What Aira.net does

Aira Digital (operating as Aira.net) is a UK-based, founder-owned digital marketing agency founded in 2015 and headquartered in Milton Keynes, with co-owners Matt Beswick, Jamie Silman, and Nicola Beswick. The firm delivers multi-channel performance marketing through three service pillars — Organic Search (SEO and Digital PR), Paid Media (PPC and Paid Social), and CRM & Analytics (HubSpot implementation, CRO, Marketing Automation, and Inbound Marketing) — under a unified 'blended search' methodology that uses CRM and analytics data to coordinate channels.

The agency's technology stack is platform- and integration-led rather than product-led: it operates as a HubSpot Platinum Solutions Partner (top 3% of more than 7,000 agencies globally, with 50+ HubSpot implementations), a Premier Google Partner, a Microsoft Advertising Partner, and a Meta Business Partner, supplemented by tooling in Hotjar, Convert, VWO, Klaviyo, Mailchimp, Zapier, and Pinterest. AI/ML is used at the application layer for tasks such as Google Smart Bidding, AI-generated PPC ad copy, email-summarization analysis for PR outreach, and optimization for AI-driven search features; no proprietary models or data assets are disclosed.

Aira generates revenue through monthly retainer-based professional services engagements, typically structured as 12-month contracts with minimum monthly investments ranging from £3,000 to £10,000 depending on service scope. Its go-to-market is sales-led, targeting B2B and B2C clients with at least one to three internal marketing team members, and it serves a diversified base of mid-market and enterprise accounts across Technology/SaaS, eCommerce, Insurance, Engineering, HR, Facilities Management, and Health. Distribution is primarily direct sales via the website, phone, and a remote-delivery model that extends to international clients including the US. The agency also operates MKGO, a recurring community event series for performance marketers based in Milton Keynes.

Name

Aira.net

Legal name

Aira Digital

Website

https://aira.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Aira is a UK-based, founder-owned digital marketing agency offering integrated SEO, PPC, Digital PR, Inbound, CRO, and HubSpot implementation services on retainer-based 12-month contracts. It serves B2B and B2C mid-market clients across multiple verticals from its Milton Keynes headquarters, operating remotely with international reach.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Digital marketing agency
• Search engine optimization
• Paid media management
• Digital PR services
• Conversion rate optimization

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Monthly retainer-based professional services model providing multi-channel digital marketing including SEO, PPC, Digital PR, Inbound Marketing, HubSpot implementation, CRO, and Marketing Automation. Services are typically sold on 12-month contracts with minimum monthly investments ranging from £3,000-£10,000 depending on service scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Aira.net is a full-service digital marketing agency that plans and executes integrated multi-channel performance marketing across organic search (SEO), digital PR, paid media (PPC and paid social on Google, Microsoft, Meta, LinkedIn, Pinterest), CRM and analytics, HubSpot implementation, conversion rate optimization, marketing automation, and inbound marketing. Services are delivered on monthly retainers (minimum £3,000-£10,000/month) typically under 12-month contracts, with a 'Blended Search' methodology that uses CRM and analytics data to coordinate channel specialists.

Product overview

Aira.net is a full-service digital marketing agency offering multi-channel performance marketing services. The core portfolio consists of Organic Search/SEO Agency, Digital PR Agency, Paid Media Agency (encompassing PPC and Paid Social), and CRM & Analytics (including HubSpot Partner Agency, CRO Agency, and Marketing Automation Agency). Services are delivered as integrated, coordinated channels under one team rather than separate modules. The agency also runs MKGO, a community event series for the digital marketing industry. All services are connected through a 'blended search' approach using CRM and analytics data to create integrated cross-channel strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Agency Award-winning SEO services driving organic sales through comprehensive technical optimization, content strategy, cross-channel integration, and business-focused analytics beyond standard rankings reporting. Targets B2B and eCommerce companies seeking qualified inbound traffic.
• Digital PR Agency Creative digital PR campaigns designed to boost topical authority, brand visibility, and earn quality links and brand mentions, including reactive PR responses, data-led campaigns, and AI-overview optimization. For brands seeking earned media coverage and authority building.
• PPC Agency Pay-per-click campaign management across Google Ads and Microsoft Advertising using Google Smart Bidding and machine learning, delivering an average 30% performance increase versus manual optimization. Targets businesses seeking paid search lead generation and sales.
• Paid Social Agency Social media advertising across Meta (Facebook/Instagram), LinkedIn, Pinterest, and TikTok using machine learning, AI-powered ad creation, retargeting, and lookalike audience targeting. For B2B lead generation and B2C/eCommerce growth.
• CRM and Analytics CRM implementation and analytics services including tracking setup, data migration, performance monitoring, and optimization, leveraging first-party data to fuel the blended search strategy across HubSpot, Salesforce, Zoho, Mailchimp, GA4, and Hotjar.
• HubSpot Partner Agency HubSpot Platinum Solutions Partner and Onboarding Accredited Partner providing CRM, Marketing, Sales, Service, Commerce, and Operations Hub implementations, migrations, marketing automation, reporting, and training. Top 3% of HubSpot agencies worldwide with 50+ implementations completed.
• CRO Agency Conversion Rate Optimisation services using an empirical A/B testing framework grounded in Cialdini's 7 principles of persuasion and behavioral analysis through Convert.com and Hotjar. Targets brands seeking to turn clicks into conversions.
• Marketing Automation Agency Marketing automation using tailored messaging across email, SMS, and push notifications to nurture prospects through the buying process and improve lead quality for sales teams. Includes Klaviyo integrations for ecommerce retention.
• Inbound Marketing Agency Full-funnel inbound marketing strategy attracting quality leads, engaging prospects, and delighting customers. Includes content creation, landing pages, CRM integration, and automated nurture sequences. Documented outcomes include £10M+ revenue and 400+ customers for clients.
• Account-based Marketing Laser-focused marketing messaging targeting specific accounts to start more conversations and close more deals. For B2B companies running targeted account-based campaigns.

Quantifiable outcome

• 418% increase in organic traffic YoY (ABL Circuits)
• +8 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationHubSpot Platinum Solutions Partner and Onboarding Accredited Partner. Aira is in the top 3% of over 7,000 HubSpot partner agencies worldwide. They offer HubSpot implementation, migration, marketing automation, reporting, training, and configuration services. 50+ HubSpot implementations completed.
• GooglecoreTechnology or IntegrationPremier Google Partner required to sustain client success with Google Ads, certify 50% of specialists, and maintain campaign optimization score of 70%. Received early access to new Google features in BETA stage and exclusive training from Google for platform changes. Selected for Google Elevator Programme in 2019.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Partner certified for advertising. Partnership allows easy transfer of successful Google campaigns to Microsoft environment, supplementing client campaigns with additional revenue opportunities.
• Meta Business SolutionscoreTechnology or IntegrationMeta Business Partner receiving advanced agency-specific training, exclusive skill development and events, access to agency tools for campaign ROI improvement, and additional 1:1 support from Facebook for technical issues.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Croud: UK-headquartered multi-channel digital marketing agency offering SEO, PPC, content, programmatic, and data services. Closest direct peer to Aira in size, service mix, and integrated agency model.
• Hallam Internet: Nottingham-based digital marketing agency offering SEO, PPC, paid social, content, and HubSpot implementation. Similar mid-market UK focus and partner ecosystem credentials to Aira.
• Rise at Seven: UK digital PR and SEO agency known for creative campaigns, link building, and brand-led content. Overlaps significantly with Aira's Digital PR and organic search offerings for similar enterprise and consumer clients.
• Custard Online Marketing: UK digital marketing agency offering SEO, PPC, content, social, and creative services to mid-market and enterprise clients. Comparable agency model and client profile to Aira.
• Builtvisible: UK digital marketing agency specialising in SEO, content strategy, and digital PR. Direct overlap with Aira's organic search and PR service lines, with a similarly sized specialist team.
• Click Consult: UK SEO and PPC agency offering multi-channel digital marketing services. Similar size, channel mix, and mid-market client base to Aira.
• Koozai: UK digital marketing agency providing SEO, PPC, content, social media, and analytics. Comparable boutique scale, retainer pricing model, and cross-channel positioning.

Broad incumbents

• Brainlabs: Global digital marketing agency offering media buying, SEO, analytics, and creative at significantly larger scale. PE-backed (Bridgepoint) and offers overlapping services but as part of a much broader portfolio than Aira's specialist focus.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering integrated digital media, creative, training, and technology. Much larger and broader in scope than Aira, but overlaps in paid media, SEO, and content services.

Regional players

• Wpromote: US-based digital marketing agency offering SEO, paid media, content, and analytics. Highly comparable service mix to Aira but primarily serves North American clients rather than competing directly in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/airadigital
• LinkedInlinkedin.com/company/aira-digital

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aira.net