from guest spending, and improve guest satisfaction. Guests access the experience through the VayKLife Guest Experiences module and VayKGear sub-brand, which enable booking of local experiences, vacation gear rentals (bikes, kayaks, paddle boards, beach chairs, umbrellas, strollers), and amenities delivered to their rental. The platform also includes a VayKLife Loyalty Program to drive repeat bookings. The company supports integrations with 12+ leading PMS providers including AvantStay, Guesty, Hostaway, and others.

Differentiator

Problem solved

Functional benefit

Brands

• VayK Gear: Vacation gear rental platform offering bikes, kayaks, paddle boards, beach chairs, umbrellas, strollers and more for delivery to vacation rentals.

Products and services

• VayKLife Platform Unified VRM (Vacation Rental Management) Guest Engagement Platform that integrates directly with property management software to enable guests to enhance their stay with vacation gear, amenities, and local experiences, while helping property managers increase reservations, capture new revenue from guest vacation spend, and improve guest satisfaction through delivered amenities and a built-in loyalty program.
• VayKGear Consumer-facing vacation gear rental portal (vaykgear.com) where vacation rental guests can browse and order items such as bikes, kayaks, paddle boards, beach chairs, umbrellas, and strollers for delivery directly to their rental property. Integrates with the VayKLife booking platform.

Quantifiable outcome

• 150,000+ reservations supported platform-wide
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• AvantStaycoreTechnology or IntegrationAvantStay integration enables property managers using AvantStay PMS to seamlessly offer VayKLife amenities, vacation gear, and local experiences directly through their existing property management workflow with automated guest checkout.
• GuestycoreTechnology or IntegrationGuesty integration enables property managers using Guesty PMS to offer VayKLife amenities and vacation gear directly through their existing booking workflow.
• HostawaycoreTechnology or IntegrationHostaway integration enables vacation rental managers to seamlessly integrate VayKLife guest engagement and gear services with their Hostaway property management system.
• StreamlinecoreTechnology or IntegrationStreamline PMS integration allows property managers to access VayKLife guest engagement platform directly through their existing booking and management workflow.
• HostfullycoreTechnology or IntegrationHostfully digital guidebook integration enables seamless VayKLife guest experience delivery through Hostfully's platform.
• BarefootcoreTechnology or IntegrationBarefoot PMS integration enables property managers to offer VayKLife amenities and vacation gear directly through their Barefoot booking system.
• EscapiacoreTechnology or IntegrationEscapia integration provides vacation rental managers using Escapia PMS seamless access to VayKLife guest engagement services.
• LiveRezcoreTechnology or IntegrationLiveRez integration enables property managers to offer VayKLife gear and experiences through the LiveRez booking platform.
• OwnerRezcoreTechnology or IntegrationOwnerRez integration provides vacation rental managers using OwnerRez PMS seamless access to VayKLife guest engagement platform.
• BrightsidecoreTechnology or IntegrationBrightside PMS integration enables property managers to offer VayKLife amenities and vacation gear through their existing Brightside workflow.
• TrackcoreTechnology or IntegrationTrack integration allows property managers using Track PMS to access VayKLife guest engagement and gear rental services.
• Virtual Resort ManagercoreTechnology or IntegrationVRM integration enables property managers using Virtual Resort Manager to seamlessly offer VayKLife amenities, gear, and experiences.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Guesty: Leading property management software platform for vacation rentals and a core integration partner of VayKLife. Both serve the same property manager customer base with technology-enabled tools, and Guesty's potential expansion into guest engagement overlaps directly with VayKLife's core offering.
• Hostaway: Major vacation rental PMS and a VayKLife integration partner. Compares as a peer because it serves the same property manager segment, and any expansion into guest-facing modules would compete with VayKLife's engagement platform.
• Whistle: Guest messaging and engagement platform purpose-built for vacation rentals and short-term rental managers. Directly competes with VayKLife's guest engagement and loyalty module for the same property manager buyers.
• SuiteOp: Software platform that helps vacation rental managers sell add-on services and ancillary revenue to guests, directly comparable to VayKLife's gear and experience marketplace functionality and revenue model.
• DACK: Guest experience and digital concierge platform serving hotels and vacation rentals, offering upsells, messaging, and engagement tools. Highly comparable in addressing the same guest engagement and ancillary revenue pain point for property managers.

Broad incumbents

• Airbnb: Dominant short-term rental marketplace that also offers Experiences and increasingly builds host tools. Comparable as the broadest incumbent in vacation rentals whose host services and experiences product overlap with VayKLife's value proposition to property managers.
• Vacasa: Large-scale, tech-enabled vacation rental management company operating across the US. While Vacasa owns and manages inventory rather than selling software, it represents the broader incumbent model VayKLife's property manager customers compete against.
• Evolve Vacation Rental: National vacation rental management company using a lighter-touch, technology-enabled model across many US markets. Comparable as an established incumbent whose property manager partners are also VayKLife's addressable market.

Emerging players

• Breezeway: Operations and guest experience software for vacation rentals, including task management and quality assurance. Comparable as an emerging platform player targeting the same property manager customers with adjacent engagement and experience tooling.
• Touch Stay: Digital guidebook and guest experience platform for vacation rentals and boutique properties. Comparable in offering guest-facing tools (recommendations, local experiences) that overlap with VayKLife's guest engagement module.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vayklife

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VayK Life