What Incrementum Digital does

Incrementum Digital is a privately held, US-based (New York) retail-media agency founded in 2019 by Amazon operator Liran Hirschkorn, serving mid-market and enterprise e-commerce brands selling on Amazon, Walmart Marketplace, and TikTok Shop. The firm operates a 51–100-person team and has cumulatively served more than 500 brands across verticals including pet care, home goods, luggage, office supplies, and lifestyle (logos include Ruggable, Samsonite, Faber-Castell, Martha Stewart, Solidgold, Chewy, Foundry Brands). Its commercial focus is brands doing $1M+ in annual revenue with monthly ad budgets above $10K, where campaigns require coordinated management of complex ad stacks (Sponsored Products, Sponsored Brands, Sponsored Brand Video, Sponsored Display, Amazon DSP, Streaming TV via Prime Video, and Amazon Marketing Cloud audiences). Engagements are custom-scoped on catalog size, revenue, category complexity, and growth goals, billed monthly, and anchored by a dedicated account manager plus analyst team model.

The company's core technical asset is DataOwl™, a proprietary in-house analytics platform that unifies Amazon sales, advertising, DSP, and Amazon Marketing Cloud (including lifetime value) into a single dashboard with ASIN-level reporting (DPV, Add to Carts, Branded Lift, Halo ROAS). This platform underpins the agency's AMC custom-audience practice — building first-party segments from PDP views, cart adds, repeat purchasers, lapsed customers, and view-but-no-buy events, then activating them across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. Service breadth spans Amazon Advertising Management, Amazon DSP Management, Walmart Advertising Management, TikTok Shop services, Brand Management, Seller Operations Management, Retail Media Channels (Instacart, Kroger, ULTA, Target), Creative Services, and Creator Connections, supported by in-house creative production.

Incrementum's go-to-market is sales-led and diagnostic-driven: a free Amazon ad audit functions as the primary lead-generation entry point, after which engagements are custom-scoped rather than flat-rate. The firm holds Amazon Advanced Agency status (with the 2024 Best Marketplace Activation Award and two further Amazon nominations), Walmart Marketplace Partner status, and TikTok Shop Agency Partner status — certifications that drive direct referral traffic from the marketplaces themselves. Marketing channels include a content-heavy blog, an active podcast and YouTube presence, organic social across LinkedIn, TikTok, Instagram, and Facebook, and the weekly Prime Times newsletter reaching 10K+ e-commerce professionals. The firm is actively hiring across strategist, analyst, brand, and operations roles, consistent with ongoing capacity expansion.

Name

Incrementum Digital

Legal name

Incrementum Digital LLC

Website

https://incrementumdigital.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Incrementum Digital is a US-based retail-media agency managing Amazon, Walmart, and TikTok Shop advertising for 500+ mid-market and enterprise e-commerce brands, powered by its proprietary DataOwl™ analytics platform and delivered through a dedicated account-team model.

Ownership category

akta.pro rank

Headquarters

HQ city

West Hempstead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Amazon & Retail Media Advertising Management Services: Incrementum Digital provides comprehensive Amazon, Walmart, and TikTok Shop advertising management services. They manage Sponsored Products, Sponsored Brands, Sponsored Brand Video, Sponsored Display, Amazon DSP, Streaming TV, and AMC campaigns for brand clients. Revenue is generated through management fees structured around client catalog size, revenue, category complexity, and growth goals — they explicitly do not publish flat rates, instead scoping engagements per-client. The company also offers a free Amazon ad audit as a lead-generation tool, with full-service management or flexible a-la-carte options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Incrementum Digital is a B2B digital marketing agency that provides managed advertising services across Amazon, Walmart, and TikTok Shop for e-commerce brands doing $1M+ in revenue. The agency manages Sponsored Products, Sponsored Brands, Sponsored Brand Video, Sponsored Display, Amazon DSP, Streaming TV, and Amazon Marketing Cloud (AMC) campaigns, supported by its proprietary DataOwl™ in-house analytics platform that unifies sales, advertising, DSP, and AMC insights including lifetime value into a single dashboard.

Product overview

Incrementum Digital is an Amazon, Walmart, and TikTok marketing agency offering a comprehensive suite of e-commerce growth services. The platform operates as a full-service agency rather than a standalone SaaS product, comprising Amazon Advertising Management, Amazon DSP Management, Brand Management, Walmart Advertising Management, Seller Operations Management, Retail Media Channels, TikTok Shop services, and Creative Services—all supported by their proprietary in-house analytics platform called DataOwl. The DataOwl platform serves as the central analytics hub unifying Amazon sales, advertising, DSP, and AMC data, while the various service offerings work collaboratively: advertising campaigns are managed by strategists, creative content is produced in-house, brand strategy coordinates product positioning and inventory, and retail media expands reach across multiple shopping platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon Advertising Management

Quantifiable outcome

• Incrementum has grown through word of mouth, serving 500+ brands on Amazon and beyond, with an award from Amazon for Best Marketplace Activation in 2024.
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AmazoncoreTechnology or IntegrationIncrementum Digital is recognized by Amazon as an Advanced Agency and holds the 2024 Best Marketplace Activation Award for Buy with Prime. The agency manages Amazon advertising campaigns across Sponsored Products, Sponsored Brands, Sponsored Brand Video, Sponsored Display, Amazon DSP, Streaming TV, and Amazon Marketing Cloud for client brands. The Amazon Advanced Agency status and marketplace partnership drive referral traffic from Amazon to certified partners.
• WalmartcoreTechnology or IntegrationIncrementum Digital holds Walmart Marketplace Partner status, enabling them to offer certified Walmart advertising and marketplace management services. The agency provides Walmart Advertising Management alongside their Amazon services, allowing brands to scale across both major marketplaces.
• TikTok ShopcoreTechnology or IntegrationIncrementum Digital is a TikTok Shop Agency Partner, offering TikTok Shop strategy, creator content coordination, shoppable link integration, and social commerce growth services. The agency helps brands leverage TikTok's viral discovery mechanics and the TikTok-Amazon partnership for shoppable content.
• Amazon Marketing Cloud (AMC)coreTechnology or IntegrationIncrementum leverages Amazon Marketing Cloud to build custom audiences from first-party Amazon data (PDP views, cart adds, repeat purchasers, lapsed customers) and deploy these audiences across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP for bid boosting and retargeting. The agency operates with direct AMC access for sponsored ads advertisers.
• Amazon DSP (Demand-Side Platform)coreTechnology or IntegrationIncrementum Digital manages Amazon DSP campaigns for clients, enabling programmatic display, video, and audio ad buying across Amazon-owned properties (Amazon, IMDb, Twitch, Prime Video) and third-party sites/apps. DSP capabilities include retargeting, lookalike audiences, and geotargeting for seasonal or regional products.
• InstacartminorChannel Partner/ Reseller/ DistributorReferenced in Incrementum's homepage partner logo carousel alongside other retail media networks. Incrementum offers expertise in managing advertising across retail media channels including Instacart, expanding their multi-platform service offering beyond Amazon.
• KrogerminorChannel Partner/ Reseller/ DistributorReferenced in Incrementum's homepage partner logo carousel. Kroger's retail media network is one of the emerging retail media channels the agency offers expertise in managing for brands seeking to expand beyond Amazon.
• ULTA BeautyminorChannel Partner/ Reseller/ DistributorReferenced in Incrementum's homepage partner logo carousel. ULTA Beauty is cited as one of the retail media channels the agency supports for beauty and cosmetics brands.
• TargetminorChannel Partner/ Reseller/ DistributorReferenced in Incrementum's homepage partner logo carousel. Target's retail media network is listed as one of the channels the agency offers expertise in.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SalesDuo: Amazon and Walmart advertising and operations agency. Direct peer with the same Amazon Advanced Agency positioning; SalesDuo has publicly listed Incrementum as a comparable 'Top Amazon Digital Marketing Agency' for 2025.
• Seller Interactive: Amazon advertising and brand management agency serving mid-market to enterprise brands. Direct peer in the Amazon advertising management category with overlapping service offerings.
• Ampd Agency: Amazon advertising and retail media agency serving enterprise brands with DSP, AMC, and full-funnel Amazon management. Direct peer with comparable advanced-format capabilities.
• Acadia: Amazon-focused full-service agency managing advertising, DSP, and brand operations for brands on Amazon. Closest direct competitor to Incrementum's Amazon advertising management offering with overlapping client profile and similar Advanced Partner credentials.
• Envision Horizons: Full-service Amazon, Walmart, and retail media agency with similar Advanced Partner credentials across marketplaces. Comparable in service mix (advertising, DSP, brand management) and mid-market to enterprise brand target.
• Buy Box Experts: Amazon advertising agency with strong emphasis on advanced Amazon ad formats including DSP, AMC, and Sponsored Ads. Direct peer targeting the same mid-market and enterprise Amazon brand segment.
• MyAmazonGuy: Amazon specialist agency founded by former Amazonian, focused on advertising, SEO, and brand operations. Direct peer with similar founder-operator pedigree and Amazon-first service model.

Emerging players

• Jungle Scout: Amazon seller intelligence and analytics SaaS that has added advertising management and creator services. Comparable as an Amazon ecosystem player expanding from data tools toward managed services.
• Helium 10: Amazon seller SaaS platform that has expanded into managed services and agency offerings. Comparable as an Amazon-focused growth platform; partial overlap via DataOwl-style analytics and advertising tools.

Broad incumbents

• Tinuiti: Large independent performance marketing agency with a dedicated retail media / Amazon practice. Comparable to Incrementum as a multi-channel retail media buyer but operates at much larger scale and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@incrementumdigital
• Facebookfacebook.com/Incrementumdigital
• LinkedInlinkedin.com/company/incrementumdigital-com
• Instagraminstagram.com/incrementumteam
• TikToktiktok.com/@teamincrementum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incrementum Digital