GetHero
GetHero is a Polish influencer marketing agency that combines full-service campaign management with talent representation for 100+ creators across YouTube, Instagram, and TikTok. The firm serves enterprise brands in Poland and Europe with influencer campaigns, content production, social media management, and paid media services.
- Company typePrivate
- Founded2014
- HeadquartersWroclaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GetHero does
GetHero Sp. z o.o. is a Polish influencer marketing and talent representation agency founded in 2014 and headquartered in Wrocław. The firm operates a dual-sided business: it directly represents a curated roster of 100+ content creators across YouTube, Instagram, and TikTok, and delivers full-service influencer marketing campaigns for enterprise brand clients in Poland and Europe. Documented brand clients include Santander, Decathlon, LPP (Reserved, Mohito, Cropp), and Genzie, with individual campaigns achieving 4M–11M impressions. The company is led by co-founder and CEO Tobiasz Wybraniec and an operational leadership team spanning COO, Sales/Business Partnerships, Influencer Campaigns, Influencers & Talents, Marketing & Strategy, Client Service, Creative & Content Production, and Settlement & Administration roles, supported by 60+ digital marketing specialists.
GetHero's revenue is generated through five professional-service streams: influencer campaign management fees, creator representation commissions, content production (video, photography, 2D/3D animation, AR filters, podcasts), social media management, and paid media management across Meta, TikTok, YouTube, and Google Ads. Pricing is quote-based, project-specific, and tied to campaign scope, with no public rate cards and multi-year engagements indicated. The go-to-market combines direct sales outreach (with a stated 24-hour response time), a website-based brief submission funnel, a dedicated creator onboarding portal ('Dla Twórców'), industry award participation (Effie, IAB Mixx, Złote Spinacze, YouTube Works Awards, PR Wings, Young Creatives Cannes), and lead-generating thought-leadership content including the annual Influencer Marketing Report.
Underlying technology is service-oriented rather than platform-native: the firm uses Google Analytics, Meta Pixel, TikTok Pixel, DoubleClick, Google AdSense, and Google Consent Mode v2 integrated with a Consent Management Platform for measurement and RODO/GDPR compliance. The firm is identified as a member of Webedia Group in its website footer, and has partnered with Lex Digital for information security and data protection. GetHero has accumulated 10,000+ completed campaigns over its 10+ year history and is recognized as a top influencer marketing agency in Poland by Favikon (2025).
GetHero firmographics
Firmographics- Name
- GetHero
- Legal name
- GetHero Sp. z o.o.
- Website
- https://gethero.pl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GetHero is a Polish influencer marketing agency that combines full-service campaign management with talent representation for 100+ creators across YouTube, Instagram, and TikTok. The firm serves enterprise brands in Poland and Europe with influencer campaigns, content production, social media management, and paid media services.
- Ownership category
- akta.pro rank
GetHero industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Strategy & Campaign Management (MPAAAHAA)
- akta.pro secondary industries
- Influencer Marketing Agencies (BPAFAHAA), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC), Influencer Measurement, Analytics & Brand Safety (MPAAAHAI), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Influencer Measurement, Attribution & Analytics (BPAFAHAI)
Keywords
Where GetHero is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
GetHero business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Influencer Campaign Management Fees: GetHero charges brands for end-to-end management of influencer marketing campaigns, including strategy, creator matching, content oversight, and reporting. This is the core revenue driver, described as thousands of campaigns ('tysiące kampanii') delivered for major clients.
- Creator Representation & Talent Fees: GetHero represents 100+ top influencers (YouTube, Instagram, TikTok) and earns commissions or retainers from creator talent representation, brokering deals between creators and brands.
- Content Production Services: Revenue from producing content for brands, including video production, photo shoots, 2D/3D animations, AR filters, podcasts, and special format content.
- Social Media Management: GetHero manages social media accounts for brands, including audits, community management, content moderation, and social listening.
- Paid Media Management: Management of paid advertising budgets across Meta Ads, TikTok Ads, YouTube Ads, and Google Ads, with optimization and performance reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing — no public tiers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
GetHero product offering
Product offeringCore offering
GetHero is a full-service influencer marketing agency that plans, executes, and measures influencer campaigns for brand clients across YouTube, Instagram, and TikTok. The company represents a curated network of 100+ Polish creators and provides complementary services including strategy and creative concepting, content production (video, photo, 2D/3D animation, AR filters, podcasts), social media account management, and paid media management.
Product overview
GetHero is a Polish influencer marketing and social media agency that operates as a comprehensive ecosystem connecting brands with 100+ content creators across YouTube, Instagram, and TikTok. The company has completed 10,000+ campaigns and offers integrated services including influencer marketing campaigns, influencer products, ambassador collaborations, PR boxes, contests, and events. Core service modules cover the full campaign lifecycle: Strategy & Creative, Content & Production (video, photography, 2D/3D animation, AR filters, podcasts), Social Media Management, and Paid Media (Meta, TikTok, YouTube, Google Ads). The platform also provides a free Creator Guide for aspiring influencers and publishes an annual Influencer Marketing Report. GetHero is a member of Webedia Group and is led by a team of 60+ digital marketing specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Campaigns
- Creator Representation & Talent Management
- Content Production Services
- Strategy & Creative Services
- Social Media Management
- Paid Media Management
- Ambassador Collaborations
- PR Boxes & Product Seeding
- Contests & Promotions
- Special Events
Quantifiable outcome
- 10,000+ completed campaigns delivered to date
- +5 more outcomes
Companies that use GetHero
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
GetHero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
GetHero partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and supporting.
- Webedia GroupminorGetHero is listed as a 'Member of Webedia Group' in the website footer. Webedia Group is an international media and digital content company. This membership suggests GetHero is part of or affiliated with the Webedia Group's network of creator and digital media companies.
- Lex DigitalsupportingLex Digital is described as GetHero's partner in the area of information security and data protection. The company states: 'Naszym partnerem w zakresie bezpieczeństwa i ochrony informacji jest Lex Digital.' Lex Digital likely provides legal technology, data protection compliance tools, or RODO (GDPR) compliance services to support GetHero's data handling obligations as an influencer marketing agency managing creator and brand data.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GetHero competitors and assessment
Company assessmentDirect peers
- Influencer.com: UK-headquartered global influencer marketing agency that matches brands with creators across platforms and manages end-to-end campaigns — directly comparable in agency model, campaign management depth, and creator representation to GetHero.
- Aspire (formerly AspireIQ): US-based influencer marketing platform and agency services provider offering creator discovery, campaign management, and analytics — comparable to GetHero's full-funnel influencer campaign management model with an added SaaS technology layer.
- Vamp: Influencer marketing agency and platform with strong APAC presence offering creator matching, campaign management, and reporting — directly comparable to GetHero in agency-plus-tech model and brand-campaign focus.
- Takumi: Influencer marketing agency and platform connecting brands with creators at scale, offering campaign management and content services — closely comparable to GetHero's service mix and creator representation model.
Broad incumbents
- CreatorIQ: Enterprise SaaS influencer marketing platform used by global brands — overlapping with GetHero in the influencer marketing category but operating primarily as a technology vendor rather than an agency, serving broader enterprise clients.
- Klear (Meltwater): Influencer discovery, analytics, and campaign management platform — now part of Meltwater — offering comparable influencer marketing capabilities to GetHero but as a SaaS analytics tool rather than a service-led agency.
- IZEA: Long-established influencer marketing technology and services company operating in the same category as GetHero but with a broader portfolio including marketplace software and content sponsorship, primarily serving US enterprise clients.
Regional players
- Brainlab: Polish digital marketing and creative agency offering brand communication, content, and digital services — comparable to GetHero as a Polish-headquartered agency competing for similar brand budgets but without the dedicated influencer representation focus.
- Multi Communications: Major Polish communications and PR agency — comparable to GetHero's PR, content, and creator-driven campaign capabilities, particularly in the Polish market where it competes for the same enterprise marketing budgets.
Emerging players
- Influencity: Influencer marketing platform focused on discovery, analytics, and campaign management — overlapping with GetHero's measurement and matching capabilities but positioned as a SaaS tool for in-house teams rather than an agency service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GetHero social profiles
Digital presenceGetHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetHero leadership team
Management profileNumber of profiles
Profiles10 records
GetHero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetHero
What does GetHero do?
GetHero is a full-service influencer marketing agency that plans, executes, and measures influencer campaigns for brand clients across YouTube, Instagram, and TikTok. The company represents a curated network of 100+ Polish creators and provides complementary services including strategy and creative concepting, content production (video, photo, 2D/3D animation, AR filters, podcasts), social media account management, and paid media management.
Is GetHero a public or private company?
GetHero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GetHero founded?
GetHero was founded in 2014. It employs 11 to 50 people.
Where is GetHero based?
GetHero is headquartered in Wroclaw, Poland, in the Europe region.
How does GetHero make money?
Five revenue lines are on record. Influencer Campaign Management Fees are the primary driver. The others are creator Representation & Talent Fees, content Production Services, social Media Management and paid Media Management.
Who are GetHero's main competitors?
Direct peers on record are Influencer.com, Aspire (formerly AspireIQ), Vamp and Takumi. Broad incumbents are CreatorIQ, Klear (Meltwater) and IZEA. Regional players are Brainlab and Multi Communications. Influencity is listed as an emerging player.
Does GetHero have an API?
No public API is recorded for GetHero.
What industry is GetHero in?
GetHero's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPAAAHAA, Influencer Strategy & Campaign Management, with a secondary code of BPAFAHAA, Influencer Marketing Agencies. Its NAICS code is 711410 and its SIC code is 7311.