What Swissten does

Swissten is a Czech direct-to-consumer e-commerce retailer of mobile phone and consumer-electronics accessories, operated by the Prague-based private limited company FilaFox s.r.o. and selling primarily to individual consumers in the Czech Republic and Slovakia via the storefront at www.swissten.eu. The catalog spans cases, charging and data cables (including Apple MFi-certified and textile-braid variants), wall, car, wireless, GaN and Power Delivery chargers, power banks (5,000 to 40,000+ mAh), headphones, Bluetooth speakers, screen protectors (including the proprietary Swissten Raptor ultra-durable line), USB hubs, mounts, and smartwatch bands. The storefront is built on the third-party Shoptet e-commerce platform, with sub-brands operated or distributed by related Czech entities — most notably the Armodd and Smartomat smart watch lines run by affiliated SMARTOMAT s.r.o. (founded 2016).

The business model is single-channel DTC retail with unit-level pricing, promotional discounting, a tiered free-shipping threshold (CZK 999 to CZ; EUR 60 to SK), gift-with-purchase thresholds (above CZK 1,000 and CZK 2,000), and a returning-customer loyalty program. Checkout supports card payments, Apple Pay, Google Pay, and bank transfer through Comgate and GoPay gateways. Last-mile fulfillment is delegated to Zásilkovna pickup points, PPL Parcel Shop, Balíkovna (Česká pošta), and Česká pošta/Slovenská pošta for home delivery, with orders fulfilled from a physical provisioning location in Prague 2. Marketing relies on the company's own blog, Facebook and Instagram pages, Smartemailing newsletters, and product-comparison platforms Heureka.cz and Zbozi.cz, where Swissten holds the Heureka Garance nákupu (purchase guarantee) certification and maintains a 5.0/5 average store rating across 1,403 verified customer ratings.

Headcount is reported as 11-50 employees, the legal entity is a privately held Czech s.r.o. with no disclosed parent, no funding rounds, and no published revenue. The company operates exclusively within Central Europe (Czech Republic and Slovakia), does not list a public mobile app or developer-facing API, and presents itself as a focused accessory retailer rather than a platform or marketplace operator.

Name

Swissten

Legal name

FilaFox s.r.o.

Website

https://swissten.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Swissten, operated by Czech private limited company FilaFox s.r.o., is a direct-to-consumer e-commerce retailer selling mobile phone and consumer-electronics accessories (cases, cables, chargers, power banks, headphones, smartwatches, screen protectors) to individual consumers in the Czech Republic and Slovakia via the Shoptet-powered storefront swissten.eu.

Ownership category

akta.pro rank

Product category

Mobile Phone Accessories Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

Keywords

• Mobile phone accessories
• Smartphone cases and chargers
• Power banks retail
• Consumer electronics e-commerce
• Apple MFi accessories

Headquarters

HQ city

Michle

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce retail of mobile accessories: Direct-to-consumer online retail of mobile accessories (phone cases, cables, chargers, power banks, headphones, smartwatch accessories, screen protectors, USB hubs, smart accessories). Revenue is generated through product sales at listed retail prices, with free shipping available for orders above CZK 999. The company also sells original Apple accessories alongside its own Swissten branded products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Swissten operates a direct-to-consumer e-commerce storefront selling mobile phone and tablet accessories (cases, cables, chargers, power banks, headphones, smart watches, screen protectors, holders, USB hubs) for Apple and Android devices under its own Swissten brand and related sub-brands (Armodd, Smartomat). The store serves individual consumers in the Czech Republic and Slovakia with localized language, currency, payment, and last-mile delivery options.

Product overview

Swissten is an e-commerce retailer (operated by FilaFox s.r.o.) specializing in mobile accessories for Apple and Android devices. The product portfolio is organized into core categories including phone holders/mounts (car, bike, universal), protective cases (silicone, leather, MagSafe-compatible, sport/waterproof), charging and data cables (USB-C, USB-A, micro USB, Lightning with MFi certification), chargers (wireless/MagSafe, car, GaN wall adapters, Power Delivery), headphones/audio (wireless, true wireless, gaming), Bluetooth speakers, and power banks (5,000-40,000+ mAh with fast/wireless charging). The company also offers Apple-specific accessories (iPhone, iPad, MacBook, Apple Watch straps/stands, AirPods, AirTag), tempered glass screen protectors (including the Raptor ultra-durable series), smart watches under Smartomat and Armodd sub-brands, USB hubs, and smart accessories (backpacks, webcams). Key technology features include MagSafe compatibility, GaN charging technology, USB Power Delivery support, and Qi wireless charging standards. The Armodd smart watch brand is operated by SMARTOMAT s.r.o. and offers products with Czech/Slovak localization and a 2-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• ARMODD: Smart watches brand operated by SMARTOMAT s.r.o., featuring smart watches for men and women with unique design and precise craftsmanship, fully localized in Czech and Slovak languages.
• Powerbanky PROMATE
• Voltbox
• Power Line

Products and services

• Phone Holders and Mounts (Držáky) Phone and device holders and mounts for cars (dash, vent, CD slot, magnetic), bicycles/motorcycles, tablets, and selfie sticks, designed for secure device positioning during travel and use.
• Phone Cases (Pouzdra) Protective smartphone cases including silicone, leather book-style, sport/water-resistant, MagSafe-compatible, fabric, and waterproof designs for iPhone and other smartphones.
• Charging and Data Cables (Kabely) Charging and data cables including USB-C, USB-A, micro USB, Lightning, and audio cables, with options for Apple MFi certification, textile braiding, USB OTG adapters, and HDMI connectivity, covering Apple and Android devices.
• Chargers (Nabíječky) Charging devices including wireless MagSafe-compatible chargers, car chargers, GaN wall adapters, USB Power Delivery chargers, and outdoor chargers.
• Headphones and Audio (Sluchátka) Audio products including wireless, true wireless, in-ear, over-ear, gaming, and sport headphones, plus computer speakers.
• Bluetooth Speakers (Reproduktory) Portable Bluetooth speakers for wireless audio playback from smartphones, tablets, and other Bluetooth-enabled devices.
• Power Banks (Powerbanky) Portable batteries ranging from 5,000 to 40,000+ mAh with options for wireless charging, fast charging, USB-C connectors, and integrated cables.
• Apple Accessories Accessories specifically for Apple devices including iPhone, iPad, MacBook, Apple Watch straps and stands, MagSafe products, AirPods accessories, SIM trays, AirTag holders, and original Apple cables.
• Screen Protectors (Ochranná skla) Tempered glass screen protectors including the Raptor ultra-durable series, full glue, and 3D curved glass options for smartphone displays.
• Smartomat Smart Watches Smart watches branded under the Smartomat sub-brand offering fitness tracking, heart rate monitoring, and smart features at accessible price points.
• ARMODD Smart Watches Premium smart watches under the Armodd sub-brand (operated by SMARTOMAT s.r.o., founded 2016) featuring unique design, precise craftsmanship, heart rate monitoring, fitness tracking, GPS, and child safety features, with full Czech and Slovak localization and a 2-year warranty.
• USB Hubs (USB huby) USB-C hubs and docking station accessories for expanding device connectivity on notebooks, tablets, and smartphones.
• Smart Accessories (Chytré doplňky) Smart accessories including backpacks, webcams, touchscreen gloves, and computer mice and keyboards.
• Swissten Raptor Ultra-Durable Screen Protectors Ultra-durable tempered glass screen protectors in the Swissten Raptor series engineered for maximum smartphone display protection.
• Swissten Magnetic Cable for Samsung Galaxy Watch (USB-C, 1.2m) Magnetic wireless charging cable for Samsung Galaxy Watch compatible with Active 1 through Galaxy Watch Ultra, USB-C connector, 1.2m length, in black.
• Swissten Wireless Aluminum Charger AL1 (MagSafe-compatible 3-in-1) Foldable 3-in-1 aluminum wireless charger with MagSafe compatibility, delivering up to 23W total power for charging a smartphone, smartwatch, and earbuds simultaneously.
• Swissten Metal Apple Watch Band (38/40/41mm) Stainless steel metal watch band for Apple Watch 38/40/41mm sizes, with adjustable length up to 5cm reduction, available in silver, black, and gold colors.

Quantifiable outcome

• 5.0 average store rating out of 5 stars (based on 1,403 ratings), with 1,382 five-star ratings
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ShoptetcoreTechnology or IntegrationShoptet a.s. (Dvořeckého 628/8, Břevnov, 169 00, Praha 6, IČ 289 35 675) provides the e-commerce platform infrastructure powering www.swissten.eu. Shoptet is the creator and operator of the online store software used by Swissten.
• ZásilkovnacoreChannel Partner/ Reseller/ DistributorLogistics partner for parcel delivery to pickup points across Czech Republic and Slovakia. Zásilkovna handles both outbound product delivery and free returns for Swissten (return code 98296131 for free return shipping). Key last-mile delivery partner for both markets.
• PPL (Direct Parcel Distribution)minorChannel Partner/ Reseller/ DistributorCzech parcel delivery service (PPL Parcel Shop and PPL Private home delivery) for outbound shipments to Czech customers.
• Česká poštaminorChannel Partner/ Reseller/ DistributorCzech Post service used for parcel delivery (Balíkovna pickup points and home delivery via Balík do ruky) in the Czech Republic.
• PacketaminorChannel Partner/ Reseller/ DistributorInternational logistics partner referenced in the privacy policy as handling product shipments for Swissten.
• ComgatecoreTechnology or IntegrationPayment gateway provider processing online payments for Swissten e-commerce transactions.
• GoPaycoreTechnology or IntegrationElectronic payment processing service for online card payments, Apple Pay, Google Pay, and online bank transfers on the Swissten storefront.
• AvedeominorGTM or Marketing PartnerMarketing agency referenced in the privacy policy as having access to customer data for marketing purposes on behalf of Swissten.
• Heureka.cz / Zbozi.czminorGTM or Marketing PartnerCzech product review and price comparison platforms. Swissten participates in Heureka's purchase guarantee program (Heureka Garance nákupu) and receives customer review requests through the Heureka platform following purchases, which also drives organic traffic and product visibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alza.cz: The largest Czech e-commerce retailer, offering consumer electronics, mobile phones, and a wide assortment of mobile accessories (cases, chargers, power banks) alongside its private-label AlzaPower range. Directly comparable as a CZ-focused DTC e-commerce operator with overlapping mobile-accessory catalog and own-brand strategy.
• Czc.cz: Czech online consumer-electronics specialist owned by Allegro, selling computers, gaming hardware, mobile phones, and a broad range of mobile accessories. Comparable as a domestic CZ e-commerce electronics retailer with overlapping product categories and target customers.
• Mall.cz: One of the largest Czech online marketplaces, carrying consumer electronics, mobile phones, and a deep assortment of mobile accessories from multiple sellers. Comparable as a large CZ e-commerce destination where consumers comparison-shop mobile accessories.
• Datart: Czech and Slovak consumer-electronics retail chain (online + 30+ stores), selling TVs, audio, mobile phones, and accessories under both international and own brands. Comparable as a CZ/SK omnichannel electronics retailer serving the same end consumers.
• Mironet: Czech online retailer specializing in computers, consumer electronics, and mobile accessories, with a similar DTC e-commerce positioning to Swissten but a broader tech focus.

Direct peers

• MyTrendyPhone: Danish-headquartered online retailer specializing in mobile phone accessories (cases, chargers, cables, power banks, smartwatches), operating dedicated country sites across Europe including Czech Republic and Slovakia. Direct peer — same product mix, same e-commerce-first model, same cross-border CEE footprint.
• Rcom: Czech online retailer of mobile phones, tablets, and mobile accessories (cases, chargers, cables), serving both B2C and B2B customers. Direct peer in the CZ market with very similar catalog and target customer.
• Mobil Pohotovost: Czech mobile-phone accessories e-shop with a long-standing presence in cases, chargers, cables, and holders for iPhone and Android. Direct peer competing for the same Czech consumer shopping for mobile accessories online.

Regional players

• MobileFun: UK-headquartered online specialist in mobile phone accessories and cases (including own-brand accessories) shipping across Europe. Comparable in product breadth and DTC model, though primarily UK-centric in brand awareness.

Emerging players

• Powerbanky.cz: Czech online specialist focused on power banks and charging accessories, selling a narrower but overlapping subset of Swissten's charging category. Comparable as a CZ e-commerce pure-play in the mobile-charging sub-category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/swissten.eu
• Instagraminstagram.com/swissten.eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swissten