Vets
Vets is a Brazilian pet-tech mobile marketplace that connects pet owners with CRMV-verified veterinarians for at-home consultations, vaccinations, and teleorientation, generating revenue via transaction fees across five Brazilian states.
- Company typePrivate
- Founded2019
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vets does
Vets (legal name: Vets.COM.BR INTERMEDIAÇÃO DE SERVIÇOS VETERINÁRIOS LTDA.) is a Brazilian pet-care technology company founded in 2019 and headquartered in São Paulo. The company operates a mobile application marketplace that connects pet owners with licensed, CRMV-verified veterinarians for at-home consultations, vaccinations, and remote teleorientation services. Its core technology is the Vets App (available on iOS and Android), which supports region-based veterinarian search, appointment scheduling, in-app payment with credit-card installments up to 3x, and the digital "Carteirinha de saúde" pet health record. Ancillary products include the Vets Tag smart pet pendant and vaccination service bundles.
The business model is a two-sided marketplace transaction-fee structure: individual veterinarians set their own prices for consultations (from R$90) and vaccines (R$80-R$170), and Vets charges a service fee per transaction. Customer acquisition relies on content marketing (blog, Instagram, Facebook, YouTube), WhatsApp-based customer support, and discount-code partnerships with three major Brazilian banks — Bradesco, Next (Banco do Brasil), and Banco Pan. The platform serves a horizontal B2C/SMB segment of Brazilian dog and cat owners across São Paulo, Rio de Janeiro, Distrito Federal, Paraná, and Minas Gerais, with 30,000+ app downloads reported. The company is privately held, structured as a Brazilian Ltda., with 1-10 employees and no disclosed institutional funding.
Vets firmographics
Firmographics- Name
- Vets
- Legal name
- Vets.COM.BR INTERMEDIAÇÃO DE SERVIÇOS VETERINÁRIOS LTDA.
- Website
- https://vets.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vets is a Brazilian pet-tech mobile marketplace that connects pet owners with CRMV-verified veterinarians for at-home consultations, vaccinations, and teleorientation, generating revenue via transaction fees across five Brazilian states.
- Ownership category
- akta.pro rank
Vets industry classification
Industry- Product category
- Pet Healthcare Marketplace
- akta.pro primary industry
- Mobile & House-Call Veterinary Services (HLAMAAAF)
- akta.pro secondary industries
- Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Veterinary Telehealth Marketplaces (HLALALAM)
Keywords
Where Vets is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Vets business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Consultation and vaccine services: The platform charges service fees for connecting pet owners with veterinarians. Each veterinarian sets their own pricing for consultations and vaccines. The company takes a service fee from transactions. Payment is made through the app with credit cards, including installment options up to 3x.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Veterinary consultations at home |
| Unit Pricing | Annual | Annual vaccination package for dogs |
| Unit Pricing | Annual | V10 vaccine for dogs |
| Unit Pricing | Annual | Rabies vaccine |
| Unit Pricing | Annual | Giardia vaccine |
| Unit Pricing | Annual | Canine flu vaccine |
| Unit Pricing | Annual | V8 vaccine for dogs |
| Unit Pricing | Annual | V5 vaccine for cats |
| Unit Pricing | Annual | V4 vaccine for cats |
| Unit Pricing | Annual | V3 vaccine for cats |
| Unit Pricing | Annual | Rabies vaccine for cats |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Vets product offering
Product offeringCore offering
Vets operates a mobile app marketplace that connects pet owners (tutores) with licensed, CRMV-verified veterinarians for at-home consultations, vaccinations, and remote teleorientation services in Brazil. Each veterinarian sets their own prices and pet owners can compare professionals by region, specialty, and cost, scheduling and paying (credit card, up to 3 installments) directly through the app.
Product overview
Vets is a Brazilian pet healthcare platform offering a mobile app that connects pet owners with licensed veterinarians for at-home services. The core offering includes the Vets App for booking appointments, Veterinário em domicílio (at-home veterinary consultations), Teleorientação (teleconsultation), and Vacinação (vaccination services). Additional features include the Vets Tag smart pet pendant and a Carteirinha de saúde (digital pet health card) for health monitoring. The platform operates primarily in São Paulo, Rio de Janeiro, Distrito Federal, Paraná, and Minas Gerais, Brazil.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 30,000 app downloads indicating significant market traction
- +1 more outcomes
Companies that use Vets
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Vets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vets partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BradescocoreBradesco partnership offering discount code BRADESCO10 for first veterinary consultations through the Vets app. Bradesco customers can access preferential pricing on pet care services.
- Next (Banco do Brasil)coreNext bank partnership offering discount code NEXT10 for first veterinary consultations through the Vets app. Next customers receive preferential pricing on home pet care services.
- Banco PancoreBanco Pan partnership offering discount code BANCOPAN10 for first veterinary consultations through the Vets app. Banco Pan customers receive preferential pricing on pet care services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Vets competitors and assessment
Company assessmentDirect peers
- DogHero: Brazilian marketplace connecting pet owners with vetted pet care providers (walkers, sitters, daycare). Comparable to Vets as a Brazilian two-sided marketplace for pet services with similar consumer brand positioning.
Emerging players
- Vetster: Global online veterinary care marketplace offering telehealth and, in some markets, in-home visits. Directly comparable to Vets' marketplace + teleorientação model, though operating primarily in North America.
- Dutch: US-based veterinary telehealth platform providing remote consultations and prescriptions. Closely comparable to Vets' Teleorientação service line and useful as a benchmark for monetization of vet telehealth.
- Airvet: On-demand veterinary telehealth platform used by employers and consumers. Comparable to Vets' Teleorientação and shares the marketplace/telehealth hybrid DNA.
- Pawp: Subscription-based pet telehealth and advice platform. Comparable as a digital-first pet health access point that competes for the same convenience-seeking pet owner segment Vets targets.
- Vetty: Brazilian veterinary management and care platform. Comparable to Vets as a Brazilian digital pet care ecosystem, although it leans more toward clinic software than consumer-facing home visits.
Broad incumbents
- Cobasi: Large Brazilian pet retail chain offering products and in-store vet services. Competes for pet health spending in Brazil and increasingly moves into digital service channels similar to Vets.
- Petz: Major Brazilian pet retail chain with expanding veterinary and grooming services in stores. Competes for Brazilian pet care spend and increasingly bundles vet services, putting it in indirect competition with Vets.
- Petlove: Largest Brazilian online pet retail and services platform. While broader than a vet marketplace, it is the dominant pet consumer brand in Brazil and competes for the same wallet share and veterinarian relationships that Vets depends on.
Others
- Whistle (Tractive): GPS/health tracking hardware for pets. Comparable to Vets' Vets Tag accessory line as a connected pet device that could be embedded into or compete with Vets' hardware offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Vets social profiles
Digital presenceVets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vets leadership team
Management profileNumber of profiles
Vets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vets
What does Vets do?
Vets operates a mobile app marketplace that connects pet owners (tutores) with licensed, CRMV-verified veterinarians for at-home consultations, vaccinations, and remote teleorientation services in Brazil. Each veterinarian sets their own prices and pet owners can compare professionals by region, specialty, and cost, scheduling and paying (credit card, up to 3 installments) directly through the app.
Is Vets a public or private company?
Vets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vets founded?
Vets was founded in 2019. It employs 1 to 10 people.
Where is Vets based?
Vets is headquartered in São Paulo, Brazil, in the Latin America region.
How does Vets make money?
One revenue line is on record: consultation and vaccine services.
Who are Vets's main competitors?
DogHero is listed as a direct peer. Emerging players are Vetster, Dutch, Airvet, Pawp and Vetty. Broad incumbents are Cobasi, Petz and Petlove. Whistle (Tractive) is listed as an others.
Does Vets have an API?
No public API is recorded for Vets.
What industry is Vets in?
Vets's product category is Pet Healthcare Marketplace. Its primary akta.pro industry code is HLAMAAAF, Mobile & House-Call Veterinary Services, with a secondary code of HLAMAGAD, Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist).