KickFire
- Company typePrivate
- Founded2005
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What KickFire does
KickFire is a B2B intent data and IP address intelligence company that identifies which companies are visiting a customer's website, enabling sales and marketing teams to surface anonymous buying intent rather than relying solely on form fills. Its core technology maps IP addresses and domains to firmographic attributes (company name, employee count, revenue range, SIC/NAICS codes, geographic coordinates, and social profiles) at the account level only, and is positioned as compliant with GDPR and CCPA by design. The platform operates as a suite of products including the KickFire Prospector Chrome extension, KickFire SPARK account intelligence/watchlists, and a developer-facing API portfolio spanning premium endpoints (IP-to-Company, Domain-to-IP, IP-to-Geo, MyAPI, API Usage, LIVE Leads) and free endpoints (IP detection, IP-to-country, company logo, company-name-to-website).
KickFire firmographics
Firmographics- Name
- KickFire
- Legal name
- IDG Communications, Inc.
- Website
- https://kickfire.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
KickFire industry classification
Industry- Product category
- B2B Intent Data & IP Address Intelligence
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where KickFire is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KickFire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Data Services: KickFire generates revenue through API-based data services with both free and premium API tiers. Premium APIs include Company, Domain to IP, IP to Geo, MyAPI, and API Usage endpoints. Free APIs include IP Address Detection, IP to Country, Zip Code to Geo, Area Code to Geo, Company Logo, Company Name to Website, and domain-related endpoints. Pricing is quote-based and volume-dependent.
- Developer Portal Access: Developer portal provides sandbox access and API documentation. Free API key available for testing; premium access for production use with usage-based or subscription pricing determined by total API calls per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free API tier available for initial testing and sandbox access |
| Subscription | Annual | Enterprise pricing based on data volume and use case |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
KickFire product offering
Product offeringCore offering
KickFire sells B2B intent data and IP address intelligence through APIs and tools that identify the companies visiting a customer's website without requiring form fills. Its offerings include the KickFire Prospector Chrome extension, the KickFire SPARK account intelligence tool, and a suite of paid and free APIs (IP-to-Company, Domain-to-IP, IP-to-Geo, MyAPI, LIVE Leads, Company Logo) used by sales and marketing teams and embedded into partner martech platforms.
Product overview
KickFire is a B2B intent data platform built on IP address intelligence technology that helps sales and marketing teams identify anonymous website visitors and reach in-market buyers. The platform operates as a unified offering with core IP Address Intelligence technology powering multiple products including the KickFire Prospector (free Chrome extension), KickFire SPARK (account intelligence tool), and a comprehensive suite of APIs (IP to Company, Domain to IP, Company Logo, IP Detection, IP to Geo, MyAPI, LIVE Leads). KickFire is now part of Foundry (formerly IDG Communications).
Differentiator
Problem solved
Functional benefit
Brands
- KickFire Prospector: A free Chrome extension for prospecting company information from website visitors.
- KickFire SPARK
- IP Detector
- Invisible Pipeline
Quantifiable outcome
- 879% increase in target account identification (Idio customer)
- +1 more outcomes
Companies that use KickFire
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
KickFire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
KickFire partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Metadata.iocoreKickFire partnered with Metadata.io to deliver scalable ad optimization and account visibility for B2B marketers. The partnership combines KickFire's first-party intent data and IP address intelligence with Metadata.io's demand generation platform.
- LiveRampcoreKickFire and LiveRamp partnership enables B2B marketers to create custom audience segments using account-level firmographic data and drive account-based marketing at scale through LiveRamp's data activation platform.
- RollWorks (NextRoll)coreRollWorks integrated KickFire's IP address intelligence to strengthen their Account-Based Platform, providing enhanced account identification and B2B first-party intent data within the RollWorks ad platform.
- G2coreKickFire provides company identification for G2's first-party intent platform, allowing G2 customers to discover more in-market buyers visiting their profiles and engaging with their content.
- AdobecoreKickFire released an extension for Adobe Launch (available in Adobe Exchange App Marketplace) delivering enhanced website traffic identification capabilities for Adobe Analytics and Target customers.
- GooglecoreKickFire for Google integration provides instructions for integrating KickFire data into Google Marketing Platform, enabling custom audiences in Google Analytics and Google Data Studio.
- iDimensionminorKickFire and iDimension co-hosted a webinar on leveraging account-level IP address data to optimize ad spend in Google Analytics and Ads.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
KickFire competitors and assessment
Company assessmentBroad incumbents
- ZoomInfo: ZoomInfo is the dominant B2B intelligence platform offering company and contact data plus intent signals. It competes with KickFire in account identification and intent data, but with a much broader go-to-market stack and significantly larger scale.
Direct peers
- 6sense: 6sense is a leading B2B intent data and ABM platform that surfaces in-market buyer behavior across channels. It directly competes with KickFire's first-party intent offering while bundling additional predictive AI and orchestration capabilities.
- Demandbase: Demandbase is an ABM platform with built-in account identification and intent data, overlapping directly with KickFire's IP-based visitor identification and intent use cases for B2B sales and marketing teams.
- Bombora: Bombora is a B2B intent data provider aggregating topic-survey signals across a publisher co-op. It competes in the same buyer-intent category as KickFire, with a third-party rather than first-party IP-based methodology.
- Clearbit: Clearbit provides B2B firmographic and contact data enrichment via APIs, comparable to KickFire's IP-to-Company and company lookup APIs. Both serve developers and marketers enriching their stacks with account-level data.
- Leadfeeder (Dealfront): Leadfeeder, now part of Dealfront, identifies companies visiting websites using IP matching and feeds them into sales workflows. It is one of the closest direct competitors to KickFire's IP-based visitor identification and account intelligence.
- Snitcher: Snitcher is a website visitor identification tool that turns anonymous traffic into company-level leads using IP intelligence, directly mirroring KickFire Prospector's value proposition for B2B sales teams.
- Visitor Queue: Visitor Queue identifies the companies visiting a website and surfaces decision-maker contacts. It overlaps with KickFire's account-level IP intelligence targeting SMB and mid-market B2B sales teams.
Emerging players
- Apollo.io: Apollo.io combines a B2B contact database with sales engagement and basic buyer intent. It serves a similar PLG and mid-market sales motion, though intent data is less central than for KickFire.
- InsideView (ZoomInfo): InsideView, now part of ZoomInfo, provides B2B firmographic data and account intelligence for sales and marketing. It is comparable to KickFire's IP-to-Company firmographic enrichment, though typically distributed as enterprise data feeds rather than developer APIs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KickFire social profiles
Digital presenceKickFire compliance and trust
Trust signalCompliance2 records
KickFire financial estimates
Financial estimateRevenue estimate
Valuation estimate
KickFire leadership team
Management profileNumber of profiles
Profiles4 records
KickFire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KickFire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KickFire
What does KickFire do?
KickFire sells B2B intent data and IP address intelligence through APIs and tools that identify the companies visiting a customer's website without requiring form fills. Its offerings include the KickFire Prospector Chrome extension, the KickFire SPARK account intelligence tool, and a suite of paid and free APIs (IP-to-Company, Domain-to-IP, IP-to-Geo, MyAPI, LIVE Leads, Company Logo) used by sales and marketing teams and embedded into partner martech platforms.
Is KickFire a public or private company?
KickFire is a private company. It is classified as corporate owned and is currently acquired.
When was KickFire founded?
KickFire was founded in 2005. It employs 11 to 50 people.
Where is KickFire based?
KickFire is headquartered in San Jose, United States, in the North America region.
How does KickFire make money?
Two revenue lines are on record. API Data Services are the primary driver. The others are developer Portal Access.
Who are KickFire's main competitors?
ZoomInfo is listed as a broad incumbent. Direct peers are 6sense, Demandbase, Bombora, Clearbit, Leadfeeder (Dealfront), Snitcher and Visitor Queue. Emerging players are Apollo.io and InsideView (ZoomInfo).
Does KickFire have an API?
Yes. KickFire offers Company APIs (IP Address to Company, Domain to IP Address, IP Address to Geo, MyAPI for customizable first-party data attributes, API Usage) and Free/Open APIs (IP Address Detection, IP Address to Country, Zip Code to Geolocation, Area Code to Geolocation, Company Logo, Company Name to Website, Primary Top-Level Domain, Related Top-Level Domain). Authentication via API key. Rate limiting applies with maximum calls per second and monthly limits. CPQ (Cost Per Query) available for queries beyond monthly total. Developer documentation is at foundryco.com/developers.
What industry is KickFire in?
KickFire's product category is B2B Intent Data & IP Address Intelligence. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies.