CloudWaitress
CloudWaitress is a commission-free, cloud-based online ordering platform for independent restaurants, offering unified pickup, delivery, dine-in, and reservation management via a web-based interface. Founded in 2012 in Australia, the bootstrapped company serves SMB food businesses globally through a freemium subscription model with 1,200+ integrations.
- Company typePrivate
- Founded2012
- HeadquartersPenrith, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CloudWaitress does
CloudWaitress is a cloud-based online ordering platform designed for independent restaurants and small food businesses, founded by Christopher Timm in 2012 — initially as a custom solution for his family's restaurant in New Zealand — and headquartered in Penrith, Australia. The platform operates on a commission-free subscription model, positioning itself as a direct alternative to third-party delivery marketplaces such as Uber Eats, DoorDash, and Grubhub that typically charge 15–35% per transaction. Its core product unifies four ordering channels — pickup, delivery, dine-in (with QR/NFC table ordering), and table reservations — within a single web-based admin interface accessible from any browser without software installation.
The technology stack includes an integrated POS system, a real-time bump screen (kitchen display), an order aggregation dashboard that consolidates orders from multiple third-party delivery platforms, automated receipt printing for Windows/Linux devices, and a REST API in JSON format. The platform supports multi-currency and multi-language functionality with 1,200+ integrations spanning payment gateways (Stripe, PayPal, Bambora APAC, POLi Pay, CardConnect, iPay88, Bancontact), POS systems (Lightspeed, PUSHPOS, Abacus), delivery services (UberDirect, Tookan), and analytics tools (Google Analytics, Facebook Pixel). Infrastructure runs on Google Cloud Platform, and the system offers white-label capabilities for partners and resellers.
The business operates on a freemium subscription model: a free Starter tier limited to 100 orders and bookings per month, a Standard plan at $39 per store per month (USD) or $79 per store per month (AUD), and an Enterprise tier at $299+/month with unlimited staff accounts and priority support. Additional revenue streams include custom iOS/Android app builds (one-time fee plus monthly subscription), professional website design services, an affiliate program paying up to 30% recurring commission, and a reseller/white-label program with automated billing via Chargebee. The company is founder-led, bootstrapped with no disclosed external funding, and serves a primarily SMB customer base across Australia, New Zealand, the United States, Canada, Europe, and Southeast Asia.
CloudWaitress firmographics
Firmographics- Name
- CloudWaitress
- Legal name
- CloudWaitress
- Website
- https://cloudwaitress.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CloudWaitress is a commission-free, cloud-based online ordering platform for independent restaurants, offering unified pickup, delivery, dine-in, and reservation management via a web-based interface. Founded in 2012 in Australia, the bootstrapped company serves SMB food businesses globally through a freemium subscription model with 1,200+ integrations.
- Ownership category
- akta.pro rank
Where CloudWaitress is headquartered
LocationHeadquarters
- HQ city
- Penrith
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
CloudWaitress business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription tiers (Starter, Standard, Enterprise) providing access to the online ordering platform. Free tier available with 100 order limit. Paid plans unlock unlimited orders and additional features.
- Additional Services - Mobile Apps: One-time build fee for custom iOS and Android branded apps, plus ongoing monthly service subscription. Company handles app store upload and maintenance.
- Custom Website Design: Professional website design services offered as add-on, with pricing provided upon inquiry.
- Reseller Program: Partners pay an upfront deposit and low flat monthly fee per store to resell the platform. All features included, partners set their own customer pricing.
- Affiliate Program: Commission-based program paying affiliates up to 30% recurring commission on referred customer subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever plan with basic features and 100 orders per month |
| Subscription | Monthly | Full-featured paid plan for growing restaurants |
| Subscription | Monthly | Enterprise tier for large organizations requiring unlimited access |
| Subscription | Monthly | Custom branded mobile applications for iOS and Android |
| Other | Multi-year contract | Professional website design service for restaurants |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
CloudWaitress product offering
Product offeringCore offering
CloudWaitress provides a commission-free, cloud-based online ordering platform that lets restaurants take and manage pickup, delivery, dine-in, and table-reservation orders through a custom-branded web interface on any internet-connected device. The core system combines an online ordering website, an admin dashboard with built-in POS, a real-time kitchen bump screen, and order aggregation from third-party delivery platforms, sold primarily on monthly per-store subscriptions.
Product overview
CloudWaitress is a commission-free online ordering platform designed specifically for restaurants, offering a unified system that combines multiple order types (pickup, delivery, dine-in, and table reservations) within a single interface. The core offering is the Online Ordering System, available through tiered pricing: a Free Starter Plan (limited to 100 orders/month), a Standard Plan ($39/month with unlimited orders and full features including API access), and an Enterprise Plan ($299+/month for unlimited staff and priority support). The platform includes integrated sub-products such as Order Aggregation (consolidating Uber Eats, DoorDash, and Grubhub orders), an Integrated POS System with Bump Screen functionality, and Kitchen Display System for kitchen workflow management. Additional offerings include White Label and Affiliate Programs for partners, plus optional add-ons like Custom Website Design and branded iOS/Android Apps. The platform is designed for global use with multi-currency, multi-language, and multi-region support, and operates entirely through web-based access without requiring credit cards for signup.
Differentiator
Problem solved
Functional benefit
Products and services
- CloudWaitress Online Ordering System Commission-free, cloud-based online ordering platform that lets restaurants take and manage pickup, delivery, dine-in, and table-reservation orders through a custom-branded web interface on any internet-connected device, with built-in POS, kitchen bump screen, order aggregation, and admin dashboard.
- White Label / Reseller Program White-label offering for web developers, consultants, and marketplace operators to deliver the CloudWaitress ordering platform under their own brand and domain, with master account management, automated billing via Chargebee, per-store monthly wholesale pricing, and the ability to set custom end-customer pricing.
- iOS and Android Mobile Apps Custom branded native mobile applications for iOS and Android, built once for a setup fee and supported via an ongoing monthly subscription, with custom icon, splash screen, and app store upload handled by CloudWaitress.
- Custom Website Design Professional website design service for restaurants that need a customer-centric custom website beyond the platform's standard landing-page generator, priced on inquiry and delivered as a separately contracted engagement.
Quantifiable outcome
- Restaurants processing $10,000 monthly through commission-based platforms pay $1,000 in fees; CloudWaitress eliminates this with flat subscription pricing
- +3 more outcomes
Companies that use CloudWaitress
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
CloudWaitress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature10 records
CloudWaitress partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Uber DirectcoreIntegration launched in 2020 allowing restaurants to leverage Uber's driver network for white-label deliveries without marketplace fees. Enables fixed-fee delivery charged to consumers, saving on commissions. Seamlessly integrated into the CloudWaitress dashboard for on-demand fulfillment alongside self-delivery options.
- StripecorePayment gateway integration allowing restaurants to capture online payments from various credit cards directly to their Stripe merchant account.
- PayPalcorePayment integration enabling restaurants to accept PayPal and credit card payments through their PayPal merchant account.
- Google MapscoreMaps integration providing delivery data including driving distance and driving time calculations for delivery operations.
- Google AnalyticscoreAnalytics integration capturing data on all website visitors to measure marketing ROI and customer behavior.
- Facebook PixelcoreMarketing tracking integration capturing all pixel events in online stores to measure Facebook advertising ROI.
- Google AccountscoreCustomer login integration allowing Google Account sign-in for faster checkout and order tracking.
- Facebook AccountscoreCustomer login integration allowing Facebook Account sign-in for faster checkout and order tracking.
- Lightspeed POScorePOS system integration for Australian restaurants, enabling seamless data sync between CloudWaitress ordering and Lightspeed point-of-sale operations.
- PUSHPOS (Abacus Online Ordering)coreIntegration with Abacus Online Ordering / PUSHPOS system for Australian restaurant market, enabling unified order management.
- ChargebeecoreBilling automation integration for the reseller program, enabling automated client billing lifecycle including invoicing and credit card collection.
- Google Cloud PlatformcoreCloud hosting infrastructure provider for CloudWaitress and reseller white-label deployments, ensuring reliable server infrastructure without reseller hosting responsibilities.
- DoorDashcoreOrder aggregation integration bringing DoorDash orders into the CloudWaitress unified dashboard for consolidated management.
- GrubhubcoreOrder aggregation integration bringing Grubhub orders into the CloudWaitress unified dashboard for consolidated management.
- Uber EatscoreOrder aggregation integration bringing Uber Eats orders into the CloudWaitress unified dashboard. Available for Australia, New Zealand, Canada, and the US markets.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
CloudWaitress competitors and assessment
Company assessmentDirect peers
- Bbot: Online ordering platform specializing in QR-code dine-in and contactless ordering for restaurants. Direct competitor to CloudWaitress in the contactless/QR ordering vertical with similar restaurant SMB target.
- ChowNow: Commission-free online ordering platform for independent restaurants, founded 2010. Direct competitor to CloudWaitress with similar anti-marketplace positioning, SMB restaurant focus, and direct-to-restaurant subscription pricing model.
- Deliverect: Restaurant order management platform that integrates delivery marketplaces (Uber Eats, DoorDash, Grubhub) with restaurant POS systems. Direct competitor to CloudWaitress's order aggregation feature, with broader enterprise and mid-market positioning.
- GloriaFood: Free online ordering and restaurant marketing platform serving independent restaurants globally. Direct competitor with freemium pricing model, free tier that competes with CloudWaitress's Starter Plan, and similar SMB restaurant target market.
- Menufy: Online ordering system for restaurants with native integration to restaurant websites. Direct competitor targeting independent restaurants with subscription-based online ordering and delivery management.
Broad incumbents
- Block (Square): Payment and restaurant point-of-sale platform with built-in online ordering, delivery, and marketing capabilities. Broad incumbent serving restaurants through integrated commerce and POS solutions, with substantial SMB distribution.
- Toast: Full restaurant management platform including POS, online ordering, kitchen display, and payments. Broad incumbent competing across multiple modules where CloudWaitress operates (POS, KDS, online ordering), typically selling bundled hardware+software to SMBs.
- SpotOn: Restaurant technology platform offering POS, online ordering, marketing, and payment tools targeted at SMBs. Broad incumbent competitor with integrated product suite spanning several of CloudWaitress's core modules.
- Olo: Enterprise-grade online ordering platform serving large restaurant chains (publicly traded). Broader incumbent providing direct and commission-based online ordering across a wider segment of the restaurant industry.
Emerging players
- Otter: Order management and aggregation platform consolidating restaurant orders across delivery marketplaces. Direct overlap with CloudWaitress's order aggregation feature; owned by DoorDash, which gives it marketplace-rooted distribution advantages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CloudWaitress social profiles
Digital presenceCloudWaitress financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudWaitress leadership team
Management profileNumber of profiles
Profiles1 record
CloudWaitress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudWaitress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudWaitress
What does CloudWaitress do?
CloudWaitress provides a commission-free, cloud-based online ordering platform that lets restaurants take and manage pickup, delivery, dine-in, and table-reservation orders through a custom-branded web interface on any internet-connected device. The core system combines an online ordering website, an admin dashboard with built-in POS, a real-time kitchen bump screen, and order aggregation from third-party delivery platforms, sold primarily on monthly per-store subscriptions.
Is CloudWaitress a public or private company?
CloudWaitress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CloudWaitress founded?
CloudWaitress was founded in 2012. It employs 11 to 50 people.
Where is CloudWaitress based?
CloudWaitress is headquartered in Penrith, Australia, in the Oceania region.
How does CloudWaitress make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are additional Services - Mobile Apps, custom Website Design, reseller Program and affiliate Program.
Who are CloudWaitress's main competitors?
Direct peers on record are Bbot, ChowNow, Deliverect, GloriaFood and Menufy. Broad incumbents are Block (Square), Toast, SpotOn and Olo. Otter is listed as an emerging player.
Does CloudWaitress have an API?
Yes. CloudWaitress provides REST API access in JSON format, enabling developers to hook into the system to automate tasks or write custom integrations. The platform mentions API access as a feature in their Standard plan, but specific details about endpoints, rate limits, authentication methods, or versioning are not provided in the available source material.