What SPARXiQ does

SPARXiQ is a Cleveland, Ohio-based B2B profit performance software company that provides AI-powered pricing, sales, and profitability analytics to industrial distributors and manufacturers, particularly in electrical, HVAC, plumbing, and industrial supply sectors. Founded in 1993 as Strategic Pricing Associates (SPA) and rebranded to SPARXiQ in 2020, the company sells a suite of six ERP-integrated modules (PriceGPS, ContractGPS, SalesGPS, MarketGPS, RebateGPS, ProfitGPS) with parallel variants for distributors and manufacturers, complemented by the next-generation Profit Diamond analytics layer launched in April 2026 and the Modern Sales Foundations training program.

The platform operates by ingesting ERP transactional data (Epicor is the primary integration partner since 2008) and applying proprietary algorithms to segment customers and products, identify margin leakage, recommend price actions, optimize contracts and rebates, and surface prioritized sales plays. Underlying capabilities include predictive analytics, optimization, recommendation engines, and process automation applied to structured pricing and sales data; the company claims typical client outcomes of 2–4% gross margin improvement and 200–400 basis points of margin capture.

SPARXiQ generates revenue through annual subscription licenses for its GPS modules and Profit Diamond, quote-based enterprise pricing that is not publicly disclosed, strategic consulting engagements for pricing and contract optimization, and sales training programs delivered through Modern Sales Foundations. Go-to-market is enterprise field sales supplemented by the Epicor channel partnership and industry association relationships (NAW, NAED), targeting mid-sized through Fortune 500 industrial B2B customers. The company is privately held and founder-operated, with CEO David Bauders and COO Dolores Bauders, and reports 11–50 employees with no external institutional funding disclosed.

Name

SPARXiQ

Legal name

SPARXiQ

Website

https://sparxiq.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

SPARXiQ is a Cleveland-based B2B software company that provides AI-powered pricing, sales, and profit analytics modules integrated with ERP systems for industrial distributors and manufacturers seeking gross margin improvement.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software/SaaS Platform Subscriptions: Annual subscriptions for access to their AI-powered pricing and analytics platform including PriceGPS, ContractGPS, SalesGPS, MarketGPS, RebateGPS, and ProfitGPS modules. Delivered as integrated ERP solutions.
2. Strategic Consulting Services: Consulting engagements for pricing strategy, contract optimization, and sales effectiveness. Includes analysis of transaction data to identify margin leaks and actionable optimization opportunities.
3. Sales Training Programs: Value-based selling and negotiation training programs through Modern Sales Foundations, including video-based storytelling, microlearning, and sales coaching excellence modules. Training spans negotiation tactics, personality types, financial acumen, and relationship building.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SPARXiQ provides AI-infused pricing, sales, and profit optimization software modules (PriceGPS, ContractGPS, SalesGPS, MarketGPS, RebateGPS, ProfitGPS) integrated directly into ERP systems, primarily Epicor, for industrial B2B distributors and manufacturers. The platform analyzes transaction data to surface margin leakage, recommend pricing actions, and optimize contracts, rebates, and sales plays, complemented by strategic consulting services and the Modern Sales Foundations sales training program.

Product overview

SPARXiQ is a profit performance partner for industrial B2B companies offering a suite of integrated pricing, sales, and profitability solutions. The product portfolio consists of six core GPS-branded modules (PriceGPS, ContractGPS, SalesGPS, MarketGPS, RebateGPS, ProfitGPS) available in separate versions for distributors and manufacturers, all designed to integrate directly with the customer's ERP system. These modules are complemented by the AI-powered Profit Diamond analytics solution and Modern Sales Foundations training program. The platform works by analyzing transaction data to identify margin leakage, segmenting customers and products using proprietary algorithms, and delivering pricing recommendations through the customer's existing ERP workflow. The offering combines software tools with strategic consulting and sales training to address the complete pricing optimization lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• PriceGPS: Strategic pricing solution for manufacturers and distributors that provides AI-powered pricing guidance integrated with ERP systems
• ContractGPS
• SalesGPS
• MarketGPS
• RebateGPS
• ProfitGPS
• Profit Diamond
• Modern Sales Foundations

Products and services

• PriceGPS (for Distributors) Strategic pricing solution for wholesale distributors that provides AI-powered pricing guidance directly in the ERP, helping increase gross margin by 2-4%, reduce overrides, and respond instantly to market changes.
• PriceGPS for Manufacturers Strategic pricing solution for manufacturers that delivers optimized list prices and channel multipliers, value-based pricing structures, and competitive rebate programs across channels, customers, and product lines.
• ContractGPS (for Distributors) Contract optimization solution for distributors to strategically manage contracts, track expirations, update pricing in bulk, and give reps actionable insights to adjust contracts by value or expiration and fix underpriced items.
• ContractGPS for Manufacturers Contract optimization solution for manufacturers to proactively manage agreements, uncover profit leakage from cost escalation without pricing actions, and win more business with better margins.
• SalesGPS (for Distributors) AI-powered sales analytics tool for distributors that provides account diagnostics, prioritized sales plays, and territory-level insights to improve wallet share, reduce customer attrition risk, and accelerate revenue without adding headcount.
• SalesGPS for Manufacturers Sales optimization solution for manufacturers providing sales plays that recommend which channel partner is best equipped to pursue each lead, ranking distributors based on inventory, stock vs. direct shipment mix, and customer service.
• MarketGPS (for Distributors) Market insights and benchmarking solution for distributors that identifies underpriced SKUs, uncovers geographic pricing inconsistencies, and recovers lost margin with precision using POS data analysis.
• MarketGPS for Manufacturers Market insights solution for manufacturers that provides cross-distributor customer analysis, anonymized end-customer insights, and competitive positioning to enable more strategic and profitable decisions.
• RebateGPS (for Distributors) SPA and rebate management solution for distributors that optimizes rebate claims, finds missed rebate and SPA opportunities, benchmarks cost support across customers, and provides data-driven recommendations to maximize rebate value.
• RebateGPS for Manufacturers Rebate management solution for manufacturers that helps focus on highest-impact opportunities, monitor and improve performance, and identify underperforming rebate agreements.
• ProfitGPS (for Distributors) Profit optimization solution for distributors that identifies which customers are costing more than they are worth and suggests corrective action so distributors can prioritize the most profitable customers.
• ProfitGPS for Manufacturers Profit optimization solution for manufacturers that breaks down profitability by product line, customer, and branch to identify where hidden costs erode margins and take corrective action.
• Profit Diamond Next-generation AI-powered performance analytics solution built on the four profit levers of Pricing, Cost-to-Serve, Sales Effectiveness, and Product Mix, providing deeper visibility into pricing and sales performance for manufacturers and distributors.
• Modern Sales Foundations Sales training program covering negotiation tactics, reading and reaching various personality types, financial acumen, virtual selling, and relationship building, delivered through video, microlearning, and sales coaching excellence modules.
• Strategic Pricing Consulting Services Consulting engagements that help companies master pricing complexity and increase margin through analytics-driven seller decisions focused on pricing, prospecting, and account management.

Quantifiable outcome

• 2-4% gross margin improvement using PriceGPS
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered strategic, minor, core and flagship.

• RubberTree SystemsstrategicTechnology or Integration · 18 August 2023Strategic partnership announced August 2023 to integrate SalesGPS analytics into the RubberTree platform, empowering businesses with actionable insights for accelerated sales growth.
• BlueVoltminorGTM or Marketing Partner · 1 December 2020Strategic partnership with BlueVolt announced December 2020 to provide distributor sales teams with innovative virtual sales skills training programs.
• Waypoint AnalyticsstrategicStrategic or Co-development Partner · 14 January 2020Exclusive strategic partnership announced January 2020 between SPARXiQ and Waypoint Analytics to help companies focus on deciphering and driving long-term profitability.
• Jigsaw SystemscoreStrategic or Co-development Partner · 9 October 2019Acquired by SPA (now SPARXiQ) in October 2019. Jigsaw provided software for Special Price Agreement (SPA) Contract Management, Inventory Optimization, and Pricing Strategy. The acquisition added proprietary software to SPARXiQ's portfolio.
• EpicorflagshipTechnology or Integration · 1 January 200818-year strategic partnership with Epicor as their strategic pricing partner since 2008. SPARXiQ is Epicor's preferred pricing optimization solution integrated directly into Epicor ERP systems. This partnership enables deployment of PriceGPS and other pricing tools within Epicor without IT projects.
• Trade HoundscoreStrategic or Co-development PartnerSPARXiQ CEO David Bauders also leads Trade Hounds, America's largest social marketplace for construction with over 400,000 tradespeople. Trade Hounds provides insights into Gen Z buyer behavior and workforce trends affecting B2B distribution.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• BlackCurve: BlackCurve is a pricing optimization platform focused on dynamic and competitive pricing. Functionally adjacent to SPARXiQ's MarketGPS and PriceGPS offerings in pricing analytics and competitive benchmarking.
• Competera: Competera is an AI-powered pricing platform primarily focused on retail, with overlap in pricing optimization, competitive intelligence, and demand-based pricing relevant to SPARXiQ's market insights and pricing modules.
• Flintfox International: Flintfox provides pricing, trade promotion, and rebate management solutions for distributors and manufacturers. Direct functional overlap with SPARXiQ's RebateGPS, PriceGPS, and MarketGPS modules.

Direct peers

• Pricefx: Pricefx is a cloud-native pricing software platform serving B2B and B2C companies with price optimization, management, and analytics capabilities. Direct competitor in the pricing SaaS category.
• Zilliant: Zilliant provides AI-driven pricing and sales optimization software purpose-built for B2B industrial distributors and manufacturers, the same customer base SPARXiQ serves. The two are direct competitors for industrial distribution pricing analytics.
• PROS: PROS provides AI-powered pricing, quoting, and revenue management software for B2B enterprises. Targets similar distributor and manufacturer use cases for price optimization and contract management.
• Vistaar Technologies: Vistaar provides pricing and promotion management solutions for distributors and manufacturers, with comparable analytics, rebate management, and price optimization functionality to SPARXiQ's portfolio.
• Vendavo: Vendavo is a B2B pricing optimization SaaS vendor serving distributors and manufacturers with margin management and price optimization solutions. Overlaps with SPARXiQ's PriceGPS and ProfitGPS offerings.

Broad incumbents

• Simon-Kucher: Simon-Kucher is a global consulting firm specializing in pricing, monetization, and growth strategy. They compete in the pricing strategy consulting layer that overlaps with SPARXiQ's professional services offering, though at significantly larger scale.
• McKinsey & Company: McKinsey's Marketing & Sales practice includes pricing strategy work for industrial clients. They compete for high-end pricing advisory and transformation mandates that overlap with SPARXiQ's consulting services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sparxiq
• Facebookfacebook.com/people/SPARXiQ/61566900572970
• LinkedInlinkedin.com/company/sparxiq
• Instagraminstagram.com/sparxiqpricing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPARXiQ