Lucid Software
Lucid Software provides a cloud-based visual collaboration and work acceleration platform combining intelligent diagramming (Lucidchart), virtual whiteboarding (Lucidspark), and AI-powered product management (airfocus). The platform serves engineering, IT, product, operations, and go-to-market teams at organizations ranging from individuals to 99% of the Fortune 500 across 180+ countries.
- Company typePrivate
- Founded2010
- HeadquartersSouth Jordan, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Lucid Software does
Lucid Software is a private visual collaboration and work acceleration platform founded in 2010 and headquartered in South Jordan, Utah. The company serves engineering, IT, product, project management, operations, and go-to-market teams at organizations ranging from individual users to 99% of the Fortune 500, with customers including Google, Amazon, Intel, Nvidia, McDonald's, General Electric, Anthropic, and Okta across 180+ countries. The core product suite combines Lucidchart (intelligent diagramming), Lucidspark (virtual whiteboarding), and airfocus (acquired in April 2025 for AI-powered product management and roadmapping), augmented by enterprise add-ons for cloud infrastructure planning (Cloud Accelerator), process documentation governance (Process Accelerator), and security controls (Enterprise Shield).
The platform's technical architecture centers on a cloud-based visual collaboration engine with over 100 native integrations into Microsoft 365, Google Workspace, Slack, Atlassian, AWS, Salesforce, ServiceNow, and others. AI capabilities are delivered through a proprietary bidirectional Model Context Protocol (MCP) Server that connects Lucid documents to ChatGPT, Claude, Microsoft Copilot, GitHub Copilot, and Cursor, enabling generative diagram creation, conversational document exploration, and autonomous AI agents including the AI Process Agent. The platform holds SOC 2 Type II, PCI DSS, FedRAMP Moderate, GDPR, and CCPA certifications, with FedRAMP authorization enabling Department of Defense deployments through the Carahsoft GSA Schedule.
Lucid operates a hybrid go-to-market combining product-led growth (free tier, self-serve Team plans) with enterprise field sales. Revenue is generated primarily through per-seat SaaS subscriptions across Individual, Team, and Enterprise tiers, supplemented by enterprise add-on accelerators and professional services. The company disclosed $300M in ARR as of November 2025, supported by 100M+ individual users, 100+ enterprise integrations, and a $3 billion valuation established during a $500M+ secondary investment in June 2021 led by Alkeon Capital, Tiger Global, and STEADFAST Capital Ventures.
Lucid Software firmographics
Firmographics- Name
- Lucid Software
- Legal name
- Lucid Software Inc.
- Website
- https://lucid.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Lucid Software provides a cloud-based visual collaboration and work acceleration platform combining intelligent diagramming (Lucidchart), virtual whiteboarding (Lucidspark), and AI-powered product management (airfocus). The platform serves engineering, IT, product, operations, and go-to-market teams at organizations ranging from individuals to 99% of the Fortune 500 across 180+ countries.
- Ownership category
- akta.pro rank
Lucid Software industry classification
Industry- Product category
- Visual Collaboration Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Document Creation & Office Suites (BPAMAMAD)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
Keywords
Where Lucid Software is headquartered
LocationHeadquarters
- HQ city
- South Jordan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lucid Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licenses: SaaS subscription model with per-seat pricing tiers (Individual, Team, Enterprise) offering recurring revenue from cloud-based visual collaboration platform access
- Enterprise Add-ons: Additional revenue from add-on products including Cloud Accelerator, Process Accelerator, and Enterprise Shield for enhanced capabilities
- airfocus Product Management: Revenue from acquired airfocus AI-powered product management platform with prioritization and roadmapping capabilities
- Professional Services: Customized consulting and implementation services for migration, onboarding, and complex business initiatives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Individual plan with core features for single users |
| Subscription | Annual | Team collaboration plan for groups |
| Subscription | Annual | Enterprise deployment with advanced security and governance |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Lucid Software product offering
Product offeringCore offering
Lucid Software provides a unified visual collaboration and work acceleration platform combining intelligent diagramming (Lucidchart), virtual whiteboarding (Lucidspark), and AI-powered product management and roadmapping (airfocus). The suite is augmented by enterprise add-ons for cloud infrastructure planning (Cloud Accelerator), process documentation governance (Process Accelerator), and enterprise security (Enterprise Shield). Built-in AI capabilities and a Model Context Protocol server enable diagram generation, document summarization, and integration with AI assistants like ChatGPT, Claude, and Microsoft Copilot.
Product overview
Lucid Software offers a unified visual collaboration and work acceleration platform combining three core products: Lucidchart (intelligent diagramming), Lucidspark (virtual whiteboarding), and airfocus (acquired AI-powered product management and roadmapping). The platform is augmented by specialized add-ons including Cloud Accelerator for cloud infrastructure planning, Process Accelerator for process documentation governance, and Enterprise Shield for enterprise security controls. Lucid AI provides integrated artificial intelligence capabilities including generative diagrams, automated documentation, and conversational exploration, while the Lucid MCP Server enables direct integration with AI assistants like ChatGPT, Claude, and Microsoft Copilot. This architecture enables teams to visualize data, collaborate in real-time, and accelerate work across the entire organization.
Differentiator
Problem solved
Functional benefit
Brands
- Lucidchart: Intelligent diagramming platform for visualizing complex ideas, systems, and processes with AI, data, and automation capabilities.
- Lucidspark
- airfocus
- Lucid AI
- Cloud Accelerator
- Process Accelerator
- Enterprise Shield
- Lucid GovSuite
Products and services
- Lucidchart Intelligent diagramming platform for visualizing complex ideas, systems, and processes. Builds next-generation diagrams with AI, data, and automation capabilities for engineering, IT, product, operations, and business teams.
- Lucidspark Virtual whiteboard platform for ideating, designing, and moving into action. Maximizes team connection, collaboration, and creativity in a virtual space with templates, mind maps, and meeting tools for hybrid teams.
- airfocus AI-powered product management and roadmapping platform. Unites product teams around a single source of truth for smarter decisions and confident product building. Provides product intelligence capabilities including strategy alignment, OKRs, and delivery management.
- Process Accelerator Enterprise add-on for improving governance and standardization of process documentation. Provides guided workflows for creating consistent, well-structured process documentation and centralized, governed repositories across the organization.
- Cloud Accelerator Enterprise add-on for better understanding and planning future changes to cloud infrastructure. Helps organizations visualize and document cloud architecture, migration plans, and infrastructure changes.
- Enterprise Shield Enterprise security add-on providing an enhanced layer of fortified security and granular control. Enforces internal security and compliance standards at scale for enterprise deployments.
- Lucid AI AI capabilities integrated across the Lucid Suite enabling intelligent document creation, summarization, and automation. Powers features including diagram generation from text prompts, automated feedback categorization, and conversational document exploration.
- Lucid MCP Server Model Context Protocol server connecting large language models with Lucid documents. Enables AI assistants including ChatGPT, Claude, and Microsoft Copilot to search, summarize, and generate Lucid documents directly within AI conversations.
Quantifiable outcome
- 410% ROI over 3 years according to Forrester TEI study
- +5 more outcomes
Companies that use Lucid Software
Customer profileNamed customers26 records
Segments11 records
Ideal customer profiles3 records
Lucid Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration58 records
AI capability8 records
Feature10 records
Lucid Software partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, strategic and major.
- AnthropiccoreClaude AI integration partner via MCP Server, enabling users to search, summarize, and generate Lucid documents within Claude AI workflows and Claude Code development environment.
- OpenAIcoreChatGPT integration via Lucid app and MCP Server, allowing users to search, summarize, and generate Lucid documents directly within ChatGPT conversations.
- MicrosoftcoreMicrosoft Copilot and GitHub Copilot integration via MCP Server, plus native integrations with Microsoft Teams, Office 365, Azure, and Power Platform. Available on Microsoft AppSource.
- GooglecoreGoogle Workspace Partner of the Year 2025 for Technology Innovation. Native integrations with Google Workspace apps including Docs, Sheets, Slides, Meet, Chat, and Google Cloud. Available on Google Workspace Marketplace.
- ArdoqstrategicEnterprise architecture integration announced in June 2025, bringing enterprise architecture visualizations to life by connecting Ardoq's EA capabilities with Lucid's visual collaboration platform.
- LeanIXstrategicEnterprise architecture integration with LeanIX, part of SAP, enabling better visualization and governance of enterprise architecture documentation.
- SlackcoreDeep Slack integration via Slack Workflow Steps allowing users to create Lucid documents, create automations, and send document links directly from Slack.
- CarahsoftcoreGovernment-focused reseller making Lucid's FedRAMP-authorized solutions available through GSA Schedule Contract, supporting Department of Defense digital transformation efforts via P1 Solutions Marketplace.
- airfocusmajorAcquired in April 2025, airfocus is an AI-powered product management platform that has been integrated into the Lucid Suite to strengthen capabilities in prioritization, strategy, OKRs, roadmaps, and execution.
- FigmastrategicIntegration allowing Figma frames to be embedded as refreshable images in Lucid boards and diagrams. Enables design context to be brought into every stage of team workflow.
- monday.comstrategicLucid Cards for monday.com integration allowing teams to import monday.com items as Lucid Cards in Lucidspark for visual project planning and workflow mapping.
- AtlassiancoreNative integrations with Atlassian products including Jira, Confluence, and Rovo. Includes Jira Embed and Lucid Cards for Jira integrations.
- AWScoreAWS integration listed in marketplace, supporting enterprise customers who deploy on Amazon Web Services infrastructure.
- SalesforcecoreSalesforce integration available in marketplace for enterprise customers using Salesforce CRM.
- ServiceNowstrategicServiceNow integration available for enterprise customers managing IT service management workflows.
- ZoomcoreZoom Rooms Interactive Whiteboards integration enabling collaborative whiteboarding during Zoom meetings.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
Lucid Software competitors and assessment
Company assessmentDirect peers
- Miro: Miro is the closest direct competitor to Lucidspark, offering visual collaboration whiteboarding for distributed teams. It targets the same enterprise and product/UX teams with overlapping use cases in brainstorming, agile planning, and visual workshop facilitation.
- Mural: Mural provides a visual collaboration platform for teams to ideate, plan, and collaborate in a shared digital workspace. It competes directly with Lucidspark in enterprise whiteboarding and team facilitation.
- Figma: Figma has expanded from design into FigJam whiteboarding and Figma Slides, increasingly overlapping with Lucid's visual collaboration use cases for product, design, and engineering teams in enterprise settings.
Broad incumbents
- Microsoft (Visio, Whiteboard, Loop): Microsoft bundles Visio (diagramming), Whiteboard, and Loop with Microsoft 365, providing direct competition at no incremental cost to enterprises on enterprise agreements—creating the most significant competitive threat to Lucid.
- Google (Workspace, Gemini): Google Workspace Canvas and Gemini-powered AI features compete with Lucid in the Google ecosystem. As a current Lucid partner, Google also represents a major distribution channel and potential competitor.
- Notion: Notion provides collaborative docs, databases, and wikis that increasingly overlap with Lucid's documentation and process-mapping use cases. Its AI features and PLG motion make it a broad competitive threat.
- Canva: Canva's Visual Worksuite—Docs, Whiteboards, and Visual Suite—increasingly competes with Lucid's consumer and prosumer tiers for visual creation and collaboration. Its freemium model and massive consumer base make it a notable adjacent competitor.
- Atlassian (Jira, Confluence, Rovo, Whiteboards): Atlassian's Jira, Confluence, Rovo AI, and Whiteboards target the same engineering and product teams as Lucid. While a current Lucid integration partner, Atlassian's expanding native capabilities create a competitive risk.
Emerging players
- Whimsical: Whimsical offers flowcharts, wireframes, and documents targeting product and design teams. It competes with Lucidchart in the diagramming category, particularly among SMB and product teams.
- Conceptboard: Conceptboard is a visual collaboration platform focused on design, research, and enterprise workshop facilitation. It overlaps with Lucidspark in visual collaboration but emphasizes design review workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lucid Software social profiles
Digital presenceLucid Software compliance and trust
Trust signalCompliance5 records
Lucid Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lucid Software leadership team
Management profileNumber of profiles
Profiles12 records
Lucid Software subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lucid Software funding detail
Funding detailFunding overview
Funding rounds8 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lucid Software M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lucid Software
What does Lucid Software do?
Lucid Software provides a unified visual collaboration and work acceleration platform combining intelligent diagramming (Lucidchart), virtual whiteboarding (Lucidspark), and AI-powered product management and roadmapping (airfocus). The suite is augmented by enterprise add-ons for cloud infrastructure planning (Cloud Accelerator), process documentation governance (Process Accelerator), and enterprise security (Enterprise Shield). Built-in AI capabilities and a Model Context Protocol server enable diagram generation, document summarization, and integration with AI assistants like ChatGPT, Claude, and Microsoft Copilot.
Is Lucid Software a public or private company?
Lucid Software is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lucid Software founded?
Lucid Software was founded in 2010. It employs 1,001 to 5,000 people.
Where is Lucid Software based?
Lucid Software is headquartered in South Jordan, United States, in the North America region.
How does Lucid Software make money?
Four revenue lines are on record. Subscription Licenses are the primary driver. The others are enterprise Add-ons, airfocus Product Management and professional Services.
Who are Lucid Software's main competitors?
Direct peers on record are Miro, Mural and Figma. Broad incumbents are Microsoft (Visio, Whiteboard, Loop), Google (Workspace, Gemini), Notion, Canva and Atlassian (Jira, Confluence, Rovo, Whiteboards). Emerging players are Whimsical and Conceptboard.
Does Lucid Software have an API?
Yes. Lucid provides a developer platform and API for building integrations. The platform includes a Model Context Protocol (MCP) server that connects large language models with Lucid documents, enabling integrations with AI assistants including ChatGPT, Claude, and Microsoft Copilot. The MCP server allows AI tools to search Lucid diagrams, fetch document content, create visualizations, and generate editable diagrams from conversations. Developers can access the platform at /developers. Developer documentation is at lucid.co/developers.
What industry is Lucid Software in?
Lucid Software's product category is Visual Collaboration Software. Its primary akta.pro industry code is BPAMAMAD, Document Creation & Office Suites, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.