ReleaseTEAM

What ReleaseTEAM does

ReleaseTEAM is a privately held, veteran-owned DevOps consulting and services company founded in 1999 and headquartered in Westminster, Colorado, with additional offices in Framingham, Massachusetts and Toronto, Canada. The firm does not develop proprietary software; instead, it is a certified implementation, licensing, and support partner for more than 50 third-party DevOps platforms, with deep partnerships at the core tier in Atlassian (Jira, Confluence, Jira Service Management, Bitbucket, Rovo), GitLab (including GitLab Duo AI), GitHub (including Copilot), and Red Hat (Ansible, OpenShift, RHEL). Services span CI/CD pipeline implementation, DevSecOps integration, platform migrations (including ServiceNow-to-JSM and Data Center-to-Cloud), toolchain rationalization, licensing optimization, staff augmentation with named consultants, and recurring training via virtual Atlassian boot camps. Customer segments are hybrid, with named enterprise logos (Raytheon Technologies, Lockheed Martin, Citibank, Best Buy, Ford), federal and state government agencies (US Department of Justice, EPA, Colorado Department of State), and SMBs/startups. The go-to-market is direct enterprise field sales supported by partner channel referrals, with a four-phase engagement methodology (Discover, Design, Implement, Optimize) and a custom quote-based pricing model. Revenue is generated across four streams: DevOps professional services, software licensing and resale, staff augmentation, and training/enablement. As an SBA-certified veteran-owned small business with a GSA schedule, the firm has preferential access to US federal and defense DevOps procurement. The company is led by CEO and co-founder Shawn Doyle, a US Army Desert Storm veteran and author of DevOps Overture.

Name

ReleaseTEAM

Legal name

ReleaseTEAM, Inc.

Website

https://releaseteam.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

ReleaseTEAM is a veteran-owned DevOps consulting firm, founded in 1999, that implements, licenses, and supports 50+ third-party DevOps platforms (Atlassian, GitLab, GitHub, Red Hat) for US and Canadian enterprises, government agencies, and SMBs.

Ownership category

akta.pro rank

Product category

DevOps Consulting Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

DevOps Consulting & Transformation (BPAEAKAA)

akta.pro secondary industries

Release Engineering & Environment Management (BPAEAKAH), Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO), Cloud & DevOps Training (Cloud, Containers, CI/CD, SRE) (BPAEANAG), Cloud, DevOps & Infrastructure Staffing (BPACADAD)

Keywords

• DevOps consulting services
• Software license reselling
• Staff augmentation services
• CI/CD pipeline implementation
• Cloud migration services

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. DevOps Consulting Services: Professional services revenue generated from consulting engagements including toolchain assessments, implementations, migrations, integrations, CI/CD pipeline modernization, DevSecOps practices, and ongoing expert support. Services are delivered by certified engineers through structured four-phase engagements (Discover, Design, Implement, Optimize).
2. Software Licensing & Resale: Revenue from reselling software licenses for 50+ DevOps platforms including Atlassian, GitLab, GitHub, Red Hat, JFrog, Perforce, and others. They provide procurement, license optimization, renewal negotiations, and vendor relationship management.
3. Staff Augmentation: Revenue from providing experienced DevOps engineers on flexible engagement terms. Consultants are embedded into client teams for engineering, DevSecOps, and toolchain specialization without long-term headcount commitments.
4. Training & Enablement: Revenue from boot camps and training programs including Atlassian virtual boot camps and virtual training sessions for skill development and platform certification.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ReleaseTEAM is a veteran-owned DevOps consulting firm that delivers end-to-end professional services across the software delivery lifecycle, including toolchain assessments, CI/CD implementations, platform migrations, DevSecOps integration, staff augmentation, and expert technical support. The company is a certified partner and reseller for 50+ DevOps platforms—including Atlassian, GitLab, GitHub, Red Hat, JFrog, AWS, and Perforce—providing both licensing procurement and implementation services through a structured four-phase engagement model (Discover, Design, Implement, Optimize).

Product overview

ReleaseTEAM is a DevOps consulting and services company (not a software product company) that provides professional services including consulting, software licensing, staff augmentation, expert support, and training. They are certified partners with Atlassian, GitLab, GitHub, and Red Hat, and resell/license 50+ DevOps platforms. Their core service portfolio centers on implementing and supporting Atlassian tools (Jira, Confluence, Jira Service Management, Bitbucket, Trello, Rovo), GitLab DevSecOps platform, GitHub developer platform, and related tools like Perforce, JFrog, CircleCI, CloudBees, Docker, Jenkins, Sonatype, and AWS. Services include DevOps assessments and strategy, CI/CD implementations, platform migrations, staff augmentation with named consultants, and ongoing expert support. They also offer training boot camps for Atlassian tools.

Differentiator

Problem solved

Functional benefit

Products and services

• DevOps Consulting Services
• Software Licensing & Procurement
• Staff Augmentation
• Expert Support Services
• Training & Boot Camps

Quantifiable outcome

• 30-60% reduction in CI/CD pipeline build times after restructure
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

Partnerships

25 partnerships are on record, tiered core, major and standard.

• AtlassiancoreChannel Partner/ Reseller/ DistributorCertified Atlassian partner providing sales, licensing, consulting, and support for Atlassian products including Jira Software, Confluence, Jira Service Management, Jira Product Discovery, Bitbucket, Bamboo, Statuspage, and Trello. Offers Atlassian Cloud migrations and Atlassian Government Cloud solutions.
• GitLabcoreChannel Partner/ Reseller/ DistributorCertified GitLab partner delivering sales, licensing, consulting, and support for GitLab's comprehensive DevSecOps platform. Specializes in GitLab Duo AI tools implementation and self-hosted deployments.
• GitHubcoreChannel Partner/ Reseller/ DistributorCertified GitHub partner providing sales, licensing, consulting, and support for GitHub's development platform and Copilot AI features.
• Red HatcoreChannel Partner/ Reseller/ DistributorCertified Red Hat partner offering sales, licensing, and support for Red Hat Ansible, OpenShift, OpenStack, and Red Hat Enterprise Linux (RHEL).
• AWSmajorTechnology or IntegrationAmazon Web Services partner providing cloud platform integration, deployment support, and AWS-native DevOps solutions.
• JFrogmajorChannel Partner/ Reseller/ DistributorJFrog partner providing sales, licensing, and consulting for Artifactory, Xray security scanning, Distribution, Connect, Curation, Advanced Security, Runtime, and AI/ML solutions.
• PerforcemajorChannel Partner/ Reseller/ DistributorPerforce partner offering sales, licensing, and support for Helix Core, Helix Swarm, Helix ALM, Helix DAM, and Gliffy diagramming tools.
• CloudBeesmajorChannel Partner/ Reseller/ DistributorCloudBees partner providing CI/CD platform solutions including CloudBees Jenkins, Flow, and governance layer products.
• SonatypemajorTechnology or IntegrationSonatype partner offering software supply chain security solutions for DevSecOps integration and vulnerability management.
• DockermajorTechnology or IntegrationDocker partner providing container platform integration and DevOps workflow support.
• CircleCIstandardTechnology or IntegrationCircleCI partner providing continuous integration and delivery platform support.
• JenkinsstandardTechnology or IntegrationJenkins open-source CI/CD tool support and enterprise implementation services.
• Lucid SoftwarestandardTechnology or IntegrationLucidchart and Lucidspark partner providing visual collaboration and diagramming solutions integration.
• Progress ChefstandardTechnology or IntegrationChef (formerly Chef Automate) partner providing infrastructure automation and configuration management solutions.
• IBMstandardTechnology or IntegrationIBM Rational and IBM DevOps solutions partner providing legacy system modernization support.
• HYCUstandardTechnology or IntegrationHYCU data protection partner providing backup and recovery solutions for multi-cloud environments.
• RevyzstandardTechnology or IntegrationRevyz partner providing Confluence data protection and recovery solutions.
• RewindstandardTechnology or IntegrationRewind partner providing data backup and recovery for SaaS platforms including Jira and Confluence.
• RunSafe SecuritystandardTechnology or IntegrationRunSafe Security partner providing vulnerability mitigation and software security hardening solutions.
• Security CompassstandardTechnology or IntegrationSecurity Compass partner providing compliance and security orchestration solutions.
• AppfirestandardTechnology or IntegrationAppfire partner providing Atlassian Marketplace apps and enterprise productivity solutions.
• MirantisstandardTechnology or IntegrationMirantis partner providing container platform and Kubernetes solutions.
• OpsHubstandardTechnology or IntegrationOpsHub partner providing integration solutions for DevOps tool migration and consolidation.
• Google CloudstandardTechnology or IntegrationGoogle Cloud partner providing cloud platform integration and GCP-native DevOps solutions.
• GitKrakenstandardTechnology or IntegrationGitKraken partner providing Git GUI client tools for developers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Appfire: Atlassian Marketplace apps vendor with a growing services arm. Complementary to ReleaseTEAM in the Atlassian ecosystem, with potential overlap in enterprise app deployment support.

Direct peers

• Adaptavist: Atlassian Platinum partner and large DevOps/agile consultancy (now part of Infosys). Competes head-to-head with ReleaseTEAM on Atlassian implementations, ITSM migrations, and enterprise DevOps transformations.
• Kovair Software: DevOps and ALM tools integration and consulting provider. Comparable to ReleaseTEAM in its focus on toolchain integration across the SDLC, though with a stronger proprietary product component.
• Valiantys: Atlassian Platinum Solutions Partner providing Atlassian licensing, consulting, migrations, and training across enterprise and government. Directly competes with ReleaseTEAM in the same Atlassian-centric DevOps services niche.
• Cprime: Atlassian Platinum partner and Agile/DevOps consultancy delivering implementations, integrations, and training. Closely comparable to ReleaseTEAM in services portfolio and target customer segments.
• Contegix: Managed DevOps and application hosting services firm. Overlaps with ReleaseTEAM on managed platform operations and Atlassian/Jira hosting support.

Broad incumbents

• Slalom: Large technology consultancy with significant DevOps and cloud transformation practices. Competes for the same enterprise modernization budgets as ReleaseTEAM but offers a much broader portfolio of services.
• Pluralsight: Technology skills training platform including DevOps, cloud, and CI/CD curricula. Competes directly with ReleaseTEAM's boot camp/training line and overlaps on skill development offerings.
• Nagarro: Global IT services firm with explicit DevOps, cloud, and platform engineering practices. Competes with ReleaseTEAM on enterprise DevOps transformations at larger deal sizes.
• Insight Global: Large IT staffing and consulting firm with DevOps/Cloud practice. Comparable to ReleaseTEAM on the staff augmentation stream, though much larger and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/releaseteam
• YouTubeyoutube.com/@releaseteam
• Facebookfacebook.com/ReleaseTEAMInc
• LinkedInlinkedin.com/company/releaseteam
• Instagraminstagram.com/releaseteam

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReleaseTEAM