Globick
Globick is a Barcelona-based B2B API hub that unifies 50+ travel-experience supplier integrations into a single connection, serving OTAs, tour operators, DMCs, and technology resellers worldwide with real-time inventory and pricing.
- Company typePrivate
- Founded2017
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Globick does
Globick is a Barcelona-based B2B connectivity platform founded in 2017 that operates a unified API Hub for the travel experiences industry. It positions itself as an "Experiences Supplier Manager," consolidating 50+ supplier APIs — covering tours, attractions, activities, theatre ticketing, and outdoor leisure — into a single RESTful integration for travel distributors. The platform standardizes real-time inventory, pricing, and product data synchronization across connected suppliers, and supports B2B-specific features such as group-based search, retail and net pricing, multi-item booking, and instant voucher delivery.
The company sells primarily to enterprise travel distributors: online travel agencies (OTAs), tour operators, destination management companies (DMCs), travel agencies, GDSs and bedbanks, hotel chains, airlines, and railway operators. Named customers include VELTRA, Europamundo Vacaciones, Hellotickets, GuruWalk, Ávoris (Welcome Tickets), Destination Italia, and Headout. Distribution is augmented through strategic technology partnerships — notably with Juniper Travel Technology and GoNexus Group's NexusCube, which claims 17,000+ B2B travel partners worldwide — and through a steady cadence of supplier-side integrations (bookingkit, Prioticket, Broadway Inbound, Resamare, Clorian, Tour2B, Ibis Technology, Dome Consulting, among others).
Revenue mechanics combine B2B platform/transaction fees and recurring connectivity charges under quote-based enterprise contracts; pricing is not publicly disclosed. The company is privately held and venture-backed, with cumulative disclosed funding of approximately $4.3M across rounds from 2019 through 2023 (including a $1.5M seed in September 2023 led by ICF Capital, plus prior rounds and a non-dilutive tranche from COREangels Lisbon). Headcount is 1–10 employees, making it a capital-efficient team relative to the breadth of its network. Leadership comprises co-founder/CEO Xavier Boixeda, co-founder/COO Jaume Balcells, CTO Toni Vázquez, and board member/co-founder Marc Dot.
Globick firmographics
Firmographics- Name
- Globick
- Legal name
- Globick
- Website
- https://globick.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Globick is a Barcelona-based B2B API hub that unifies 50+ travel-experience supplier integrations into a single connection, serving OTAs, tour operators, DMCs, and technology resellers worldwide with real-time inventory and pricing.
- Ownership category
- akta.pro rank
Globick industry classification
Industry- Product category
- Travel Technology / B2B Travel API Platform
- NAICS
- Travel Arrangement and Reservation Services (5615), All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)
- akta.pro primary industry
- Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO)
- akta.pro secondary industries
- Rate/Availability Shopping, Cache & Fare/Retailing Optimization APIs (THALAJAJ), Wholesale Travel Product Aggregators (Multi-Supplier B2B Aggregation) (THAKAJAI), B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ), Post-Booking Servicing & Disruption Management APIs (Changes, Refunds, Reaccommodation) (THALAJAN)
Keywords
Where Globick is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Globick business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- API/Platform Services: Technology platform fees for API connectivity and integration services. The company acts as a pure technological intermediary, allowing experience distributors to maintain their own commercial conditions with suppliers while using Globick's integration infrastructure.
- Connectivity Services: B2B connectivity platform fees for access to supplier network through single integration. Manages connectivity between experiences sellers and suppliers, eliminating burden of developing and maintaining multiple integrations.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Globick product offering
Product offeringCore offering
Globick provides a B2B API Hub that consolidates multiple supplier integrations for tours, activities, and attractions into a single API connection for travel distributors. The platform synchronizes real-time inventory, pricing, and product data across 50+ connected supplier APIs spanning 17,000+ operators and 330,000+ experiences. It enables OTAs, tour operators, DMCs, travel agencies, GDSs/bedbanks, hotel chains, airlines, and railway operators to access a global multi-category experiences catalogue while retaining full control over their commercial relationships with suppliers.
Product overview
Globick is a B2B connectivity platform for travel experiences that operates as an 'Experiences Supplier Manager.' The core offering is the API Hub — a unified connectivity layer that replaces multiple supplier integrations with a single, robust API connection. The platform provides real-time synchronization of inventory, pricing, and product data across 50+ connected APIs, serving OTAs, DMCs, tour operators, travel agencies, GDSs, bedbanks, hotel chains, airlines, and railway operators. Key components include the main API Hub for supplier connectivity, a Recommendation Engine API for personalization, and platform services that manage the technical complexity of integrations. Founded in Barcelona in 2017, Globick has expanded to connect over 17,000 operators and 330,000 experiences globally.
Differentiator
Problem solved
Functional benefit
Products and services
- API Hub A unified B2B API platform that consolidates multiple supplier integrations for tours, activities, and attractions into a single connection. Provides real-time inventory, pricing, and product data synchronization, supports group-based search and pricing, retail and net pricing, multi-item booking, and instant voucher delivery. Designed for OTAs, tour operators, DMCs, travel agencies, GDSs/bedbanks, hotel chains, airlines, and railway operators.
- Recommendation Engine API A specialized RESTful API product that enables travel distributors to deliver personalized content and product recommendations for tours, activities, and attractions based on user behavior or profile. Sits alongside the main API Hub as a complementary capability.
Quantifiable outcome
- Save 6 years of technological development work
- +6 more outcomes
Companies that use Globick
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles4 records
Globick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature6 records
Globick partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- ResamarecoreIntegration connecting Resamare's reservation and operations management platform for leisure and outdoor activity providers to Globick's ecosystem, making its network of outdoor activity operators accessible to global travel distributors through a single API connection.
- Broadway InboundcoreIntegration enabling direct connectivity between Broadway Inbound's specialized theatre ticketing platform and Globick, allowing its portfolio of shows to be distributed globally through a single API connection with stable availability and B2B distribution-aligned booking flows.
- bookingkitcoreIntegration connecting bookingkit's network of attractions in Europe to Globick's integration hub, enabling operators to reach global travel distributors through a single API connection with real-time availability and consistent booking flows.
- HeadoutcoreStrategic partnership where Headout gains access to Globick's curated network of leading in-destination suppliers worldwide, unlocking thousands of tours, attractions, and activities through a single API connection. Headout maintains full control of its commercial agreements with suppliers while leveraging Globick's existing API connections to expand its experiences portfolio efficiently.
- Dome ConsultingcoreIntegration connecting Dome Consulting (technology company with 25+ years experience dedicated to tourism, specialized in DMCs) to Globick's ecosystem, enabling DMCs to broaden distribution reach and connect with new demand sources across multiple markets without adding technical complexity.
- Ibis TechnologycoreIntegration connecting Ibis Technology (most complete tourism business solution in New Zealand and Australia) to Globick's hub, enabling tourism operators to quickly expand distribution across OTAs, wholesalers, and international resellers with minimal technical effort.
- Clorian TicketingcoreIntegration connecting Clorian Ticketing's platform for venue and event ticket sales to Globick, giving OTAs and distributors faster and more reliable access to venue inventory with real-time availability, consistent data, and smooth booking flows.
- Tour2BcoreIntegration enabling Tour2B's all-in-one solution for tours, activities and attractions to connect to Globick's hub, allowing travel sellers to access a growing network of operators with real-time availability, accurate content, and frictionless booking flows.
- Juniper Travel TechnologycoreStrategic partnership with Juniper Travel Technology (global leader in travel technology) where Globick provides access to its portfolio of API integrations to supplier booking technology, complementing Juniper's distribution capacity through Juniper Experiences by NexusTours and NexusCube.
- GoNexus Group (NexusCube)coreStrategic partnership with NexusCube (B2B division of GoNexus Group) establishing itself as leading company in B2B distribution of travel experiences and mobility with 17,000+ B2B travel partners worldwide. Globick supports acceleration of new integrations with experience providers.
- ICEX / SEGITTUR (Spanish TravelTech Pavilion)minorGlobick attended ITB Berlin 2025 as part of Spanish TravelTech Pavilion organized by ICEX and SEGITTUR, joining 12 selected Spanish TravelTech companies.
- PrioticketcoreStrategic partnership enabling Prioticket's supply partners (suppliers, reservation systems, aggregators) to seamlessly access Globick's extensive distribution network, unlocking new sales opportunities and expanding global reach through distributors like Veltra, Viajes el Corte Inglés, Hellotickets, and Avoris group.
- VELTRAcoreVELTRA, one of the world's leading platforms in tours & activities operating in 150+ countries with 20,000+ experiences, partnered with Globick for connectivity infrastructure modernization. Globick evolved and optimized existing connections while accelerating new strategic integrations with partners in Asia (Travolution, Globltix) and Europe (Clorian, Prioticket). VELTRA retained full control over commercial relationships with operators.
- GlobalTixcoreSingapore-based all-in-one ticketing platform and largest ticket aggregator in Southeast Asia. Globick's existing integration with GlobalTix enabled Hellotickets to enter Asian markets efficiently without lengthy development cycles.
- MusementcoreMajor activity and ticketing platform. Through Globick integration, GuruWalk accessed Musement's aggregated inventory as part of expanding beyond free tours into paid activities.
- CivitatiscoreLeading activity and tour platform. Through Globick integration, GuruWalk accessed Civitatis's aggregated inventory as part of expanding into paid experiences marketplace.
Scale indicators12 records
Recent moves3 records
Expansion highlights6 records
Globick competitors and assessment
Company assessmentDirect peers
- TravelgateX: TravelgateX is a Barcelona-based B2B connectivity platform that provides API-based access to hotels, flights, cars, and increasingly activities, targeting the same OTAs, tour operators, and bedbanks as Globick. Both companies compete to be the unified distribution layer for travel inventory.
- Juniper Travel Technology: Juniper provides B2B travel technology including booking engines and connectivity for tour operators and OTAs, and is simultaneously a Globick strategic partner via NexusCube. It is one of the most direct comparables on connectivity scope and target customer.
- Dida Travel: Dida Travel is a B2B technology provider connecting tour operators and travel sellers with hotels, tours, activities and transfers globally. It overlaps directly with Globick's API-based connectivity value proposition and target buyers.
- Prioticket: Prioticket is a connectivity platform for tours, activities and attractions that is both a Globick integration partner and a comparable competitor in B2B experiences distribution. Both target tour operators, OTAs, and travel sellers with API-driven supply access.
Broad incumbents
- HotelBeds Group (HBX Group): HBX Group is one of the world's largest B2B bedbanks and has expanded into experiences, transfers, and ancillary travel products. It competes in the same B2B distribution space as Globick but at much larger scale and with broader inventory.
- Viator (a Tripadvisor company): Viator is one of the largest global marketplaces for tours, activities and attractions and is increasingly used by OTAs and resellers as a B2B supply source. It is comparable to Globick as part of the broader experiences distribution ecosystem.
- TUI Musement: TUI Musement is the tours, activities and experiences arm of TUI Group, operating both B2C and B2B distribution of attractions and excursions globally. It serves many of the same distributors that buy from Globick.
Emerging players
- bookingkit: bookingkit provides booking and ticketing software for attractions and tour operators across Europe, with growing B2B distribution functionality. It partners with Globick on supply-side connectivity, making it a partial competitor in distribution layer enablement.
Regional players
- TourRadar: TourRadar operates a global marketplace connecting travelers with multi-day tours, working with tour operators as supply partners. It is comparable to Globick's distribution side, though more B2C-fronted and focused on multi-day itineraries.
- GlobalTix: GlobalTix is a Singapore-based all-in-one ticketing platform and largest aggregator in Southeast Asia for attractions. It is comparable to Globick as an API-enabled experiences aggregator and is accessible to Globick partners like Hellotickets via existing integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Globick social profiles
Digital presenceGlobick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Globick leadership team
Management profileNumber of profiles
Profiles4 records
Globick funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Globick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Globick
What does Globick do?
Globick provides a B2B API Hub that consolidates multiple supplier integrations for tours, activities, and attractions into a single API connection for travel distributors. The platform synchronizes real-time inventory, pricing, and product data across 50+ connected supplier APIs spanning 17,000+ operators and 330,000+ experiences. It enables OTAs, tour operators, DMCs, travel agencies, GDSs/bedbanks, hotel chains, airlines, and railway operators to access a global multi-category experiences catalogue while retaining full control over their commercial relationships with suppliers.
Is Globick a public or private company?
Globick is a private company. It is classified as venture growth investor backed and is currently operating.
When was Globick founded?
Globick was founded in 2017. It employs 1 to 10 people.
Where is Globick based?
Globick is headquartered in Barcelona, Spain, in the Europe region.
How does Globick make money?
Two revenue lines are on record. API/Platform Services are the primary driver. The others are connectivity Services.
Who are Globick's main competitors?
Direct peers on record are TravelgateX, Juniper Travel Technology, Dida Travel and Prioticket. Broad incumbents are HotelBeds Group (HBX Group), Viator (a Tripadvisor company) and TUI Musement. bookingkit is listed as an emerging player. Regional players are TourRadar and GlobalTix.
Does Globick have an API?
Yes. Globick provides a RESTful API Hub that unifies multiple supplier integrations into a single API connection. The API enables real-time synchronization of pricing, availability, and product data. Features include: single integration replacing multiple connections, full control over supplier relationships and commercial terms, retail and net pricing support, group-based search and pricing, clear product-modality-rate structures, multi-item booking capability, and instant voucher delivery. Optimized for integration ease with average time of 4 weeks for complete integration. Well documented and monitored 24x7 for maximum reliability. Includes a Recommendation Engine API. Developer documentation is at globick.com/platform.
What industry is Globick in?
Globick's product category is Travel Technology / B2B Travel API Platform. Its primary akta.pro industry code is BPAMAIAO, Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs), with a secondary code of THALAJAJ, Rate/Availability Shopping, Cache & Fare/Retailing Optimization APIs. Its NAICS code is 5615.