What BSB Group International does

BSB Group International is a privately held, founder-led growth agency incorporated in 2019 and headquartered in Cincinnati, Ohio, with additional offices in New York and Dubai. The firm operates as an end-to-end consulting and creative agency providing custom consulting, content development, and brand building services through an embedded partnership model rather than hourly retainers. It serves enterprise clients across four primary verticals: enterprise consumer brands (Procter & Gamble, Totes Isotoner, Isotoner, Dr. Teal's, PepsiCo, GoodRx, Mass Mutual, HEB, SodaStream, Home Chef), healthcare and wellness (Kroger Health, 23andMe, Halo, Baze, Welsana, Scriptcycle, Brain Beautiful Method), sports and entertainment (Baseball United, UFC, TIDL Sport, Cincinnati Reds, Louisville Bats, Dayton Dragons, Excel Sports, MLB Players Association), and nonprofit/community organizations (American Heart Association, CROWN Cincinnati).

The portfolio spans end-to-end brand creation (Baseball United league and four franchise identities — Mumbai Cobras, Karachi Monarchs, Arabia Wolves, Mid East Falcons), brand repositioning (23andMe shift from ancestry to health, Totes refresh), product launches (OptUP app, Halo DTC telehealth, Zenz lace-ups, Isotoner sustainability), public-health campaigns (Kroger Health COVID-19 vaccine and testing, seasonal flu totaling nearly 2.6M vaccinations and 250K+ COVID tests, Food as Medicine), and experiential marketing (Tour de '23, The 23 Crate). Service delivery integrates strategy, creative, digital, social, PR, events, experiential, influencer, media, sports marketing, and business development under a single engagement. Documented campaign outcomes include +523% all-platform social engagement (23andMe), +188% social engagements during Tour de '23, 2.5x paid social ROI (Totes Everywear), 33% retail sales lift (TIDL Sport), and 163% Instagram follower growth (Isotoner sustainability). Recognition includes The Drum Awards, W3 Awards, AVA Awards, Global Digital Excellence Awards, American Advertising Federation Awards, Entrepreneur 360, Fast 55, Silicon Review 50 Smartest Companies, NMSDC certification, and Best Places to Work.

Revenue is generated through professional services contracts; pricing is not publicly disclosed but is structured on a non-hourly "Whatever It Takes" engagement model. There is no proprietary technology product, no disclosed AI/ML capability, no parent company, and no institutional investment in the parent entity. The only disclosed capital event is the August 2022 investment by United International Baseball League into BSB Sports (a sub-brand), with founder/CEO Kash Shaikh concurrently taking President and CMO roles at UIBL. Operations span North America (USA), the Middle East (UAE), and South Asia (India, Pakistan) via direct enterprise relationships and a stated global footprint.

Name

BSB Group International

Legal name

BSB Group International

Website

https://bsbgroupintl.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

BSB Group International is a privately held, founder-led growth agency headquartered in Cincinnati with offices in New York and Dubai, delivering integrated consulting, brand building, content, and experiential marketing services to enterprise clients across consumer brands, healthcare, sports, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Marketing and Brand Consulting Services

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Brand consulting services
• Marketing agency services
• Creative content production
• Experiential marketing campaigns
• Sports marketing partnerships

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services and Consulting: BSB Group International generates revenue through providing integrated consulting, creative, content, and brand building services to enterprise clients. The company operates as a full-service growth agency with a partnership model approach.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

BSB Group International is an end-to-end growth agency that provides custom consulting, content, and brand building services to enterprise clients through an integrated partnership model. Services span brand strategy, creative and content development, digital and social marketing, PR, events, experiential marketing, influencer and sports marketing, and business development, delivered on a project-based engagement model rather than as a packaged product.

Product overview

BSB Group International is an end-to-end growth agency providing custom consulting, content, and brand building services through an integrated partnership model. Rather than a single unified software product or platform, the company operates as a professional services firm delivering client work across multiple categories including brand creation and repositioning (Baseball United and its franchise teams Mumbai Cobras, Karachi Monarchs, Arabia Wolves, Mid East Falcons), healthcare marketing (Kroger Health campaigns, OptUP app, Halo DTC launch, Baze, Welsana), consumer brand campaigns (Totes, Isotoner, Dr. Teal's, Zenz), experiential marketing (23andMe Tour de '23), sports marketing (TIDL Sport, Kroger Health COVID Solutions), and community initiatives (CROWN Trail, Kroger Hometown Pickup, Artisan Village). The portfolio represents project-based client engagements rather than a packaged product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• BSB Group International: An end-to-end Growth Agency providing custom consulting, content, and brand building services through an integrated partnership model.

Products and services

• Growth Agency Services End-to-end custom consulting, content, and brand building services delivered through an integrated partnership model for enterprise clients worldwide. Engagements combine strategy, creative, digital, social, PR, events, experiential, influencer, media, and business development under a single engagement with no hourly billing.
• BSB Sports Sports marketing and sponsorship sub-brand/division of BSB Group International, providing brand creation, sports marketing, and sponsorship activation for leagues, teams, franchises, and athlete-driven campaigns. Operates alongside BSB Group International with offices in Cincinnati, New York, and Dubai.

Quantifiable outcome

• 2.5x higher paid social ROI vs. prior campaigns for Totes Everywear campaign
• +7 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Baseball UnitedcoreStrategic or Co-development PartnerBSB Group International partnered with Baseball United to create the first-ever professional baseball league in the Middle East and South Asia. Services included brand creation, business launch, content strategy, PR, events, and experiential activations worldwide.
• Kroger HealthcoreStrategic or Co-development PartnerLong-term partnership with Kroger Health on multiple initiatives including COVID-19 vaccine campaigns, flu shot campaigns, Food as Medicine platform, OptUP app launch, and COVID testing programs.
• 23andMecoreStrategic or Co-development PartnerPartnership for brand repositioning from ancestry focus to health partner, including Tour de '23 experiential campaign and year-long marketing initiatives.
• Procter & GamblecoreStrategic or Co-development PartnerOngoing brand building and marketing consulting partnership with global consumer goods leader.
• Totes IsotonercoreStrategic or Co-development PartnerComprehensive brand repositioning, Everywear campaign execution, product marketing, and sustainability initiatives for footwear and accessories brand.
• UFCminorGTM or Marketing PartnerSports marketing partnership through work with TIDL Sport, which has marquee partnership with UFC.
• American Heart AssociationcoreStrategic or Co-development PartnerPartnership for campaign development and experiential marketing supporting fundraising and community awareness initiatives.
• Cincinnati RedsminorGTM or Marketing PartnerSports marketing partnership with MLB team.
• Louisville BatsminorGTM or Marketing PartnerMinor League Baseball partnership.
• Dayton DragonsminorGTM or Marketing PartnerMinor League Baseball partnership.
• MLB PlayersminorGTM or Marketing PartnerPartnership with MLB Players Association for sports marketing initiatives.
• Excel SportsminorGTM or Marketing PartnerSports marketing agency partnership.
• Dr. Teal'scoreStrategic or Co-development PartnerBrand differentiation and market share growth campaign for personal care brand.
• Home ChefminorStrategic or Co-development PartnerMeal kit company partnership.
• PepsiCominorStrategic or Co-development PartnerPartnership with food and beverage giant.
• Good RxminorStrategic or Co-development PartnerHealthcare cost transparency platform partnership.
• SodaStreamminorStrategic or Co-development PartnerBeverage brand partnership.
• GoProminorGTM or Marketing PartnerAction camera brand partnership.
• Mass MutualminorStrategic or Co-development PartnerFinancial services brand partnership.
• HEBminorStrategic or Co-development PartnerTexas-based grocery retailer partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• The&Partnership: Agency built around integrating creative, media, and consulting under one P&L, very similar structural model to BSB's 'shattered the line between consulting and creative' positioning.
• GALE: Business consultancy-meets-creative agency with deep consumer/retail DNA, comparable to BSB's integrated consulting+creative model and its retail/healthcare-heavy client base (Kroger, etc.).
• Droga5: Independent creative agency producing brand-building campaigns and integrated content for major enterprise brands, comparable to BSB's enterprise client roster and integrated creative+strategy offering.
• Anomaly: Independent agency operating outside traditional agency holding-company structures, with an integrated model spanning strategy, creative, and content - directly comparable to BSB's 'Growth Agency' positioning.
• 72andSunny: Independent creative agency that, like BSB, pairs brand-building creative with strategic partnership work for consumer brands and culture-driven campaigns (e.g., experiential work for major enterprise brands).
• Mother Design: Independent creative agency known for combining brand strategy, creative, and content for enterprise consumer brands - similar end-to-end, non-holding-company model to BSB.
• R/GA: Independent creative and consulting hybrid that, like BSB, blends strategy, consulting, and creative execution under one engagement model for enterprise clients across consumer brands, healthcare, and technology.

Broad incumbents

• McCann Worldgroup: Global creative and consulting network serving major CPG and healthcare clients (e.g., P&G ecosystem) - a larger incumbent that competes for the same enterprise brand-building mandates BSB targets.
• Hearts & Science: Omnicom-owned agency focused on data-driven, outcome-based marketing for enterprise clients, overlapping with BSB's performance and measurable-results orientation but operating at significantly larger scale.

Emerging players

• Pivotl Creative: Boutique independent agency offering integrated brand and content services for enterprise and growth-stage clients, comparable to BSB in size and integrated-service positioning though with a smaller portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSB Group International