Prioticket

What Prioticket does

Prioticket B.V. is a privately held Dutch technology company that operates a B2B connectivity platform for the global tours, activities, and attractions industry. Founded in 2014/2015 and headquartered in Amsterdam, the company sells an end-to-end ticketing and distribution platform to tour operators, attractions, museums, marketplaces, destinations, and resellers across 98 countries. The platform is modular, organized into three pillars — Trade (Channel Manager, Marketplace, Agent Portal), Sell (Onsite Sales, E-commerce, Customer Portal), and Manage (Products, Marketing Tools, Catalogs, Operational Tools, Entrance Management, Reporting & Accounting) — enabling a single API integration to provide access to a global distribution network of 11,316+ distribution partners and 250+ API-integrated resellers.

The technology stack is built on a hybrid-cloud architecture supporting 99.98% platform uptime, with an API-first design connecting 60+ booking systems and integrating payments via Adyen, CRM via HubSpot, and workflow automation via Zapier. The platform aggregates 50,000+ experiences from 8,143 suppliers. Reported transaction volume reached €1.152 billion (~$1.336 billion USD) as of June 2025, representing 63% year-over-year growth. Notable customers and partners include City Sightseeing, Trip.com Group, Hotelbeds, Attraction World, Dubai Tourism, Headout, New York Mets, and Fotografiska museums.

Prioticket generates revenue through four primary streams: platform/SaaS subscription fees, transaction and booking fees, marketplace commissions for distribution services, and professional services for implementation and integration. Pricing is quote-based and not publicly disclosed. The company operates from five offices — Amsterdam, Dubai, London, Barcelona, and India — with 100+ employees. In May 2026, Prioticket announced a strategic merger with Palisis to form the largest independent distribution platform in the tours, attractions, and experiences sector.

Name

Prioticket

Legal name

Prioticket B.V.

Website

https://prioticket.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Prioticket operates a B2B connectivity and ticketing platform for the global tours, activities, and attractions industry, enabling operators, marketplaces, and destinations to manage product distribution, bookings, and payments through a single API integration with 250+ reseller partners.

Ownership category

akta.pro rank

Product category

Travel Technology Platform

akta.pro primary industry

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

akta.pro secondary industries

B2B Agent/Partner Booking Portals (Extranet) (THALADAJ), Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF), Destination & Venue Reservation Systems (DMO/MICE) (THALADAI)

Keywords

• Tourism distribution platform
• Experience ticketing software
• Travel API connectivity
• Tour booking platform
• Reseller marketplace software

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform/SaaS Fees: Platform subscription and usage fees for operators and attractions to access the connectivity platform for ticketing, distribution, and management
2. Transaction/Booking Fees: Fees charged on bookings and ticket transactions processed through the platform
3. Distribution/Reseller Services: Fees for marketplace access and distribution to reseller partners including agents and distributors
4. Professional Services: Implementation, integration, and onboarding services for new partners

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Prioticket operates a B2B cloud-based connectivity platform for the tours, activities, and experiences industry. The platform provides ticketing, booking, distribution, and management tools covering three solution categories: Trade (Channel Manager, Marketplace, Agent Portal), Sell (Onsite Sales POS, white-label E-commerce, Customer Portal), and Manage (Products, Marketing Tools, Catalogs, Operational Tools, Entrance Management, Reporting & Accounting). A single integration connects operators to a global distribution network of 11,316+ partners and 250+ API-integrated resellers.

Product overview

Prioticket is an all-in-one connectivity platform and ticketing system for the tours and activities industry. The platform is built on a modular architecture comprising three core solution areas: Trade (Channel Manager, Marketplace, Agent Portal for distribution management), Sell (Onsite Sales, E-commerce, Customer Portal for customer-facing sales), and Manage (Products, Marketing Tools, Catalogs, Operational Tools, Entrance Management, Reporting & Accounting for backend operations). The platform enables operators, marketplaces, and destinations to connect their booking systems, manage global distribution, and process tickets across online and offline channels through one single integration. Additional capabilities include Host App POS, Admin Panel, and specialized modules like Bundle Products and Merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Priohub: Client portal for Prioticket platform users, including reseller admin features, customer receipts, and agent proformas.

Products and services

• Prioticket Connectivity Platform
• Channel Manager
• Marketplace
• Agent Portal
• Onsite Sales (POS)
• E-commerce (White-label)
• Customer Portal
• Entrance Management
• Reporting & Accounting
• Host App
• WPOS 2.0

Quantifiable outcome

• €1.152 billion in transaction volume with 63% year-over-year growth
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature12 records

Partnerships

24 partnerships are on record, tiered core and major.

• PalisiscoreStrategic or Co-development Partner · 12 May 2026Strategic merger to form the largest independent distribution platform in the tours, attractions, and experiences sector. Combined capabilities include 50,000+ experiences, 250+ API-integrated reseller partners, and 60+ booking systems connected.
• Sports Where I AmcoreStrategic or Co-development Partner · 23 April 2026Strategic partnership to significantly expand global distribution of premium sports inventory including live sporting events and sports travel experiences for travelers worldwide.
• SmartvisitmajorStrategic or Co-development Partner · 14 April 2026Strategic partnership to expand global distribution of City Pass inventory, enabling access to city attraction passes through Prioticket's distribution network.
• Protect GroupmajorTechnology or Integration · 19 March 2026Partnership to deliver intelligent refund protection, smart pricing, and revenue-sharing capabilities integrated into the Prioticket platform.
• Cavern City Tours LimitedmajorChannel Partner/ Reseller/ Distributor · 14 November 2025Operator behind world-famous Cavern Club enabling Magical Mystery Tour real-time booking via Prioticket platform for global distributors and marketplace partners.
• KLIKTIXmajorChannel Partner/ Reseller/ Distributor · 21 August 2025Official ticket center in Times Square offering seamless real-time access to NYC's most iconic attractions and experiences.
• The Paddington Bear ExperiencemajorChannel Partner/ Reseller/ Distributor · 12 August 2025B2B connectivity enabling resellers to offer tickets to this London attraction located at County Hall, Southbank.
• OCTO (Open Connectivity for Tours, Activities and Attractions)coreStrategic or Co-development Partner · 17 June 2025Joined OCTO community to support open standard for travel experiences connectivity. Actively shaping OCTO API development and creating automated onboarding for OCTO-based suppliers.
• Fotografiska StockholmmajorTechnology or Integration · 27 May 2025Digital transformation partnership powering museum ticketing and access management for the photography museum.
• Mercedes-Benz Off-Road Experience CentermajorTechnology or Integration · 20 May 2025Partnership to elevate adventure tourism in the UAE through connectivity platform for ticketing and distribution.
• GlobickmajorChannel Partner/ Reseller/ Distributor · 13 May 2025Partnership to expand distribution for supply partners, enabling broader reach for tours and activities providers.
• XploriemajorChannel Partner/ Reseller/ Distributor · 30 September 2024Partnership that elevated guest experiences and boosted transactions by 70% through integrated ticketing solutions.
• CeetizmajorChannel Partner/ Reseller/ Distributor · 16 September 2024Partnership to strengthen Ceetiz's portfolio of tours and activities through Prioticket's distribution network.
• Trip.com GroupcoreChannel Partner/ Reseller/ Distributor · 2 July 2024Strategic partnership to unlock more travel experiences in Europe, Middle East and US through Trip.com Group's global distribution network.
• VisitOmanmajorChannel Partner/ Reseller/ Distributor · 7 November 2023Partnership agreement to distribute tourism packages for Oman through Prioticket's connectivity platform.
• Fotografiska Museum BerlinmajorTechnology or Integration · 15 August 2023New partnership for museum ticketing and access management at Fotografiska Berlin.
• De KuipmajorTechnology or Integration · 2 August 2023Partnership for stadium venue ticketing enabling seamless booking and access management.
• New York MetsmajorTechnology or Integration · 2 December 2022Ticketing partnership for MLB sports experiences and game access management.
• HotelbedscoreChannel Partner/ Reseller/ Distributor · 4 August 2021Agreement to expand Hotelbeds' activities and theme parks portfolio through Prioticket's connectivity platform.
• City SightseeingcoreChannel Partner/ Reseller/ DistributorWorld's leading open-top bus brand with operations in over 100 cities. Global trade partners access City Sightseeing products via single interface in the marketplace.
• Attraction WorldcoreChannel Partner/ Reseller/ DistributorLeading multi-channel reseller of tours, activities, and experiences with 50+ reservation system integrations serving 30+ countries.
• Dubai TourismcoreChannel Partner/ Reseller/ DistributorFirst attractions marketplace for Dubai implemented by Prioticket, connecting 1200+ products to global network of resellers and sales channels.
• A'DAM LOOKOUTmajorChannel Partner/ Reseller/ DistributorAmsterdam observation deck using Prioticket's end-to-end ticketing solution for online, onsite, and in-between sales.
• HeadoutmajorChannel Partner/ Reseller/ DistributorGlobal travel platform in 200+ destinations. Magic Listing AI-powered feature enables operators to create listings by pulling existing product information and reviewing AI-generated suggestions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bokun: Tripadvisor-owned booking management and distribution platform for tour and activity operators. Competes directly with Prioticket's Channel Manager and Agent Portal by connecting operators to Tripadvisor's Viator consumer marketplace and providing channel manager, payment, and website tools.
• Rezdy: Booking software and channel manager for tours, activities, rentals, and attractions. Overlaps with Prioticket on real-time distribution, agent portals, and API-based connectivity to global resellers, targeting the same operator and reseller customer segments.
• FareHarbor: Booking Holdings-owned ticketing and reservation management platform for tours, activities, and attractions. Directly competes with Prioticket's Channel Manager, Onsite Sales, and E-commerce modules by offering booking software, distribution, and payment processing to the same operator customer base.
• Checkfront: Booking management platform for tours, attractions, and rentals with channel manager and online booking engine. Competes directly with Prioticket's Channel Manager, E-commerce, and entrance management modules for the same tour operator and attraction customer base.
• Palisis: Direct competitor and announced merger partner in tours, attractions, and experiences distribution. Both companies sell channel managers, booking engines, and reseller connectivity platforms to tour operators and attractions, and the announced merger explicitly references combining 50,000+ experiences and 250+ API-integrated resellers.
• TrekkSoft: Tour operator booking software and channel manager, with strong presence in European adventure tourism. Provides cloud-based booking, payment, distribution, and POS functionality overlapping with Prioticket's Trade and Sell solution modules.
• Tiqets: B2B and B2C ticketing platform for museums, attractions, and cultural experiences. Operates its own reseller connectivity and white-label ticketing infrastructure that overlaps with Prioticket's marketplace and API integration offerings, particularly in European venues.

Broad incumbents

• Klook: Asia-headquartered global booking platform for attractions, tours, and travel experiences with significant B2B supplier connectivity and an enterprise partner program. Competes with Prioticket both as a consumer channel and as a connectivity partner for APAC-bound inventory.
• GetYourGuide: Global consumer OTA for tours, activities, and attractions with its own supplier connectivity layer and partner program. While consumer-facing rather than pure B2B platform, GetYourGuide competes for the same supplier inventory and represents an alternate distribution channel that operators weigh against Prioticket.

Emerging players

• Xola: Booking and marketing platform for tours, attractions, and experiences with channel manager and distribution capabilities. Comparable in scope to Prioticket's smaller modules though focused more on direct-to-consumer marketing than large-scale B2B connectivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prioticket
• Xx.com/PrioTicket
• Facebookfacebook.com/prioticket

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prioticket